Conversion Rate Optimization Manager

📌 Core Information

🔹 Job Title: Conversion Rate Optimization Manager

🔹 Company: Happy Koala LLC

🔹 Location: Vilnius, Lithuania

🔹 Job Type: Full-Time, Remote

🔹 Category: E-commerce & Digital Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Anywhere in the world)

🚀 Job Overview

Key aspects of this role include:

• Leading a team of 5-6 specialists in conversion rate optimization (CRO) efforts
• Analyzing user behavior and executing A/B tests to increase conversion rates
• Collaborating with development and design teams to build high-converting ecommerce experiences
• Optimizing Shopify stores, landing pages, sales funnels, and special campaign assets
• Developing strategies to increase average order value (AOV) and drive revenue growth

ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation and a proactive, solution-oriented attitude.

📋 Key Responsibilities

✅ Lead all of Happy Mammoth’s Conversion Rate Optimization efforts across various platforms

✅ Work hands-on with developers and designers to optimize the entire customer journey

✅ Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives

✅ Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells

✅ Lead optimization projects to improve the conversion rate of our Shopify stores, sales funnels, and newly launched campaigns

✅ Develop strategies to increase average order value (AOV)

✅ Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages

✅ Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences

✅ Collaborate with the marketing team during product launches and peak sales periods to maximize performance

✅ Translate insights into clear action plans for developers and designers

✅ Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion

✅ Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, or Computer Science) or equivalent experience

Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles

Required Skills:

• Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies
• Strong hands-on experience with Shopify and ecommerce tech stacks
• Project management skills - able to run and communicate projects smoothly across teams
• Strategic and data-driven mindset with a love for experimentation
• Proactive, solution-oriented attitude and a passion for ownership

Preferred Skills:

• Experience in high-growth DTC (direct-to-consumer) brands

ASSUMPTION: Candidates with a strong portfolio showcasing their CRO and ecommerce optimization work will be given priority.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year ( Industry standard for a mid-level CRO role in Lithuania)

Benefits:

• 100% remote work
• Access to training, tools, and a culture of innovation and growth
• Flexible work hours and a results-driven environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a mid-level CRO role in Lithuania. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Digital Marketing

Company Size: 11-50 employees (Small to Medium-sized company)

Founded: 2016 (9 years ago)

Company Description:

• Happy Mammoth is a fast-growing natural food tech business selling across the United States, Australia, and Europe
• Specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements
• Focuses on helping clients make long-lasting positive health changes and start living very full lives again

Company Specialties:

• Formulation and production of natural health supplements
• Ecommerce marketing and optimization
• Direct-to-consumer sales and branding

Company Website: store.happymammoth.com

ASSUMPTION: Working at Happy Mammoth offers a unique opportunity to grow with a small, agile company in the fast-growing natural health and ecommerce industries.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role reports directly to the CEO or a senior CRO/Marketing Director

Work Arrangement: 100% remote work with flexible hours and a results-driven environment

Growth Opportunities:

• Potential to grow into a senior CRO role or a marketing director position as the company expands
• Opportunities to lead and mentor junior CRO team members
• Chance to gain experience in a fast-growing startup and contribute significantly to its success

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, as Happy Mammoth continues to expand its team and market presence.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): Vilnius, Lithuania

Geographic Context:

• Vilnius is the capital and largest city of Lithuania, with a population of around 540,000 people
• It is known for its vibrant cultural scene, historical architecture, and numerous parks and green spaces
• The cost of living in Vilnius is relatively low compared to other European capitals

Work Schedule: Flexible hours with a focus on results and productivity

ASSUMPTION: Living and working in Vilnius offers a high quality of life at a lower cost compared to other European capitals, making it an attractive option for remote workers.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• Technical assessment (CRO-related tasks)
• Final interview with the CEO or a senior CRO/Marketing Director

Key Assessment Areas:

• CRO and ecommerce optimization skills
• Analytical and problem-solving abilities
• Communication and teamwork skills
• Cultural fit with the company's values and work environment

Application Tips:

• Highlight your relevant CRO experience and achievements in your resume and cover letter
• Prepare a portfolio showcasing your CRO and ecommerce optimization work
• Research the company and its products to demonstrate your enthusiasm and understanding
• Be ready to discuss your approach to CRO and provide examples of successful optimizations you've implemented

ATS Keywords: Conversion Rate Optimization, CRO, Ecommerce Optimization, A/B Testing, User Behavior Analysis, Shopify, Digital Growth, High-Growth DTC, Remote Work

ASSUMPTION: Applying for this role requires a strong focus on CRO and ecommerce optimization skills, as well as a strategic and data-driven mindset.

🛠️ Tools & Technologies

• Shopify (ecommerce platform)
• Google Analytics (web analytics)
• Optimizely or VWO (A/B testing tools)
• Hotjar or Crazy Egg (heatmap and session recording tools)
• Google Tag Manager (tag management)
• Google Data Studio (data visualization)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Data-driven decision making
• Collaboration and teamwork
• Results-oriented and accountable

Work Style:

• Flexible and remote-friendly
• Results-driven and autonomous
• Collaborative and open to feedback
• Fast-paced and adaptable

Self-Assessment Questions:

• How do your personal values align with the company's core values?
• How do you approach working remotely and maintaining productivity?
• How do you handle feedback and make data-driven decisions in a fast-paced environment?

ASSUMPTION: Candidates who share Happy Mammoth's values and work style preferences will thrive in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing a remote team and ensuring productivity
• Balancing CRO efforts with other marketing and product development priorities
• Keeping up with the latest CRO trends and best practices in a fast-changing ecommerce landscape
• Dealing with time zone differences when working with a global team

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic approach to CRO and team management.

📈 Similar Roles Comparison

• This role is similar to a CRO Manager or Senior CRO role in a small to medium-sized ecommerce company
• It differs from a CRO role in a larger enterprise, which may have more resources and a more structured hierarchy
• Compared to a CRO role in a digital marketing agency, this role focuses more on ecommerce-specific CRO and has a stronger focus on product development and branding

ASSUMPTION: This role offers a unique blend of CRO, ecommerce optimization, and digital marketing experience, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Implementing a new checkout process to reduce cart abandonment and increase conversion rates
• Optimizing a high-traffic landing page to improve lead generation and sales
• Developing and launching a new quiz funnel to acquire customers and drive revenue growth

ASSUMPTION: These sample projects demonstrate the variety of CRO initiatives a candidate might expect to lead in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to CRO and how it fits into the broader marketing strategy?
• How does the CRO team collaborate with other departments, such as product development and design?
• What are the biggest CRO challenges the company is currently facing, and how can this role address them?
• How does the company support the professional development and growth of its CRO team members?
• What are the most important qualities and skills you're looking for in a CRO manager for this role?

ASSUMPTION: Asking these questions will help you better understand the role, the company's CRO strategy, and the team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant CRO experience and skills
• Prepare a portfolio showcasing your CRO and ecommerce optimization work
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.