📌 Core Information
🔹 Job Title: Field Marketing Specialist, UK and Ireland
🔹 Company: Elastic
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with travel)
🚀 Job Overview
Key aspects of this role include:
- Leading and implementing regional marketing programs aligned with sales goals.
- Planning and executing demand generation initiatives including events, webinars, and workshops.
- Building relationships with management, sales, and internal teams to align marketing activities with pipeline goals.
- Collaborating with global campaign, digital, and content teams to localize messaging and deliver multi-touch programs tailored to the UK buyer.
- Driving customer advocacy efforts, including speaking opportunities, testimonials, and case studies.
ASSUMPTION: This role requires a strong understanding of the UK business landscape and marketing trends, as well as experience in driving coordinated marketing campaigns and physical/digital events.
📋 Key Responsibilities
✅ Responsible for field marketing execution, aligned with regional sales goals and marketing priorities.
✅ Plan and own a mix of demand generation programs, including customer events, executive roundtables, partner-led activations, industry conferences, roadshows, workshops, and webinars.
✅ Build positive relationships with management, sales, and other internal teams to align marketing activities with pipeline goals, territory plans, and business priorities.
✅ Collaborate with global campaign, digital, and content teams to localize messaging and deliver multi-touch programs tailored to the UK buyer.
✅ Lead vendor relationships, agency partners, and event logistics from concept to post-event follow-up.
✅ Track and report on marketing performance metrics, pipeline contribution, and marketing value.
✅ Drive customer advocacy efforts, including speaking opportunities, testimonials, and case studies.
✅ Maintain budget ownership and ensure efficient use of resources for maximum impact.
ASSUMPTION: The role requires strong project management, communication, and analytical skills, as well as comfort with marketing automation tools, CRM, and data reporting tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 4-5 years of B2B marketing experience, with at least 2 years in a field or regional marketing role.
Required Skills:
- Proven track record of driving measurable impact through in-person and digital campaigns.
- Strong understanding of the UK business landscape and marketing trends.
- Excellent project management, communication, and analytical skills.
- Comfortable with marketing automation tools (e.g., Marketo), CRM (e.g., Salesforce), and data reporting tools.
- Willingness to travel within the UK as needed (~20–30%).
Preferred Skills:
- Tech or SaaS industry background.
- Fluency in additional European languages.
ASSUMPTION: A tech or SaaS industry background is helpful but not required, as the role involves working with a tech company.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per year (based on industry standards for a Field Marketing Specialist in London with 4-5 years of experience)
Benefits:
- Health coverage for you and your family
- Flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2,000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
Working Hours: Full-time (37.5 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range is an estimate based on industry standards for a Field Marketing Specialist in London with 4-5 years of experience. The actual salary may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Elastic is a software development company specializing in search, observability, and security solutions built on the Elastic Search AI Platform.
Company Size: Elastic has 1,001-5,000 employees globally, with a significant presence in the United States, Europe, and Asia.
Founded: Elastic was founded in 2012 and is headquartered in San Francisco, California.
Company Description:
- Elastic enables everyone to find the answers they need in real time, using all their data, at scale.
- The company's solutions for search, observability, and security are built on the Elastic Search AI Platform, which is used by thousands of companies, including more than 50% of the Fortune 500.
- Elastic is committed to creating a diverse, inclusive, and flexible work environment that values the unique skills and experiences of each employee.
Company Specialties:
- Big Data
- AWS
- Kibana
- Observability
- APM
- Search
- Distributed
- Lucene
- Database
- Open Source
- Cloud
- SIEM
- Security
- Logging
- Analytics
- Elasticsearch
- App Search
- Site Search
- Enterprise Search
Company Website: http://www.elastic.co
ASSUMPTION: Elastic's focus on search, observability, and security solutions makes this role an excellent fit for candidates with experience in these areas or a strong interest in learning about them.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional with 4-5 years of experience in B2B marketing, including at least 2 years in a field or regional marketing role.
Reporting Structure: The Field Marketing Specialist will report directly to the Senior Manager of Field Marketing, EMEA.
Work Arrangement: This role is based in London, United Kingdom, with a hybrid work arrangement that requires travel within the UK as needed (~20–30%).
Growth Opportunities:
- Progression to a Senior Field Marketing Specialist or Manager role as the company and team grow.
- Expansion of responsibilities to include additional regions or product lines.
- Cross-functional collaboration with other teams, such as sales, product, or content, to gain a broader understanding of the business and develop new skills.
ASSUMPTION: Elastic's commitment to creating a diverse, inclusive, and flexible work environment provides numerous opportunities for growth and development for employees.
🌍 Location & Work Environment
Office Type: Elastic's London office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 500 W Madison St, Suite 1000, Chicago, Illinois 60661, US (Note: The London office address is not provided, but the company's global headquarters is in San Francisco, California)
Geographic Context:
- London is a major global hub for technology, finance, and business, providing ample opportunities for networking and professional growth.
- The city is home to a diverse range of industries and cultures, offering a vibrant and dynamic work environment.
- London's central location in Europe makes it an ideal base for regional marketing activities.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. However, Elastic offers flexible working arrangements to accommodate individual needs and preferences.
ASSUMPTION: The London office provides a modern, collaborative workspace designed to foster creativity and productivity, with ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application review (1-2 weeks)
- Phone or video screening (30-45 minutes)
- On-site or virtual interview with the hiring manager and team members (60-90 minutes)
- Final interview with the Senior Manager of Field Marketing, EMEA (30-45 minutes)
- Background check and offer extension (1 week)
Key Assessment Areas:
- Understanding of the UK business landscape and marketing trends
- Experience in driving coordinated marketing campaigns and physical/digital events
- Strong project management, communication, and analytical skills
- Comfort with marketing automation tools, CRM, and data reporting tools
- Alignment with Elastic's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with marketing automation tools, CRM, and data reporting tools, as well as your understanding of the UK business landscape and marketing trends.
- Demonstrate your ability to work cross-functionally with sales, partners, and global marketing team members.
- Showcase your creativity and problem-solving skills by providing examples of successful marketing campaigns you've led or contributed to.
ATS Keywords: B2B marketing, field marketing, demand generation, event planning, marketing automation, CRM, data reporting, UK market, marketing trends, buyer journey, cross-functional collaboration, project management, communication, analytical skills
ASSUMPTION: The interview process is designed to assess the candidate's understanding of the UK business landscape and marketing trends, as well as their experience in driving coordinated marketing campaigns and physical/digital events. The process also evaluates the candidate's alignment with Elastic's company values and culture.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Microsoft Office Suite
- Event management platforms (e.g., Cvent, Bizzabo)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
ASSUMPTION: The tools and technologies listed are commonly used in field marketing roles and may vary depending on the specific needs and preferences of the company and team.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Open and Honest
- Inclusive
- Curious
- Humble
- Tenacious
Work Style:
- Collaborative
- Data-driven
- Adaptable
- Results-oriented
- Creative
Self-Assessment Questions:
- Do you have a strong understanding of the UK business landscape and marketing trends?
- Are you comfortable working cross-functionally with sales, partners, and global marketing team members?
- Do you have experience in driving coordinated marketing campaigns and physical/digital events?
- Are you comfortable with marketing automation tools, CRM, and data reporting tools?
- Do you align with Elastic's company values and culture?
ASSUMPTION: Elastic values candidates who are customer-obsessed, open and honest, inclusive, curious, humble, and tenacious, with a collaborative, data-driven, adaptable, results-oriented, and creative work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may require strong time management and organizational skills.
- Working with vendors, agency partners, and event logistics may present challenges in communication, coordination, and negotiation.
- Travel within the UK as needed (~20–30%) may require flexibility and adaptability to different work environments and time zones.
- The role may involve working with tight deadlines and high-pressure situations, requiring strong stress management and resilience skills.
ASSUMPTION: The Field Marketing Specialist role presents numerous opportunities for growth and development, but also comes with its own set of challenges that require strong time management, organizational, communication, and stress management skills.
📈 Similar Roles Comparison
- Field Marketing Specialist vs. Event Manager: Field Marketing Specialists focus on strategic planning and execution of regional marketing programs, while Event Managers are responsible for the logistics and coordination of specific events. Field Marketing Specialists may have more opportunities for cross-functional collaboration and strategic decision-making.
- Field Marketing Specialist vs. Demand Generation Specialist: Field Marketing Specialists focus on regional marketing programs, while Demand Generation Specialists are responsible for creating and executing campaigns to drive demand for a company's products or services. Field Marketing Specialists may have more opportunities for cross-functional collaboration and regional market expertise.
- Career Path: Field Marketing Specialist → Senior Field Marketing Specialist → Marketing Manager → Director of Marketing → VP of Marketing
ASSUMPTION: The Field Marketing Specialist role is similar to other marketing roles, such as Event Manager and Demand Generation Specialist, but offers unique opportunities for cross-functional collaboration, regional market expertise, and strategic decision-making.
📝 Sample Projects
- Planning and executing a customer event in London, including vendor management, logistics, and on-site support.
- Collaborating with the global content team to create localized marketing materials for a UK-specific campaign.
- Working with the sales team to align marketing activities with pipeline goals and territory plans.
ASSUMPTION: The sample projects listed are representative of the types of initiatives a Field Marketing Specialist might work on, but the specific projects and responsibilities may vary depending on the company and team.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for the UK and Ireland?
- What opportunities are there for cross-functional collaboration with other teams, such as sales, product, or content?
- How does Elastic support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your phone or video screening by reviewing the job description and practicing common interview questions.
- Research Elastic's company culture and values to demonstrate your alignment with the organization.
- Follow up with the hiring manager or recruiter one week after your final interview to express your interest in the role and ask about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
