Conversion Rate Optimization Manager
Happy Koala LLC
Full-time
Remote
Worldwide
🧪 Conversion Rate Optimization (CRO)
📌 Core Information
🔹 Job Title: Conversion Rate Optimization Manager
🔹 Company: Happy Koala LLC
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time, Remote
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Leading a team of 5-6 specialists in optimizing ecommerce funnels and conversion rates.
- Collaborating with developers and designers to execute and analyze A/B tests.
- Developing strategies to increase Average Order Value (AOV) and drive revenue growth.
- Planning and developing new acquisition assets such as quizzes and landing pages.
- Working closely with the marketing team during product launches and peak sales periods.
ASSUMPTION: This role requires a strategic and data-driven mindset, with a strong focus on experimentation and continuous improvement.
📋 Key Responsibilities
🔹 Conversion Rate Optimization and Growth Strategy:
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across various platforms.
- Lead optimization projects to improve the conversion rate (CR) of Happy Mammoth's Shopify stores, sales funnels, and newly launched campaigns.
- Develop strategies to increase AOV and drive revenue growth.
🔹 Asset Development for Acquisition and Campaigns:
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
🔹 Execution and Team Collaboration:
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: This role requires strong project management skills and the ability to communicate effectively with cross-functional teams.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- 5+ years of experience in CRO, ecommerce optimization, or digital growth roles
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies
- Strong hands-on experience with Shopify and ecommerce tech stacks
- Proven track record of driving measurable results through optimization strategies
Required Skills:
- Proficiency in using analytics tools (e.g., Google Analytics, Hotjar, Optimizely)
- Strong understanding of HTML, CSS, and JavaScript
- Familiarity with A/B testing tools (e.g., Optimizely, VWO, Google Optimize)
- Excellent communication and project management skills
- Fluency in English (additional languages are a plus)
Preferred Skills:
- Experience with high-growth DTC (direct-to-consumer) brands
- Familiarity with marketing automation tools (e.g., Klaviyo, HubSpot)
- Knowledge of SQL and data analysis
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-level CRO role in Paris)
Benefits:
- 100% remote work
- Flexible working hours
- Access to training and professional development opportunities
- Competitive salary and bonus structure
- Health, dental, and vision insurance
- Generous vacation policy
Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 11-50 employees
Founded: 2016
Company Description: Happy Mammoth specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements to support women's unique health needs.
Company Specialties: Natural health products, women's health, digestive health, microbiome health
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Ecommerce.
Work Arrangement: 100% remote, with occasional team meetings and events.
Growth Opportunities: This role offers opportunities to grow into a senior CRO position or take on additional responsibilities within the ecommerce team.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location: Paris, Île-de-France, France
Geographic Context: Paris offers a vibrant cultural scene, rich history, and a high quality of life. The city is well-connected by public transportation, making it easy to commute to various neighborhoods.
Work Schedule: Flexible hours with a focus on results and delivery, rather than strict working hours.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. Technical assessment (A/B testing and analytics challenge)
4. Final round interview with the Head of Ecommerce and a team member
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Knowledge of CRO best practices and industry trends
- Ability to communicate effectively with cross-functional teams
- Cultural fit with the company's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Showcase your understanding of CRO principles and provide specific examples of your past achievements.
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively.
ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, A/B Testing, User Behavior Analysis, Funnel Building, Shopify, Project Management, Data-Driven Mindset, Experimentation, Solution-Oriented, Ownership
🛠️ Tools & Technologies
- Analytics tools: Google Analytics, Hotjar, Optimizely
- A/B testing tools: Optimizely, VWO, Google Optimize
- Ecommerce platform: Shopify
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
- Design tools: Sketch, Figma, or similar
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Data-driven decision making
- Collaboration and teamwork
- Ownership and accountability
Work Style:
- Results-driven and autonomous
- Collaborative and open to feedback
- Adaptable and comfortable with change
- Strong problem-solving skills and a growth mindset
Self-Assessment Questions:
1. How do you approach optimizing a low-performing landing page?
2. Can you describe a time when you identified a significant user behavior trend and how you capitalized on it?
3. How do you ensure that your A/B tests are statistically significant and valid?
🚠 Potential Challenges
1. Language Barrier: While the company's primary language is English, some team members may not be fluent. Clear and concise communication is essential to overcome this challenge.
2. Time Zone Differences: With a remote team spread across different time zones, coordinating meetings and ensuring everyone has the opportunity to contribute can be challenging.
3. Work-Life Balance: Working remotely can blur the lines between work and personal life. Establishing clear boundaries and maintaining a healthy work-life balance is crucial.
📈 Similar Roles Comparison
1. CRO Manager vs. Growth Marketing Manager: While both roles focus on driving growth, a CRO Manager is more focused on optimizing existing funnels and assets, while a Growth Marketing Manager is responsible for acquiring new customers and expanding the brand's reach.
2. Industry-specific Context: In the wellness and fitness industry, understanding customer health needs and preferences is crucial for creating targeted and effective marketing campaigns.
3. Career Path Comparison: A CRO Manager can progress to a senior CRO role or transition into a broader ecommerce or marketing leadership position. A Growth Marketing Manager may advance to a CMO or marketing director role.
📝 Sample Projects
1. Landing Page Optimization: Analyze user behavior data to identify areas of friction on a landing page, then A/B test different variations to improve conversion rates.
2. Quiz Optimization: Evaluate the performance of an existing quiz, identify areas for improvement, and implement changes to increase user engagement and conversions.
3. Sales Funnel Optimization: Analyze the entire sales funnel, from initial touchpoints to checkout, to identify and address any bottlenecks or drop-offs in the customer journey.
💡 Key Questions to Ask During Interview
1. How does the company approach A/B testing and data analysis to inform decision-making?
2. Can you describe the team structure and how this role fits within the organization?
3. What are the biggest challenges facing the ecommerce team currently, and how can this role help address them?
4. How does the company support the professional development of its employees?
5. What are the company's plans for growth and expansion in the next 1-2 years?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://happymammoth.applytojob.com/apply/dXRKolmqW5/Conversion-Rate-Optimization-Manager).
2. Tailor your resume and cover letter to highlight your relevant experience and skills.
3. Prepare for the technical assessment by brushing up on your A/B testing and analytics skills.
4. Research the company and industry to demonstrate your understanding and enthusiasm for the role.
5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Conversion Rate Optimization Manager
🔹 Company: Happy Koala LLC
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time, Remote
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Leading a team of 5-6 specialists in optimizing ecommerce funnels and conversion rates.
- Collaborating with developers and designers to execute and analyze A/B tests.
- Developing strategies to increase Average Order Value (AOV) and drive revenue growth.
- Planning and developing new acquisition assets such as quizzes and landing pages.
- Working closely with the marketing team during product launches and peak sales periods.
ASSUMPTION: This role requires a strategic and data-driven mindset, with a strong focus on experimentation and continuous improvement.
📋 Key Responsibilities
🔹 Conversion Rate Optimization and Growth Strategy:
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across various platforms.
- Lead optimization projects to improve the conversion rate (CR) of Happy Mammoth's Shopify stores, sales funnels, and newly launched campaigns.
- Develop strategies to increase AOV and drive revenue growth.
🔹 Asset Development for Acquisition and Campaigns:
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
🔹 Execution and Team Collaboration:
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: This role requires strong project management skills and the ability to communicate effectively with cross-functional teams.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- 5+ years of experience in CRO, ecommerce optimization, or digital growth roles
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies
- Strong hands-on experience with Shopify and ecommerce tech stacks
- Proven track record of driving measurable results through optimization strategies
Required Skills:
- Proficiency in using analytics tools (e.g., Google Analytics, Hotjar, Optimizely)
- Strong understanding of HTML, CSS, and JavaScript
- Familiarity with A/B testing tools (e.g., Optimizely, VWO, Google Optimize)
- Excellent communication and project management skills
- Fluency in English (additional languages are a plus)
Preferred Skills:
- Experience with high-growth DTC (direct-to-consumer) brands
- Familiarity with marketing automation tools (e.g., Klaviyo, HubSpot)
- Knowledge of SQL and data analysis
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-level CRO role in Paris)
Benefits:
- 100% remote work
- Flexible working hours
- Access to training and professional development opportunities
- Competitive salary and bonus structure
- Health, dental, and vision insurance
- Generous vacation policy
Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 11-50 employees
Founded: 2016
Company Description: Happy Mammoth specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements to support women's unique health needs.
Company Specialties: Natural health products, women's health, digestive health, microbiome health
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Ecommerce.
Work Arrangement: 100% remote, with occasional team meetings and events.
Growth Opportunities: This role offers opportunities to grow into a senior CRO position or take on additional responsibilities within the ecommerce team.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location: Paris, Île-de-France, France
Geographic Context: Paris offers a vibrant cultural scene, rich history, and a high quality of life. The city is well-connected by public transportation, making it easy to commute to various neighborhoods.
Work Schedule: Flexible hours with a focus on results and delivery, rather than strict working hours.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. Technical assessment (A/B testing and analytics challenge)
4. Final round interview with the Head of Ecommerce and a team member
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Knowledge of CRO best practices and industry trends
- Ability to communicate effectively with cross-functional teams
- Cultural fit with the company's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Showcase your understanding of CRO principles and provide specific examples of your past achievements.
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively.
ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, A/B Testing, User Behavior Analysis, Funnel Building, Shopify, Project Management, Data-Driven Mindset, Experimentation, Solution-Oriented, Ownership
🛠️ Tools & Technologies
- Analytics tools: Google Analytics, Hotjar, Optimizely
- A/B testing tools: Optimizely, VWO, Google Optimize
- Ecommerce platform: Shopify
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
- Design tools: Sketch, Figma, or similar
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Data-driven decision making
- Collaboration and teamwork
- Ownership and accountability
Work Style:
- Results-driven and autonomous
- Collaborative and open to feedback
- Adaptable and comfortable with change
- Strong problem-solving skills and a growth mindset
Self-Assessment Questions:
1. How do you approach optimizing a low-performing landing page?
2. Can you describe a time when you identified a significant user behavior trend and how you capitalized on it?
3. How do you ensure that your A/B tests are statistically significant and valid?
🚠 Potential Challenges
1. Language Barrier: While the company's primary language is English, some team members may not be fluent. Clear and concise communication is essential to overcome this challenge.
2. Time Zone Differences: With a remote team spread across different time zones, coordinating meetings and ensuring everyone has the opportunity to contribute can be challenging.
3. Work-Life Balance: Working remotely can blur the lines between work and personal life. Establishing clear boundaries and maintaining a healthy work-life balance is crucial.
📈 Similar Roles Comparison
1. CRO Manager vs. Growth Marketing Manager: While both roles focus on driving growth, a CRO Manager is more focused on optimizing existing funnels and assets, while a Growth Marketing Manager is responsible for acquiring new customers and expanding the brand's reach.
2. Industry-specific Context: In the wellness and fitness industry, understanding customer health needs and preferences is crucial for creating targeted and effective marketing campaigns.
3. Career Path Comparison: A CRO Manager can progress to a senior CRO role or transition into a broader ecommerce or marketing leadership position. A Growth Marketing Manager may advance to a CMO or marketing director role.
📝 Sample Projects
1. Landing Page Optimization: Analyze user behavior data to identify areas of friction on a landing page, then A/B test different variations to improve conversion rates.
2. Quiz Optimization: Evaluate the performance of an existing quiz, identify areas for improvement, and implement changes to increase user engagement and conversions.
3. Sales Funnel Optimization: Analyze the entire sales funnel, from initial touchpoints to checkout, to identify and address any bottlenecks or drop-offs in the customer journey.
💡 Key Questions to Ask During Interview
1. How does the company approach A/B testing and data analysis to inform decision-making?
2. Can you describe the team structure and how this role fits within the organization?
3. What are the biggest challenges facing the ecommerce team currently, and how can this role help address them?
4. How does the company support the professional development of its employees?
5. What are the company's plans for growth and expansion in the next 1-2 years?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://happymammoth.applytojob.com/apply/dXRKolmqW5/Conversion-Rate-Optimization-Manager).
2. Tailor your resume and cover letter to highlight your relevant experience and skills.
3. Prepare for the technical assessment by brushing up on your A/B testing and analytics skills.
4. Research the company and industry to demonstrate your understanding and enthusiasm for the role.
5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.