📌 Core Information
🔹 Job Title: Conversion Rate Optimization Manager
🔹 Company: Engine
🔹 Location: Remote - USA
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive CRO strategy aligned with company OKRs
- Driving experimentation from ideation to execution and analysis
- Curating and prioritizing experiment ideas from across the organization
- Educating and empowering wider teams on A/B testing and experimentation best practices
- Analyzing performance data and conducting user research to identify optimization opportunities
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Lead the CRO strategy, focusing on improving key conversion metrics across the website, landing pages, and product
✅ Own the end-to-end experimentation process, from ideation and hypothesis formulation to test execution, analysis, and reporting
✅ Proactively source and curate experiment ideas, critically evaluating incoming ideas and pushing back on initiatives that don't align with current priorities or have a low likelihood of impact
✅ Serve as an internal expert on A/B testing and experimentation best practices, regularly educating wider teams on relevant topics
✅ Analyze user behavior and performance data using tools like Amplitude and Clarity to identify pain points, opportunities for optimization, and trends
✅ Conduct user research using platforms such as Wynter to gather qualitative insights and understand user motivations and challenges
✅ Build and test high-converting landing pages for various campaigns, including paid search and content
✅ Provide strategic UX, content, and design-related recommendations for improving the number of quality leads and conversions
✅ Track and report KPIs, analyzing key performance indicators to identify optimization opportunities within digital experiences
✅ Complete in-depth data analysis for website conversion and engagement metrics by channel and source
✅ Research competition and investigate benchmarks to further improve site conversion rates and design
✅ Clearly and concisely report experiment results, insights, and recommendations to wider teams, explaining what worked, what didn't, and why
✅ Drive standardization and automation in marketing performance reporting across analysis and reporting deliverables
ASSUMPTION: This role requires a high level of initiative, strong analytical skills, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Statistics, Mathematics, Marketing, or a similar discipline)
Experience: Proven experience in a CRO-focused role, ideally within a SaaS company
Required Skills:
- Deep understanding of experimentation methodologies, statistical concepts (e.g., statistical significance, p-value), and A/B/n and multivariate testing
- Expertise in web analytics platforms like Amplitude and session recording tools like Clarity
- Deep paid media background, from strategy development to performance analysis across PPC, social, and programmatic channels
- Experience with user testing platforms such as Wynter
- Strong analytical skills with the ability to translate complex data into actionable insights
- Excellent communication and presentation skills, with the ability to educate and influence stakeholders at all levels
- A proactive, self-starter mentality with the ability to identify opportunities and drive initiatives independently
- Ability to challenge ideas constructively and prioritize based on potential impact and strategic alignment
Preferred Skills:
- Experience with data visualization tools like Tableau or Power BI
- Familiarity with SQL or other programming languages
- Knowledge of the travel industry
ASSUMPTION: Candidates with a strong analytical background and a proven track record in CRO roles will be most successful in this position.
💰 Compensation & Benefits
Salary Range: $130,000 - $155,000 USD per year
Benefits:
- Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity
- Comprehensive benefits package, including health, dental, and vision insurance, 401(k) matching, and paid time off
- Flexible work arrangements and a hybrid-hub model
Working Hours: Full-time (40 hours per week), with flexible scheduling options
ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on travel management and corporate travel solutions
Company Size: 501-1,000 employees, offering a mid-sized company environment with opportunities for growth and collaboration
Founded: 2019, with a relatively short history but strong backing from prominent investors
Company Description:
- Engine is a modern travel platform for booking and managing work trips, offering an intuitive travel network connected to nearly every hotel, airline, and car rental company in the U.S.
- The platform provides single invoice billing, flexibility to modify trips without sunk costs, and a unified view of all company travel and spend.
- Engine is backed by Telescope Partners, Blackstone, Elefund, and Permira, and is focused on making travel easier to manage and more enjoyable for businesses and travelers.
Company Specialties:
- Travel management
- Business travel
- Corporate travel
- SMB and enterprise solutions
- Travel tech
- Software development
Company Website: engine.com
ASSUMPTION: Engine is a well-funded, growing startup with a strong focus on innovation and customer experience in the corporate travel industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Head of Growth and collaborates with various teams, including Product, Marketing, and Data
Work Arrangement: Hybrid, with a mix of remote work and in-office collaboration
Growth Opportunities:
- Potential to advance to a leadership role within the Growth team or take on broader responsibilities as the company expands
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to learn and develop skills in a fast-paced, dynamic environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in various locations and remote work options
Office Location(s): Multiple offices across the United States, with the option to work remotely
Geographic Context:
- The United States, with a focus on the domestic travel market
- Opportunities to work with clients and partners across various industries and regions
- Remote work options, allowing for flexibility and work-life balance
Work Schedule: Full-time (40 hours per week), with flexible scheduling options and the ability to work remotely
ASSUMPTION: Engine offers a flexible, hybrid work environment that caters to a diverse range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a recruiter to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate problem-solving skills and analytical thinking
- Behavioral interviews with hiring managers and team members to assess communication skills, cultural fit, and motivation
- Final interview with the Head of Growth or another senior leader to discuss the role's fit within the company's broader strategy
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
- Motivation and drive to succeed in a fast-paced, dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Demonstrate your understanding of A/B testing, experimentation methodologies, and data analysis during the interview process
ATS Keywords: Conversion Rate Optimization, A/B Testing, Experimentation, Data Analysis, Web Analytics, Paid Media, User Research, Strategic Recommendations, Performance Analysis
ASSUMPTION: The interview process at Engine is designed to assess both technical skills and cultural fit, with a strong emphasis on problem-solving and communication abilities.
🛠️ Tools & Technologies
- Amplitude (web analytics)
- Clarity (session recording)
- Wynter (user testing)
- Google Analytics
- Optimizely or similar A/B testing platforms
- Data visualization tools (e.g., Tableau, Power BI)
- SQL or other programming languages
ASSUMPTION: Engine uses a variety of tools and technologies to support its data-driven approach to CRO and experimentation.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
- Are you highly analytical and comfortable working with data to drive decision-making?
- Do you have strong communication skills and the ability to collaborate effectively with various teams?
ASSUMPTION: Engine values candidates who are data-driven, innovative, and collaborative, with a strong focus on customer-centricity and results.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment that requires adaptability and resilience
- Managing multiple priorities and stakeholders, with a need to prioritize based on potential impact and strategic alignment
- Dealing with ambiguity and uncertainty, as the role may require navigating new or evolving situations
- Potential remote work challenges, such as maintaining productivity and work-life balance
ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role is unique in its focus on CRO and experimentation within the travel industry, with limited direct comparisons to other roles
- Similar roles may include Growth Hacker, Growth Marketing Manager, or Optimization Specialist, but each has a different focus and scope
- Career progression in this role may lead to opportunities in growth, marketing, or product management, depending on the candidate's interests and skills
ASSUMPTION: While there may not be direct comparisons to other roles, this position offers a unique opportunity to drive growth and innovation in the travel industry.
📝 Sample Projects
- Conducting a comprehensive analysis of website conversion rates and identifying opportunities for optimization
- Designing and executing A/B tests to improve landing page performance for paid search and content campaigns
- Developing and implementing a user research strategy to gather qualitative insights and inform CRO initiatives
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for the Conversion Rate Optimization Manager role at Engine.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the CRO program at Engine, and what are the key priorities for this role in the first 90 days?
- How does the Growth team collaborate with other departments, such as Product and Marketing, to drive experimentation and innovation?
- What are the most significant challenges facing the company in terms of growth and user acquisition, and how does this role contribute to addressing those challenges?
- How does Engine support the professional development and growth of its employees, particularly in roles like this one?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions will help you better understand the role's priorities, challenges, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: engine.com/careers
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on CRO, data analysis, and experimentation
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Demonstrate your understanding of A/B testing, experimentation methodologies, and data analysis during the interview process
- Follow up with the hiring manager or recruiter within one week of submitting your application, inquiring about next steps and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
