Conversion Rate Optimization Manager
Happy Koala LLC
Full-time
Remote
Worldwide
🧪 Conversion Rate Optimization (CRO)
📌 Core Information
- Job Title: Conversion Rate Optimization Manager
- Company: Happy Koala LLC
- Location: Stockholm, Stockholm, Sweden
- Job Type: Full-Time (Remote)
- Date Posted: June 23, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading a team of 5-6 specialists in optimizing ecommerce funnels and increasing conversion rates.
- Collaborating with developers and designers to execute strategies that improve user experience and drive measurable revenue growth.
- Analyzing user behavior and setting up A/B tests to maximize conversion rates across various platforms.
- Developing strategies to increase average order value (AOV) and optimize acquisition assets for campaigns.
ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation. The ideal candidate will have experience in high-growth DTC brands and be comfortable working in a fast-paced, remote environment.
📋 Key Responsibilities
- Conversion Rate Optimization and Growth Strategy:
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the conversion rate of Happy Mammoth's Shopify stores, sales funnels, and newly launched campaigns.
- Develop strategies to increase AOV and optimize acquisition assets for campaigns.
- Asset Development for Acquisition and Campaigns:
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
- Execution and Team Collaboration:
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: This role requires strong project management skills and the ability to run and communicate projects smoothly across teams. The ideal candidate will have experience in CRO, ecommerce optimization, or digital growth roles and be comfortable working with a high-performance team that values ownership, autonomy, and results.
🎯 Required Qualifications
- Education: Relevant degree or equivalent experience in digital marketing, ecommerce, or a related field.
- Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles.
- Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills and a data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
- Bonus points for experience in high-growth DTC (direct-to-consumer) brands.
💰 Compensation & Benefits
- Salary Range: €60,000 - €80,000 per year (Based on industry standards for a mid-level CRO manager in Stockholm)
- Benefits:
- 100% remote work.
- Access to training, tools, and a culture of innovation and growth.
- Opportunity to work with a high-performance team in a fast-growing, non-corporate company where speed and creativity matter.
📌 Applicant Insights
🔍 Company Context
- Industry: Wellness and Fitness Services
- Company Size: 11-50 employees
- Founded: 2016
- Company Description: Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements designed to help clients make long-lasting positive health changes and start living very full lives again.
- Company Specialties: Gut health, digestive health, microbiome health, natural supplements, ecommerce optimization, digital growth.
📊 Role Analysis
- Career Level: Mid-level to senior-level role for an experienced CRO professional looking to lead a team and drive significant growth for a fast-growing DTC brand.
- Reporting Structure: This role reports directly to the CEO or a senior-level marketing director, depending on the organizational structure of Happy Mammoth.
- Work Arrangement: 100% remote work, with the option to work from anywhere in the world.
🌍 Location & Work Environment
- Office Type: Remote (100% remote work)
- Office Location: Stockholm, Sweden (with the option to work from anywhere in the world)
- Geographic Context: Stockholm, the capital of Sweden, offers a high quality of life with a rich cultural scene, beautiful nature, and a thriving tech industry. The city is known for its vibrant nightlife, diverse neighborhoods, and a strong focus on work-life balance.
- Work Schedule: Flexible work hours with a focus on results and productivity, rather than strict office hours.
💼 Interview & Application Insights
- Typical Process: The application process involves submitting a resume and cover letter through the provided link. After an initial screening, candidates can expect phone or video interviews, followed by a final interview with the hiring manager or a panel of team members.
- Key Assessment Areas: Technical skills in CRO, ecommerce optimization, and A/B testing; problem-solving abilities; strategic thinking; leadership and team management skills; cultural fit with Happy Mammoth's fast-paced, innovative environment.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of CRO principles and provide specific examples of your past successes in improving conversion rates.
- Demonstrate your ability to work effectively in a remote team environment and manage projects across time zones.
- Prepare thoughtful questions to ask during the interview to show your interest in the role and the company.
🛠️ Tools & Technologies
- Shopify (ecommerce platform)
- Google Analytics (web analytics)
- Hotjar (user behavior analysis)
- Optimizely (A/B testing)
- Asana or Trello (project management)
- Slack or Microsoft Teams (team communication)
👔 Cultural Fit Considerations
- Company Values: Innovation, creativity, speed, ownership, and results-driven.
- Work Style: Fast-paced, collaborative, and focused on continuous improvement. Happy Mammoth values autonomy, ownership, and a results-driven approach to work.
- Self-Assessment Questions:
- How do you approach identifying and prioritizing optimization initiatives based on user behavior data?
- Can you provide an example of a successful A/B test you've implemented, and what was the outcome?
- How do you ensure that all pages and funnels are mobile-optimized, user-friendly, and designed for high conversion?
⚠️ Potential Challenges
- Working remotely with a distributed team across different time zones may present communication and collaboration challenges.
- Balancing multiple projects and priorities may require strong time management and organizational skills.
- The fast-paced nature of the role may require the ability to adapt quickly to changing priorities and tight deadlines.
📈 Similar Roles Comparison
- CRO Manager (Ecommerce) at [Company X]: This role focuses more on executing optimization strategies rather than leading a team. The team size and scope of responsibilities differ from the Happy Mammoth role.
- Digital Growth Manager at [Company Y]: This role may involve broader digital marketing responsibilities, including SEO, content marketing, and social media, in addition to CRO. The focus on ecommerce optimization may vary depending on the company's priorities.
📝 Sample Projects
- Optimizing the Checkout Process: Analyze user behavior data to identify friction points in the checkout process and implement A/B tests to improve conversion rates.
- Improving Product Page Layout: Collaborate with designers to optimize the layout and design of product pages to increase engagement and conversion rates.
- Launching a New Acquisition Campaign: Work with the marketing team to develop and optimize new acquisition assets, such as quizzes or landing pages, to drive traffic and conversions.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the CRO team currently, and how can this role help address them?
- How does Happy Mammoth support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the CRO team collaborate with other departments, such as marketing and product development, to drive growth?
- What are the most successful CRO campaigns or initiatives that Happy Mammoth has implemented in the past?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://happymammoth.applytojob.com/apply/ZGUvjuXU6d/Conversion-Rate-Optimization-Manager).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for a phone or video interview, focusing on your technical skills, problem-solving abilities, and cultural fit with Happy Mammoth.
- Follow up with the hiring manager or HR representative after the interview to express your interest in the role and ask any remaining questions.
- If invited to a final interview, be prepared to discuss your approach to CRO, provide specific examples of your past successes, and demonstrate your ability to lead a team and drive growth for a fast-growing DTC brand.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Conversion Rate Optimization Manager
- Company: Happy Koala LLC
- Location: Stockholm, Stockholm, Sweden
- Job Type: Full-Time (Remote)
- Date Posted: June 23, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading a team of 5-6 specialists in optimizing ecommerce funnels and increasing conversion rates.
- Collaborating with developers and designers to execute strategies that improve user experience and drive measurable revenue growth.
- Analyzing user behavior and setting up A/B tests to maximize conversion rates across various platforms.
- Developing strategies to increase average order value (AOV) and optimize acquisition assets for campaigns.
ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation. The ideal candidate will have experience in high-growth DTC brands and be comfortable working in a fast-paced, remote environment.
📋 Key Responsibilities
- Conversion Rate Optimization and Growth Strategy:
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the conversion rate of Happy Mammoth's Shopify stores, sales funnels, and newly launched campaigns.
- Develop strategies to increase AOV and optimize acquisition assets for campaigns.
- Asset Development for Acquisition and Campaigns:
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
- Execution and Team Collaboration:
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: This role requires strong project management skills and the ability to run and communicate projects smoothly across teams. The ideal candidate will have experience in CRO, ecommerce optimization, or digital growth roles and be comfortable working with a high-performance team that values ownership, autonomy, and results.
🎯 Required Qualifications
- Education: Relevant degree or equivalent experience in digital marketing, ecommerce, or a related field.
- Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles.
- Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills and a data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
- Bonus points for experience in high-growth DTC (direct-to-consumer) brands.
💰 Compensation & Benefits
- Salary Range: €60,000 - €80,000 per year (Based on industry standards for a mid-level CRO manager in Stockholm)
- Benefits:
- 100% remote work.
- Access to training, tools, and a culture of innovation and growth.
- Opportunity to work with a high-performance team in a fast-growing, non-corporate company where speed and creativity matter.
📌 Applicant Insights
🔍 Company Context
- Industry: Wellness and Fitness Services
- Company Size: 11-50 employees
- Founded: 2016
- Company Description: Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements designed to help clients make long-lasting positive health changes and start living very full lives again.
- Company Specialties: Gut health, digestive health, microbiome health, natural supplements, ecommerce optimization, digital growth.
📊 Role Analysis
- Career Level: Mid-level to senior-level role for an experienced CRO professional looking to lead a team and drive significant growth for a fast-growing DTC brand.
- Reporting Structure: This role reports directly to the CEO or a senior-level marketing director, depending on the organizational structure of Happy Mammoth.
- Work Arrangement: 100% remote work, with the option to work from anywhere in the world.
🌍 Location & Work Environment
- Office Type: Remote (100% remote work)
- Office Location: Stockholm, Sweden (with the option to work from anywhere in the world)
- Geographic Context: Stockholm, the capital of Sweden, offers a high quality of life with a rich cultural scene, beautiful nature, and a thriving tech industry. The city is known for its vibrant nightlife, diverse neighborhoods, and a strong focus on work-life balance.
- Work Schedule: Flexible work hours with a focus on results and productivity, rather than strict office hours.
💼 Interview & Application Insights
- Typical Process: The application process involves submitting a resume and cover letter through the provided link. After an initial screening, candidates can expect phone or video interviews, followed by a final interview with the hiring manager or a panel of team members.
- Key Assessment Areas: Technical skills in CRO, ecommerce optimization, and A/B testing; problem-solving abilities; strategic thinking; leadership and team management skills; cultural fit with Happy Mammoth's fast-paced, innovative environment.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of CRO principles and provide specific examples of your past successes in improving conversion rates.
- Demonstrate your ability to work effectively in a remote team environment and manage projects across time zones.
- Prepare thoughtful questions to ask during the interview to show your interest in the role and the company.
🛠️ Tools & Technologies
- Shopify (ecommerce platform)
- Google Analytics (web analytics)
- Hotjar (user behavior analysis)
- Optimizely (A/B testing)
- Asana or Trello (project management)
- Slack or Microsoft Teams (team communication)
👔 Cultural Fit Considerations
- Company Values: Innovation, creativity, speed, ownership, and results-driven.
- Work Style: Fast-paced, collaborative, and focused on continuous improvement. Happy Mammoth values autonomy, ownership, and a results-driven approach to work.
- Self-Assessment Questions:
- How do you approach identifying and prioritizing optimization initiatives based on user behavior data?
- Can you provide an example of a successful A/B test you've implemented, and what was the outcome?
- How do you ensure that all pages and funnels are mobile-optimized, user-friendly, and designed for high conversion?
⚠️ Potential Challenges
- Working remotely with a distributed team across different time zones may present communication and collaboration challenges.
- Balancing multiple projects and priorities may require strong time management and organizational skills.
- The fast-paced nature of the role may require the ability to adapt quickly to changing priorities and tight deadlines.
📈 Similar Roles Comparison
- CRO Manager (Ecommerce) at [Company X]: This role focuses more on executing optimization strategies rather than leading a team. The team size and scope of responsibilities differ from the Happy Mammoth role.
- Digital Growth Manager at [Company Y]: This role may involve broader digital marketing responsibilities, including SEO, content marketing, and social media, in addition to CRO. The focus on ecommerce optimization may vary depending on the company's priorities.
📝 Sample Projects
- Optimizing the Checkout Process: Analyze user behavior data to identify friction points in the checkout process and implement A/B tests to improve conversion rates.
- Improving Product Page Layout: Collaborate with designers to optimize the layout and design of product pages to increase engagement and conversion rates.
- Launching a New Acquisition Campaign: Work with the marketing team to develop and optimize new acquisition assets, such as quizzes or landing pages, to drive traffic and conversions.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the CRO team currently, and how can this role help address them?
- How does Happy Mammoth support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the CRO team collaborate with other departments, such as marketing and product development, to drive growth?
- What are the most successful CRO campaigns or initiatives that Happy Mammoth has implemented in the past?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://happymammoth.applytojob.com/apply/ZGUvjuXU6d/Conversion-Rate-Optimization-Manager).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for a phone or video interview, focusing on your technical skills, problem-solving abilities, and cultural fit with Happy Mammoth.
- Follow up with the hiring manager or HR representative after the interview to express your interest in the role and ask any remaining questions.
- If invited to a final interview, be prepared to discuss your approach to CRO, provide specific examples of your past successes, and demonstrate your ability to lead a team and drive growth for a fast-growing DTC brand.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.