Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Daniel J. Edelman Holdings

🔹 Location: Mumbai, Mahārāshtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• High-level concepting and tactical program ideation for brand experiences and marketing deliverables
• Ownership of client brand stories across all channels, maintaining a consistent voice and vision
• Creation of branded social content that is insightful, culturally relevant, and inherently sharable
• Successful communication and presentation of creative ideas and their strategic rationale
• Collaboration with cross-functional teams to produce smart, powerful work

ASSUMPTION: This role requires a strong understanding of brand storytelling, social media trends, and creative presentation skills. The ideal candidate will be comfortable working in a dynamic, collaborative environment and have a passion for creating engaging content.

📋 Key Responsibilities

✅ High-level concepting, tactical program ideation, and copywriting for various brand experiences and marketing deliverables

✅ Ownership of client brand stories across all channels, maintaining a consistent voice and vision

✅ Creation of branded social content that is insightful, culturally relevant, and inherently sharable

✅ Successful communication and presentation of creative ideas and their strategic rationale

✅ Collaboration with cross-functional teams to produce impactful work

ASSUMPTION: The Copywriter will be expected to manage multiple projects simultaneously and meet tight deadlines. Strong organizational skills and the ability to prioritize tasks effectively are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor’s degree, preferably in English or a related major

Experience: At least 6 months to 2 years of experience in marketing, advertising, or social media, with significant emphasis on interactive media

Required Skills:

• Excellent short-form and long-form writing skills in a variety of voices and tones
• Solid grammar, editing, and proofreading capabilities
• Willingness to push craft, get hands dirty, and make great things
• Strong communication and presentation skills
• Ability to work collaboratively and effectively with cross-functional teams

Preferred Skills:

• Experience with content management systems (CMS)
• Familiarity with SEO best practices
• Knowledge of Adobe Creative Suite or similar design tools

ASSUMPTION: While not explicitly stated, experience with content management systems and SEO best practices would be beneficial for this role. Familiarity with design tools would also be an asset, as the Copywriter may need to create or adapt visual content to accompany their copy.

💰 Compensation & Benefits

Salary Range: INR 3,00,000 - 6,00,000 per annum (Estimated based on industry standards for entry-level copywriter roles in Mumbai)

Benefits:

• Health insurance
• Retirement savings plan
• Paid time off
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level copywriter roles in Mumbai. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications

Company Size: 2-10 employees (Small, agile team with a focus on collaboration and innovation)

Founded: 1952 (Over 70 years of experience in the industry)

Company Description:

• Edelman is a global communications firm that partners with businesses and organizations to evolve, promote, and protect their brands and reputations
• They believe in the power of communications to build brands, drive commerce, and change the world
• Their culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum

Company Specialties:

• Public Relations
• Marketing Communications
• Branding
• Digital Communications

Company Website: https://www.edelman.com/

ASSUMPTION: Edelman is a well-established and respected communications firm with a strong global presence. Their small team size in Mumbai suggests a close-knit, collaborative work environment.

📊 Role Analysis

Career Level: Entry-level (This role is an excellent starting point for a career in copywriting and content creation)

Reporting Structure: The Copywriter will report directly to the Creative Director and work closely with account managers, strategists, and other creatives

Work Arrangement: On-site, with the possibility of remote work for specific projects or tasks

Growth Opportunities:

• Progression to mid-level or senior copywriter roles within the agency
• Expansion into related fields, such as account management or strategy
• Opportunities to work on diverse clients and projects, gaining valuable experience and exposure

ASSUMPTION: Edelman's global presence and diverse client base offer ample opportunities for professional growth and development. The small team size in Mumbai may also provide more opportunities for advancement than larger agencies.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in the heart of Mumbai

Office Location(s): 5900 Wilshire Blvd, Los Angeles, California 90036, USA (Note: The Mumbai office location is not explicitly stated in the provided data)

Geographic Context:

• Mumbai is a bustling metropolis with a vibrant cultural scene and a thriving business environment
• The city is home to numerous multinational corporations and advertising agencies
• Mumbai offers a diverse range of dining, entertainment, and recreational options

Work Schedule: Standard office hours with flexibility for project deadlines

ASSUMPTION: The Mumbai office is likely to have a similar work environment to the Los Angeles headquarters, with a focus on collaboration, creativity, and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Creative Director and a member of the creative team
• Portfolio presentation and writing test
• Final interview with the Managing Director or another senior team member

Key Assessment Areas:

• Writing skills and creativity
• Understanding of brand storytelling and social media trends
• Presentation and communication skills
• Cultural fit and alignment with Edelman's values

Application Tips:

• Tailor your resume and cover letter to highlight your writing samples and relevant experience
• Prepare a portfolio showcasing your best work, including both long-form and short-form pieces
• Research Edelman's clients and recent campaigns to demonstrate your understanding of their work
• Practice your presentation skills and be prepared to discuss your creative process and thought behind your work

ATS Keywords: Copywriting, brand storytelling, social content creation, creative presentation, collaboration, editing, proofreading, cultural relevance, marketing, advertising, interactive media, communication, empathy, curiosity, diversity, inclusion, belonging

ASSUMPTION: Edelman's application process is likely to be competitive, with a focus on finding candidates who possess strong writing skills, creativity, and a solid understanding of brand storytelling and social media trends.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Content management systems (CMS) such as WordPress or Drupal
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client and project. However, a strong working knowledge of Microsoft Office Suite and Adobe Creative Suite is likely to be essential.

👔 Cultural Fit Considerations

Company Values:

• Boldness is possibility
• Empathy is progress
• Curiosity is momentum

Work Style:

• Collaborative and team-oriented
• Innovative and creative
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you embody Edelman's values in your work and personal life?
• Can you provide an example of a time when you demonstrated boldness, empathy, and curiosity in a professional setting?
• How do you approach working with diverse teams and stakeholders with varying perspectives?

ASSUMPTION: Edelman places a strong emphasis on cultural fit and alignment with their values. Candidates who can demonstrate a genuine understanding and commitment to these values are likely to be more successful in the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to the unique voice and tone of each client
• Keeping up with the fast-paced and ever-evolving world of social media and digital communications
• Working in a small team with a flat hierarchy, which may require additional responsibility and autonomy

ASSUMPTION: The Copywriter role at Edelman is likely to be challenging and demanding, with high expectations for creativity, innovation, and adaptability. Candidates should be prepared to work hard and think critically to succeed in this role.

📈 Similar Roles Comparison

• Junior Copywriter: Similar role with a focus on entry-level copywriting and content creation, but may have less responsibility for brand storytelling and strategic ideation
• Content Creator: Similar role with a focus on creating engaging content for various platforms, but may not require the same level of strategic thinking and brand storytelling
• Social Media Manager: Similar role with a focus on managing social media channels and creating content, but may not require the same level of copywriting and creative ideation

ASSUMPTION: The Copywriter role at Edelman is likely to be more strategically focused and creatively demanding than similar roles at other agencies or in-house marketing departments. Candidates should be prepared to bring their A-game and think critically to succeed in this role.

📝 Sample Projects

• Developing a comprehensive brand voice and messaging guide for a new client
• Creating a social media campaign to launch a new product or service
• Writing and designing a series of blog posts or articles to establish thought leadership in a specific industry
• Adapting existing marketing materials to maintain a consistent brand voice and tone across multiple channels

ASSUMPTION: The specific projects assigned to the Copywriter may vary depending on the client and their needs. However, candidates should be prepared to work on a diverse range of projects and adapt their skills and approach as needed.

❓ Key Questions to Ask During Interview

• How does the creative team collaborate with account managers and strategists to develop effective campaigns?
• What opportunities are there for professional growth and development within the agency?
• How does Edelman support work-life balance for its employees?
• What are the most challenging aspects of working in a small, agile team like Edelman's Mumbai office?
• How does Edelman approach diversity, equity, inclusion, and belonging (DEIB) in its hiring and workplace practices?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates a genuine interest in the role and the company. Candidates should use this opportunity to learn as much as possible about the work environment, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your writing samples and relevant experience
• Prepare a portfolio showcasing your best work, including both long-form and short-form pieces
• Research Edelman's clients and recent campaigns to demonstrate your understanding of their work
• Practice your presentation skills and be prepared to discuss your creative process and thought behind your work
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.