📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: InVue
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategy aligned with marketing and business goals
- Collaborating with cross-functional teams to drive messaging across customer-facing touchpoints
- Creating a multi-channel content calendar and producing various content types
- Measuring content performance and optimizing based on feedback
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work well under tight deadlines in a team environment.
📋 Key Responsibilities
✅ Work with cross-functional teams to develop a content strategy aligned with marketing and business goals
✅ Collaborate with departments and international offices to execute against content strategies
✅ Drive the messaging of InVue products and services across customer-facing touchpoints
✅ Develop and own multi-channel content calendar for InVue’s blog, social media, email marketing, and newsletters
✅ Work with in-house subject matter experts and customers to write and create content such as blog articles, case studies, white papers, research studies, newsletters, webinars, podcasts, and more
✅ Develop sales enablement materials such as sales presentations, selling guides, and customer testimonials
✅ Collaborate on engaging marketing campaigns that drive new business, expand current business, and partnership opportunities
✅ Work with Product Management and Product Marketing teams to ensure website messaging and copy is optimized for new and returning audiences
✅ Leverage measurement tools such as Google Analytics and HubSpot to measure content performance and solicit feedback from internal teams to optimize content
✅ Potential for limited travel
ASSUMPTION: This role may require occasional travel to attend meetings, events, or conferences.
🎯 Required Qualifications
Education: Bachelor’s degree in Journalism, Marketing, or related field
Experience: 3-5 years of combined strategic and hands-on experience in marketing, creative strategy, or content development
Required Skills:
- Exceptional copywriting, editing, and storytelling skills
- Strategic mind with strong analytical and project management skills
- Ability to work well with tight deadlines in a team environment
- Hands-on experience with marketing and content automation tools like HubSpot, Pardot, Marketo, etc.
- B2B Marketing experience required
- Excellent verbal and written communication skills, collaborative attitude, ability to work independently and excellent time management
- Comfortable presenting to executive leadership as well as on and off-camera
Preferred Skills:
- Experience or familiarity with consumer electronics, retail, security technology, and IoT
- Experience with Adobe Creative Suite
ASSUMPTION: Candidates with experience in consumer electronics, retail, or IoT may have an advantage in understanding InVue's products and target audience.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Content Strategist role with 3-5 years of experience in the Charlotte, NC area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with flexible hours and potential for limited travel
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: InVue operates in the Security Systems Services industry, focusing on providing innovative merchandising, security, and IoT solutions to global brands.
Company Size: InVue is a mid-sized company with 201-500 employees, providing a collaborative and innovative work environment.
Founded: InVue was founded in 2007 and has since grown to become a global technology company.
Company Description:
- InVue is a global technology company that provides the world’s most valuable brands with innovative merchandising, security, and IoT solutions.
- Their products seamlessly protect and promote customers’ most valuable assets, leading to improved operations and an enhanced user experience.
- InVue's solutions include IR Ecosystem, Laptop Security, Handheld Electronics Security, and more, catering to various industries such as retail, consumer electronics, and IoT.
Company Specialties:
- IR Ecosystem
- Laptop Security
- Handheld Electronics Security
- Camera Security
- Tablet Security
- Consumer Electronics
- Cabinet Locks
- Point of Sale Security
- High Theft Merchandise Security
- Retail Merchandise Security
- Cell Phone Security
- Smart Watch Security
- tablet stands
- mPOS
- tablet enclosures
- retail software analytics
- OneKEY Ecosystem
- Brand Solutions
- Tablet Solutions
- Mobile Carrier Solutions
- Software Solutions
- Data Center Security
- retail operations
- and Critical Infrastructure Security
Company Website: https://www.invue.com
ASSUMPTION: InVue's focus on global brands and innovative solutions requires a Content Strategist with a strong understanding of international markets and trends.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the Marketing team and the company as a whole.
Reporting Structure: The Content Strategist will report directly to the Marketing Manager and collaborate with various teams, including Product Management, Product Marketing, and Sales.
Work Arrangement: This role is on-site, with potential for limited travel to attend meetings, events, or conferences.
Growth Opportunities:
- Advancement within the Marketing team, such as a Senior Content Strategist or Marketing Manager role
- Expansion into other areas of the business, such as Product Management or Business Development
- International assignments, as InVue continues to grow its global presence
ASSUMPTION: InVue's global expansion and diverse product offerings provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: InVue's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 9201 Baybrook Ln, Charlotte, North Carolina 28277, US and Saturnusstraat 17D, Hoofddorp, North Holland 2132 HB, NL
Geographic Context:
- Charlotte, North Carolina, is a major city in the southeastern United States, known for its vibrant cultural scene, diverse neighborhoods, and growing job market.
- The city is home to numerous Fortune 500 companies and offers ample opportunities for professional growth and networking.
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time (40 hours per week), with flexible hours and potential for limited travel
ASSUMPTION: The Content Strategist role may require occasional travel to attend meetings, events, or conferences, primarily within the United States and Europe.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and/or other team members
- Final interview with the Director of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Content strategy development and execution
- Copywriting and editing skills
- Analytical and project management skills
- Collaboration and communication skills
- Understanding of InVue's products, target audience, and market
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy, copywriting, and marketing experience
- Include specific examples of your content creation and campaign successes
- Demonstrate your understanding of InVue's products and target audience in your application materials
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: Content Strategy, Content Development, Copywriting, Editing, Storytelling, Project Management, Analytical Skills, B2B Marketing, Marketing Automation, Collaboration, Time Management, Presentation Skills, Adobe Creative Suite, Consumer Electronics, Retail, IoT
ASSUMPTION: InVue uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- HubSpot (Content Automation and Marketing Platform)
- Adobe Creative Suite (Graphic Design and Video Editing)
- Google Analytics (Web Analytics)
- Microsoft Office Suite (Productivity and Collaboration)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not always required. InVue provides training and support to help employees develop the skills they need to succeed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Action
- Results
- Collaboration
- Customer Focus
Work Style:
- Proactive and action-oriented
- Results-driven and focused on execution
- Collaborative and team-focused
- Adaptable and open to change
- Customer-centric and focused on delivering value
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving results and executing on strategic plans?
- Are you passionate about creating engaging content that resonates with target audiences?
ASSUMPTION: InVue's culture is fast-paced, innovative, and collaborative, with a strong focus on driving results and delivering value to customers.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing strategic planning with day-to-day content creation and execution
- Adapting to a fast-paced, ever-changing work environment
- Collaborating effectively with cross-functional teams and international offices
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive mindset, and a willingness to adapt and collaborate.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Content Strategist role at InVue requires a strong focus on content strategy development and execution, rather than day-to-day content creation or campaign management.
- InVue's global focus and diverse product offerings provide unique opportunities for content creation and strategy development compared to more traditional B2B or B2C marketing roles.
- Career paths for Content Strategists at InVue may include advancement within the Marketing team or expansion into other areas of the business, such as Product Management or Business Development.
ASSUMPTION: While the Content Strategist role at InVue shares similarities with other marketing roles, its focus on content strategy development and execution makes it a unique and valuable opportunity for the right candidate.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including blog posts, social media content, email marketing campaigns, and sales enablement materials
- Creating a multi-channel content calendar for InVue's blog, social media, email marketing, and newsletters, tailored to specific target audiences and buyer personas
- Conducting market research and competitive analysis to inform content strategy and messaging
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Content Strategist role at InVue.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for InVue?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Marketing team collaborate with other departments and international offices to execute content strategies?
- What opportunities are there for career growth and development within the Marketing team and the company as a whole?
- How does InVue support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role, team, and company, and provide valuable insights into the work environment and career opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content strategy, copywriting, and marketing experience, as well as your understanding of InVue's products and target audience
- Prepare thoughtful questions about the role, team, and company to ask during the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
