Conversion Rate Optimization Manager

📌 Core Information

🔹 Job Title: Conversion Rate Optimization Manager

🔹 Company: Happy Koala LLC

🔹 Location: Bucharest, Bucureşti, Romania

🔹 Job Type: Full-Time

🔹 Category: E-commerce & Digital Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Anywhere in the world)

🚀 Job Overview

Key aspects of this role include:

• Leading a team of 5-6 specialists in conversion rate optimization efforts across various platforms
• Collaborating with developers and designers to optimize the entire customer journey
• Analyzing user behavior through heatmaps, session recordings, and funnel analytics to identify friction points
• Setting up, executing, and analyzing A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells
• Developing strategies to increase average order value (AOV) and maximize revenue growth
• Planning, developing, and optimizing new acquisition assets such as quizzes, landing pages, and special product launch pages
• Working closely with the development and design teams to build high-converting, fast-loading ecommerce experiences
• Collaborating with the marketing team during product launches and peak sales periods to maximize performance
• Translating insights into clear action plans for developers and designers
• Ensuring all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion
• Tracking key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement

ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation. The ideal candidate will have a proactive, solution-oriented attitude and a passion for ownership.

📋 Key Responsibilities

✅ Lead all of Happy Mammoth’s Conversion Rate Optimization efforts across Shopify stores, landing pages, sales funnels, quizzes, and special campaign assets

✅ Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives

✅ Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells

✅ Lead optimization projects to improve the conversion rate of our Shopify stores, sales funnels, and newly launched campaigns

✅ Develop strategies to increase average order value (AOV) and maximize revenue growth

✅ Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages

✅ Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences

✅ Collaborate with the marketing team during product launches and peak sales periods to maximize performance

✅ Translate insights into clear action plans for developers and designers

✅ Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion

✅ Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement

ASSUMPTION: This role requires a strong understanding of user behavior analysis, funnel building, and A/B testing methodologies. The ideal candidate will have experience with Shopify and ecommerce tech stacks.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in CRO, ecommerce optimization, or digital growth roles

Required Skills:

• Conversion Rate Optimization
• Ecommerce Optimization
• Digital Growth
• User Behavior Analysis
• Funnel Building
• A/B Testing
• Shopify
• Project Management
• Data-Driven Mindset
• Problem Solving
• Ownership

Preferred Skills:

• High-Growth DTC Experience

ASSUMPTION: This role requires a proactive, solution-oriented attitude and a passion for ownership. Bonus points for experience in high-growth DTC (direct-to-consumer) brands.

💰 Compensation & Benefits

Salary Range: Not specified (Industry standard: €50,000 - €70,000 per year, based on experience level and location)

Benefits:

• 100% remote work
• Access to training, tools, and a culture of innovation and growth

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce & Digital Marketing

Company Size: Small (11-50 employees)

Founded: 2016

Company Description:

• Happy Mammoth is a fast-growing natural food tech business selling across the United States, Australia, and Europe
• Specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements
• Mission is to source the highest quality, natural ingredients and carefully formulate supplements that support women's unique health needs of all ages

Company Specialties:

• Conversion Rate Optimization
• Ecommerce Optimization
• Digital Growth
• User Behavior Analysis
• Funnel Building
• A/B Testing
• Shopify
• Project Management
• Data-Driven Mindset
• Problem Solving
• Ownership

Company Website: store.happymammoth.com

ASSUMPTION: Happy Mammoth is a non-corporate company where speed and creativity matter. They value ownership, autonomy, and results.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Managing a team of 5-6 specialists

Work Arrangement: 100% remote (Anywhere in the world)

Growth Opportunities:

• Potential to lead a team and drive significant revenue growth
• Opportunities to collaborate with cross-functional teams and influence company strategy
• Chance to work with a high-performance team in a fast-growing company

ASSUMPTION: This role offers significant growth opportunities for the right candidate. The ideal candidate will have a strategic and data-driven mindset with a love for experimentation and a passion for ownership.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): Bucharest, Bucureşti, Romania

Geographic Context:

• Bucharest is the capital and largest city of Romania, with a population of approximately 1.8 million
• It is known for its vibrant culture, historical sites, and diverse nightlife
• The cost of living in Bucharest is relatively low compared to other European capitals

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: Bucharest offers a unique blend of history, culture, and modern amenities. The cost of living is relatively low, making it an attractive option for remote workers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (data analysis and A/B testing scenarios)
• Final round interview with the hiring manager and team members

Key Assessment Areas:

• Data analysis and interpretation skills
• Understanding of A/B testing methodologies
• Problem-solving skills and strategic thinking
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in CRO, ecommerce optimization, and digital growth
• Demonstrate a strong understanding of user behavior analysis, funnel building, and A/B testing
• Showcase your ability to work independently and manage projects
• Prepare for data analysis and A/B testing scenarios in the technical assessment

ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, Digital Growth, User Behavior Analysis, Funnel Building, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Problem Solving, Ownership

ASSUMPTION: The interview process at Happy Mammoth is designed to assess the candidate's technical skills, strategic thinking, and cultural fit. The ideal candidate will have a strong background in CRO, ecommerce optimization, and digital growth.

🛠️ Tools & Technologies

• Google Analytics
• Hotjar
• Optimizely
• Shopify
• HTML/CSS
• JavaScript

ASSUMPTION: The ideal candidate will have experience with tools like Google Analytics, Hotjar, Optimizely, and Shopify. Familiarity with HTML, CSS, and JavaScript is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and open communication
• Ownership and accountability

Work Style:

• Remote work with flexible hours
• Results-driven and autonomous
• Strong focus on data analysis and experimentation
• Collaborative and open to feedback

Self-Assessment Questions:

• How do you approach analyzing user behavior data to inform CRO strategies?
• Can you describe a time when you had to optimize a funnel or landing page to improve conversion rates?
• How do you ensure that your A/B tests are valid and reliable?
• How do you stay up-to-date with the latest trends and best practices in CRO and ecommerce optimization?

ASSUMPTION: Happy Mammoth values candidates who are data-driven, results-oriented, and collaborative. The ideal candidate will have a strong background in CRO, ecommerce optimization, and digital growth, with a passion for continuous learning and improvement.

⚠️ Potential Challenges

• Managing a remote team across different time zones
• Balancing multiple optimization projects and priorities
• Keeping up with the latest trends and tools in CRO and ecommerce optimization
• Ensuring consistent data quality and integrity across various platforms

ASSUMPTION: The ideal candidate will have experience managing remote teams, balancing multiple projects, and staying up-to-date with industry trends. They will also have a strong understanding of data quality and integrity.

📈 Similar Roles Comparison

• This role is more focused on ecommerce optimization and growth strategy than traditional marketing roles
• It requires a strong background in CRO, user behavior analysis, and A/B testing
• Compared to other digital growth roles, this position has a stronger focus on Shopify and ecommerce-specific optimization
• It offers significant growth opportunities for the right candidate, with the potential to lead a team and drive revenue growth

ASSUMPTION: This role is well-suited for candidates with a strong background in CRO, ecommerce optimization, and digital growth, looking to drive revenue growth and lead a team in a fast-growing company.

📝 Sample Projects

• Optimizing the checkout process to reduce cart abandonment and increase conversion rates
• Improving the mobile experience of a landing page to increase conversion rates on mobile devices
• Developing and optimizing a quiz funnel to capture leads and increase sales of targeted products

ASSUMPTION: These sample projects illustrate the types of initiatives the ideal candidate might work on in this role. The actual projects may vary based on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• What are the biggest challenges facing the company in terms of CRO and ecommerce optimization?
• How does the company approach A/B testing and data analysis?
• What are the key performance indicators (KPIs) used to measure success in this role?
• How does the company support the professional development of its employees?

ASSUMPTION: These questions are designed to help the candidate understand the company's structure, priorities, and culture, as well as the specific requirements of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://happymammoth.applytojob.com/apply/52nv8Ldr0y/Conversion-Rate-Optimization-Manager
• Customize your resume to highlight relevant experience and skills in CRO, ecommerce optimization, and digital growth
• Prepare a cover letter explaining your interest in the role and how your background and skills make you a strong fit
• Prepare for data analysis and A/B testing scenarios in the technical assessment
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.