I

Contract - Product Marketing Specialist

Itron, Inc.
Full-time
On-site
Raleigh, North Carolina, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Contract - Product Marketing Specialist

πŸ”Ή Company: Itron, Inc.

πŸ”Ή Location: Raleigh, NC (Local Office)

πŸ”Ή Job Type: Part-Time, Contract

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 14, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (1 day per week in the office)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing strategies to promote Itron's products and services
  • Creating high-quality promotional content for various channels
  • Managing and optimizing marketing campaigns
  • Conducting market research to understand target audiences
  • Collaborating with cross-functional teams to understand product features and benefits

ASSUMPTION: This role requires a strong understanding of marketing principles and campaign management, as well as excellent communication skills.

πŸ“‹ Key Responsibilities

βœ… Develop and write high-quality promotional content for various channels, including email, social media, website, and print materials

βœ… Collaborate with the marketing team to create and execute integrated marketing campaigns

βœ… Manage and optimize marketing campaigns to ensure they meet performance goals and KPIs

βœ… Conduct market research to identify target audiences and understand their needs and preferences

βœ… Work closely with the product development team to understand product features and benefits, and translate them into compelling marketing messages

βœ… Monitor and analyze campaign performance, providing regular reports and insights to stakeholders

βœ… Develop ad-hoc reporting as needed

βœ… Stay up-to-date with industry trends and best practices in marketing and copywriting

ASSUMPTION: This role requires strong analytical skills and attention to detail, as well as proficiency in marketing tools and software.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: Proven experience in copywriting and creating promotional content

Required Skills:

  • Strong understanding of marketing principles and campaign management
  • Excellent written and verbal communication skills
  • Ability to work collaboratively in a team environment
  • Strong analytical skills and attention to detail
  • Proficiency in marketing tools and software (e.g., Google Analytics, email marketing platforms, social media management tools)

Preferred Skills:

  • Previous experience in developing and executing customer satisfaction surveys
  • Experience working in a business to business environment

ASSUMPTION: Candidates with a background in marketing or a related field, as well as proven experience in copywriting, are likely to be the best fit for this role.

πŸ’° Compensation & Benefits

Salary Range: $36.05 - $67.78 per hour (This is an estimated range based on industry standards for a part-time, contract role with the given experience level.)

Benefits:

  • Estimated as a 6-month contract, could be extended

  • Part-time role, with expected commitment of around 20 hours per week
  • Hybrid role, located in Raleigh, NC, or Liberty Lake, WA, with 1 day per week in the office

Working Hours: 20 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a part-time, contract role with the given experience level. The actual salary may vary based on factors such as skills and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Itron operates in the utilities industry, focusing on energy and water management solutions. The company serves utilities and cities in over 100 countries worldwide.

Company Size: Itron has 5,001-10,000 employees, making it a mid-sized organization. This size allows for a structured work environment with opportunities for collaboration and growth.

Founded: Itron was founded in 1977 and has since grown to become a global leader in its industry.

Company Description:

  • Itron enables utilities and cities to safely, securely, and reliably deliver critical infrastructure services to communities
  • The company's portfolio includes smart networks, software, services, meters, and sensors, helping customers better manage energy and water
  • Itron is committed to building an inclusive and diverse workforce, providing an authentic workplace experience for all employees

Company Specialties:

  • Utilities & Cities
  • Smart Networks
  • Software
  • Services
  • Meters & Sensors
  • Advanced Metering Infrastructure
  • Industrial IoT Solutions
  • Automated Meter Reading
  • Smart City Solutions
  • Analytics
  • Meter Data Management
  • Distributed Energy Management
  • Distributed Intelligence
  • Electric Vehicles
  • Distribution Automation
  • Connected Devices
  • Foundational Networks
  • Gas
  • Electricity
  • Water
  • and Smart Cities

Company Website: www.itron.com

ASSUMPTION: Itron's focus on utilities and cities allows for a stable work environment with a clear mission and purpose. The company's global presence also offers opportunities for international collaboration and growth.

πŸ“Š Role Analysis

Career Level: This role is at the mid-career level, requiring proven experience in copywriting and marketing. It offers opportunities for growth and advancement within the marketing department.

Reporting Structure: The Product Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including product development and sales.

Work Arrangement: This is a hybrid role, with 1 day per week in the office and the remainder of the time working remotely. This arrangement offers flexibility and a balance between in-person collaboration and remote work.

Growth Opportunities:

  • Potential full-time employment after the contract period
  • Advancement within the marketing department or related fields
  • Expansion of responsibilities based on performance and company needs

ASSUMPTION: This role offers opportunities for growth and advancement within the marketing department, as well as the potential for full-time employment after the contract period.

🌍 Location & Work Environment

Office Type: Itron's office in Raleigh, NC, is a local office for the company, providing a smaller, more intimate work environment.

Office Location(s): Raleigh, NC, and Liberty Lake, WA

Geographic Context:

  • Raleigh, NC, is a mid-sized city with a growing tech industry, offering a mix of urban and suburban living
  • Liberty Lake, WA, is a small city near Spokane, WA, with a more rural feel and a lower cost of living

Work Schedule: This is a part-time role, with an expected commitment of around 20 hours per week. The work schedule is flexible, allowing for remote work and a balance between office and home-based tasks.

ASSUMPTION: The hybrid work arrangement and flexible work schedule offer a good balance between in-person collaboration and remote work, allowing for a healthy work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and/or team members
  • Background check and offer extension

Key Assessment Areas:

  • Writing and communication skills
  • Marketing knowledge and experience
  • Analytical skills and attention to detail
  • Cultural fit and team collaboration

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Prepare examples of your promotional content and marketing campaigns to showcase during the interview
  • Research Itron's products and services to demonstrate your understanding of the company and its offerings

ATS Keywords: Marketing, Communications, Copywriting, Promotional Content, Campaign Management, Google Analytics, Email Marketing, Social Media Management

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing experience and skills. Applicants should tailor their application materials to highlight their relevant experience and demonstrate their fit for the role.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Email marketing platforms (e.g., Mailchimp, Constant Contact)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in marketing tools and software is required for this role, as they are essential for creating and managing marketing campaigns, as well as analyzing performance data.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer focus
  • Integrity
  • Teamwork
  • Accountability

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Results-focused and goal-oriented

Self-Assessment Questions:

  • Do you have a strong understanding of marketing principles and campaign management?
  • Are you able to work collaboratively in a team environment?
  • Do you have excellent written and verbal communication skills?
  • Are you comfortable using marketing tools and software to create and manage campaigns?
  • Do you have a proven track record of success in copywriting and creating promotional content?

ASSUMPTION: Applicants should assess their fit with Itron's company values and work style to ensure a good cultural fit for the role.

⚠️ Potential Challenges

  • Managing multiple marketing campaigns simultaneously
  • Meeting tight deadlines for promotional content and campaign execution
  • Adapting to changes in product offerings or market conditions
  • Working remotely and maintaining productivity and focus

ASSUMPTION: These challenges are common to marketing roles and can be overcome with strong organizational skills, effective time management, and a results-driven approach.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other product marketing specialist positions, but may have a greater focus on copywriting and promotional content creation
  • Itron's focus on utilities and cities sets it apart from other companies in the industry, offering a unique work environment and mission
  • This role may offer opportunities for growth and advancement within the marketing department or related fields

ASSUMPTION: Applicants should research similar roles and Itron's unique focus on utilities and cities to understand the specific requirements and opportunities of this position.

πŸ“ Sample Projects

  • Developing a marketing campaign to launch a new product line for Itron's utility customers
  • Creating promotional content for Itron's website and social media channels to highlight the company's smart city solutions
  • Managing a customer satisfaction survey to gather feedback on Itron's products and services

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with the Product Marketing Specialist role at Itron.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role collaborate with other departments, such as product development and sales?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
  • What opportunities are there for growth and advancement within the marketing department or related fields?
  • How does Itron support work-life balance for its employees?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role, showing the applicant's interest in understanding the position's requirements and opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of your promotional content and marketing campaigns to showcase during the interview
  • Research Itron's products and services to demonstrate your understanding of the company and its offerings
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.