📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: Avantor
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Independently driving content strategy and planning for demand generation and customer engagement.
- Collaborating cross-functionally to align content with business goals and audience needs.
- Optimizing content performance through SEO and analytics.
- Managing content workflows and lifecycle within CMS and DAM systems.
ASSUMPTION: This role requires a proactive and strategic mindset, with a strong editorial foundation and analytical thinking to align content outputs with evolving priorities across marketing and sales.
📋 Key Responsibilities
✅ Own and maintain content calendars that align with product launches, campaign priorities, seasonal planning, and evergreen initiatives.
✅ Translate marketing objectives into actionable content strategies across multiple formats and channels.
✅ Conduct extensive research to understand audience pain points, buyer journeys, personas, and content preferences.
✅ Implement on-page SEO best practices and collaborate with SEO leads to monitor content performance.
✅ Drive end-to-end content workflows from intake and briefing through creation, approvals, publishing, and performance tracking.
✅ Contribute to messaging frameworks, tone and voice guidelines, and content QA processes.
✅ Use tools like GA4, Looker Studio, and SEMrush/Ahrefs to track and report on KPIs such as traffic, engagement, conversion, and SEO visibility.
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation and optimization, and cross-functional collaboration to drive high-performing content that supports business goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
Experience: 3-5+ years of experience in content strategy, editorial planning, or digital marketing roles (in-house or agency).
Required Skills:
- Proven success developing and optimizing content for demand generation, SEO visibility, and funnel progression.
- Proficiency with CMS platforms (e.g., WordPress, Drupal, AEM, Contentful) and digital collaboration/project management tools (e.g., Asana, Workfront, Trello).
- Strong understanding of on-page SEO, keyword research, audience segmentation, and digital content strategy best practices.
- Excellent writing, editing, and content structuring skills with high attention to detail and brand consistency.
- Comfortable working cross-functionally, managing multiple projects and deadlines simultaneously.
Preferred Skills:
- Experience working in B2B, SaaS, e-commerce, or content-led growth environments.
- Familiarity with UX writing, accessibility standards, or localization.
- Understanding of content analytics tools (e.g., GA4, Looker Studio, Ahrefs, SEMrush, Hotjar).
ASSUMPTION: Candidates with a strong editorial foundation, analytical thinking, and the ability to align content outputs with evolving strategic priorities will excel in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 USD per year (based on industry standards for a mid-level content strategist role in Mexico City).
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break) and flexibility to work overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Avantor is a global supplier of ultra-high-purity materials for the life sciences and advanced technology markets, with a focus on chemical manufacturing and advanced materials.
Company Size: Avantor has 14,000+ employees globally, making it a large enterprise with ample opportunities for career growth and development.
Founded: 2016 (as NuSil Technology, LLC; merged with Avantor in 2016)
Company Description:
- Avantor is committed to helping customers achieve their goals by providing high-quality, consistent, and reliable products and services.
- The company operates in over 30 countries and has a diverse portfolio of products and services, including biomaterials, advanced materials, and lubricious silicones.
- Avantor is dedicated to sustainability and social responsibility, with a focus on reducing its environmental impact and contributing to local communities.
Company Specialties:
- Silicone materials for medical and space-grade applications
- Advanced materials for life sciences and technology markets
- Customized solutions and services for customers
Company Website: https://www.avantor.com/
ASSUMPTION: Working at Avantor offers candidates the opportunity to contribute to cutting-edge research and innovation in the life sciences and advanced technology industries, while also being part of a large, global organization with a strong commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Content Strategist will report to the Content Strategy Manager.
Work Arrangement: This role is on-site, with the expectation of working from the Mexico City office.
Growth Opportunities:
- Progression to a senior content strategist or management role within the content team.
- Expansion into other areas of marketing or communications, such as demand generation, brand marketing, or product marketing.
- Opportunities to work on international projects and collaborate with cross-functional teams across different regions and time zones.
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in content strategy and marketing within a large, global organization.
🌍 Location & Work Environment
Office Type: Avantor's Mexico City office is a modern, collaborative workspace with open-plan seating and dedicated meeting rooms.
Office Location(s): 1050 Cindy Lane, Carpinteria, CA 93013, US (global headquarters); Parc d’Activites de Sophia Antipolis, Le Natura Bt2, 1198, avenue Maurice Donat, MOUGINS, 06250, FR (European headquarters); 7 Temasek Boulevard, #44-01, Suntec Tower 1, Singapore, 038987, SG (Asian headquarters); 2343 Pegasus Drive, Bakersfield, CA 93308, US; 6125 W. Campus Circle Dr., Irving, TX 75063, US
Geographic Context:
- Mexico City is the capital and largest city of Mexico, with a population of over 21 million people.
- The city is known for its vibrant culture, rich history, and diverse neighborhoods.
- Mexico City has a subtropical highland climate, with mild winters and warm summers.
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break) and flexibility to work overtime as needed.
ASSUMPTION: Working in Mexico City offers candidates the opportunity to live and work in a dynamic, multicultural city with a rich history and vibrant arts scene, while also enjoying a high quality of life and affordable cost of living compared to other major cities in North America and Europe.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the content team
- Final interview with the content strategy manager
- Background check and offer extension
Key Assessment Areas:
- Content strategy and planning skills
- Understanding of audience research and SEO best practices
- Ability to work cross-functionally and manage multiple projects
- Writing, editing, and content structuring skills
- Alignment with Avantor's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy, editorial planning, and digital marketing experience.
- Include specific examples of your past content initiatives and their impact on business goals and audience engagement.
- Demonstrate your understanding of Avantor's business and the role of content strategy within the organization.
ATS Keywords: Content Strategy, Editorial Planning, Digital Marketing, SEO, Audience Research, Performance Optimization, CMS, Project Management, Writing, Editing, Collaboration, Analytics, Keyword Research, B2B, SaaS, E-commerce
ASSUMPTION: The application process for this role is competitive, and candidates should focus on demonstrating their strategic thinking, analytical skills, and ability to align content outputs with business goals and audience needs.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, Drupal, AEM, Contentful)
- Digital collaboration/project management tools (e.g., Asana, Workfront, Trello)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Analytics tools (e.g., GA4, Looker Studio)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage content workflows, optimize performance, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency.
- Customer Focus: Putting customers at the center of everything we do and exceeding their expectations.
- Innovation: Pursuing continuous improvement and driving progress through creativity and collaboration.
- Sustainability: Committing to environmental stewardship and social responsibility.
- One Avantor: Fostering a diverse, inclusive, and collaborative work environment that values the unique perspectives and experiences of all employees.
Work Style:
- Collaborative: Working closely with cross-functional teams to align content with business goals and audience needs.
- Data-driven: Using analytics and insights to inform content strategy and optimization.
- Adaptable: Embracing change and responding quickly to evolving priorities and market trends.
- Results-oriented: Focusing on delivering measurable outcomes and driving business impact through content.
Self-Assessment Questions:
- Do I have a strong editorial foundation and the ability to align content outputs with evolving strategic priorities?
- Am I comfortable working cross-functionally and managing multiple projects simultaneously?
- Do I have a data-driven mindset and the ability to use analytics to inform content strategy and optimization?
- Am I adaptable and able to respond quickly to changing priorities and market trends?
- Do I share Avantor's commitment to integrity, customer focus, innovation, sustainability, and a collaborative work environment?
ASSUMPTION: Candidates who are a strong cultural fit for Avantor will demonstrate a strategic mindset, excellent communication skills, and a commitment to the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management.
- Working cross-functionally may involve navigating different priorities, communication styles, and decision-making processes.
- Optimizing content performance may require continuous learning and adaptation to changes in SEO best practices, audience preferences, and market trends.
- Working in a large, global organization may present unique challenges in terms of communication, collaboration, and decision-making.
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and project management skills, as well as a willingness to learn and adapt in a dynamic work environment.
📈 Similar Roles Comparison
- Content Strategist vs. Content Marketing Manager: While both roles focus on content creation and optimization, the Content Strategist role is more focused on planning, research, and cross-functional collaboration, while the Content Marketing Manager role is more focused on execution, promotion, and campaign management.
- Content Strategist vs. UX Writer: While both roles require strong writing and editing skills, the Content Strategist role is more focused on strategic planning and audience research, while the UX Writer role is more focused on creating clear, concise, and actionable user interface text that guides users within digital products.
- Career progression: The Content Strategist role offers significant growth potential for candidates looking to advance their careers in content strategy and marketing within a large, global organization. Progression may include taking on more senior content strategy roles, moving into management, or expanding into other areas of marketing or communications.
ASSUMPTION: Understanding the differences between similar roles and the career progression opportunities available can help candidates make informed decisions about their career paths and identify the best fit for their skills, interests, and long-term goals.
📝 Sample Projects
- Developing a content strategy for a new product launch, including audience research, keyword mapping, and channel planning.
- Conducting a content audit and recommending updates, consolidations, or retirements to improve site architecture and topical authority.
- Creating and implementing a content governance framework to ensure brand consistency and quality across all channels.
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the Content Strategist role, as well as the opportunity to drive measurable business impact through high-performing content.
❓ Key Questions to Ask During Interview
- Can you describe the content strategy for one of your most successful campaigns, and how you measured its impact on business goals and audience engagement?
- How do you approach working with cross-functional teams, and can you provide an example of a successful collaboration with another department?
- How do you stay up-to-date with the latest trends and best practices in content strategy, SEO, and audience research?
- What opportunities are there for professional development and growth within the content team and the broader marketing organization?
- How does Avantor support work-life balance for its employees, and what resources are available to help manage stress and prevent burnout?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's culture, values, and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your content strategy, editorial planning, and digital marketing experience.
- Include specific examples of your past content initiatives and their impact on business goals and audience engagement.
- Prepare for interview questions by researching Avantor's business, industry trends, and the role of content strategy within the organization.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
