Conversion Rate Optimization Manager

📌 Core Information

🔹 Job Title: Conversion Rate Optimization Manager

🔹 Company: Happy Koala LLC

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-Time

🔹 Category: E-commerce & Retail

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading a team of specialists in conversion rate optimization (CRO) efforts across multiple platforms.
• Collaborating with developers and designers to optimize the entire customer journey.
• Analyzing user behavior data to identify friction points and prioritize optimization initiatives.
• Setting up, executing, and analyzing A/B tests to increase conversion rates.
• Developing strategies to improve average order value (AOV) and maximize revenue growth.
• Planning, developing, and optimizing new acquisition assets for campaigns and product launches.
• Working closely with marketing teams during peak sales periods to maximize performance.
• Managing projects and communicating progress across teams.

ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation. The ideal candidate will have a proactive, solution-oriented attitude and a passion for ownership.

📋 Key Responsibilities

✅ Lead all of Happy Mammoth’s Conversion Rate Optimization efforts across Shopify stores, landing pages, sales funnels, quizzes, and special campaign assets.

✅ Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.

✅ Set up, execute, and analyze A/B tests to increase conversion rates across various platforms.

✅ Lead optimization projects to improve the conversion rate (CR) of our Shopify stores, sales funnels, and newly launched campaigns.

✅ Develop strategies to increase average order value (AOV) and maximize revenue growth.

✅ Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.

✅ Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.

✅ Collaborate with the marketing team during product launches and peak sales periods to maximize performance.

✅ Translate insights into clear action plans for developers and designers.

✅ Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.

✅ Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.

ASSUMPTION: This role requires a strong understanding of user behavior analysis, funnel building, and A/B testing methodologies. The ideal candidate will have experience in CRO, ecommerce optimization, or digital growth roles.

🎯 Required Qualifications

Education: Not specified in the job description.

Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles.

Required Skills:

• Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
• Strong hands-on experience with Shopify and ecommerce tech stacks.
• Project management skills - able to run and communicate projects smoothly across teams.
• A strategic and data-driven mindset with a love for experimentation.
• A proactive, solution-oriented attitude and a passion for ownership.

Preferred Skills:

• Bonus points for experience in high-growth DTC (direct-to-consumer) brands.

ASSUMPTION: This role requires a candidate with a proven track record in CRO, ecommerce optimization, or digital growth roles. Experience in high-growth DTC brands is a plus.

💰 Compensation & Benefits

Salary Range: Not specified in the job description. Based on industry standards for a mid-senior level CRO role in Poland, the estimated salary range is €45,000 - €65,000 per year.

Benefits:

• 100% remote work - work from anywhere in the world.
• Be part of a fast-growing, non-corporate company where speed and creativity matter.
• Work with a high-performance team that values ownership, autonomy, and results.
• Access to training, tools, and a culture of innovation and growth.

Working Hours: Full-time (40 hours per week).

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level CRO role in Poland. The actual salary may vary depending on the candidate's experience and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce & Retail

Company Size: Small (11-50 employees)

Founded: 2016

Company Description:

• Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements.
• The company focuses on helping clients make long-lasting positive health changes and start living very full lives again.

Company Specialties:

• Formulation of natural health supplements
• Production and marketing of gut, digestive, and microbiome health products
• E-commerce and digital growth strategies

Company Website: https://store.happymammoth.com/

ASSUMPTION: Happy Mammoth is a growing company in the natural health and ecommerce industries. This role offers an opportunity to work in a dynamic, fast-paced environment with a focus on innovation and growth.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: This role reports directly to the company's leadership team.

Work Arrangement: 100% remote - work from anywhere in the world.

Growth Opportunities:

• As the company grows, there may be opportunities for the candidate to take on more responsibilities or move into a leadership role.
• The ideal candidate will have the potential to shape the future of the company's CRO efforts and contribute to its overall growth strategy.

ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to take on more responsibilities or move into a leadership position as the company continues to expand.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Warsaw, Mazowieckie, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people.
• The city is known for its rich history, vibrant culture, and diverse architecture.
• Warsaw is an important economic hub and a major center for research and development in Central and Eastern Europe.

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results rather than strict working hours.

ASSUMPTION: Warsaw offers a dynamic work environment with a mix of historical and modern influences. The fully remote work arrangement provides flexibility and the opportunity to work from anywhere in the world.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess cultural fit and basic qualifications.
• Technical assessment or case study to evaluate the candidate's skills and problem-solving abilities.
• Final round interview with the hiring manager or a panel of stakeholders to discuss the role, company culture, and career growth opportunities.

Key Assessment Areas:

• CRO and ecommerce optimization skills and experience.
• Problem-solving abilities and strategic thinking.
• Communication and collaboration skills, particularly in a remote work environment.
• Cultural fit and alignment with the company's values and mission.

Application Tips:

• Customize your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare a portfolio or examples of your previous CRO projects and their outcomes.
• Research the company and its products to demonstrate your understanding of their mission and values.
• Practice common CRO interview questions and be ready to discuss your approach to user behavior analysis, A/B testing, and funnel optimization.

ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, User Behavior Analysis, Funnel Building, A/B Testing, Shopify, CRO, Digital Growth, Remote Work

ASSUMPTION: The application process for this role is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit. The ideal candidate will have a strong background in CRO, ecommerce optimization, or digital growth roles and a passion for driving measurable revenue growth.

🛠️ Tools & Technologies

• Shopify (ecommerce platform)
• Google Analytics (web analytics service)
• Optimizely or similar A/B testing tools
• Hotjar or similar user behavior analysis tools
• Project management tools (e.g., Asana, Trello, Jira)
• Design and prototyping tools (e.g., Sketch, Figma, Adobe XD)

ASSUMPTION: The ideal candidate will have experience with the mentioned tools and technologies, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Data-driven decision making
• Collaboration and cross-functional teamwork
• Customer-centric approach

Work Style:

• Remote work with flexible hours and a focus on results
• Fast-paced and dynamic work environment
• Strong emphasis on ownership, autonomy, and initiative
• Open and transparent communication

Self-Assessment Questions:

• How do you approach continuous learning and improvement in your CRO strategies?
• How do you ensure effective communication and collaboration with remote team members?
• How do you balance data-driven decision making with creativity and innovation in your CRO approach?

ASSUMPTION: The ideal candidate will align with Happy Mammoth's company values and work style, demonstrating a strong commitment to innovation, data-driven decision making, and effective remote collaboration.

⚠️ Potential Challenges

• Managing a remote team and ensuring effective communication and collaboration.
• Balancing short-term optimization projects with long-term strategic initiatives.
• Adapting to a fast-paced work environment with changing priorities and tight deadlines.
• Dealing with the pressure to deliver measurable results and drive revenue growth.

ASSUMPTION: The ideal candidate will be comfortable working in a remote, fast-paced environment and have experience managing remote teams. They will also be able to balance short-term projects with long-term strategic initiatives and handle the pressure to deliver results.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on CRO and ecommerce optimization for a fast-growing natural health and wellness company.
• The ideal candidate will have experience in high-growth DTC brands and a strong understanding of the natural health and wellness industry.
• Compared to other CRO roles, this position offers the opportunity to work in a dynamic, fast-paced environment with a focus on innovation and growth.

ASSUMPTION: The ideal candidate will have experience in high-growth DTC brands and a strong understanding of the natural health and wellness industry, allowing them to make a significant impact in this role.

📝 Sample Projects

• Improving the conversion rate of a high-traffic landing page for a new product launch through A/B testing and user behavior analysis.
• Optimizing the checkout process to reduce cart abandonment and increase average order value (AOV).
• Developing and implementing a new quiz funnel to capture leads and drive sales for a seasonal campaign.

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of their past successes in CRO and ecommerce optimization.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging CRO project you've worked on and how you approached it?
• How do you prioritize optimization initiatives based on data and potential impact?
• Can you share an example of a time when you had to pivot or change your CRO strategy due to new data or changing market conditions?
• How do you ensure that your CRO efforts align with the company's overall business strategy and goals?
• Can you describe your experience working with remote teams and managing remote projects?

ASSUMPTION: The ideal candidate will be able to provide specific examples of their past experiences and demonstrate their ability to think critically and adapt to new situations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Customize your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare a portfolio or examples of your previous CRO projects and their outcomes.
• Research the company and its products to demonstrate your understanding of their mission and values.
• Practice common CRO interview questions and be ready to discuss your approach to user behavior analysis, A/B testing, and funnel optimization.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.