Content Writer – Bilingual (English & Hindi)-PML

📌 Core Information

🔹 Job Title: Content Writer – Bilingual (English & Hindi)

🔹 Company: Paytm

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time Employment

🔹 Category: Marketing & Communications

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 3-5 years (preferred)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging, bilingual content for various platforms
• Writing for different audiences and formats, from social media to product marketing
• Collaborating with design and product teams to ensure content aligns with brand and product goals
• Adapting content in English and Hindi based on audience and campaign requirements

ASSUMPTION: This role requires a strong understanding of digital trends and the ability to write compelling content that resonates with diverse audiences.

📋 Key Responsibilities

✅ Write catchy, trending, and platform-specific content for social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)

✅ Research and write long-form articles on investment, fintech, and product education, optimized for SEO

✅ Write clear and persuasive content to drive product adoption and user engagement

✅ Create content for emailers, WhatsApp messages, in-app push notifications, and banners aligned with campaign goals

✅ Conceptualize and write engaging scripts for product videos, explainer reels, and customer testimonials

✅ Confidently write and adapt content in both English and Hindi based on audience and campaign requirements

ASSUMPTION: The ideal candidate will have a proven track record in content creation for digital marketing and an excellent command over English and Hindi.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, English, Marketing, or a related field

Experience: 3-5 years of experience in content creation for digital marketing

Required Skills:

• Excellent command over English and Hindi (verbal and written)
• Strong storytelling and copywriting skills
• Basic understanding of SEO, digital funnels, and user behavior
• Ability to work closely with design and product teams
• Adaptable writing style across formal, quirky, educational, and conversational tones

Preferred Skills:

• Prior experience in Wealthtech or related industries
• Understanding of financial products like stocks, mutual funds, F&O, IPOs, etc.

ASSUMPTION: Candidates with experience in the Wealthtech industry may have an advantage, but a strong portfolio and relevant skills are more important.

💰 Compensation & Benefits

Salary Range: INR 6-8 lakhs per annum (based on experience and industry standards for a mid-level content writer in Mumbai)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock options
• Performance-based bonuses

Working Hours: Full-time (40 hours/week) with flexible hours and work-from-home options occasionally

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level content writer in Mumbai. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Paytm is a leading digital payments and financial services company in India, operating in the competitive and rapidly evolving fintech sector.

Company Size: Paytm has a relatively small workforce, with around 83 employees, which may offer a more intimate and agile work environment.

Founded: Paytm was founded in 2010 and has since grown to become one of India's most prominent digital payment platforms.

Company Description:

• Paytm offers a wide range of financial services, including mobile payments, wealth management, insurance, and more
• The company aims to make digital financial services accessible to all Indians, regardless of their location or income level
• Paytm is known for its innovative approach to digital payments and its commitment to financial inclusion

Company Specialties:

• Digital payments
• Financial services
• Wealth management
• Insurance

Company Website: https://www.paytm.com/

ASSUMPTION: Paytm's focus on financial inclusion and innovation may offer unique growth opportunities for the right candidate.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: The Content Writer will report directly to the Marketing Manager or Head of Marketing

Work Arrangement: On-site, with occasional work-from-home opportunities

Growth Opportunities:

• Potential to grow into a senior content role or take on leadership responsibilities
• Opportunity to work on diverse projects and gain exposure to various aspects of the business
• Chance to learn about and contribute to the fast-growing fintech industry

ASSUMPTION: This role offers significant growth potential for the right candidate, given Paytm's rapid expansion and the diverse nature of its business.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is India's financial capital and a major hub for the country's fintech industry
• The city offers a vibrant cultural scene, diverse dining options, and numerous opportunities for personal and professional growth
• Mumbai's fast-paced and competitive environment may be challenging but also rewarding for the right candidate

Work Schedule: Full-time (40 hours/week) with flexible hours and occasional work-from-home opportunities

ASSUMPTION: Mumbai's competitive job market and fast-paced environment may present unique challenges and opportunities for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person or virtual interview with the hiring manager and/or team members
• Assessment task or case study (if applicable)
• Final decision and offer

Key Assessment Areas:

• Writing samples and portfolio
• Language proficiency (English and Hindi)
• Understanding of digital trends and SEO
• Cultural fit and alignment with Paytm's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio of your best work, showcasing your range and versatility as a writer
• Prepare for language proficiency assessments and be ready to discuss your approach to content creation and storytelling
• Research Paytm's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit

ATS Keywords: Content creation, digital marketing, bilingual writing, SEO, storytelling, copywriting, social media, product marketing, financial products, Wealthtech

ASSUMPTION: Paytm's hiring process may vary depending on the role and the candidate's background. Applicants should be prepared for a thorough assessment of their writing skills and cultural fit.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• Social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Video editing software (e.g., Adobe Premiere Pro, iMovie, Final Cut Pro)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have experience with relevant content creation tools and be open to learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and transparency

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Creative and strategic
• Collaborative and open to feedback

Self-Assessment Questions:

• How do you incorporate customer feedback into your content creation process?
• Can you describe a time when you had to adapt your writing style to fit a new platform or audience?
• How do you stay up-to-date with digital trends and incorporate them into your work?

ASSUMPTION: Paytm values candidates who are customer-focused, innovative, collaborative, and open to learning and growth.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-evolving fintech industry
• Balancing multiple projects and deadlines in a dynamic work environment
• Adapting to a diverse range of writing styles and tones for different platforms and audiences
• Competing with established and emerging content creators in the market

ASSUMPTION: These challenges may present unique opportunities for growth and learning, particularly for candidates with a strong work ethic and a passion for content creation.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on digital content creation and bilingual writing
• Paytm's emphasis on financial inclusion and innovation sets it apart from other fintech companies
• This role offers the opportunity to work on a wide range of projects and gain exposure to various aspects of the business

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing a social media campaign to promote a new financial product, including platform-specific content and visuals
• Writing a series of blog posts on investment strategies for beginners, optimized for SEO and targeted at a young, tech-savvy audience
• Creating engaging scripts for a series of customer testimonial videos, showcasing the benefits of using Paytm's financial services

ASSUMPTION: These sample projects demonstrate the diverse range of content creation opportunities available at Paytm.

❓ Key Questions to Ask During Interview

• How does this role fit into Paytm's overall content strategy and marketing goals?
• Can you describe the team structure and how this role will collaborate with other departments?
• What are the most significant challenges facing the content team, and how can this role help address them?
• How does Paytm support the professional growth and development of its content creators?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These questions can help applicants better understand the role, the team, and the company's expectations for their success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio of your best work, showcasing your range and versatility as a writer
• Research Paytm's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit
• Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.