Conversion Rate Optimization Manager

📌 Core Information

🔹 Job Title: Conversion Rate Optimization Manager

🔹 Company: Happy Koala LLC

🔹 Location: Belgrade, Beograd, Serbia

🔹 Job Type: Full-Time (Remote)

🔹 Category: E-commerce & Retail

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Anywhere in the world)

🚀 Job Overview

Key aspects of this role include:

• Leading all Conversion Rate Optimization (CRO) efforts across various platforms
• Analyzing user behavior and executing A/B tests to improve conversion rates
• Collaborating with cross-functional teams to optimize the customer journey
• Developing and executing growth strategies to drive measurable revenue growth
• Working in a fast-paced, remote-first environment with a high-performance team

ASSUMPTION: This role requires a strategic and data-driven mindset, with a strong focus on experimentation and continuous improvement.

📋 Key Responsibilities

Conversion Rate Optimization and Growth Strategy:

• Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
• Set up, execute, and analyze A/B tests to increase conversion rates across various touchpoints, including landing pages, product pages, quizzes, checkout flows, and upsells.
• Lead optimization projects to improve the conversion rate (CR) of Happy Mammoth’s Shopify stores, sales funnels, and newly launched campaigns.
• Develop strategies to increase Average Order Value (AOV) through targeted promotions, upsells, and cross-selling initiatives.

Asset Development for Acquisition and Campaigns:

• Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages to maximize conversion rates and drive user engagement.
• Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences that align with Happy Mammoth’s brand identity.
• Collaborate with the marketing team during product launches and peak sales periods to maximize performance and achieve business objectives.

Execution and Team Collaboration:

• Translate insights into clear action plans for developers and designers, ensuring all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
• Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement and optimize the customer journey.
• Work closely with cross-functional teams to ensure all pages and funnels are aligned with Happy Mammoth’s brand identity and maintain a consistent user experience across all touchpoints.

ASSUMPTION: This role requires strong project management skills, with the ability to run and communicate projects smoothly across teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience)

Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles

Required Skills:

• Proven expertise in user behavior analysis, funnel building, and A/B testing methodologies
• Strong hands-on experience with Shopify and ecommerce tech stacks
• Project management skills, with the ability to run and communicate projects smoothly across teams
• A strategic and data-driven mindset with a love for experimentation
• A proactive, solution-oriented attitude and a passion for ownership

Preferred Skills:

• Experience in high-growth DTC (direct-to-consumer) brands
• Fluency in additional languages (bonus)

ASSUMPTION: Candidates with experience in high-growth DTC brands may have a competitive edge, as they will be better equipped to navigate the fast-paced, dynamic environment at Happy Mammoth.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year ( industry standard for a mid-level CRO role in a remote-first company, based on experience and location)

Benefits:

• 100% remote work, allowing for a flexible work-life balance
• Access to training, tools, and a culture of innovation and growth
• Competitive compensation and benefits package, including health insurance and retirement plans
• Opportunities for professional development and career advancement within the fast-growing company

Working Hours: Full-time (40 hours per week), with flexible hours and a results-driven work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level CRO role in a remote-first company. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce & Retail, focusing on natural health and wellness products

Company Size: 11-50 employees (startup/small company)

Founded: 2016, with a mission to source high-quality, natural ingredients and formulate supplements that support women's unique health needs

Company Description:

• Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements
• The company focuses on helping clients make long-lasting positive health changes and start living very full lives again
• Happy Mammoth is committed to sourcing the highest quality, natural ingredients and carefully formulating supplements that support women's unique health needs of all ages

Company Specialties:

• Formulating and producing natural health supplements
• Marketing and selling products through ecommerce platforms and retail channels
• Developing and implementing growth strategies to drive business expansion and market penetration

Company Website: https://store.happymammoth.com/

ASSUMPTION: Happy Mammoth's focus on natural health and wellness products, combined with its fast-growing, startup-like environment, creates a unique and dynamic work culture that values innovation, creativity, and results-driven performance.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Ecommerce or a similar executive position, depending on the company's organizational structure

Work Arrangement: 100% remote, with the flexibility to work from anywhere in the world

Growth Opportunities:

• As Happy Mammoth continues to grow and expand its product offerings, there will be ample opportunities for the CRO Manager to take on additional responsibilities and advance their career within the company
• The CRO Manager may have the opportunity to lead and mentor a team of optimization specialists as the company's needs evolve
• With the company's focus on innovation and continuous improvement, there will be ongoing opportunities to learn and develop new skills and expertise in the field of CRO

ASSUMPTION: The CRO Manager's role is critical to Happy Mammoth's growth and success, and as such, there will be significant opportunities for career advancement and professional development within the company.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Belgrade, Beograd, Serbia

Geographic Context:

• Belgrade is the capital and largest city of Serbia, with a population of over 1.1 million people
• The city is known for its vibrant nightlife, rich history, and cultural attractions, including museums, galleries, and historical sites
• Belgrade offers a high quality of life, with affordable cost of living, excellent dining options, and a diverse cultural scene

Work Schedule: Flexible, results-driven work environment with a focus on achieving business objectives and key performance indicators (KPIs)

ASSUMPTION: The remote work environment at Happy Mammoth allows for a flexible and balanced work-life schedule, with the opportunity to work from anywhere in the world.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate CRO skills and problem-solving abilities
• Final round interview with the hiring manager or a panel of stakeholders to discuss the role, responsibilities, and company culture

Key Assessment Areas:

• Technical skills in CRO, user behavior analysis, and A/B testing
• Problem-solving abilities and strategic thinking
• Communication and collaboration skills, with a focus on cross-functional teamwork
• Adaptability and cultural fit within the fast-growing, remote-first company environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills, experiences, and achievements that demonstrate your fit for the CRO Manager role
• Prepare for the technical assessment or case study by brushing up on your CRO skills and reviewing industry best practices
• Research Happy Mammoth's company culture and values to ensure a strong cultural fit and alignment with the company's mission and goals

ATS Keywords: Conversion Rate Optimization, CRO, Ecommerce Optimization, User Behavior Analysis, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Experimentation, Solution-Oriented, Ownership, High-Growth DTC Experience

ASSUMPTION: The application process at Happy Mammoth is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the CRO Manager role.

🛠️ Tools & Technologies

• Shopify (ecommerce platform)
• Google Analytics (web analytics)
• Optimizely or similar A/B testing tools
• Hotjar or similar heatmapping and session recording tools
• Project management tools (e.g., Asana, Trello, or Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, or Google Workspace)

ASSUMPTION: The CRO Manager should be comfortable working with a variety of tools and technologies to optimize the customer journey and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing a culture of continuous improvement and experimentation
• Results-driven: Focusing on achieving business objectives and KPIs
• Collaboration: Working closely with cross-functional teams to optimize the customer journey and drive business growth

Work Style:

• Flexible and adaptable, with a focus on achieving business objectives and KPIs
• Results-driven, with a strong emphasis on experimentation and continuous improvement
• Collaborative, with a focus on working closely with cross-functional teams to optimize the customer journey and drive business growth

Self-Assessment Questions:

• How do you approach continuous improvement and experimentation in your work?
• Can you provide an example of a time when you had to adapt to a significant change or challenge in a project or work environment?
• How do you prioritize and manage multiple projects or initiatives simultaneously?

ASSUMPTION: Happy Mammoth's fast-growing, startup-like environment requires a cultural fit that values innovation, adaptability, and a strong focus on results-driven performance.

⚠️ Potential Challenges

• Working in a fast-paced, remote-first environment may require strong self-motivation and time management skills
• Navigating a dynamic and evolving work culture may present challenges for candidates who prefer more structured or traditional work environments
• Balancing the demands of a mid-level CRO role with the need to stay up-to-date with the latest industry trends and best practices may require significant time and effort
• Managing a team of optimization specialists, as the role evolves, may present unique challenges and opportunities for professional growth and development

ASSUMPTION: The CRO Manager role at Happy Mammoth presents a unique set of challenges and opportunities, with a strong focus on innovation, adaptability, and results-driven performance.

📈 Similar Roles Comparison

• Compared to traditional CRO roles in larger, more established companies, the CRO Manager role at Happy Mammoth offers a greater degree of autonomy, ownership, and the opportunity to drive significant business impact
• However, the role may also require more flexibility, adaptability, and a stronger focus on continuous improvement and experimentation
• Compared to CRO roles in other fast-growing, remote-first companies, the CRO Manager role at Happy Mammoth may offer a more established and structured work environment, with a greater emphasis on collaboration and cross-functional teamwork
• However, the role may also require a stronger focus on innovation, adaptability, and results-driven performance

ASSUMPTION: The CRO Manager role at Happy Mammoth offers a unique blend of autonomy, ownership, and the opportunity to drive significant business impact, while also requiring a strong focus on innovation, adaptability, and results-driven performance.

📝 Sample Projects

• Optimizing the checkout process to reduce cart abandonment and increase conversion rates
• Developing and implementing a comprehensive A/B testing strategy to improve the performance of key landing pages and product pages
• Collaborating with the marketing team to optimize the customer journey during high-traffic sales periods, such as Black Friday and Valentine's Day launches

ASSUMPTION: The CRO Manager role at Happy Mammoth offers a wide range of projects and initiatives, with a strong focus on innovation, adaptability, and results-driven performance.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to CRO and optimization, and how this role fits into the broader ecommerce strategy?
• How does the company support and empower its CRO team to drive business growth and achieve key performance indicators (KPIs)?
• Can you provide an example of a successful CRO initiative at the company, and how it was executed and measured?
• How does the company approach collaboration and communication between the CRO team and other departments, such as marketing and product development?
• What opportunities are there for professional growth and development within the CRO team, and how does the company support its employees in achieving their career goals?

ASSUMPTION: The interview process for the CRO Manager role at Happy Mammoth is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://happymammoth.applytojob.com/apply/1EJvZOIt2/Conversion-Rate-Optimization-Manager
• Tailor your resume and cover letter to highlight your relevant skills, experiences, and achievements that demonstrate your fit for the CRO Manager role
• Prepare for the technical assessment or case study by brushing up on your CRO skills and reviewing industry best practices
• Research Happy Mammoth's company culture and values to ensure a strong cultural fit and alignment with the company's mission and goals
• Follow up with the hiring manager or a member of the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.