📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: University of Arkansas
🔹 Location: Fayetteville, Arkansas
🔹 Job Type: Part-Time, Temporary
🔹 Category: Marketing & Communications
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating compelling, SEO-optimized copy across multiple channels
- Developing press releases and email newsletter content
- Crafting persuasive marketing materials
- Collaborating with marketing teams and stakeholders
- Analyzing content performance for continuous improvement
ASSUMPTION: This role requires strong writing skills, knowledge of SEO principles, and the ability to work independently and manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Drafting, editing, and submitting press releases to University Relations for local, regional, and national media outlets about initiatives, accomplishments, and developments at the college
✅ Authoring content for distribution for the monthly alumni email newsletter highlighting programs, student and alumni spotlights and achievements, incorporating SEO best practices and engagement optimization
✅ Creating SEO-optimized web copy, landing pages, and blog content that improves search rankings and drives organic traffic to the college's digital properties
✅ Writing compelling copy for digital advertising campaigns and promotional materials for online platforms
✅ Conducting keyword research and implementing SEO best practices to enhance content discoverability and search engine performance across all written materials
✅ Tracking and reporting on email engagement metrics and digital content performance via analytics tools
✅ Collaborating on content strategy development and maintaining a consistent brand voice across all digital and traditional communication touchpoints
ASSUMPTION: The role may require working flexible hours, with more work during the Fall and Spring semesters and less in the Summer.
🎯 Required Qualifications
Education: Associate’s degree in Communications, Marketing, Journalism, English, or a closely related field
Experience: 1+ years of demonstrated experience in writing and editing, particularly press releases and digital content creation
Required Skills:
- Proficiency with MS Office and basic understanding of web analytics
- Demonstrated experience with email marketing campaigns
Preferred Skills:
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a closely related field
- Experience in a digital marketing or copywriting role within a higher education institution
- Proficiency with SEO tools such as Google Analytics, SEMrush, Ahrefs, or similar platforms
- Basic familiarity with content management systems for content updates
- Experience working in project management software, such as ClickUp, Asana, or Trello
- Experience with email marketing platforms such as Axios, Mailchimp, Constant Contact, HubSpot, or similar software
- Knowledge of HTML/CSS basics and familiarity with web development principles
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $25-$30 per hour
Benefits:
- Health Insurance
- Dental Insurance
- Life Insurance
- Disability Insurance
- Tuition Waivers
- Holidays
- Leave Accrual
- Retirement Programs
Working Hours: 15-25 hours per week, with more work during the Fall and Spring semesters and less in the Summer
ASSUMPTION: The salary range provided is an estimate based on industry standards for a part-time, temporary copywriter role in the higher education sector.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: Large (over 10,000 employees)
Founded: 1871
Company Description:
- The University of Arkansas is a land grant institution classified among the nation’s top 2% of universities with the highest level of research activity.
- The University of Arkansas works to advance the state and build a better world through education, research, and outreach.
- The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S.
Company Specialties:
- Research
- Education
- Outreach
Company Website: https://www.uark.edu/
ASSUMPTION: The University of Arkansas is a large, well-established institution with a strong focus on research and education.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports to the Communications Support department.
Work Arrangement: On-site, with flexible hours depending on the semester.
Growth Opportunities:
- Potential for full-time or permanent employment
- Opportunities to work on diverse projects and gain experience in various aspects of marketing and communications
- Possibility to advance to a senior or management role within the department or the university
ASSUMPION: This role offers opportunities for professional growth and development within the university setting.
🌍 Location & Work Environment
Office Type: University campus
Office Location(s): Fayetteville, Arkansas
Geographic Context:
- Fayetteville is a city in northwest Arkansas with a population of approximately 90,000 people.
- The city is known for its vibrant arts scene and strong economy.
- Fayetteville is home to numerous Fortune 500 companies and offers a high quality of life.
Work Schedule: The work schedule is flexible, with more hours required during the Fall and Spring semesters and less in the Summer.
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and reference check
Key Assessment Areas:
- Writing and editing skills
- SEO knowledge and experience
- Ability to work independently and manage multiple projects
- Cultural fit and alignment with the university's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant writing and marketing experience.
- Include examples of your previous work, such as press releases, blog posts, or marketing campaigns.
- Prepare for interview questions about your writing process, SEO strategies, and ability to work collaboratively.
ATS Keywords: Copywriter, SEO, Content Marketing, Press Releases, Email Marketing, Digital Advertising, Keyword Research, Analytics, Content Strategy, Editing, Proofreading, Project Management, HTML, CMS, User Experience, Problem Solving
ASSUMPTION: The application process may take several weeks, depending on the university's hiring timeline.
🛠️ Tools & Technologies
- MS Office Suite
- SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Email marketing platforms (e.g., Axios, Mailchimp, Constant Contact, HubSpot)
- Content management systems (e.g., WordPress, Drupal)
- Project management software (e.g., ClickUp, Asana, Trello)
- HTML and CSS basics
ASSUMPTION: Proficiency in these tools and technologies is required for the role and will be assessed during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Excellence in teaching, research, and service
- Integrity and ethical conduct
- Diversity, equity, and inclusion
- Collaboration and teamwork
- Accountability and stewardship
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on continuous improvement and innovation
- Adaptable and flexible, with a focus on meeting tight deadlines
Self-Assessment Questions:
- Do you have a strong commitment to the university's mission and values?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have a proven track record of successful writing and editing, particularly in a digital marketing or communications role?
ASSUMPTION: Cultural fit is crucial for success in this role, as it requires working closely with various departments and stakeholders within the university.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Balancing the need for creativity with adherence to brand guidelines and SEO best practices
- Working in a dynamic university environment with changing priorities and stakeholders
- Adapting to the ebb and flow of work throughout the academic year
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Content Strategist within a higher education institution.
- However, this role focuses more on writing and editing, with a stronger emphasis on SEO and press release creation.
- Career progression may involve moving into a senior or management role within the communications or marketing department.
ASSUMPTION: While this role shares similarities with other marketing and communications positions, it has unique aspects that require specific skills and experiences.
📝 Sample Projects
- Developing a comprehensive content strategy for the university's website, including SEO-optimized web copy, landing pages, and blog content
- Creating a series of press releases announcing the university's latest research findings, accomplishments, and initiatives
- Designing and implementing an email marketing campaign to engage alumni and promote university events and programs
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for versatility in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the university's communications and marketing efforts, and how can this role address them?
- How does this role collaborate with other departments and stakeholders within the university?
- What opportunities are there for professional development and growth within the department and the university?
- How does the university measure the success of its digital marketing and communications efforts, and how will this role contribute to that process?
- What is the university's approach to work-life balance, particularly for part-time and temporary employees?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the university's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant writing and marketing experience, including specific examples of your work.
- Prepare for the interview by researching the university's mission, values, and recent accomplishments, as well as brushing up on your SEO knowledge and writing samples.
- Follow up with the hiring manager after the interview to express your interest in the position and reiterate your qualifications.
- Check the status of your application regularly and be prepared to provide additional information or documents as needed.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
