Conversion Rate Optimization Manager
Happy Koala LLC
Full-time
Remote
Worldwide
🧪 Conversion Rate Optimization (CRO)
📌 Core Information
- Job Title: Conversion Rate Optimization Manager
- Company: Happy Koala LLC
- Location: Sofia, Sofia-Grad, Bulgaria
- Job Type: Remote
- Category: E-commerce & Digital Marketing
- Date Posted: June 19, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading all conversion rate optimization efforts across various platforms.
- Analyzing user behavior and executing strategies to optimize the customer journey and increase conversion rates.
- Collaborating with cross-functional teams to build high-converting, fast-loading ecommerce experiences.
- Developing strategies to increase average order value (AOV) and drive measurable revenue growth.
- Working remotely with a fast-growing, non-corporate company where speed and creativity matter.
📋 Key Responsibilities
- 📈 Conversion Rate Optimization and Growth Strategy:
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the conversion rate (CR) of our Shopify stores, sales funnels, and newly launched campaigns.
- Develop strategies to increase AOV.
- 📊 Asset Development for Acquisition and Campaigns:
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
- 💻 Execution and Team Collaboration:
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles.
- Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills - able to run and communicate projects smoothly across teams.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
- Bonus points for experience in high-growth DTC (direct-to-consumer) brands.
💰 Compensation & Benefits
- Salary Range: €35,000 - €50,000 per year (based on industry standards for the role, experience level, and location)
- Benefits:
- 100% remote work - work from anywhere in the world.
- Access to training, tools, and a culture of innovation and growth.
- Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
- Industry: E-commerce and Digital Marketing
- Company Size: Small (11-50 employees)
- Founded: 2016
- Company Description: Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements designed to help clients make long-lasting positive health changes and start living very full lives again.
- Company Specialties: E-commerce optimization, digital growth, and natural health products.
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: This role reports directly to the CEO or a senior-level marketing manager.
- Work Arrangement: 100% remote work - work from anywhere in the world.
- Growth Opportunities: As a fast-growing company, there are ample opportunities for career advancement and growth within the marketing department and the company as a whole.
🌍 Location & Work Environment
- Office Type: Remote (no physical office)
- Office Location(s): Sofia, Sofia-Grad, Bulgaria
- Geographic Context: Sofia is the capital and largest city of Bulgaria, offering a mix of urban and rural environments with a moderate cost of living.
- Work Schedule: Flexible hours with a focus on results and output rather than strict working hours.
💼 Interview & Application Insights
- Typical Process: The application process involves submitting a resume and cover letter, followed by a phone or video screening, and subsequent interviews with the hiring manager and/or team members.
- Key Assessment Areas: Technical skills in CRO, ecommerce optimization, and user behavior analysis, as well as soft skills such as communication, problem-solving, and teamwork.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of the company and the role by addressing the required qualifications and how your background aligns with them.
- Be prepared to discuss your approach to CRO, A/B testing, and user behavior analysis during the interview.
🛠️ Tools & Technologies
- Shopify
- Google Analytics
- A/B testing tools (e.g., Optimizely, VWO, or Google Optimize)
- Heatmap and session recording tools (e.g., Hotjar, Crazy Egg, or FullStory)
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
👔 Cultural Fit Considerations
- Company Values: Speed, creativity, innovation, and a focus on results-driven growth.
- Work Style: A fast-paced, dynamic work environment that values autonomy, ownership, and collaboration.
- Self-Assessment Questions:
- How do you approach analyzing user behavior data to identify optimization opportunities?
- Can you describe a time when you successfully optimized a funnel or landing page to increase conversion rates?
- How do you stay up-to-date with the latest trends and best practices in CRO and ecommerce optimization?
⚠️ Potential Challenges
- Working remotely with a fast-growing company may require adaptability and the ability to manage your time effectively.
- The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
- As a small company, there may be limited resources and support for certain aspects of the role, requiring the candidate to be proactive and self-sufficient.
📈 Similar Roles Comparison
- This role is similar to a CRO Manager or Ecommerce Optimization Manager position in a fast-growing DTC brand.
- Unlike larger corporations, this role offers more autonomy and the opportunity to have a significant impact on the company's growth and success.
- The salary range for this role is competitive with industry standards for the role, experience level, and location.
📝 Sample Projects
- Optimizing the checkout process to reduce cart abandonment and increase conversion rates.
- A/B testing a new product page layout to improve engagement and drive sales.
- Developing a quiz to capture user data and personalize the shopping experience.
❓ Key Questions to Ask During Interview
- What are the biggest challenges the company is currently facing in terms of conversion rate optimization?
- How does the company approach A/B testing, and what tools do they use for this purpose?
- What are the most important metrics the company tracks for ecommerce performance, and how are they currently being optimized?
- How does the company support the professional development and growth of its employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the [link provided](https://happymammoth.applytojob.com/apply/zMmFE2gd4H/Conversion-Rate-Optimization-Manager).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching the company and role, and practicing your responses to common interview questions.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
- If invited for an interview, be prepared to discuss your approach to CRO, A/B testing, and user behavior analysis, as well as your understanding of the company and the role.
- Job Title: Conversion Rate Optimization Manager
- Company: Happy Koala LLC
- Location: Sofia, Sofia-Grad, Bulgaria
- Job Type: Remote
- Category: E-commerce & Digital Marketing
- Date Posted: June 19, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading all conversion rate optimization efforts across various platforms.
- Analyzing user behavior and executing strategies to optimize the customer journey and increase conversion rates.
- Collaborating with cross-functional teams to build high-converting, fast-loading ecommerce experiences.
- Developing strategies to increase average order value (AOV) and drive measurable revenue growth.
- Working remotely with a fast-growing, non-corporate company where speed and creativity matter.
📋 Key Responsibilities
- 📈 Conversion Rate Optimization and Growth Strategy:
- Analyze user behavior through heatmaps, session recordings, and funnel analytics to identify friction points and prioritize optimization initiatives.
- Set up, execute, and analyze A/B tests to increase conversion rates across landing pages, product pages, quizzes, checkout flows, and upsells.
- Lead optimization projects to improve the conversion rate (CR) of our Shopify stores, sales funnels, and newly launched campaigns.
- Develop strategies to increase AOV.
- 📊 Asset Development for Acquisition and Campaigns:
- Plan, develop, and optimize new acquisition assets such as quizzes, landing pages, and special product launch pages.
- Work closely with the development and design teams to build high-converting, fast-loading ecommerce experiences.
- Collaborate with the marketing team during product launches and peak sales periods to maximize performance.
- 💻 Execution and Team Collaboration:
- Translate insights into clear action plans for developers and designers.
- Ensure all pages and funnels are mobile-optimized, user-friendly, fast, and designed for high conversion.
- Track key metrics like conversion rate, bounce rate, AOV, and page speed to ensure continuous improvement.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 5+ years of experience in CRO, ecommerce optimization, or digital growth roles.
- Required Skills:
- Deep knowledge of user behavior analysis, funnel building, and A/B testing methodologies.
- Strong hands-on experience with Shopify and ecommerce tech stacks.
- Project management skills - able to run and communicate projects smoothly across teams.
- A strategic and data-driven mindset with a love for experimentation.
- A proactive, solution-oriented attitude and a passion for ownership.
- Bonus points for experience in high-growth DTC (direct-to-consumer) brands.
💰 Compensation & Benefits
- Salary Range: €35,000 - €50,000 per year (based on industry standards for the role, experience level, and location)
- Benefits:
- 100% remote work - work from anywhere in the world.
- Access to training, tools, and a culture of innovation and growth.
- Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
- Industry: E-commerce and Digital Marketing
- Company Size: Small (11-50 employees)
- Founded: 2016
- Company Description: Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements designed to help clients make long-lasting positive health changes and start living very full lives again.
- Company Specialties: E-commerce optimization, digital growth, and natural health products.
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: This role reports directly to the CEO or a senior-level marketing manager.
- Work Arrangement: 100% remote work - work from anywhere in the world.
- Growth Opportunities: As a fast-growing company, there are ample opportunities for career advancement and growth within the marketing department and the company as a whole.
🌍 Location & Work Environment
- Office Type: Remote (no physical office)
- Office Location(s): Sofia, Sofia-Grad, Bulgaria
- Geographic Context: Sofia is the capital and largest city of Bulgaria, offering a mix of urban and rural environments with a moderate cost of living.
- Work Schedule: Flexible hours with a focus on results and output rather than strict working hours.
💼 Interview & Application Insights
- Typical Process: The application process involves submitting a resume and cover letter, followed by a phone or video screening, and subsequent interviews with the hiring manager and/or team members.
- Key Assessment Areas: Technical skills in CRO, ecommerce optimization, and user behavior analysis, as well as soft skills such as communication, problem-solving, and teamwork.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of the company and the role by addressing the required qualifications and how your background aligns with them.
- Be prepared to discuss your approach to CRO, A/B testing, and user behavior analysis during the interview.
🛠️ Tools & Technologies
- Shopify
- Google Analytics
- A/B testing tools (e.g., Optimizely, VWO, or Google Optimize)
- Heatmap and session recording tools (e.g., Hotjar, Crazy Egg, or FullStory)
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
👔 Cultural Fit Considerations
- Company Values: Speed, creativity, innovation, and a focus on results-driven growth.
- Work Style: A fast-paced, dynamic work environment that values autonomy, ownership, and collaboration.
- Self-Assessment Questions:
- How do you approach analyzing user behavior data to identify optimization opportunities?
- Can you describe a time when you successfully optimized a funnel or landing page to increase conversion rates?
- How do you stay up-to-date with the latest trends and best practices in CRO and ecommerce optimization?
⚠️ Potential Challenges
- Working remotely with a fast-growing company may require adaptability and the ability to manage your time effectively.
- The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
- As a small company, there may be limited resources and support for certain aspects of the role, requiring the candidate to be proactive and self-sufficient.
📈 Similar Roles Comparison
- This role is similar to a CRO Manager or Ecommerce Optimization Manager position in a fast-growing DTC brand.
- Unlike larger corporations, this role offers more autonomy and the opportunity to have a significant impact on the company's growth and success.
- The salary range for this role is competitive with industry standards for the role, experience level, and location.
📝 Sample Projects
- Optimizing the checkout process to reduce cart abandonment and increase conversion rates.
- A/B testing a new product page layout to improve engagement and drive sales.
- Developing a quiz to capture user data and personalize the shopping experience.
❓ Key Questions to Ask During Interview
- What are the biggest challenges the company is currently facing in terms of conversion rate optimization?
- How does the company approach A/B testing, and what tools do they use for this purpose?
- What are the most important metrics the company tracks for ecommerce performance, and how are they currently being optimized?
- How does the company support the professional development and growth of its employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the [link provided](https://happymammoth.applytojob.com/apply/zMmFE2gd4H/Conversion-Rate-Optimization-Manager).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching the company and role, and practicing your responses to common interview questions.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
- If invited for an interview, be prepared to discuss your approach to CRO, A/B testing, and user behavior analysis, as well as your understanding of the company and the role.