Copywriter & Creative Strategist (m/w/d)

📌 Core Information

🔹 Job Title: Copywriter & Creative Strategist (m/w/d)

🔹 Company: Yummy

🔹 Location: Munich, Germany

🔹 Job Type: Full-time

🔹 Category: Food and Beverage Services

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing copy concepts for various platforms, including Paid Social and Amazon
• Collaborating with the performance team to create compelling ads and analyze their performance
• Working in a dynamic, fast-paced environment with a focus on data-driven optimization
• Contributing to the creative direction of the brand and helping to shape its voice and messaging

ASSUMPTION: This role requires a strong understanding of digital marketing, social media trends, and consumer behavior to create effective copy that drives conversions.

📋 Key Responsibilities

✅ Develop copy concepts for Paid Social, Landingpages, and Amazon

✅ Write strong hooks, headlines, and CTAs for ads

✅ Analyze the performance of copy and optimize it based on data

✅ Contribute creative concepts for new campaigns, claims, and content pieces

✅ Collaborate closely with Design, Video, and Performance Marketing teams

ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work well under pressure and meet tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience in copywriting for DTC brands, preferably in a performance context

Required Skills:

• Excellent German language skills, with a good understanding of English
• Strong understanding of target audiences and social trends
• Experience with A/B testing and data-driven optimization
• Ability to work independently and take ownership of projects

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with the food and beverage industry

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and familiarity with the food and beverage industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on industry standards for a mid-level copywriter in Munich)

Benefits:

• Competitive salary
• Cutting-edge tools and Apple hardware
• Inspiring office in Munich's Westend, 4 min from Heimeranplatz
• Room for own ideas, much responsibility, direct decision-making paths
• Close collaboration with founders, creatives, and performance marketing

Working Hours: Full-time (40 hours/week), with flexible working hours and the possibility of remote work

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level copywriter in Munich. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 51-200 employees

Founded: 2021

Company Description:

• Yummy was founded in 2021 by Sebastian Büchte, Pascal Lehmann, and Patrick Sbosny in Munich
• The company combines decades of experience in the Michelin-starred kitchen with e-commerce and management know-how
• The goal is to make healthy eating faster, easier, and more delicious by revolutionizing the convenience food market

Company Specialties:

• Meal kits
• Convenience food
• E-commerce

Company Website: yummy.eu

ASSUMPTION: Yummy is a fast-growing startup focused on delivering high-quality, convenient meal solutions to its customers.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the founders and works closely with the creative and performance marketing teams

Work Arrangement: On-site, with flexible working hours and the possibility of remote work

Growth Opportunities:

• Potential to take on more responsibility and grow within the creative team
• Opportunity to contribute to the brand's creative direction and help shape its voice and messaging
• Possibility to work on a variety of projects and campaigns, gaining diverse experience

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's creative direction.

🌍 Location & Work Environment

Office Type: Modern, inspiring office in Munich's Westend

Office Location(s): Munich, Germany

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• The city is known for its vibrant culture, rich history, and high quality of life
• Munich is also a major hub for the tech and startup industries

Work Schedule: Full-time (40 hours/week), with flexible working hours and the possibility of remote work

ASSUMPTION: Munich offers a dynamic and vibrant work environment, with a strong focus on innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the founders to discuss the role and cultural fit
• In-person or virtual interview with the creative and performance marketing teams
• Final decision and offer

Key Assessment Areas:

• Creativity and copywriting skills
• Understanding of target audiences and social trends
• Ability to work independently and take ownership of projects
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume and cover letter
• Showcase your creativity and understanding of the brand's voice and messaging in your application materials
• Prepare thoughtful questions to ask the founders and team members during the interview process

ATS Keywords: Copywriting, Creative Strategy, Performance Marketing, Social Media, A/B Testing, Data-Driven Optimization, German Language, English Language

ASSUMPTION: The application process for this role is likely to be straightforward and focused on assessing the candidate's creativity, skills, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Hootsuite, Buffer, or similar)
• Adobe Creative Suite (e.g., Photoshop, Illustrator)
• Microsoft Office Suite (e.g., Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Creativity
• Collaboration
• Accountability

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and team-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working independently and taking ownership of projects?
• Do you have a strong understanding of target audiences and social trends?
• Are you passionate about creating compelling copy that drives conversions?

ASSUMPTION: Yummy values creativity, innovation, and collaboration, and seeks candidates who are passionate about their work and aligned with these values.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured work environment
• The role requires a strong understanding of target audiences and social trends, which may be challenging for candidates with limited experience in digital marketing or social media
• The company is growing rapidly, which may present challenges in terms of role definition and evolution
• The role may require occasional work outside of regular business hours to meet deadlines

ASSUMPTION: These challenges are inherent to the role and the company's growth stage, and candidates should be prepared to adapt and thrive in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Copywriter or Creative Strategist role in other industries, but with a focus on the food and beverage sector
• Unlike some other creative roles, this position requires a strong understanding of data-driven optimization and A/B testing
• This role offers significant growth potential, as the company is growing rapidly and the creative team is expanding

ASSUMPTION: While this role shares similarities with other creative positions, it is unique in its focus on the food and beverage industry and its emphasis on data-driven optimization.

📝 Sample Projects

• Developing a social media campaign to promote a new meal kit product launch
• Creating compelling ad copy for a Black Friday sale event
• Optimizing the copy on the company's website and landing pages to improve conversions

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's creative direction and how this role fits into that vision?
• How does the creative team collaborate with the performance marketing team to optimize ad performance?
• What are the most significant challenges facing the creative team in the coming months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they would be joining, and to assess whether the opportunity aligns with their career goals and personal preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight your relevant experience and achievements
• Prepare thoughtful questions to ask the founders and team members during the interview process
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.