Content Strategy & Operations Lead, Content Marketing Center of Excellence

📌 Core Information

🔹 Job Title: Content Strategy & Operations Lead, Content Marketing Center of Excellence

🔹 Company: GHR

🔹 Location: New York, Charlotte, Boston, Wilmington, Pennington

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading and directing work across the team to develop and deliver overall marketing strategy
• Overseeing content production, ensuring efficiency, quality, and consistency
• Managing relationships with internal and external resources
• Evolving production ecosystems and models to improve efficiency and cost-effectiveness
• Leveraging data and insights to inform creative processes and drive strategic decisions

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to navigate a matrixed organization. The ideal candidate will have a proven track record in content strategy and production, with experience managing teams and vendors.

📋 Key Responsibilities

✅ Lead and direct work across the team to develop and deliver the overall marketing strategy for a portfolio of programs/products/processes

✅ Use data to make strategic marketing program decisions and build partnerships across the enterprise to drive priorities and project direction

✅ Make complex decisions delivering notable impact at the division level and demonstrate return on investment

✅ Identify risks, track to budgets/scope of work, define/prioritize solutions, and deploy required resources

✅ Evolve current content production capabilities to improve production efficiency, quality, and cost

✅ Identify and assess feasibility of alternative vendors, freelance creators, video production partners, and improved synergies with internal partners

✅ Establish and document workflows ensuring the CMCOE can consistently deliver best-in-class content across formats and channels

✅ Lead the management of content from planning through delivery, participating in content planning conversations to assess production scope and delivery

✅ Shape creative strategy and engage in video shoots for high-value projects

✅ Lead a small team of internal and external staff, including video production experts, to improve efficiency and speed to market

✅ Assist in the development of reporting to track team capacity, ensuring equitable distribution of work and alignment with individual career goals

ASSUMPTION: This role requires a strong understanding of content marketing strategies, production processes, and data analysis. The ideal candidate will have experience in managing teams and vendors, as well as navigating complex organizations.

🎯 Required Qualifications

Education: High School Diploma / GED / Secondary School or equivalent

Experience: 15+ years of experience in content strategy or production

Required Skills:

• Proven leadership and team management skills
• Strong ability to outline narratives and strategies and present to stakeholders
• Extensive hands-on experience developing content and managing vendors to oversee development of work
• Excellent communication skills and ability to navigate a matrixed organization to drive collaboration and consensus in a large, distributed organization
• Ability to decompose complex issues and drive action plans and timely decisions, knowing when to engage others for additional input, and when to act independently
• Proven experience solving complex operational challenges
• 5+ years of experience overseeing creation of content that reflects emerging video styles

Preferred Skills:

• Experience with AI-enabled tools for content transformation
• Familiarity with content marketing best practices and industry trends
• Experience working in a financial services or related industry

ASSUMPTION: While the role requires a high school diploma or equivalent, a bachelor's degree or higher in a relevant field (e.g., Marketing, Communications, or a related discipline) would be beneficial. Additionally, experience in the financial services industry or a related field would be advantageous.

💰 Compensation & Benefits

Salary Range: $122,000.00 - $169,000.00 annualized salary, offers to be determined based on experience, education, and skill set.

Benefits:

• Paid Time Off
• Resources and Support
• Industry-Leading Benefits

Working Hours: 40 hours per week, 1st shift (United States of America)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final offer will be determined based on the candidate's experience, education, and skill set.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: Not specified

Company Description:

• GHR is a public company specializing in software development
• They lead Content Marketing for the Enterprise, partnering across lines of business to deliver innovative audience-driven content marketing programs
• Their Content Marketing Center of Excellence has won awards and is looking to continue transforming the approach to content marketing and scale content production

Company Specialties:

• Content Marketing
• Content Strategy
• Content Production
• Video Production
• Social Media Marketing

Company Website: LinkedIn

ASSUMPTION: GHR is a well-established company in the financial services industry, with a strong focus on content marketing. They value innovation, collaboration, and driving results through strategic marketing programs.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role may have responsibilities for managing associates, with a focus on leading and directing work across the team

Work Arrangement: Hybrid, with a focus on in-office attendance and flexibility based on role-specific considerations

Growth Opportunities:

• Potential to grow into a more senior role within the Content Marketing Center of Excellence or related departments
• Opportunities to work on high-value projects and collaborate with stakeholders across the enterprise
• Chance to develop leadership and management skills through team oversight and mentoring

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the Content Marketing Center of Excellence or related departments. The role also provides opportunities to work on high-value projects and develop leadership and management skills.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on in-office attendance

Office Location(s): New York, Charlotte, Boston, Wilmington, Pennington

Geographic Context:

• New York: A major financial hub with a diverse and vibrant culture
• Charlotte: A growing financial center with a strong job market and affordable cost of living
• Boston: A historic city with a strong focus on education and technology
• Wilmington: A coastal city in North Carolina with a mild climate and a growing job market
• Pennington: A small town in New Jersey with a strong sense of community and a convenient location near major cities

Work Schedule: 40 hours per week, 1st shift (United States of America)

ASSUMPTION: This role requires a hybrid work arrangement, with a focus on in-office attendance. The ideal candidate will be comfortable working in a matrixed organization and collaborating with stakeholders across the enterprise.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the team or department head
• Final interview with senior leadership

Key Assessment Areas:

• Content strategy and production experience
• Leadership and team management skills
• Data analysis and decision-making abilities
• Communication and collaboration skills
• Problem-solving and risk management skills

Application Tips:

• Tailor your resume and cover letter to highlight your content strategy and production experience, as well as your leadership and team management skills
• Be prepared to discuss your approach to data analysis and decision-making, as well as your ability to collaborate with stakeholders across the enterprise
• Demonstrate your problem-solving and risk management skills through specific examples from your past experiences

ATS Keywords: Content Strategy, Content Production, Data Analysis, Team Leadership, Vendor Management, Communication, Operational Excellence, Creative Strategy, Risk Management, Budget Management, Diversity and Inclusion, Capacity Management, Collaboration, Problem Solving, AI Tools, Project Management

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who have a strong background in content strategy and production, as well as proven leadership and team management skills. The ideal candidate will be able to demonstrate their ability to work effectively in a matrixed organization and collaborate with stakeholders across the enterprise.

🛠️ Tools & Technologies

• AI-enabled tools for content transformation
• Content marketing platforms (e.g., Hootsuite, Buffer, or similar)
• Video production software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Data analysis tools (e.g., Google Analytics, Tableau, or similar)

ASSUMPTION: The ideal candidate will have experience with AI-enabled tools for content transformation, as well as a strong working knowledge of content marketing platforms, video production software, project management tools, and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Results-driven
• Customer-focused
• Integrity

Work Style:

• Matrixed organization
• Hybrid work arrangement with a focus on in-office attendance
• Strong emphasis on data-driven decision-making
• Collaborative and inclusive work environment
• Focus on continuous improvement and innovation

Self-Assessment Questions:

• Do you thrive in a matrixed organization and enjoy collaborating with stakeholders across the enterprise?
• Are you comfortable working in a hybrid work environment with a focus on in-office attendance?
• Do you have a strong track record of driving results through strategic marketing programs and data analysis?
• Are you committed to continuous learning and professional development?

ASSUMPTION: The ideal candidate for this role will be comfortable working in a matrixed organization and collaborating with stakeholders across the enterprise. They will also be comfortable working in a hybrid work environment with a focus on in-office attendance and have a strong track record of driving results through strategic marketing programs and data analysis.

⚠️ Potential Challenges

• Navigating a matrixed organization and building effective relationships with stakeholders across the enterprise
• Managing a team of internal and external staff, including video production experts, to improve efficiency and speed to market
• Evolving current content production capabilities to improve production efficiency, quality, and cost
• Identifying and assessing the feasibility of alternative vendors, freelance creators, video production partners, and improved synergies with internal partners

• Balancing the need for innovation and efficiency with the demands of a large, distributed organization

ASSUMPTION: This role presents several challenges, including navigating a matrixed organization, managing a team of internal and external staff, evolving current content production capabilities, and balancing innovation and efficiency with the demands of a large, distributed organization.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on leading and directing work across the team to develop and deliver the overall marketing strategy for a portfolio of programs/products/processes
• Industry-specific context: This role is within the financial services industry, with a focus on content marketing for the enterprise
• Career path comparison: This role offers opportunities to grow into a more senior role within the Content Marketing Center of Excellence or related departments

ASSUMPTION: This role differs from related positions in its focus on leading and directing work across the team to develop and deliver the overall marketing strategy for a portfolio of programs/products/processes. The role is within the financial services industry, with a focus on content marketing for the enterprise, and offers opportunities to grow into a more senior role within the Content Marketing Center of Excellence or related departments.

📝 Sample Projects

• Developing and executing a comprehensive content marketing strategy for a new product launch
• Managing a team of internal and external staff to produce high-quality video content for social media and other channels
• Conducting a comprehensive audit of the current content production ecosystem and making recommendations for improvement

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The ideal candidate will have experience with similar projects and be able to demonstrate their ability to lead and direct work across the team to deliver high-quality results.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships for this role?
• How does the Content Marketing Center of Excellence collaborate with other departments and lines of business?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture. The ideal candidate will be proactive in asking questions and demonstrating their interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content strategy and production experience, as well as your leadership and team management skills
• Prepare for your phone or video screen with the hiring manager by researching the company and the role, and practicing your responses to common interview questions
• Prepare for your in-depth interview with the team or department head by developing specific examples of your past experiences and accomplishments that demonstrate your fit for the role
• Follow up with the hiring manager or HR representative after your final interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.