📌 Core Information
🔹 Job Title: Marketing Manager, Microsoft Ads
🔹 Company: eBay
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving day-to-day operations, reporting, budgeting, and optimization of eBay’s Microsoft Ads Shopping & Text Ad campaigns
- Collaborating with cross-functional teams to apply expertise, decipher technical requirements, and inform solutions
- Contributing to test ideation, hypothesis, measurement, and design
- Building and organizing regular reporting documents and status updates
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign management and reporting.
📋 Key Responsibilities
✅ Campaign execution, optimization, and ongoing monitoring
✅ Define/lead campaign objectives in a fast-paced, constantly evolving environment
✅ Analyze campaign performance, contextualize trends, spot outliers, and opportunities for improvement
✅ Influence campaign strategy – staying aligned and working towards achievable outcomes
✅ Work with business stakeholders to establish clear marketing goals and results
✅ Ad hoc issue investigation and quantification of business impact
✅ Communicate results consistently and clearly
✅ Build and organize regular reporting documents and status updates
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently while maintaining collaborative relationships with the team.
🎯 Required Qualifications
Education: Bachelor’s degree in business, finance, applied mathematics, or a related field
Experience: 2-5 years of professional experience
Required Skills:
- Data analytics – Strong data mining skills, proficient with Excel, SQL, adept at data visualization & problem-solving with a data-first approach
- Project management – Experience with planning and leading projects end-to-end
- Campaign Management – Experience with setup and day-to-day management of marketing campaigns within Microsoft Ads
Preferred Skills:
- General knowledge of Paid Search Marketing
- Working knowledge of analysis techniques – regression, clustering, prediction
- Hands-on experience with R, Scala, Python, or equivalent tools
- Microsoft Ads, AdWords, and other online marketing platform experience
ASSUMPTION: While a background in Paid Search Marketing is preferred, a strong data analytics skillset and willingness to learn are more important for this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on market research and company size)
Benefits:
- Maternal Leave
- Paternal Leave
- Paid Sabbatical
- Financial Security Plans
Working Hours: Full-time, typically 40 hours per week, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range is an estimate based on market research and the company's size. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: eBay operates in the e-commerce industry, with a focus on connecting buyers and sellers globally through its online marketplace.
Company Size: eBay is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: eBay was founded in 1995 and has since grown to become a global leader in e-commerce.
Company Description:
- eBay is committed to pushing boundaries and reinventing the future of e-commerce for enthusiasts.
- The company empowers millions of buyers and sellers in more than 190 markets around the world.
- eBay fosters a culture where authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work.
Company Specialties:
- e-commerce
- retail
- internet and technology
Company Website: www.ebayinc.com
ASSUMPTION: eBay's large size and global presence offer numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience.
Reporting Structure: The Marketing Manager, Microsoft Ads, will report directly to the Global Marketing team and collaborate with cross-functional teams.
Work Arrangement: This is a hybrid role, requiring employees to work on-site 2-3 days per week, with the remaining days worked remotely.
Growth Opportunities:
- Potential to expand responsibilities and take on more strategic initiatives as the role evolves.
- Opportunities to work with diverse teams and gain exposure to various aspects of the business.
- Access to professional development resources and training to support career growth.
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: eBay's Toronto office is a modern, collaborative workspace designed to facilitate productivity and innovation.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (Headquarters), with additional offices in Toronto, Canada, and other global locations.
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of cultural experiences and amenities.
- The city has a humid continental climate, with warm, humid summers and cold, snowy winters.
- Toronto is well-connected by public transportation, making it easy to commute to work.
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate a hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the global marketing director
Key Assessment Areas:
- Data analysis and problem-solving skills
- Campaign management experience
- Communication and presentation skills
- Cultural fit and alignment with eBay's values
Application Tips:
- Tailor your resume and cover letter to highlight your data analysis, project management, and campaign management skills.
- Prepare examples of your work, such as campaign reports or data analysis projects, to showcase during the interview.
- Research eBay's company culture and values to demonstrate your cultural fit and enthusiasm for the role.
ATS Keywords: Microsoft Ads, Paid Search, Campaign Management, Data Analysis, Excel, SQL, Reporting, Optimization, Marketing Strategy
ASSUMPTION: The interview process will focus on assessing your data analysis, campaign management, and communication skills, as well as your cultural fit with eBay's values.
🛠️ Tools & Technologies
- Microsoft Ads platform
- Excel
- SQL
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Microsoft Ads, Excel, and SQL is essential for this role. Experience with data visualization and project management tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Integrity
- One Team
- Innovation
- Execution
Work Style:
- Data-driven decision-making
- Collaborative and inclusive team environment
- Fast-paced and dynamic work environment
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing complex datasets to uncover insights?
- Are you comfortable working in a fast-paced, collaborative team setting?
- Do you possess strong communication skills and the ability to present data-driven recommendations to stakeholders?
ASSUMPTION: eBay values employees who are customer-focused, innovative, and committed to working collaboratively to drive results.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working with large datasets and complex analytics tools
- Adapting to a fast-paced, constantly evolving work environment
- Balancing on-site and remote work responsibilities effectively
ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven approach, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses primarily on Microsoft Ads campaign management and optimization.
- eBay's global presence and large customer base offer unique opportunities for campaign scale and impact.
- This role provides a clear path for career growth within the marketing department and the broader organization.
ASSUMPTION: This role offers a unique blend of campaign management, data analysis, and strategic decision-making responsibilities, setting it apart from other marketing positions.
📝 Sample Projects
- Developing and implementing a comprehensive Microsoft Ads campaign strategy for a major product launch
- Analyzing campaign performance data to identify trends, outliers, and opportunities for optimization
- Collaborating with cross-functional teams to develop and execute A/B tests to improve campaign performance
ASSUMPTION: These sample projects illustrate the data-driven, collaborative nature of the role and the opportunity to make a significant impact on campaign performance and business outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Marketing department?
- How does this role contribute to eBay's overall marketing strategy and business objectives?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does eBay support work-life balance for employees in hybrid roles?
- What are the most significant challenges facing the Microsoft Ads team, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the eBay careers website
- Tailor your resume and cover letter to highlight your data analysis, project management, and campaign management skills
- Prepare examples of your work, such as campaign reports or data analysis projects, to showcase during the interview
- Research eBay's company culture and values to demonstrate your cultural fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
