Conversion Rate Optimization Manager
Happy Koala LLC
Full-time
Remote
Worldwide
🧪 Conversion Rate Optimization (CRO)
📌 Core Information
🔹 Job Title: Conversion Rate Optimization Manager
🔹 Company: Happy Koala LLC
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: E-commerce & Digital Marketing
🔹 Date Posted: June 23, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading a team of 5-6 specialists in optimizing ecommerce funnels and increasing conversion rates.
- Developing and executing strategies to drive measurable revenue growth through data-backed strategies.
- Collaborating with developers and designers to bring ideas to life and optimize the entire customer journey.
- Planning, developing, and optimizing new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Working closely with the marketing team during product launches and peak sales periods to maximize performance.
ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation. The ideal candidate will be proactive, solution-oriented, and passionate about ownership.
📋 Key Responsibilities
✅ Conversion Rate Optimization and Growth Strategy:
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns.
- Develop strategies to increase Average Order Value (AOV).
✅ Asset Development for Acquisition and Campaigns:
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
✅ Execution and Team Collaboration:
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: The role requires strong project management skills to run and communicate projects smoothly across teams. The ideal candidate will have a strategic and data-driven mindset with a love for experimentation.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- 5+ years of experience in CRO, ecommerce optimization, or digital growth roles
Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
- Bonus points for experience in high-growth DTC (direct-to-consumer) brands.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (based on industry standards for a mid-level CRO role in Toronto)
Benefits:
- 100% remote work from anywhere in the world.
- Access to training, tools, and a culture of innovation and growth.
- Competitive compensation and benefits package.
Working Hours: 40 hours per week, with flexibility for a results-driven work environment.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce & Digital Marketing
Company Size: 11-50 employees
Founded: 2016
Company Description: Happy Koala LLC specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements designed to support women's unique health needs of all ages.
Company Specialties: E-commerce optimization, digital growth, and natural health products.
📊 Role Analysis
Career Level: Mid-career (5-10 years of experience)
Reporting Structure: This role reports directly to the CEO or a senior marketing manager.
Work Arrangement: 100% remote work from anywhere in the world.
Growth Opportunities:
- Potential to lead and grow a team as the company expands.
- Opportunities to work on high-impact projects and drive significant revenue growth.
- Exposure to various aspects of ecommerce and digital marketing.
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's bottom line.
🌍 Location & Work Environment
Office Type: Remote (100% remote work)
Office Location(s): Toronto, Ontario, Canada
Geographic Context: Toronto is a multicultural city with a high cost of living. It offers a diverse range of cultural attractions, entertainment, and outdoor activities.
Work Schedule: Flexible, results-driven work environment with core hours from 9 AM to 5 PM EST.
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the expectation of being available during core business hours and for team meetings.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening.
3. In-depth behavioral and technical interviews.
4. Final round with the CEO or senior marketing manager.
Key Assessment Areas:
- Technical skills in CRO, ecommerce optimization, and A/B testing.
- Problem-solving and analytical skills.
- Strategic thinking and data-driven mindset.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Showcase your understanding of CRO principles and ecommerce optimization strategies.
- Prepare examples of successful CRO campaigns or projects you've worked on.
ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, Digital Growth, User Behavior Analysis, Funnel Building, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Experimentation, Proactive Attitude, Ownership, DTC Brands
ASSUMPTION: The interview process will focus on assessing your technical skills, problem-solving abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Shopify (ecommerce platform)
- Google Analytics (web analytics)
- Hotjar or similar tools (heatmaps and session recordings)
- Optimizely or similar tools (A/B testing)
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Slack or Microsoft Teams)
ASSUMPTION: The ideal candidate will have experience with the mentioned tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous improvement
- Collaboration and teamwork
- Innovation and creativity
- Ownership and accountability
Work Style:
- Results-driven and autonomous
- Strong focus on experimentation and learning
- Open and transparent communication
- Collaborative and supportive team environment
Self-Assessment Questions:
1. How do you approach A/B testing, and can you provide an example of a successful test you've run?
2. Describe your experience with ecommerce optimization and how you've improved conversion rates in the past.
3. How do you stay up-to-date with the latest trends and best practices in CRO and digital marketing?
ASSUMPTION: The ideal candidate will align strongly with the company's values and work style, demonstrating a proactive, solution-oriented attitude and a passion for ownership.
⚠️ Potential Challenges
1. Workload: The role may require managing multiple projects simultaneously, potentially leading to a high workload during peak periods.
2. Time zone differences: Working remotely with a global team may present challenges in coordinating meetings and managing expectations across different time zones.
3. Stakeholder management: Balancing the needs and priorities of various stakeholders, including the marketing team, developers, and designers, may require strong communication and project management skills.
ASSUMPTION: The ideal candidate will be able to manage their time effectively, prioritize tasks, and communicate clearly with remote team members to overcome these challenges.
📈 Similar Roles Comparison
1. Conversion Rate Optimization Manager (Happy Koala LLC) vs. Senior CRO Specialist (Amazon):
- Happy Koala LLC: Focuses on optimizing ecommerce funnels and driving revenue growth for a mid-sized, direct-to-consumer brand.
- Amazon: Involves optimizing conversion rates for a vast, complex ecommerce platform with numerous product categories and global customer base.
ASSUMPTION: The role at Happy Koala LLC offers a more focused and hands-on experience, while the Amazon role provides exposure to a massive ecommerce ecosystem with diverse product offerings.
📝 Sample Projects
1. Optimizing the checkout process for a new product launch:
- Analyze user behavior data to identify friction points in the checkout flow.
- Design and implement A/B tests to improve conversion rates and reduce cart abandonment.
- Collaborate with developers and designers to implement changes and monitor performance.
ASSUMPTION: This project demonstrates the candidate's ability to analyze data, develop optimization strategies, and work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
1. What are the biggest challenges facing the ecommerce team currently, and how does this role address them?
2. How does the company support the professional development of its employees?
3. What are the key priorities for this role in the first 30-60-90 days?
4. How does the company measure and track the success of CRO initiatives?
5. What opportunities are there for growth and advancement within the company?
ASSUMPTION: Asking these questions will help the candidate understand the role's context, the company's priorities, and the potential for growth and development.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://happymammoth.com/careers).
2. Tailor your resume and cover letter to highlight relevant skills and experiences.
3. Prepare examples of successful CRO campaigns or projects you've worked on.
4. Follow up with the hiring manager one week after submission to inquire about the status of your application.
5. If invited for an interview, research the company and role thoroughly to demonstrate your interest and preparation.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Conversion Rate Optimization Manager
🔹 Company: Happy Koala LLC
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: E-commerce & Digital Marketing
🔹 Date Posted: June 23, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading a team of 5-6 specialists in optimizing ecommerce funnels and increasing conversion rates.
- Developing and executing strategies to drive measurable revenue growth through data-backed strategies.
- Collaborating with developers and designers to bring ideas to life and optimize the entire customer journey.
- Planning, developing, and optimizing new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Working closely with the marketing team during product launches and peak sales periods to maximize performance.
ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation. The ideal candidate will be proactive, solution-oriented, and passionate about ownership.
📋 Key Responsibilities
✅ Conversion Rate Optimization and Growth Strategy:
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the CR of our Shopify stores, sales funnels, and newly launched campaigns.
- Develop strategies to increase Average Order Value (AOV).
✅ Asset Development for Acquisition and Campaigns:
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
✅ Execution and Team Collaboration:
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
ASSUMPTION: The role requires strong project management skills to run and communicate projects smoothly across teams. The ideal candidate will have a strategic and data-driven mindset with a love for experimentation.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- 5+ years of experience in CRO, ecommerce optimization, or digital growth roles
Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
- Bonus points for experience in high-growth DTC (direct-to-consumer) brands.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (based on industry standards for a mid-level CRO role in Toronto)
Benefits:
- 100% remote work from anywhere in the world.
- Access to training, tools, and a culture of innovation and growth.
- Competitive compensation and benefits package.
Working Hours: 40 hours per week, with flexibility for a results-driven work environment.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce & Digital Marketing
Company Size: 11-50 employees
Founded: 2016
Company Description: Happy Koala LLC specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements designed to support women's unique health needs of all ages.
Company Specialties: E-commerce optimization, digital growth, and natural health products.
📊 Role Analysis
Career Level: Mid-career (5-10 years of experience)
Reporting Structure: This role reports directly to the CEO or a senior marketing manager.
Work Arrangement: 100% remote work from anywhere in the world.
Growth Opportunities:
- Potential to lead and grow a team as the company expands.
- Opportunities to work on high-impact projects and drive significant revenue growth.
- Exposure to various aspects of ecommerce and digital marketing.
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's bottom line.
🌍 Location & Work Environment
Office Type: Remote (100% remote work)
Office Location(s): Toronto, Ontario, Canada
Geographic Context: Toronto is a multicultural city with a high cost of living. It offers a diverse range of cultural attractions, entertainment, and outdoor activities.
Work Schedule: Flexible, results-driven work environment with core hours from 9 AM to 5 PM EST.
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the expectation of being available during core business hours and for team meetings.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening.
3. In-depth behavioral and technical interviews.
4. Final round with the CEO or senior marketing manager.
Key Assessment Areas:
- Technical skills in CRO, ecommerce optimization, and A/B testing.
- Problem-solving and analytical skills.
- Strategic thinking and data-driven mindset.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Showcase your understanding of CRO principles and ecommerce optimization strategies.
- Prepare examples of successful CRO campaigns or projects you've worked on.
ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, Digital Growth, User Behavior Analysis, Funnel Building, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Experimentation, Proactive Attitude, Ownership, DTC Brands
ASSUMPTION: The interview process will focus on assessing your technical skills, problem-solving abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Shopify (ecommerce platform)
- Google Analytics (web analytics)
- Hotjar or similar tools (heatmaps and session recordings)
- Optimizely or similar tools (A/B testing)
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Slack or Microsoft Teams)
ASSUMPTION: The ideal candidate will have experience with the mentioned tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous improvement
- Collaboration and teamwork
- Innovation and creativity
- Ownership and accountability
Work Style:
- Results-driven and autonomous
- Strong focus on experimentation and learning
- Open and transparent communication
- Collaborative and supportive team environment
Self-Assessment Questions:
1. How do you approach A/B testing, and can you provide an example of a successful test you've run?
2. Describe your experience with ecommerce optimization and how you've improved conversion rates in the past.
3. How do you stay up-to-date with the latest trends and best practices in CRO and digital marketing?
ASSUMPTION: The ideal candidate will align strongly with the company's values and work style, demonstrating a proactive, solution-oriented attitude and a passion for ownership.
⚠️ Potential Challenges
1. Workload: The role may require managing multiple projects simultaneously, potentially leading to a high workload during peak periods.
2. Time zone differences: Working remotely with a global team may present challenges in coordinating meetings and managing expectations across different time zones.
3. Stakeholder management: Balancing the needs and priorities of various stakeholders, including the marketing team, developers, and designers, may require strong communication and project management skills.
ASSUMPTION: The ideal candidate will be able to manage their time effectively, prioritize tasks, and communicate clearly with remote team members to overcome these challenges.
📈 Similar Roles Comparison
1. Conversion Rate Optimization Manager (Happy Koala LLC) vs. Senior CRO Specialist (Amazon):
- Happy Koala LLC: Focuses on optimizing ecommerce funnels and driving revenue growth for a mid-sized, direct-to-consumer brand.
- Amazon: Involves optimizing conversion rates for a vast, complex ecommerce platform with numerous product categories and global customer base.
ASSUMPTION: The role at Happy Koala LLC offers a more focused and hands-on experience, while the Amazon role provides exposure to a massive ecommerce ecosystem with diverse product offerings.
📝 Sample Projects
1. Optimizing the checkout process for a new product launch:
- Analyze user behavior data to identify friction points in the checkout flow.
- Design and implement A/B tests to improve conversion rates and reduce cart abandonment.
- Collaborate with developers and designers to implement changes and monitor performance.
ASSUMPTION: This project demonstrates the candidate's ability to analyze data, develop optimization strategies, and work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
1. What are the biggest challenges facing the ecommerce team currently, and how does this role address them?
2. How does the company support the professional development of its employees?
3. What are the key priorities for this role in the first 30-60-90 days?
4. How does the company measure and track the success of CRO initiatives?
5. What opportunities are there for growth and advancement within the company?
ASSUMPTION: Asking these questions will help the candidate understand the role's context, the company's priorities, and the potential for growth and development.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://happymammoth.com/careers).
2. Tailor your resume and cover letter to highlight relevant skills and experiences.
3. Prepare examples of successful CRO campaigns or projects you've worked on.
4. Follow up with the hiring manager one week after submission to inquire about the status of your application.
5. If invited for an interview, research the company and role thoroughly to demonstrate your interest and preparation.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.