📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: Crown Equipment Corporation
🔹 Location: New Bremen, Ohio, United States
🔹 Job Type: On-site
🔹 Category: Truck Transportation
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing content strategies through stakeholder interviews
- Ensuring global content alignment through analysis and audits
- Creating style guides and reference documentation
- Assisting in content management software configuration and enhancements
- Updating internal process guides and software documentation
ASSUMPTION: This role requires strong communication and project management skills to coordinate with various stakeholders and manage content projects.
📋 Key Responsibilities
✅ Conduct stakeholder interviews to develop content and collateral strategies
✅ Participate in content analysis, inventories, and audits to ensure global content practices
✅ Create style guides, training videos, and other reference documentation for content authors
✅ Assist in the configuration and enhancements to content management software tools
✅ Update and create internal department process guides, system release notes, and software documentation
ASSUMPTION: This role requires a balance of creative and analytical skills, as well as the ability to work collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Technical Communications, Information Science, Information Management, or related field
Experience: 2-4 years of related experience
Required Skills:
- Proven experience in content strategy and development
- Strong written and visual communication skills
- Ability to work collaboratively with cross-functional teams
- Familiarity with content management systems
Preferred Skills:
- Experience in authoring structured content for a global market
- Proficiency in creating style guides and training materials
- Knowledge of software documentation and release note creation
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and other relevant software tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Content Strategist with 2-4 years of experience in the United States)
Benefits:
- Health, Dental, Vision, and Prescription Drug Plan
- Flexible Benefits Plan
- 401K Retirement Savings Plan
- Life and Disability Benefits
- Paid Parental Leave
- Paid Holidays and Vacation
- Tuition Reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Crown Equipment Corporation operates in the truck transportation industry, focusing on material handling equipment and technology.
Company Size: Crown Equipment Corporation has 10,001+ employees, making it a large organization with extensive resources and opportunities for career growth.
Founded: 1945, with a rich history in material handling and a strong reputation for innovation and quality.
Company Description:
- Crown is one of the world’s largest material handling companies
- Offers a broad range of forklifts, automation, and fleet management technologies
- Seeks to provide customers with forward-thinking and innovative solutions
Company Specialties:
- Forklifts
- Lift Trucks
- Material Handling
- Supply Chain
- Logistics
- Manufacturing
- Warehousing
- Fleet Management
Company Website: http://www.crown.com
ASSUMPTION: Crown Equipment Corporation's extensive experience and large size suggest a well-established company culture and robust internal processes.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in content strategy and development.
Reporting Structure: The Content Strategist will likely report to the Manager of Content Strategy or a similar role within the marketing or communications department.
Work Arrangement: This is an on-site position, requiring regular presence at the company's headquarters in New Bremen, Ohio.
Growth Opportunities:
- Potential advancement to a senior content strategist or management role
- Expansion into related fields, such as content marketing or user experience
- Opportunities to work on diverse projects and collaborate with various teams
ASSUMPTION: Given Crown's size and industry, there are likely numerous opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional work environment
Office Location(s): New Bremen, Ohio, United States
Geographic Context:
- New Bremen is a small city in western Ohio, with a population of approximately 2,500 people
- The area offers a mix of rural and urban environments, with nearby cities like Lima and Dayton providing access to additional amenities
- Ohio is known for its diverse economy, with strengths in manufacturing, healthcare, and technology
Work Schedule: Full-time, Monday-Friday, with occasional overtime or weekend work as needed
ASSUMPTION: While not explicitly stated, the work environment is likely collaborative and professional, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and team members
- Final interview with the department director or another senior leader
Key Assessment Areas:
- Content strategy and development skills
- Communication and collaboration abilities
- Problem-solving and project management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy and development experience
- Provide specific examples of your work, such as style guides, training materials, or content audits
- Demonstrate your understanding of Crown's business and the role's responsibilities in your application materials
ATS Keywords: Content Strategy, Stakeholder Interviews, Content Analysis, Style Guides, Training Videos, Content Management, Process Guides, Software Documentation, Visual Information Development, Structured Content
ASSUMPTION: Crown Equipment Corporation's application process is likely to be competitive, with a focus on finding the best fit for the organization's culture and needs.
🛠️ Tools & Technologies
- Content management systems (e.g., Adobe Experience Manager, Sitecore, or similar)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, or similar)
- Design and prototyping tools (e.g., Sketch, Figma, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the department and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Innovation
- Quality
- Respect
Work Style:
- Collaborative and team-oriented
- Focused on continuous improvement and innovation
- Results-driven and customer-centric
Self-Assessment Questions:
- Do I have a proven track record of developing effective content strategies?
- Am I comfortable working collaboratively with cross-functional teams?
- Do I thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Crown Equipment Corporation values employees who are innovative, customer-focused, and committed to continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to a large, established organization with well-defined processes
- Working in a fast-paced, dynamic environment with tight deadlines
- Potential travel requirements for on-site client meetings or events
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- Content Strategist vs. Content Manager: The Content Strategist role is more focused on developing and implementing content strategies, while the Content Manager role involves overseeing content creation and distribution processes.
- Content Strategist vs. UX Writer: The Content Strategist role requires a broader understanding of content creation and management, while the UX Writer role focuses specifically on creating clear and concise user interface text.
- Career progression: A Content Strategist role can lead to advancement into senior content strategy, content management, or related positions within the organization.
ASSUMPTION: These role comparisons provide a general overview, and specific responsibilities may vary depending on the organization and industry.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch
- Conducting a global content audit to identify gaps and opportunities for improvement
- Creating a style guide and training materials for a new content management system
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives a Content Strategist may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the content team currently, and how can this role help address them?
- What are the key performance indicators (KPIs) used to measure success in this role?
- How does the company approach work-life balance for its employees?
ASSUMPTION: These interview questions can help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content strategy and development experience
- Prepare examples of your work, such as style guides, training materials, or content audits, to showcase your skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
