📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: Avantor
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing content for demand generation, SEO visibility, and funnel progression
- Collaborating cross-functionally with marketing, sales, and product teams to align content with business goals
- Conducting audience research and applying insights to content planning and optimization
- Managing content workflows and ensuring brand consistency across multiple channels
ASSUMPTION: This role requires a strategic mindset, strong editorial skills, and the ability to balance creative and analytical thinking.
📋 Key Responsibilities
✅ Own and maintain content calendars that align with product launches, campaign priorities, seasonal planning, and evergreen initiatives
✅ Translate marketing objectives into actionable content strategies across multiple formats and channels
✅ Conduct extensive research to understand audience pain points, buyer journeys, personas, and content preferences
✅ Implement on-page SEO best practices and collaborate with SEO leads to monitor content performance
✅ Drive end-to-end content workflows from intake and briefing through creation, approvals, publishing, and performance tracking
✅ Contribute to messaging frameworks, tone and voice guidelines, and content QA processes
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and performance analysis, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
Experience: 3-5+ years of experience in content strategy, editorial planning, or digital marketing roles (in-house or agency)
Required Skills:
- Proven success developing and optimizing content for demand generation, SEO visibility, and funnel progression
- Proficiency with CMS platforms (e.g., WordPress, Drupal, AEM, Contentful) and digital collaboration/project management tools
- Strong understanding of on-page SEO, keyword research, audience segmentation, and digital content strategy best practices
- Excellent writing, editing, and content structuring skills with high attention to detail and brand consistency
- Comfortable working cross-functionally, managing multiple projects and deadlines simultaneously
Preferred Skills:
- Experience working in B2B, SaaS, e-commerce, or content-led growth environments
- Familiarity with UX writing, accessibility standards, or localization
- Understanding of content analytics tools (e.g., GA4, Looker Studio, Ahrefs, SEMrush, Hotjar)
ASSUMPTION: Candidates with a strong editorial foundation, analytical thinking, and the ability to align content outputs with evolving strategic priorities will excel in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $85,000 USD per year (Based on market research for Content Strategist roles in Mexico City)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Avantor products
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: Salary and benefits information is based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Avantor operates in the chemical manufacturing industry, focusing on ultra-high-purity materials for the life sciences and advanced technology markets
Company Size: Avantor has 14,000+ employees globally, making it a large organization with ample opportunities for career growth and development
Founded: NuSil Technology, LLC merged with Avantor in 2016, but NuSil has been operating since 1980
Company Description:
- Avantor is a global supplier of ultra-high-purity materials for the life sciences and advanced technology markets
- The NuSil brand, acquired by Avantor, specializes in medical and space-grade silicones, setting the global standard in purity and quality
- Avantor is committed to helping associates grow their careers through learning experiences and diverse, equitable, and inclusive culture
Company Specialties:
- Silicone materials
- Advanced materials
- Biomaterials
- Lubricious silicones
Company Website: www.avantor.com
ASSUMPTION: Working at Avantor offers opportunities to contribute to life-changing science and collaborate with a diverse, global team.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 3-5 years of experience in content strategy or digital marketing
Reporting Structure: The Content Strategist reports to the Content Strategy Manager and collaborates with various teams, including marketing, sales, and product
Work Arrangement: This is an on-site role, with the possibility of hybrid or remote work in the future, depending on the company's policies and the candidate's performance
Growth Opportunities:
- Advancement to a senior or manager-level role within the content team
- Expansion into related fields, such as SEO, marketing, or product management
- International assignments or relocations, given Avantor's global presence
ASSUMPTION: This role provides opportunities for career growth and development within Avantor's global organization.
🌍 Location & Work Environment
Office Type: Avantor's office in Mexico City is a modern, collaborative workspace with adequate lighting, ventilation, and amenities
Office Location(s): 1050 Cindy Lane, Carpinteria, CA 93013, US (Headquarters); Parc d’Activites de Sophia Antipolis, Le Natura Bt2, 1198, avenue Maurice Donat, MOUGINS, 06250, FR; 7 Temasek Boulevard, #44-01, Suntec Tower 1, Singapore, 038987, SG; 2343 Pegasus Drive, Bakersfield, CA 93308, US; 6125 W. Campus Circle Dr., Irving, TX 75063, US
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, known for its rich history, vibrant culture, and diverse neighborhoods
- The office is located in the Benito Juarez district, offering easy access to public transportation, restaurants, and shopping
- Mexico City experiences a subtropical highland climate, with mild winters and warm summers
Work Schedule: The work schedule is typically Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: Working at Avantor's Mexico City office provides a dynamic, multicultural environment with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Content Strategy Manager and a team member
- Final interview with the hiring manager or a senior leader
Key Assessment Areas:
- Content strategy and planning skills
- Writing and editing abilities
- Understanding of SEO best practices and content optimization
- Cultural fit and alignment with Avantor's values
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy, editorial planning, and digital marketing experience
- Include specific examples of your content successes, such as improved SEO visibility, increased engagement, or higher conversion rates
- Prepare questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Content Strategy, Editorial Planning, Digital Marketing, SEO, Audience Research, Performance Optimization, CMS, Project Management, Writing, Editing, Collaboration, Analytics, Keyword Research, Content Lifecycle Management, B2B, SaaS, E-commerce
ASSUMPTION: The application process for this role is competitive, and candidates should highlight their unique qualifications and experiences to stand out.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, Drupal, AEM, Contentful)
- Digital collaboration/project management tools (e.g., Asana, Workfront, Trello)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Analytics tools (e.g., GA4, Looker Studio)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety: Prioritizing the safety and well-being of our employees, customers, and the environment
- Integrity: Upholding the highest ethical standards in all our actions and decisions
- Innovation: Encouraging creativity, continuous learning, and improvement
- Customer Focus: Delivering exceptional customer experiences and exceeding expectations
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Adaptable: Embracing change and adjusting to new situations as needed
- Data-driven: Making informed decisions based on data and analytics
- Customer-centric: Focusing on the needs and preferences of our customers
Self-Assessment Questions:
- How do you align your content strategy with the company's values and business objectives?
- Can you provide an example of a time when you optimized content for SEO visibility and improved funnel progression?
- How do you balance creative and analytical thinking in your content strategy and planning process?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Avantor's values and work style will be more successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management
- Working cross-functionally with various teams may present communication and collaboration challenges
- Keeping up with industry trends and best practices in content strategy and SEO may require continuous learning and adaptation
- Mexico City's traffic and cost of living may present personal challenges for some candidates
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a willingness to learn and adapt.
📈 Similar Roles Comparison
- Content Strategist roles in other industries may have different target audiences, content types, and SEO requirements
- B2B, SaaS, and e-commerce environments may have unique content needs and performance metrics
- Career progression in content strategy may vary depending on the industry, company size, and individual skills and experiences
ASSUMPTION: Comparing this role to similar positions in other industries can provide valuable insights into the unique aspects of working in chemical manufacturing and life sciences.
📝 Sample Projects
- Developing a content strategy for a new product launch, including audience research, keyword mapping, and content creation
- Optimizing existing content for SEO visibility and improved funnel progression, using data-driven insights and A/B testing
- Managing a content audit and refresh project, ensuring brand consistency, accuracy, and relevance across multiple channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term content strategy and roadmap?
- What are the most significant content challenges and opportunities facing the company in the next 12-24 months?
- How does the Content Strategy team collaborate with other marketing, sales, and product teams to ensure alignment and consistency?
- What opportunities are there for professional development and career growth within the content team and the broader organization?
- How does the company support work-life balance and employee well-being, particularly for on-site employees?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content strategy, editorial planning, and digital marketing experience
- Prepare questions to ask during the interview, demonstrating your interest in the role and the company
- If selected for an interview, be prepared to discuss your content strategy and planning process, as well as your understanding of SEO best practices and content optimization
- Follow up with the hiring manager or HR representative within one week of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
