🔹 Job Title: Conversion & Growth Lead, Motley Fool Money
🔹 Company: The Motley Fool
🔹 Location: United States - Remote
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working in a fast-paced, collaborative environment and have a proven track record of driving performance growth for digital properties.
✅ Analyze data from various sources to identify growth opportunities and take action
✅ Own and evolve the A/B testing roadmap, from idea to rollout to analysis
✅ Write conversion-focused copy (CTAs, headlines, landing pages) that aligns with the editorial voice
✅ Identify and scale high-impact revenue drivers across the site
✅ Identify and execute on new site functionality or improvements to existing functionality that supports target KPI growth
✅ Improve performance outcomes of content syndicated to external partners
✅ Expand and optimize Motley Fool Money affiliate product pitches on Fool.com
✅ Communicate key findings to stakeholders across the team
ASSUMPTION: This role involves a mix of data analysis, creative problem-solving, and cross-functional collaboration. The ideal candidate will be comfortable working with data, writing copy, and communicating effectively with various teams.
Education: Bachelor's degree in a related field or equivalent experience
Experience: 5+ years of experience driving performance growth for a digital property
Required Skills:
Preferred Skills:
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio of past projects may be considered in lieu of a formal degree.
Salary Range: $90,000 - $120,000 USD per year
Benefits:
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on factors such as experience and performance.
Industry: Financial Services. The Motley Fool operates in the competitive personal finance and investing space, providing guidance and resources to help individuals make better investment decisions.
Company Size: 201-500 employees. As a mid-sized company, The Motley Fool offers a collaborative work environment with opportunities for growth and impact.
Founded: 1993. The Motley Fool was founded with a mission to make the world smarter, happier, and richer through free and premium investing guidance.
Company Description:
Company Specialties:
Company Website: www.fool.com
ASSUMPTION: The Motley Fool is a well-established company with a strong brand in the personal finance and investing space. Applicants can expect a competitive work environment with a focus on growth and innovation.
Career Level: Mid-level to senior. This role requires a balance of strategic thinking and hands-on execution, making it suitable for experienced professionals looking to drive performance growth in a digital property.
Reporting Structure: This role reports directly to the Head of Motley Fool Money and works cross-functionally with various teams, including editorial, marketing, and product.
Work Arrangement: Remote OK. The Motley Fool offers flexible work arrangements, including remote work options.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the business and expand their skills and experience.
Office Type: Remote. The Motley Fool offers a remote work environment, with the option to work from home or a co-working space.
Office Location(s): Alexandria, Virginia (headquarters)
Geographic Context:
Work Schedule: Full-time, with flexible hours. The Motley Fool offers a flexible work schedule, with the ability to work remotely and set one's own hours.
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and increased productivity.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Conversion Rate Optimization, A/B Testing, Data Analysis, Digital Marketing, Content Strategy, User Experience, Copywriting, SEO, AI Tools, Performance Metrics, Funnel Optimization, Cross-Functional Collaboration, Problem Solving, Growth Strategies, Monetization, Customer Motivation
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit. Applicants should be prepared to discuss their past projects and achievements in detail and demonstrate their understanding of the role and the company.
ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies and be comfortable learning new platforms as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate will be a strong cultural fit for The Motley Fool, with a passion for the company's mission and a commitment to its values.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, collaborative environment and be able to balance strategic thinking with hands-on execution. They will also be comfortable working remotely and managing their own time and priorities.
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive option for experienced professionals looking to drive performance growth in a digital property.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of impact the ideal candidate can expect to make in this role.
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company culture, as well as the expectations and priorities for the first few months in the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.