📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: Cognyte
🔹 Location: Herzliya, Israel
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Israel only)
🚀 Job Overview
Key aspects of this role include:
- Developing multi-channel content strategies based on target customer personas
- Collaborating with cross-functional teams to execute cohesive content plans
- Creating valuable and relevant content for brand awareness and demand generation
- Managing the content lifecycle from ideation to execution
- Analyzing key content performance metrics to optimize performance
ASSUMPTION: This role requires a strong understanding of content strategy, project management, and collaboration skills to succeed.
📋 Key Responsibilities
✅ Analyze target customer personas and segments to develop multi-channel content strategies
✅ Collaborate closely with internal and external teams to craft and execute on cohesive content plans
✅ Research, write, and produce valuable and relevant content that resonates with the target audience
✅ Own the content from ideation to execution, working with designers and other stakeholders
✅ Create engaging content plans and deliverables for various channels, including blogs, social media, email marketing, SEO/GEO content, and thought leadership reports
✅ Analyze key content performance metrics and work to optimize performance
ASSUMPTION: This role requires strong writing, editing, and project management skills to ensure high-quality content delivery.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 5+ years of experience creating and managing content for a global, hi-tech company
Required Skills:
- Native English speaker
- Exceptional writing and editing skills
- Strong team player with experience working in cross-functional teams
- Solid project management skills, with experience overseeing the end-to-end content lifecycle
- Experience in creating long-form copy (e.g., blogs, reports)
- Experience in SEO strategies and content optimization
Preferred Skills:
- Product marketing experience
ASSUMPTION: Candidates with additional experience in product marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between ₪250,000 - ₪350,000 per year (ILS), based on experience and industry standards for content strategists in Israel. This estimate is subject to change based on the company's internal compensation structure.
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available for Israeli residents.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Cognyte operates in the software development industry, focusing on data processing and investigative analytics solutions for government agencies and other organizations.
Company Size: Cognyte is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.
Founded: Cognyte was founded in 1990 and has since grown to become a global leader in its field.
Company Description:
- Cognyte helps government agencies and other organizations generate Actionable Intelligence for a Safer World™
- The company offers solutions that leverage state-of-the-art technology, including Artificial Intelligence (AI), big data analytics, and advanced machine learning
- Cognyte's mission is to help customers eliminate the unknown and make smarter, faster decisions with their data for the best possible outcomes
Company Specialties:
- Situation Management
- Cyber Security
- Cyber Threat Intelligence
Company Website: www.cognyte.com
ASSUMPTION: Cognyte's focus on data processing and investigative analytics solutions makes it an attractive option for candidates interested in working on meaningful and impactful projects.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 5-10 years of experience in content creation and strategy.
Reporting Structure: The Content Strategist will report directly to the Head of Content or a similar role within the organization.
Work Arrangement: This role is remote-friendly, with flexible hours and the option to work from home for Israeli residents.
Growth Opportunities:
- Advancement to a senior content strategist or management role
- Expanding expertise in related fields, such as product marketing or demand generation
- International career opportunities, as Cognyte is a global company
ASSUMPTION: Cognyte's focus on growth and development makes it an attractive option for candidates looking to advance their careers.
🌍 Location & Work Environment
Office Type: Cognyte's headquarters is located in Herzliya, Israel, with a modern and collaborative work environment.
Office Location(s): Maskit 33, Herzliya, IL
Geographic Context:
- Herzliya is a coastal city in central Israel, located approximately 10 km north of Tel Aviv
- The city offers a mix of urban and suburban living, with beaches, parks, and cultural attractions nearby
- Herzliya is home to many hi-tech companies and startups, providing a vibrant and innovative work environment
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available for Israeli residents.
ASSUMPTION: Herzliya's central location and vibrant hi-tech scene make it an attractive option for candidates looking to work in a dynamic and innovative environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-depth interview with the team or relevant stakeholders
- Final interview with the head of the department or a senior leader
Key Assessment Areas:
- Writing and editing skills
- Content strategy and planning
- Project management and organization
- Collaboration and teamwork
- Cultural fit and alignment with Cognyte's mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your content creation and strategy work, if available
- Demonstrate your understanding of Cognyte's mission and how your skills align with the company's goals
ATS Keywords: Content Strategy, Content Creation, Project Management, SEO, Editing, Collaboration, Research, Technical Writing, Brand Awareness, Demand Generation, Cross-functional Teamwork, Long-form Copy, Performance Analysis
ASSUMPTION: Cognyte's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello, JIRA)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project, but strong proficiency in content creation and management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on customer success
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you passionate about creating valuable and relevant content for a target audience?
- Do you have strong project management skills and the ability to work independently?
ASSUMPTION: Cognyte values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a commitment to excellence.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with complex, technical concepts and making them accessible to a target audience
- Adapting to a fast-paced and dynamic work environment
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Content Strategist vs. Content Marketing Manager: While both roles focus on content creation and strategy, the Content Marketing Manager role is more focused on promoting and distributing content, while the Content Strategist role is centered around planning and developing content.
- Content Strategist vs. Technical Writer: The Content Strategist role requires a broader range of skills, including project management and collaboration, while the Technical Writer role is more focused on creating and maintaining technical documentation.
- Career path: The Content Strategist role can lead to advancement in content management, marketing, or product management, depending on the organization and the individual's interests and skills.
ASSUMPTION: Understanding the differences between related roles and career paths can help candidates make informed decisions about their career development and growth opportunities.
📝 Sample Projects
- Developing a content strategy for a new product launch, including blogs, social media posts, email marketing campaigns, and thought leadership articles
- Creating a series of case studies to showcase the company's success stories and demonstrate the value of its solutions
- Researching and writing a whitepaper on the latest trends in data processing and investigative analytics
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute content strategies, create valuable and relevant content, and manage the content lifecycle from ideation to execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the company, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company foster a culture of innovation and collaboration?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Cognyte's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your content creation and strategy work, if available
- Demonstrate your understanding of Cognyte's mission and how your skills align with the company's goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
