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Marketing Manager, Microsoft Ads

eBay
Full-time
On-site
Toronto, Ontario, Canada
πŸ§ͺ Conversion Rate Optimization (CRO)

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager, Microsoft Ads

πŸ”Ή Company: eBay

πŸ”Ή Location: Toronto, Ontario, Canada

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Driving day-to-day operations, reporting, budgeting, and optimization of eBay’s Microsoft Ads Shopping & Text Ad campaigns
  • Collaborating with cross-functional teams to apply expertise, decipher technical requirements, and inform solutions
  • Contributing to test ideation, hypothesis, measurement, and design
  • Building and organizing regular reporting documents and status updates

ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign management and reporting.

πŸ“‹ Key Responsibilities

βœ… Campaign execution, optimization, and ongoing monitoring

βœ… Define/lead campaign objectives in a fast-paced, constantly evolving environment

βœ… Analyze campaign performance, contextualize trends, spot outliers, and opportunities for improvement

βœ… Influence campaign strategy – staying aligned and working towards achievable outcomes

βœ… Work with business stakeholders to establish clear marketing goals and results

βœ… Ad hoc issue investigation and quantification of business impact

βœ… Communicate results consistently and clearly

βœ… Build and organize regular reporting documents and status updates

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently while maintaining collaborative relationships with the team.

🎯 Required Qualifications

Education: Bachelor’s degree in business, finance, applied mathematics, or a related field

Experience: 2-5 years of professional experience

Required Skills:

  • Data analytics – Strong data mining skills, proficient with Excel, SQL, adept at data visualization & problem-solving with a data-first approach
  • Project management – Experience with planning and leading projects end-to-end
  • Campaign Management – Experience with setup and day-to-day management of marketing campaigns within Microsoft Ads

Preferred Skills:

  • General knowledge of Paid Search Marketing
  • Working knowledge of analysis techniques – regression, clustering, prediction
  • Hands-on experience with R, Scala, Python, or equivalent tools
  • Microsoft Ads, AdWords, and other online marketing platform experience

ASSUMPTION: While a background in Paid Search Marketing is preferred, a strong data analytics skillset and willingness to learn are more important for this role.

πŸ’° Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on market research and company size)

Benefits:

  • Maternal Leave
  • Paternal Leave
  • Paid Sabbatical
  • Financial Security Plans

Working Hours: Full-time, typically 40 hours per week, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range is an estimate based on market research and the company's size. Actual compensation may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: eBay operates in the e-commerce industry, with a focus on connecting buyers and sellers globally through its online marketplace.

Company Size: eBay is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: eBay was founded in 1995 and has since grown to become a global leader in e-commerce.

Company Description:

  • eBay is committed to pushing boundaries and reinventing the future of e-commerce for enthusiasts.
  • The company empowers millions of buyers and sellers in more than 190 markets around the world.
  • eBay fosters a culture where authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work.

Company Specialties:

  • e-commerce
  • retail
  • internet and technology

Company Website: www.ebayinc.com

ASSUMPTION: eBay's large size and global presence offer numerous opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience.

Reporting Structure: The Marketing Manager, Microsoft Ads, will report directly to the Global Marketing team and collaborate with cross-functional teams.

Work Arrangement: This is a hybrid role, requiring employees to work on-site 2-3 days per week, with the remaining days worked remotely.

Growth Opportunities:

  • Potential to expand responsibilities and take on more strategic initiatives as the role evolves.
  • Opportunities to work with diverse teams and gain exposure to various aspects of the business.
  • Access to professional development resources and training to support career growth.

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: eBay's Toronto office is a modern, collaborative workspace designed to facilitate productivity and innovation.

Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (Headquarters), with additional offices in Toronto, Canada, and other global locations.

Geographic Context:

  • Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of cultural experiences and amenities.
  • The city has a humid continental climate, with warm, humid summers and cold, snowy winters.
  • Toronto is well-connected by public transportation, making it easy to commute to work.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate a hybrid work arrangement.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the marketing team
  • Final interview with the global marketing director

Key Assessment Areas:

  • Data analysis and problem-solving skills
  • Campaign management experience
  • Communication and presentation skills
  • Cultural fit and alignment with eBay's values

Application Tips:

  • Tailor your resume and cover letter to highlight your data analysis, project management, and campaign management skills.
  • Prepare examples of your work, such as campaign reports or data analysis projects, to showcase during the interview.
  • Research eBay's company culture and values to demonstrate your cultural fit and enthusiasm for the role.

ATS Keywords: Microsoft Ads, Paid Search, Campaign Management, Data Analysis, Excel, SQL, Reporting, Optimization, Marketing Strategy

ASSUMPTION: The interview process will focus on assessing your data analysis, campaign management, and communication skills, as well as your cultural fit with eBay's values.

πŸ› οΈ Tools & Technologies

  • Microsoft Ads platform
  • Excel
  • SQL
  • Data visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with Microsoft Ads, Excel, and SQL is essential for this role. Experience with data visualization and project management tools is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Obsessed
  • Integrity
  • One Team
  • Innovation
  • Execution

Work Style:

  • Data-driven decision-making
  • Collaborative and inclusive team environment
  • Fast-paced and dynamic work environment

Self-Assessment Questions:

  • Do you thrive in a data-driven environment and enjoy analyzing complex datasets to uncover insights?
  • Are you comfortable working in a fast-paced, collaborative team setting?
  • Do you possess strong communication skills and the ability to present data-driven recommendations to stakeholders?

ASSUMPTION: eBay values employees who are customer-focused, innovative, and committed to working collaboratively to drive results.

⚠️ Potential Challenges

  • Managing multiple campaigns and priorities simultaneously
  • Working with large datasets and complex analytics tools
  • Adapting to a fast-paced, constantly evolving work environment
  • Balancing on-site and remote work responsibilities effectively

ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven approach, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses primarily on Microsoft Ads campaign management and optimization.
  • eBay's global presence and large customer base offer unique opportunities for campaign scale and impact.
  • This role provides a clear path for career growth within the marketing department and the broader organization.

ASSUMPTION: This role offers a unique blend of campaign management, data analysis, and strategic decision-making responsibilities, setting it apart from other marketing positions.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive Microsoft Ads campaign strategy for a major product launch
  • Analyzing campaign performance data to identify trends, outliers, and opportunities for optimization
  • Collaborating with cross-functional teams to develop and execute A/B tests to improve campaign performance

ASSUMPTION: These sample projects illustrate the data-driven, collaborative nature of the role and the opportunity to make a significant impact on campaign performance and business outcomes.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Global Marketing department?
  • How does this role contribute to eBay's overall marketing strategy and business objectives?
  • What opportunities are there for professional development and growth within this role and the broader organization?
  • How does eBay support work-life balance for employees in hybrid roles?
  • What are the most significant challenges facing the Microsoft Ads team, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the eBay careers website
  • Tailor your resume and cover letter to highlight your data analysis, project management, and campaign management skills
  • Prepare examples of your work, such as campaign reports or data analysis projects, to showcase during the interview
  • Research eBay's company culture and values to demonstrate your cultural fit and enthusiasm for the role
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.