📌 Core Information
🔹 Job Title: Coordinador de Trade Marketing
🔹 Company: Bosch Group
🔹 Location: Mexico City, Mexico
🔹 Job Type: A jornada completa
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 años
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Liderar y gestionar el equipo de marketing local, creando y ejecutando iniciativas de trade marketing para posicionar nuestra marca de manera efectiva y apoyar el crecimiento de ventas.
- Implementar user journey, dirigido a usuarios y clientes, basado en la estrategia de marca y conceptos de marketing.
- Garantizar la excelencia en la ejecución y optimización de los KPIs de marketing en el país.
- Liderar los puntos de contacto de comunicación local entre las diferentes líneas de producto.
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage the local marketing team and drive brand positioning and sales growth through effective trade marketing initiatives.
📋 Key Responsibilities
✅ Liderar y gestionar el equipo de marketing local, creando y ejecutando iniciativas de trade marketing para posicionar nuestra marca de manera efectiva y apoyar el crecimiento de ventas.
✅ Implementar user journey, dirigido a usuarios y clientes, basado en la estrategia de marca y conceptos de marketing.
✅ Garantizar la excelencia en la ejecución y optimización de los KPIs de marketing en el país.
✅ Liderar los puntos de contacto de comunicación local entre las diferentes líneas de producto.
ASSUMPTION: The candidate should be comfortable working in a dynamic environment and managing multiple projects simultaneously to ensure the successful execution of trade marketing initiatives.
🎯 Required Qualifications
Education: Título universitario en Marketing, Administración de Empresas, Comunicación. Posgrado es un plus.
Experience: Mínimo 5 años de experiencia en marketing, preferiblemente en roles de liderazgo. Experiencia comprobada en la gestión de equipos y en la ejecución de campañas de marketing exitosas.
Required Skills:
- Familiaridad con herramientas de análisis de datos y métricas de rendimiento de marketing.
- Conocimiento de estrategias de marketing digital y offline, así como de campañas omnicanal.
Preferred Skills:
- Excelentes habilidades de comunicación y presentación.
- Capacidad para trabajar en un entorno dinámico y gestionar múltiples proyectos simultáneamente.
- Habilidades de liderazgo y capacidad para motivar y desarrollar a un equipo.
ASSUMPTION: Candidates with a strong background in marketing, leadership, and campaign execution will be well-suited for this role. Familiarity with data analysis tools and metrics is essential for measuring and optimizing marketing performance.
💰 Compensation & Benefits
Salary Range: The salary range for this position is not specified. However, based on industry standards for a marketing coordinator role with 5-10 years of experience in Mexico, the estimated salary range is MXN 80,000 - 150,000 per month.
Benefits:
- Bosch amplía constantemente su presencia internacional, ya que para nosotros la diversidad cultural representa una de nuestras mayores fuerzas. Impulsamos continuamente el crecimiento de nuestros más de 17 mil asociados, quienes desarrollan todo su potencial en una de las empresas con más alta calidad en materia de tecnología. Valoramos el balance entre vida personal y laboral como una de las principales herramientas para mejorar la creatividad y productividad de nuestros asociados.
Working Hours: The working hours for this position are full-time, with a standard workweek of 40 hours.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Bosch operates in the technology and engineering sector, with a focus on providing innovative solutions for various industries, including automotive, industrial, consumer goods, and energy.
Company Size: Bosch Group is a large multinational corporation with over 400,000 associates worldwide. Working for a large company like Bosch offers opportunities for career growth and development, as well as the chance to work on diverse projects with a global impact.
Founded: Robert Bosch GmbH was founded by Robert Bosch in Stuttgart, Germany, in 1886. The company has since grown into a global leader in technology and engineering, with a strong commitment to innovation and sustainability.
Company Description:
- Bosch is a global technology company that provides innovative solutions for various industries, including automotive, industrial, consumer goods, and energy.
- The company is known for its strong commitment to research and development, with a focus on creating sustainable and innovative products that improve the quality of life for people around the world.
- Bosch's culture is based on values such as responsibility, excellence, and passion for technology, which guide the company's operations and interactions with stakeholders.
Company Specialties:
- Automotive technology and components
- Industrial technology and automation
- Consumer goods and home appliances
- Energy and building technology
Company Website: bosch.com
ASSUMPTION: Bosch's extensive experience and global presence make it an attractive employer for candidates seeking a challenging and rewarding career in the technology and engineering sector.
📊 Role Analysis
Career Level: The Coordinador de Trade Marketing role is a mid-level position that requires a combination of strategic thinking, leadership, and marketing expertise to drive brand positioning and sales growth through effective trade marketing initiatives.
Reporting Structure: The candidate will report directly to the marketing manager and will be responsible for leading the local marketing team and collaborating with other departments to ensure the successful execution of trade marketing campaigns.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work depending on the company's policies and the candidate's needs.
Growth Opportunities:
- As a large multinational corporation, Bosch offers opportunities for career growth and development, including the chance to work on diverse projects and take on new challenges as the company expands its operations.
- The candidate may have the opportunity to take on additional responsibilities or move into a management role as they gain experience and demonstrate their leadership skills.
ASSUMPTION: Candidates with strong leadership skills and a strategic mindset will be well-suited for this role and have the opportunity to grow within the company as they gain experience and demonstrate their abilities.
🌍 Location & Work Environment
Office Type: The office is a modern and dynamic workspace that reflects the company's commitment to innovation and technology.
Office Location(s): Robert Bosch Mexico S.A. de C.V., Mexico City, Mexico
Geographic Context:
- Mexico City is the capital and largest city of Mexico, with a population of over 21 million people. The city is a major economic and cultural hub, with a diverse range of industries and attractions.
- The city has a subtropical highland climate, with mild winters and warm summers. The rainy season typically runs from May to October.
- Mexico City is known for its rich history, vibrant culture, and delicious food, making it an exciting place to live and work.
Work Schedule: The work schedule for this position is full-time, with a standard workweek of 40 hours. The candidate may be required to work additional hours as needed to ensure the successful execution of trade marketing campaigns.
ASSUMPTION: Candidates who enjoy working in a dynamic and collaborative environment will thrive in this role and appreciate the opportunity to work in a modern and innovative office space.
💼 Interview & Application Insights
Typical Process:
- The application process typically involves an initial screening of resumes and cover letters, followed by a phone or video interview with the hiring manager.
- Candidates who advance to the next round may be asked to complete a case study or skills assessment, followed by a final interview with the marketing team.
- Reference checks may be conducted before a final decision is made.
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Leadership skills and team management
- Campaign execution and project management
- Data analysis and performance optimization
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and campaign execution successes.
- Be prepared to discuss your approach to data analysis and performance optimization, as well as your ability to work in a dynamic and collaborative environment.
- Research the company and the role to demonstrate your understanding of Bosch's commitment to innovation and sustainability, as well as the specific requirements of the Coordinador de Trade Marketing position.
ATS Keywords: Marketing, Trade Marketing, Campaign Execution, Team Management, Data Analysis, Marketing Strategy, Brand Positioning, Sales Growth, Leadership, Project Management
ASSUMPTION: Candidates who demonstrate a strong understanding of marketing principles, leadership skills, and a strategic mindset will be well-suited for this role and have the opportunity to make a significant impact on the company's brand positioning and sales growth.
🛠️ Tools & Technologies
- Data analysis tools (e.g., Google Analytics, Tableau)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role, as the candidate will be responsible for measuring and optimizing marketing performance, as well as executing trade marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Excellence
- Passion for technology
Work Style:
- Collaborative and dynamic
- Focused on innovation and sustainability
- Committed to continuous learning and development
Self-Assessment Questions:
- Do you have a proven track record of success in marketing, with a focus on brand positioning and sales growth?
- Are you comfortable working in a dynamic and collaborative environment, with a focus on continuous learning and development?
- Do you have strong leadership skills and the ability to motivate and develop a team?
ASSUMPTION: Candidates who align with Bosch's values and work style will be well-suited for this role and have the opportunity to make a significant impact on the company's brand positioning and sales growth.
⚠️ Potential Challenges
- The candidate may face challenges in managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills to ensure effective collaboration and coordination.
- The role may require the candidate to work on multiple projects simultaneously, with tight deadlines and high expectations for performance.
- The candidate may face challenges in measuring and optimizing marketing performance, requiring a strong understanding of data analysis tools and metrics.
- The candidate may face challenges in adapting to a new work environment and culture, requiring a willingness to learn and adapt to new situations and processes.
ASSUMPTION: Candidates with strong leadership skills, a strategic mindset, and a willingness to adapt to new situations and processes will be well-suited for this role and able to overcome the potential challenges associated with it.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Coordinador de Trade Marketing position requires a stronger focus on brand positioning and sales growth, as well as a greater emphasis on leadership and team management.
- The role may require more frequent interaction with other departments and stakeholders, as the candidate will be responsible for leading the local marketing team and collaborating with other departments to ensure the successful execution of trade marketing campaigns.
- Career progression in this role may involve moving into a management position or taking on additional responsibilities as the company expands its operations and enters new markets.
ASSUMPTION: Candidates with experience in marketing, leadership, and campaign execution will find this role to be a good fit for their skills and career goals, with opportunities for growth and development within the company.
📝 Sample Projects
- Developing and executing a trade marketing campaign to position the Bosch brand effectively in the local market
- Optimizing marketing performance metrics to ensure the successful execution of trade marketing campaigns
- Collaborating with other departments to ensure the successful execution of trade marketing campaigns and the achievement of sales growth targets
ASSUMPTION: The candidate should be prepared to discuss their approach to trade marketing campaign development and execution, as well as their ability to measure and optimize marketing performance metrics.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how the Coordinador de Trade Marketing role fits into the organization?
- What are the key priorities for the first 90 days in this role, and how will my performance be measured?
- How does Bosch support the professional development and growth of its employees, particularly in the marketing department?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does Bosch's commitment to innovation and sustainability translate into the day-to-day work of the marketing team?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the company's culture, values, and priorities, as well as the specific requirements and challenges of the Coordinador de Trade Marketing role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/BoschGroup/744000073096535-coordinador-de-trade-marketing
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and campaign execution successes.
- Prepare for the interview by researching the company and the role, and practicing your responses to common interview questions.
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
