Conversion Rate Optimization Manager

📌 Core Information

🔹 Job Title: Conversion Rate Optimization Manager

🔹 Company: Happy Koala LLC

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-Time, Remote

🔹 Category: E-commerce & Retail

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading a team of specialists in conversion rate optimization
• Analyzing user behavior and optimizing ecommerce funnels
• Collaborating with developers and designers to improve customer journey
• Developing strategies to increase AOV and drive revenue growth
• Working in a fast-growing, non-corporate company with a high-performance team

ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation and a proactive, solution-oriented attitude.

📋 Key Responsibilities

✅ Lead all of Happy Mammoth’s Conversion Rate Optimization efforts across Shopify stores, landing pages, sales funnels, quizzes, and special campaign assets

✅ Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives

✅ Set up, execute, and analyze A/B tests to increase conversion rates across various platforms

✅ Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns

✅ Develop strategies to increase AOV and drive revenue growth through smart, data-backed strategies

✅ Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages

✅ Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences

✅ Collaborate with the marketing team during product launches and peak sales periods to maximize performance

✅ Translate insights into clear action plans for developers and designers

✅ Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion

✅ Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement

ASSUMPTION: This role requires strong project management skills and the ability to run and communicate projects smoothly across teams.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in CRO, ecommerce optimization, or digital growth roles

Required Skills:

• Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies
• Strong hands-on experience with Shopify and ecommerce tech stacks
• Project management skills
• A strategic and data-driven mindset with a love for experimentation
• A proactive, solution-oriented attitude and a passion for ownership

Preferred Skills:

• Experience in high-growth DTC (direct-to-consumer) brands

ASSUMPTION: Bonus points for experience in high-growth DTC (direct-to-consumer) brands.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for a role of this level and location)

Benefits:

• 100% remote work
• Access to training, tools, and a culture of innovation and growth

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce & Retail

Company Size: Small (11-50 employees)

Founded: 2016

Company Description:

• Happy Mammoth is a fast-growing natural food tech business selling across the United States, Australia, and Europe
• Specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements
• Designed to help clients make long-lasting positive health changes and start living very full lives again

Company Specialties:

• Formulation of natural health products
• E-commerce optimization
• Direct-to-consumer marketing

Company Website: https://store.happymammoth.com/

ASSUMPTION: Happy Mammoth is a fast-growing, non-corporate company where speed and creativity matter.

📊 Role Analysis

Career Level: Mid-career

Reporting Structure: Managing a team of 5-6 specialists

Work Arrangement: 100% remote work

Growth Opportunities:

• Leading a team and driving optimization projects
• Potential to grow into a leadership role as the company expands
• Opportunities to work on various ecommerce platforms and projects

ASSUMPTION: This role offers growth opportunities as the company continues to expand and take on new projects.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Amsterdam, Noord-Holland, Netherlands

Geographic Context:

• Amsterdam is the capital and most populous city in the Netherlands
• Known for its vibrant culture, historic canals, and diverse neighborhoods
• Offers a high quality of life with a mix of urban and natural environments

Work Schedule: Flexible, with a focus on results and output

ASSUMPTION: Amsterdam offers a high quality of life with a mix of urban and natural environments, making it an attractive location for remote workers.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Technical skills in CRO, ecommerce optimization, and data analysis
• Problem-solving and strategic thinking
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in CRO, ecommerce optimization, and data analysis
• Tailor your resume to emphasize skills and experiences relevant to this role
• Prepare for behavioral and situational interview questions
• Research the company and its products to demonstrate your enthusiasm and understanding

ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, A/B Testing, User Behavior Analysis, Funnel Optimization, Shopify, Digital Growth, Data-Driven Decision Making, Remote Work

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit.

🛠️ Tools & Technologies

• Shopify
• Google Analytics
• Optimizely or other A/B testing tools
• Hotjar or other heatmapping tools
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role may vary based on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Data-driven decision making
• Collaboration and teamwork
• Customer-centric approach

Work Style:

• Remote-friendly and flexible
• Results-driven and autonomous
• Fast-paced and dynamic
• Collaborative and supportive

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in CRO and ecommerce optimization?
• Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
• How do you prioritize and manage multiple projects and deadlines in a remote work setting?

ASSUMPTION: Candidates should be comfortable working remotely, managing their own time, and collaborating with a distributed team.

⚠️ Potential Challenges

• Managing a team remotely and ensuring productivity
• Keeping up with the latest trends and best practices in CRO and ecommerce optimization
• Balancing the need for data-driven decision making with the need for quick action and iteration
• Dealing with the pressure to continuously improve conversion rates and drive revenue growth

ASSUMPTION: These challenges are common in fast-growing, remote-friendly companies and can be overcome with strong project management skills and a strategic mindset.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Digital Optimization Manager, but with a focus on ecommerce platforms and a more technical skillset
• It may also be compared to a Product Manager role, but with a stronger emphasis on data analysis and optimization
• In terms of career path, this role can lead to senior management or director-level positions in ecommerce or digital growth

ASSUMPTION: This role offers a unique blend of technical, strategic, and management responsibilities, making it an attractive option for candidates with a diverse skillset.

📝 Sample Projects

• Optimizing the checkout process for a high-traffic ecommerce store
• Improving the conversion rate of a mobile app onboarding flow
• Developing and testing new acquisition channels to drive user growth
• Analyzing and optimizing the customer journey for a subscription-based service

ASSUMPTION: These sample projects illustrate the variety of optimization initiatives that a Conversion Rate Optimization Manager might work on, from tactical A/B tests to strategic growth projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• What are the biggest challenges facing the ecommerce team currently, and how does this role address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• How does the company approach A/B testing and data-driven decision making?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company's approach to optimization and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills
• Prepare a cover letter explaining your interest in the role and the company
• If selected, complete a technical assessment or case study
• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.