Conversion Rate Optimization Manager

📌 Core Information 🔹 Job Title: Conversion Rate Optimization Manager 🔹 Company: Happy Koala LLC 🔹 Location: Belgrade, Serbia 🔹 Job Type: Remote 🔹 Category: E-commerce & Digital Marketing 🔹 Date Posted: July 10, 2025 🚀 Job Overview Key aspects of this role include: - Leading a team of 5-6 specialists in optimizing ecommerce funnels and increasing conversion rates. - Developing and executing CRO strategies across Shopify stores, landing pages, sales funnels, quizzes, and special campaign assets. - Collaborating with development and design teams to build high-converting, fast-loading ecommerce experiences. - Analyzing user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives. - Setting up, executing, and analyzing A/B tests to increase conversion rates across various platforms. ASSUMPTION: This role requires a strategic and data-driven mindset with a love for experimentation. The ideal candidate will have a proactive, solution-oriented attitude and a passion for ownership. 📋 Key Responsibilities ✅ Lead all of Happy Mammoth’s Conversion Rate Optimization efforts across various platforms. ✅ Work hands-on with developers and designers to optimize the entire customer journey. ✅ Analyze user behavior to identify friction points and prioritize optimization initiatives. ✅ Set up, execute, and analyze A/B tests to increase conversion rates. ✅ Collaborate with the marketing team during product launches and peak sales periods to maximize performance. ✅ Develop strategies to increase Average Order Value (AOV). ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. The ideal candidate will have a strong background in CRO, ecommerce optimization, or digital growth roles. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles. Required Skills: - Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies. - Strong hands-on experience with Shopify and ecommerce tech stacks. - Project management skills – able to run and communicate projects smoothly across teams. - A strategic and data-driven mindset with a love for experimentation. - A proactive, solution-oriented attitude and a passion for ownership. - Bonus points for experience in high-growth DTC (direct-to-consumer) brands. Preferred Skills: - Familiarity with high-growth DTC brands. - Experience working with remote teams. ASSUMPTION: Candidates should have a strong background in CRO and ecommerce optimization, with a proven track record of driving measurable results. 💰 Compensation & Benefits Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level CRO role in Serbia) Benefits: - 100% remote work – work from anywhere in the world. - Access to training, tools, and a culture of innovation and growth. - Opportunity to work with a high-performance team that values ownership, autonomy, and results. Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range is based on industry standards for a mid-level CRO role in Serbia. The benefits package is competitive and tailored to attract top talent. 📌 Applicant Insights 🔍 Company Context Industry: Wellness and Fitness Services Company Size: 11-50 employees Founded: 2016 Company Description: Happy Mammoth specializes in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements designed to support women's unique health needs. They focus on sourcing high-quality, natural ingredients and carefully formulate supplements to support women's health. Company Specialties: Natural health supplements, women's health, digestive health, microbiome health Company Website: Happy Mammoth ASSUMPTION: Happy Mammoth is a fast-growing, non-corporate company where speed and creativity matter. They offer a unique opportunity to work with a high-performance team in the wellness and fitness industry. 📊 Role Analysis Career Level: Mid-career (5-10 years of experience) Reporting Structure: This role reports directly to the CEO or a senior-level marketing manager. Work Arrangement: 100% remote work – work from anywhere in the world. Growth Opportunities: - Potential to grow into a senior-level marketing or ecommerce role as the company expands. - Opportunities to lead and mentor junior team members as the team grows. ASSUMPTION: This role offers significant growth potential as the company continues to expand its product offerings and enter new markets. 🌍 Location & Work Environment Office Type: Fully remote – no physical office location. Office Location(s): Belgrade, Serbia (remote work only) Geographic Context: Belgrade, the capital of Serbia, offers a mix of urban and natural environments. It is known for its vibrant nightlife, rich history, and affordable cost of living. Work Schedule: Flexible hours with a focus on results and deliverables. ASSUMPTION: The fully remote work environment offers a high degree of flexibility and autonomy. Candidates should be self-motivated and able to manage their time effectively. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the HR team. 3. Technical assessment and case study presentation. 4. Final interview with the hiring manager and/or senior team members. Key Assessment Areas: - Technical skills in CRO, A/B testing, and user behavior analysis. - Problem-solving and strategic thinking. - Communication and collaboration skills. - Cultural fit with the company's values and work environment. Application Tips: - Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. - Prepare a case study demonstrating your CRO expertise and results-driven approach. - Be ready to discuss your approach to A/B testing, user behavior analysis, and funnel optimization. ATS Keywords: Conversion Rate Optimization, CRO, A/B Testing, User Behavior Analysis, Funnel Optimization, Shopify, Ecommerce, Digital Growth, Project Management, Data-Driven, Problem Solving, Ownership ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit. Candidates should be prepared to discuss their approach to CRO and provide examples of their past successes in driving measurable results. 🛠️ Tools & Technologies - Shopify (ecommerce platform) - Google Analytics (web analytics) - Optimizely or VWO (A/B testing tools) - Hotjar or Crazy Egg (heatmap and session recording tools) - Asana or Trello (project management tools) - Slack or Microsoft Teams (communication and collaboration tools) ASSUMPTION: The required tools and technologies are standard for CRO and ecommerce optimization roles. Candidates should have experience with these tools and be comfortable using them to drive results. 👔 Cultural Fit Considerations Company Values: - Innovation: We encourage creativity and continuous learning. - Ownership: We empower our team members to take initiative and drive results. - Collaboration: We work together to achieve our goals and support each other's growth. - Customer-centric: We prioritize our customers' needs and strive to exceed their expectations. Work Style: - Results-driven: We focus on delivering measurable results and continuous improvement. - Flexible: We adapt to change and embrace new challenges. - Autonomous: We take ownership of our work and make decisions based on data and insights. - Collaborative: We work together to achieve our goals and support each other's growth. Self-Assessment Questions: 1. How do you align with Happy Mammoth's value of innovation, and how have you demonstrated this in your past roles? 2. Describe a time when you took ownership of a project and drove measurable results. 3. How do you approach collaboration and working with remote team members? ASSUMPTION: Happy Mammoth values a results-driven, flexible, and autonomous work style. Candidates should be able to demonstrate their alignment with these values and provide examples of their past successes in a similar work environment. ⚠️ Potential Challenges 1. Workload: As the sole CRO manager, you may face a high workload, especially during peak sales periods or when launching new products. 2. Team management: Leading a team of 5-6 specialists may present unique challenges, requiring strong communication and project management skills. 3. Cultural differences: Working with a remote team based in Serbia may require cultural sensitivity and adaptability. 4. Technical challenges: Optimizing ecommerce funnels and A/B testing may present technical challenges that require problem-solving and troubleshooting skills. ASSUMPTION: These challenges are common in CRO and ecommerce optimization roles, especially in a remote work environment. Candidates should be prepared to address these challenges and provide examples of how they have overcome similar obstacles in the past. 📈 Similar Roles Comparison 1. CRO Manager (Ecommerce) vs. CRO Manager (Software): While both roles focus on optimizing conversion rates, the ecommerce role requires a deeper understanding of ecommerce platforms, user behavior, and sales funnels. The software role may involve more technical aspects, such as A/B testing and user experience optimization. 2. Industry-specific context: The wellness and fitness industry has unique challenges and opportunities compared to other industries. Candidates should be familiar with the industry and its trends to succeed in this role. 3. Career path comparison: A CRO manager role in ecommerce can lead to senior-level marketing or ecommerce roles, such as Director of Ecommerce or Chief Marketing Officer. In contrast, a CRO manager role in software may lead to technical roles, such as Senior Software Engineer or Technical Product Manager. ASSUMPTION: Candidates should research the specific industry and role requirements to ensure they are a good fit for the position. They should also consider their long-term career goals and how this role aligns with their desired career path. 📝 Sample Projects 1. Ecommerce Funnel Optimization: Analyze user behavior data to identify friction points in the checkout process and implement A/B tests to improve conversion rates. 2. Landing Page Optimization: Design and optimize landing pages to drive more conversions and reduce bounce rates. 3. Product Page A/B Testing: Conduct A/B tests on product pages to improve add-to-cart rates and increase average order value (AOV). ASSUMPTION: These sample projects demonstrate the types of initiatives a CRO manager might undertake to drive measurable results. Candidates should be prepared to discuss their approach to similar projects and provide examples of their past successes. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they align with my skills and experience? 2. Team Structure: How is the CRO team structured, and who will I be working with on a daily basis? 3. Company Culture: How would you describe the company culture, and how does it support the work style of a CRO manager? 4. Growth Opportunities: What opportunities are there for growth and professional development within this role and the company? 5. Work-Life Balance: How does the company support work-life balance, especially for remote team members? ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture. They should also provide insights into the company's approach to growth and professional development. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare a case study demonstrating your CRO expertise and results-driven approach. 4. Follow up with the hiring manager one week after submitting your application to express your interest in the role. 5. Be prepared to discuss your approach to CRO, A/B testing, and user behavior analysis during the interview process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.