Conversion Rate Optimization (CRO) Lead

📌 Core Information

🔹 Job Title: Conversion Rate Optimization (CRO) Lead

🔹 Company: Lawhive

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing & Growth

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (UK-based)

🚀 Job Overview

Key aspects of this role include:

• Driving conversion rate optimization across the entire customer journey
• Leading website experimentation and A/B testing strategy
• Executing marketing automation and customer segmentation
• Collaborating with cross-functional teams to improve conversion bottlenecks

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have experience in CRO, marketing automation, or growth marketing within a B2C context.

📋 Key Responsibilities

✅ Own and optimize the complete customer experience from website visit through purchase and beyond

✅ Use analytics tools to prioritize optimization opportunities and build data-driven customer segments

✅ Push hard on key conversion metrics: traffic → form completion → quote → purchase

✅ Identify conversion bottlenecks and coordinate cross-functional teams to fix them

✅ Own the testing strategy and roadmap, driving rapid experimentation and optimization

✅ Lead marketing automation, including email and SMS campaigns, workflows, and lifecycle marketing

ASSUMPTION: This role involves continuous data analysis, experimentation, and optimization. Strong analytical skills and a data-driven mindset are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years in CRO, marketing automation, or growth marketing with B2C companies

Required Skills:

• Proven track record of website and post-lead conversion rate growth
• Customer journey mapping and multi-channel optimization experience
• Analytics proficiency and comfort making decisions from data insights
• Experience managing agencies and coordinating with technical teams
• Hands-on experience with email automation platforms (Customer.io ideal, Klaviyo/similar good)

Preferred Skills:

• Customer.io platform experience
• Consumer marketplace or fast-growth startup background
• Experience building marketing operations from an early stage

ASSUMPTION: Given the remote nature of this role, strong communication and collaboration skills are crucial for success.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per year (Based on industry standards for a CRO Lead role in London)

Benefits:

• 34 Holidays (25 days annual leave + your birthday off + bank hols in England)
• Equity
• Pension
• Regular team building activities, socials, and annual retreat!
• 20% off legal fees through Lawhive

Working Hours: Full-time, flexible hours with a focus on results and delivery

ASSUMPTION: The salary range provided is an estimate based on industry standards for a CRO Lead role in London. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Legal Tech & Law Practice

Company Size: 51-200 employees (Fast-growing startup)

Founded: 2021

Company Description:

• Lawhive is an online platform for consumers and small businesses to get legal help at a fraction of the cost of a law firm
• The platform combines regulated human lawyers collaborating alongside the world’s first AI lawyer specifically built for consumer legal work
• Lawhive is on a mission to make sure everyone has access to the law and believes access to the law should be a basic utility in society

Company Specialties:

• Consumer & Small Business Legal Services
• AI-Driven Legal Technology
• Legal Marketplace & Platform

Company Website: lawhive.co.uk

ASSUMPTION: Lawhive is a fast-growing startup with a mission to increase access to legal services. This role plays a crucial part in driving user acquisition and conversion.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: This role reports directly to the Head of Growth

Work Arrangement: Remote (UK-based), with flexible hours and a focus on results

Growth Opportunities:

• As Lawhive grows, there will be opportunities to expand the team and take on a more senior role
• This role offers the chance to make a significant impact on the company's growth and success
• Lawhive's fast-paced environment provides ample opportunities for professional development and growth

ASSUMPTION: Given Lawhive's rapid growth, there is significant potential for career progression in this role.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from Lawhive's London office)

Office Location(s): London, England, United Kingdom

Geographic Context:

• London is a major global city with a thriving tech and startup scene
• The city offers a wide range of cultural, social, and professional opportunities
• Lawhive's remote work arrangement allows for flexibility and work-life balance

Work Schedule: Full-time, flexible hours with a focus on results and delivery

ASSUMPTION: While this role is remote, the ideal candidate will be based in the UK and be comfortable working in a flexible, startup environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Head of Growth
• Technical assessment or case study
• Final interview with the founding team

Key Assessment Areas:

• CRO and marketing automation skills
• Data analysis and interpretation
• Strategic thinking and problem-solving
• Communication and collaboration skills

Application Tips:

• Highlight your proven track record of conversion rate growth and optimization
• Include examples of successful A/B tests and marketing automation campaigns
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral and situational interview questions focused on CRO and marketing automation

ATS Keywords: Conversion Rate Optimization, CRO, Marketing Automation, Growth Marketing, Customer Journey Mapping, A/B Testing, Data-Driven Segmentation, Cross-Functional Coordination, Lead Nurturing, Lifecycle Marketing, Promotional Campaigns, User Behavior Analysis, Technical Team Coordination, Rapid Experimentation, Customer Experience Optimization

ASSUMPTION: Lawhive's interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Customer.io (preferred)
• Klaviyo or similar email automation platforms
• Google Analytics (GA4)
• PostHog/Mixpanel/Amplitude
• CDPs (Customer Data Platforms)

ASSUMPTION: The ideal candidate will have experience with at least one email automation platform and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Accessible: Making legal services accessible to everyone
• Innovative: Embracing technology to improve legal services
• Collaborative: Working together to achieve common goals
• Ambitious: Pushing boundaries and striving for excellence

Work Style:

• Data-driven: Making decisions based on data and analytics
• Experimental: Continuously testing and optimizing processes
• Collaborative: Working closely with cross-functional teams to achieve results
• Adaptable: Embracing change and learning from failures

Self-Assessment Questions:

• Do you share Lawhive's commitment to increasing access to legal services?
• Are you comfortable working in a fast-paced, startup environment?
• Do you thrive on data-driven decision-making and continuous optimization?

ASSUMPTION: Lawhive values candidates who are passionate about their mission, comfortable with change, and committed to data-driven decision-making.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously
• Working with cross-functional teams to coordinate and implement optimizations
• Keeping up with the fast-paced, ever-changing nature of a startup environment
• Adapting to new tools and technologies as the company grows and evolves

ASSUMPTION: The ideal candidate will be comfortable with ambiguity, adaptable, and able to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional law firms, Lawhive combines human lawyers with AI technology to provide accessible legal services
• This role offers the opportunity to work at the intersection of law, technology, and marketing
• Career progression in this role could lead to senior marketing or growth roles within the company or the broader legal tech industry

ASSUMPTION: This role offers a unique blend of marketing, technology, and legal expertise, providing a diverse range of career growth opportunities.

📝 Sample Projects

• Optimizing the customer onboarding flow to improve quote completion rates
• Implementing a targeted email campaign to re-engage inactive users
• Conducting A/B tests on landing pages and forms to improve conversion rates

ASSUMPTION: These sample projects are designed to illustrate the types of initiatives the CRO Lead might work on, but the specific projects will vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does Lawhive plan to scale its user base in the next year, and how will this role contribute to that growth?
• Can you describe the team structure and how this role will collaborate with other departments?
• How does Lawhive approach user privacy and data protection in its marketing efforts?
• What are the most significant challenges the company is currently facing, and how can this role help address them?
• What opportunities are there for professional development and growth within the company?

ASSUMPTION: These questions are designed to help the candidate better understand the company's priorities, culture, and growth plans, as well as the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in CRO, marketing automation, and growth marketing
• Prepare for the interview by researching Lawhive's mission, values, and unique approach to legal services
• Follow up with the hiring manager within a week after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.