Coordenador(a) de Capabilities - Vendas e Trade Marketing

📌 Core Information

🔹 Job Title: Coordenador(a) de Capabilities - Vendas e Trade Marketing

🔹 Company: Unilever

🔹 Location: São Paulo, São Paulo, Brazil

🔹 Job Type: Full-Time

🔹 Category: Manufacturing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the training and development of sales and trade marketing teams
• Overseeing assortment reviews and ensuring effective execution of customer category growth strategies
• Collaborating with cross-functional teams to ensure alignment and execution of training and development initiatives
• Developing and implementing content and training materials for various audiences

ASSUMPTION: This role requires a high level of communication, leadership, and organizational skills to effectively coordinate and implement training programs and strategic initiatives.

📋 Key Responsibilities

✅ Lead the roll-out of the "Especialistas Beauty & Personal Care" program for trade and sales teams, focusing on knowledge about categories, understanding the shopper journey, point-of-sale execution, and other strategic development areas

✅ Develop and implement personalized and engaging learning content aligned with the specialization strategy

✅ Monitor KPIs for training effectiveness, knowledge retention, engagement, participation, and overall training success

✅ Collaborate with leadership to ensure the practical application of learned concepts in the field

✅ Coordinate the agenda for training events, both in-person and virtual, focusing on specialization by audience

✅ Lead the review of product assortment, providing strategic inputs to the CSP team and supporting the definition of blueprints (hot spots) by channel and store

✅ Lead the Customer Category Growth Strategy (CCGS) stage in the Integrated Business Planning (IBP) process for Personal Care, incorporating the voice of the customer and shopper in strategic discussions

✅ Govern and communicate the execution of strategic plans, develop execution guides, and participate in strategic events

ASSUMPTION: This role requires strong project management, communication, and leadership skills to successfully coordinate and implement various initiatives and strategic plans.

🎯 Required Qualifications

Education: Bachelor's degree in Business Administration, Marketing, or a related field

Experience: Proven experience in Trade Marketing, Sales, or Capabilities areas

Required Skills:

• Advanced English proficiency
• Ability to translate technical concepts into clear, engaging, and effective training materials
• Experience in creating and implementing governance models and KPI tracking
• Proficient in Microsoft Office Suite
• Availability for occasional travel

Preferred Skills:

• Experience with PowerApps and Power BI
• Experience in organizing and participating in events

ASSUMPTION: While not explicitly stated, a background in the consumer goods or FMCG industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level role in the FMCG sector in São Paulo, the estimated salary range for this position is R$ 8,000 - R$ 12,000 per month. This estimate takes into account the experience level, location, and the company's size.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM, with flexibility as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Unilever operates in the manufacturing sector, specifically in the production of consumer goods, with a focus on food, home care, and personal care products. The company is known for its iconic brands and commitment to sustainability and social responsibility.

Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and development within the organization.

Founded: Unilever was founded in 1929, with a rich history and extensive experience in the consumer goods industry.

Company Description:

• Unilever is a purpose-driven company that aims to create a better business, a better world, and a better life for its consumers
• The company is committed to sustainability and social responsibility, with initiatives focused on reducing its environmental impact and improving the lives of communities around the world
• Unilever offers a dynamic and inclusive work environment, promoting diversity, equity, and inclusion

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever's commitment to sustainability and social responsibility is a key aspect of its company culture and should be considered by applicants when evaluating this opportunity.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring proven experience in the relevant areas and a strong foundation of skills and knowledge.

Reporting Structure: The Coordenador(a) de Capabilities - Vendas e Trade Marketing will report directly to the Capabilities Manager and work closely with the Sales and Trade Marketing teams.

Work Arrangement: This is an on-site position, with the possibility of occasional travel for training events and other work-related activities.

Growth Opportunities:

• Progression to a senior role within the Capabilities function or related areas
• Expansion of responsibilities and leadership opportunities as the company grows and evolves
• Access to professional development and training programs to enhance skills and advance career growth

ASSUMPTION: The growth opportunities for this role are tied to the company's overall success and expansion, as well as the individual's performance and contributions to the team.

🌍 Location & Work Environment

Office Type: Unilever's São Paulo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Av. das Nações Unidas, 14261 - Vila Gertrudes, São Paulo, SP 04794-000, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a diverse and vibrant culture
• The city offers a wide range of entertainment, dining, and recreational options, as well as easy access to nature and outdoor activities
• São Paulo has a subtropical climate, with mild winters and warm, humid summers

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with flexibility as needed to accommodate training events and other work-related activities.

ASSUMPTION: The work environment at Unilever's São Paulo office is dynamic and collaborative, with a strong focus on teamwork and cross-functional collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Unilever careers website
• Phone or video screening to assess communication skills and cultural fit
• In-depth behavioral and technical interviews to evaluate relevant experience and skills
• Final round interview with the hiring manager or a panel of interviewers

Key Assessment Areas:

• Communication and presentation skills
• Leadership and teamwork abilities
• Problem-solving and analytical skills
• Cultural fit and alignment with Unilever's values and mission
• Relevant experience in Trade Marketing, Sales, or Capabilities areas

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Unilever's business and the specific requirements of the Coordenador(a) de Capabilities - Vendas e Trade Marketing position
• Prepare examples of your training materials and their impact on participants' knowledge and skills
• Be ready to discuss your experience with KPI tracking, governance models, and strategic planning

ATS Keywords: Trade Marketing, Sales, Training Development, KPI Management, Content Creation, Communication, Leadership, Analytical Skills, Problem Solving, Collaboration, Public Speaking, Proactivity, Creativity, Resilience, Interpersonal Skills, Execution Focus

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication, leadership, and problem-solving skills, as well as their cultural fit with Unilever's values and mission.

🛠️ Tools & Technologies

• Microsoft Office Suite
• PowerApps
• Power BI
• Project management tools (e.g., Asana, Trello, Jira)
• Video conferencing tools (e.g., Zoom, Microsoft Teams)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Our Planet
• Our People
• Our Performance

Work Style:

• Collaborative and inclusive
• Dynamic and innovative
• Focused on execution and results

Self-Assessment Questions:

• Do you align with Unilever's commitment to sustainability and social responsibility?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have strong communication and leadership skills, with the ability to influence and motivate others?

ASSUMPTION: Unilever values diversity, equity, and inclusion, and actively promotes a culture that welcomes and supports individuals from all backgrounds.

⚠️ Potential Challenges

• The role requires strong project management and leadership skills to coordinate and implement various initiatives and strategic plans
• Occasional travel may be required for training events and other work-related activities
• The role involves working with cross-functional teams, which may present challenges in terms of communication and collaboration
• The dynamic and fast-paced work environment may require adaptability and resilience

ASSUMPTION: The potential challenges for this role are outweighed by the opportunities for professional growth, development, and impact within a large, global organization.

📈 Similar Roles Comparison

• Compared to other Capabilities roles, this position has a stronger focus on Trade Marketing and Sales, with a broader scope of responsibilities
• In the FMCG industry, this role offers a unique opportunity to work with a wide range of brands and categories, with a strong emphasis on innovation and sustainability
• Career progression in this role may lead to senior positions within the Capabilities function or related areas, with opportunities for expansion of responsibilities and leadership opportunities

ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with a strong focus on driving results through effective training, communication, and collaboration.

📝 Sample Projects

• Developing and implementing a comprehensive training program for the sales and trade marketing teams, focusing on enhancing their capabilities in beauty and personal care
• Coordinating a strategic review of product assortment, providing inputs to the CSP team and supporting the definition of blueprints (hot spots) by channel and store
• Leading the Customer Category Growth Strategy (CCGS) stage in the Integrated Business Planning (IBP) process for Personal Care, incorporating the voice of the customer and shopper in strategic discussions

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and strategic focus areas of the Coordenador(a) de Capabilities - Vendas e Trade Marketing role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Capabilities function and how this role fits within the organization?
• How does Unilever support the professional development and growth of its employees, particularly in this role?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does Unilever foster a culture of innovation and sustainability, and what are the specific initiatives related to this role?
• What are the key challenges facing the sales and trade marketing teams, and how can this role address and overcome them?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the team, and the company, enabling them to make an informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Unilever careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your training materials and their impact on participants' knowledge and skills
• Be ready to discuss your experience with KPI tracking, governance models, and strategic planning
• Follow up with the hiring manager one week after your final interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.