Conversion Rate Optimization Manager

📌 Core Information

🔹 Job Title: Conversion Rate Optimization Manager

🔹 Company: Happy Mammoth

🔹 Location: Bucharest, Bucureşti, Romania

🔹 Job Type: Full-Time (Remote)

🔹 Category: E-commerce & Retail

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading a team of 5-6 specialists in conversion rate optimization (CRO) efforts across various platforms.
• Working hands-on with developers and designers to optimize the entire customer journey.
• Analyzing user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
• Setting up, executing, and analyzing A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
• Developing strategies to increase average order value (AOV) and improve the conversion rate (CR) of the company's Shopify stores, sales funnels, and newly launched campaigns.
• Planning, developing, and optimizing new acquisition assets such as quizzes, landing pages, and special product launch pages.
• Collaborating with the marketing team during product launches and peak sales periods to maximize performance.
• Translating insights into clear action plans for developers and designers, ensuring all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
• Tracking key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.

ASSUMPTION: This role requires a strong strategic and data-driven mindset with a love for experimentation. The ideal candidate will have a proactive, solution-oriented attitude and a passion for ownership.

📋 Key Responsibilities

✅ Lead all of Happy Mammoth’s Conversion Rate Optimization efforts across Shopify stores, landing pages, sales funnels, quizzes, and special campaign assets.

✅ Work hands-on with developers and designers to bring ideas to life and optimize the entire customer journey.

✅ Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.

✅ Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.

✅ Lead optimization projects to improve the CR of the company's Shopify stores, sales funnels, and newly launched campaigns.

✅ Develop strategies to increase AOV and improve the conversion rate of the company's Shopify stores, sales funnels, and newly launched campaigns.

✅ Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.

✅ Collaborate with the marketing team during product launches and peak sales periods to maximize performance.

✅ Translate insights into clear action plans for developers and designers, ensuring all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.

✅ Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.

ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on business needs and the candidate's skills and experience.

🎯 Required Qualifications

Education: A bachelor's degree in a relevant field (e.g., Marketing, Statistics, Computer Science) or equivalent experience.

Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles.

Required Skills:

• Proven experience in CRO, ecommerce optimization, or digital growth roles.
• Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
• Strong hands-on experience with Shopify and ecommerce tech stacks.
• Project management skills - able to run and communicate projects smoothly across teams.
• A strategic and data-driven mindset with a love for experimentation.
• A proactive, solution-oriented attitude and a passion for ownership.

Preferred Skills:

• Experience in high-growth DTC (direct-to-consumer) brands.

ASSUMPTION: The required qualifications listed above are the minimum requirements for this role. The ideal candidate will have additional skills and experience that make them an excellent fit for the position.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on industry standards for a CRO manager with 5-10 years of experience in a mid-sized company)

Benefits:

• 100% remote work - work from anywhere in the world.
• Access to training, tools, and a culture of innovation and growth.

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a CRO manager with 5-10 years of experience in a mid-sized company. The actual salary may vary based on the candidate's skills, experience, and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce & Retail

Company Size: 11-50 employees

Founded: 2016

Company Description:

• Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements.
• The company focuses on supporting women's unique health needs and helping them make long-lasting positive health changes.

Company Specialties:

• Formulation and production of natural health foods and supplements.
• Marketing and sales of gut, digestive, and microbiome health products.

Company Website: https://store.happymammoth.com/

ASSUMPTION: Working at Happy Mammoth offers the opportunity to be part of a fast-growing, non-corporate company where speed and creativity matter. The company values innovation, growth, and a high-performance work environment.

📊 Role Analysis

Career Level: Managerial

Reporting Structure: This role reports directly to the CEO or another high-level executive within the company.

Work Arrangement: 100% remote work - work from anywhere in the world.

Growth Opportunities:

• The ideal candidate will have the opportunity to grow within the company as it continues to expand and diversify its product offerings.
• This role offers the chance to lead a team and make a significant impact on the company's bottom line through improved conversion rates and increased revenue.

ASSUMPTION: The growth opportunities listed above are based on the company's current trajectory and may change as the business evolves.

🌍 Location & Work Environment

Office Type: Remote - no physical office required.

Office Location(s): The company has offices in Miami, Florida, and South Yarra, Victoria, Australia. However, this role can be performed remotely from anywhere in the world.

Geographic Context:

• The company's primary markets are the United States, Australia, and Europe, with a focus on supporting women's health needs in these regions.
• The company's remote work policy allows employees to work from any location within these primary markets.

Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones.

ASSUMPTION: The work environment for this role is fully remote, with the expectation that the candidate will have a dedicated workspace with a stable internet connection and the necessary tools to perform their job effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess cultural fit and basic qualifications.
• Technical assessment to evaluate CRO skills and knowledge of ecommerce platforms.
• Final round interview with the CEO or another high-level executive to discuss the role, responsibilities, and company culture.

Key Assessment Areas:

• CRO skills and experience, including user behavior analysis, funnel building, and A/B testing methodologies.
• Hands-on experience with Shopify and ecommerce tech stacks.
• Project management skills and ability to work effectively with cross-functional teams.
• Strategic and data-driven mindset, with a love for experimentation.
• Cultural fit and alignment with the company's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant CRO experience, skills, and achievements.
• Include specific examples of successful CRO projects or campaigns you've led in the past.
• Demonstrate your understanding of the company's mission and values, and explain how your skills and experience make you a strong fit for the role.

ATS Keywords: Conversion Rate Optimization, Ecommerce Optimization, Digital Growth, User Behavior Analysis, Funnel Building, A/B Testing, Shopify, Project Management, Data-Driven Mindset, Problem Solving, Ownership, Direct-to-Consumer

ASSUMPTION: The interview and application process for this role may vary based on the company's current hiring needs and the candidate's qualifications. The information provided above is a general outline of the process and may not reflect the exact steps taken during the hiring process.

🛠️ Tools & Technologies

• Shopify (ecommerce platform)
• Google Analytics (web analytics)
• Optimizely or similar A/B testing tools
• Hotjar or similar heatmap and session recording tools
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies listed above are the primary tools used by the company for CRO and ecommerce optimization. The ideal candidate will have experience with these tools and be able to hit the ground running in the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: The company values creativity, experimentation, and continuous learning to drive growth and improvement.
• Growth: The company prioritizes growth and expansion, both for the business and its employees.
• High Performance: The company expects its employees to work at a high level, delivering results and driving success.

Work Style:

• Remote: The company offers a 100% remote work environment, with the expectation that employees will have a dedicated workspace and maintain a consistent work schedule.
• Data-Driven: The company relies on data and analytics to inform decision-making and drive growth.
• Collaborative: The company values cross-functional collaboration and teamwork to achieve its goals.

Self-Assessment Questions:

• How do you align with the company's value of innovation, and what specific examples can you provide of your ability to drive growth through experimentation and data-driven decision-making?
• How do you ensure a consistent work schedule and maintain productivity in a remote work environment?
• How do you approach collaboration and communication with cross-functional teams, and what specific examples can you provide of your ability to work effectively with others to achieve shared goals?

ASSUMPTION: The cultural fit considerations listed above are based on the company's stated values and work environment. The ideal candidate will demonstrate a strong alignment with these values and be able to thrive in the company's remote work environment.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent communication and collaboration across time zones.
• Balancing the need for data-driven decision-making with the need for quick action and experimentation in a fast-paced ecommerce environment.
• Adapting to changes in the ecommerce landscape and consumer behavior, and pivoting strategies as needed to maintain growth and success.
• Managing the technical aspects of CRO and ecommerce optimization, including integration with various tools and platforms.

ASSUMPTION: The potential challenges listed above are based on the nature of the role and the company's remote work environment. The ideal candidate will have experience overcoming similar challenges in previous roles and be able to navigate these obstacles effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on CRO and ecommerce optimization within the natural health and wellness industry.
• The role requires a strong understanding of user behavior analysis, funnel building, and A/B testing methodologies, as well as hands-on experience with Shopify and ecommerce tech stacks.
• The role offers the opportunity to lead a team and make a significant impact on the company's bottom line through improved conversion rates and increased revenue.
• The role is ideal for candidates with a strategic and data-driven mindset, a love for experimentation, and a passion for ownership.

ASSUMPTION: The comparison points listed above are based on the unique aspects of this role and the company's focus on the natural health and wellness industry. The ideal candidate will have experience in similar roles or related fields and be able to leverage their skills and knowledge to drive success in this position.

📝 Sample Projects

• Developing and executing a comprehensive CRO strategy for a new product launch, including A/B testing of landing pages, quizzes, and checkout flows to maximize conversion rates and revenue.
• Optimizing the company's Shopify stores to improve mobile responsiveness, reduce bounce rates, and increase AOV through targeted promotions and personalized product recommendations.
• Collaborating with the marketing team to create high-converting acquisition assets, such as quizzes and landing pages, to support peak sales periods and drive customer acquisition.

ASSUMPTION: The sample projects listed above are based on the responsibilities and required qualifications for this role. The ideal candidate will have experience working on similar projects and be able to provide specific examples of their successes in driving growth and improvement through CRO and ecommerce optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to CRO and ecommerce optimization, and how this role fits into the overall strategy for driving growth and success?
• How does the company support the professional development and growth of its employees, particularly in the area of CRO and ecommerce optimization?
• Can you provide an example of a successful CRO project or campaign that the company has implemented in the past, and what specific challenges were overcome to achieve the desired results?
• How does the company measure the success of its CRO efforts, and what key performance indicators (KPIs) are used to track progress and inform decision-making?
• How does the company approach collaboration and communication with remote team members, and what specific tools and processes are in place to ensure consistent and effective communication across time zones?

ASSUMPTION: The key questions to ask during the interview are designed to help the candidate better understand the company's approach to CRO and ecommerce optimization, as well as the specific challenges and opportunities that the role presents. The ideal candidate will have thoughtful and insightful questions to ask, demonstrating their interest in the role and their understanding of the company's goals and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://happymammoth.applytojob.com/apply/OFeoOiMIPv/Conversion-Rate-Optimization-Manager
• Tailor your resume and cover letter to highlight your relevant CRO experience, skills, and achievements.
• Prepare for the technical assessment by reviewing your knowledge of CRO methodologies, tools, and platforms, as well as your understanding of ecommerce and consumer behavior.
• Research the company and its products to demonstrate your understanding of its mission and values, and explain how your skills and experience make you a strong fit for the role.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.