📌 Core Information
🔹 Job Title: Copywriter, Creative (Lifestyle Brands)
🔹 Company: Centric Brands
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling copy for eCommerce and digital content to drive conversion and brand engagement
- Focusing on the Dockers brand within the Lifestyle Brands portfolio
- Collaborating with digital design, merchandising, and marketing teams to deliver high-impact, conversion-focused copy
- Ensuring consistency in tone, grammar, and brand voice across all digital channels
ASSUMPTION: This role requires a strong understanding of digital user behavior, particularly in retail/fashion eCommerce, to create effective and engaging content.
📋 Key Responsibilities
✅ Write engaging, on-brand product descriptions for seasonal collections across men's and women's categories
✅ Craft homepage messaging, promotional banners, and campaign taglines that drive click-through and engagement
✅ Partner with digital design, merchandising, and marketing teams to deliver high-impact, conversion-focused copy across the site
✅ Ensure consistency in tone, grammar, and brand voice across all digital channels
✅ Optimize product and page copy for searchability (SEO) while maintaining brand integrity
✅ Collaborate with creative teams on new product launches, storytelling moments, and seasonal campaigns
✅ Maintain content calendars and adhere to deadlines in a fast-paced environment
✅ Spearhead copy for the Dockers brand shop on Amazon that educates, engages, and converts
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 3-5 years of copywriting experience, with a strong portfolio of eCommerce and digital content
Required Skills:
- Excellent grammar, editing, and proofreading skills
- Comfort working with CMS and content management tools (e.g., Shopify, Salesforce, etc.)
- Deep understanding of digital user behavior, especially in retail/fashion eComm
- Flexible writing style that adapts to brand tone
Preferred Skills:
- Experience in fashion, lifestyle, or consumer goods categories
- Familiarity with SEO writing best practices
- Ability to interpret creative briefs and bring products and ideas to life through words
ASSUMPTION: Candidates with experience in the fashion or lifestyle industries may have an advantage in understanding the brand voice and target audience.
💰 Compensation & Benefits
Salary Range: $71,200 - $85,000 per year
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Summer Fridays
- Generous PTO
- Merchandise discounts
- Career development opportunities
Working Hours: Full-time, with a hybrid work arrangement (2 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a copywriter with 3-5 years of experience in the fashion or lifestyle industry. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Centric Brands is a global leading lifestyle brand collective focused on apparel, accessories, beauty, and entertainment categories. They manage over 100 iconic brands and operate in multiple countries.
Company Size: Centric Brands has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Centric Brands was founded in 2006 and has since grown into a prominent player in the lifestyle brand industry.
Company Description:
- Centric Brands is a global leading lifestyle brand collective that designs, sources, markets, and sells high-quality products in multiple segments
- The company focuses on innovation, respect, and building a bright future together
- Centric Brands is committed to social impact through volunteerism and contributions to uplift communities worldwide
Company Specialties:
- Accessories
- Apparel
- Beauty
- Licensing
- Brand Management
- Kid's
- Character Licensing
- Handbags
- Small Leather Goods
- Socks
- Denim
- Underwear
- Active
- and Dresses
Company Website: http://www.centricbrands.com
ASSUMPTION: Centric Brands' extensive portfolio and global presence offer candidates a diverse range of brands and categories to work with, providing ample opportunities for growth and exposure.
📊 Role Analysis
Career Level: This role is suitable for a mid-level copywriter with 3-5 years of experience seeking to grow within a dynamic and creative environment.
Reporting Structure: The Copywriter will report directly to the Creative Director and collaborate with various teams, including digital design, merchandising, and marketing.
Work Arrangement: This is a hybrid role, with employees working on-site for 2 days per week and remotely for the remaining days.
Growth Opportunities:
- Potential to work on multiple brands and categories within the Lifestyle Brands portfolio
- Opportunities to collaborate with diverse teams and contribute to various projects
- Possibility to grow within the creative department or explore other areas of the business
ASSUMPTION: Centric Brands' diverse portfolio and collaborative work environment provide ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Centric Brands' headquarters is located in a modern, high-rise building in Midtown Manhattan, offering a vibrant and dynamic work environment.
Office Location(s): 350 5th Avenue, New York, NY 10118
Geographic Context:
- New York City is a major global hub for fashion, retail, and entertainment, providing ample inspiration and networking opportunities
- The Midtown Manhattan location offers easy access to public transportation, shopping, dining, and cultural attractions
- The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility
Work Schedule: Full-time, with a hybrid work arrangement (2 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to various work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers site
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Creative Director
Key Assessment Areas:
- Portfolio review and discussion of past work
- Writing samples or test assignments related to the role's responsibilities
- Cultural fit and alignment with Centric Brands' values and work environment
- Problem-solving skills and ability to work in a fast-paced, collaborative environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio of your best work, showcasing your range and versatility as a copywriter
- Prepare for the interview by researching Centric Brands' portfolio of brands and understanding their unique voices and target audiences
ATS Keywords: eCommerce, digital content, copywriting, lifestyle brands, fashion, retail, SEO, brand voice, CMS, creative briefs, product descriptions, marketing, collaboration
ASSUMPTION: Centric Brands' application process is designed to assess candidates' skills, cultural fit, and ability to thrive in a dynamic, collaborative environment.
🛠️ Tools & Technologies
- Content management systems (CMS) such as Shopify or Salesforce
- SEO tools for optimizing product and page copy
- Project management tools for tracking deadlines and progress
- Collaboration tools such as Microsoft Office or Google Workspace
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable efficient collaboration and content creation.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Centric Brands encourages creativity, thinking outside the box, and seizing new opportunities
- Respect: The company values diversity, inclusion, and collaboration, fostering a culture of respect for others and their hard work
- Growth: Centric Brands is committed to building a bright future together, investing in employee growth and development
Work Style:
- Collaborative: The role requires close collaboration with various teams, including digital design, merchandising, and marketing
- Fast-paced: The work environment is dynamic and fast-paced, with tight deadlines and multiple projects
- Creative: The role demands a strong creative mindset, with the ability to bring products and ideas to life through words
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment, and can you manage multiple projects and deadlines effectively?
- Are you comfortable working with CMS and content management tools, and can you optimize product and page copy for searchability (SEO)?
- Can you adapt your writing style to various brand tones and voices, and can you maintain consistency across all digital channels?
ASSUMPTION: Centric Brands' work environment requires strong organizational skills, adaptability, and a creative mindset to succeed.
⚠️ Potential Challenges
- The role may require working on tight deadlines and managing multiple projects simultaneously
- The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with on-site team members
- The role may require occasional on-site presence for meetings, events, or other work-related activities
- The dynamic nature of the fashion and retail industries may necessitate frequent updates to product descriptions and other content
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and professional development.
📈 Similar Roles Comparison
- Compared to other copywriter roles, this position offers a unique focus on the lifestyle brands portfolio and the Dockers brand
- Centric Brands' extensive portfolio and global presence provide ample opportunities for growth and exposure within the lifestyle brand industry
- This role offers a hybrid work arrangement, catering to candidates who prefer a balance between on-site collaboration and remote flexibility
ASSUMPTION: This role offers a unique blend of industry focus, brand exposure, and work arrangement, setting it apart from similar positions in the market.
📝 Sample Projects
- Developing engaging product descriptions for a new seasonal collection launch across men's and women's categories
- Crafting homepage messaging and promotional banners for a major brand campaign, driving click-through and engagement
- Collaborating with creative teams on a new product launch, bringing the product to life through compelling storytelling moments and seasonal campaigns
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, showcasing the creative and collaborative nature of the work.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the creative department, and how this role fits into the overall team?
- How does Centric Brands support the growth and development of its employees, particularly within the creative department?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Centric Brands approach diversity, inclusion, and collaboration within the creative department and the broader organization?
- What are the most rewarding aspects of working at Centric Brands, according to current employees in the creative department?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio of your best work, showcasing your range and versatility as a copywriter
- Research Centric Brands' portfolio of brands and understand their unique voices and target audiences
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
