Senior Amazon Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Senior Amazon Marketing Manager (m/w/d)

🔹 Company: Marketplace Maniacs GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational management of Amazon advertising activities for clients
• Development, optimization, and continuous improvement of marketing strategies on Amazon (PPC, DSP, Marketing Cloud)
• Data-driven marketing approach with a focus on maximizing ROAS (Return on Ad Spend)
• Collaboration with internal and external teams to ensure a cohesive marketing strategy
• Identification of trends and developments in Amazon advertising to drive continuous improvement

ASSUMPTION: This role requires a strong understanding of Amazon advertising platforms and a proven track record in data-driven marketing. The ideal candidate will have experience working with relevant tools and be comfortable analyzing large datasets.

📋 Key Responsibilities

✅ Develop, implement, and continuously optimize marketing strategies on Amazon with a focus on PPC, DSP, and Marketing Cloud

✅ Provide strategic consulting to clients regarding effective Amazon advertising strategies and data-driven optimization approaches

✅ Utilize and manage specialized Amazon advertising software for automation and efficiency

✅ Create comprehensive analyses, reports, and forecasts to optimize advertising budgets and maximize ROAS

✅ Collaborate closely with internal and external teams, particularly content and account management, to ensure a consistent marketing strategy

✅ Identify and capitalize on new trends and developments in the Amazon advertising landscape

ASSUMPTION: This role requires strong analytical skills, strategic thinking, and excellent communication abilities. The ideal candidate will be comfortable working in a dynamic environment and collaborating with various teams.

🎯 Required Qualifications

Education: A completed degree or equivalent training

Experience: At least 5 years of experience in digital marketing, preferably with a focus on Amazon Ads and programmatic advertising

Required Skills:

• Expertise in Amazon PPC, DSP, and Marketing Cloud
• Proven data-driven marketing skills
• Strong analytical skills and ability to derive strategic insights from data
• Experience with relevant Amazon advertising tools and MS Office (Excel, PowerPoint)
• Excellent communication and presentation skills
• Fluency in German and English

Preferred Skills:

• Experience in a similar role or industry
• Knowledge of additional marketing channels (e.g., SEO, social media, email marketing)
• Familiarity with Amazon's Vendor, Seller, and Hybrid business models

ASSUMPTION: Candidates with a strong background in digital marketing and a solid understanding of Amazon advertising platforms are likely to be successful in this role. Relevant experience and a data-driven mindset are crucial for this position.

💰 Compensation & Benefits

Salary Range: €65,000 - €75,000 per year (based on industry standards for a senior role in digital marketing and Amazon advertising in Munich)

Benefits:

• First-Hand Knowledge through a team with over 10 years of experience at Amazon
• Dynamic and engaging work environment with numerous development and training opportunities
• Creative freedom and the chance to actively shape processes
• Potential for leadership development and building a team in the future
• Valuable experience and skills in e-commerce, retail, Amazon, international brands, and performance marketing
• Attractive compensation model and additional sports and health benefits
• Regular team events and company outings (e.g., beer gardens, Mallorca, ski trips in Austria)

Working Hours: Full-time (40 hours per week) with flexible working hours and the possibility of remote work (as assumed based on the company's size and industry)

ASSUMPTION: The salary range is estimated based on industry standards for a senior role in digital marketing and Amazon advertising in Munich. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, focusing on Amazon advertising and marketplaces

Company Size: Small (11-50 employees), which means a more personal work environment with close collaboration and the opportunity to make a significant impact

Founded: 2018, with a focus on supporting premium brands with their Amazon strategies

Company Description:

• 360° full-service Amazon agency for premium brands
• Supports clients in implementing and optimizing their Amazon strategies
• Works with leading brands such as Tommy Hilfiger, Calvin Klein, Haier, Replay, Steiff, Victorinox, Burg-Wächter, bamix, and more
• Offers a range of services, including strategic consulting, Amazon SEO content optimization, Amazon A+ and A+ Premium content creation, Amazon Brandstore creation and management, and Amazon performance marketing

Company Specialties:

• Marketplaces
• Seller
• Vendor
• Amazon
• SEO Content
• Performance Marketing
• AMS (Amazon Marketing Services)
• Amazon Strategy
• Amazon Marketing Services

Company Website: marketplacemaniacs.com

ASSUMPTION: Marketplace Maniacs GmbH is a small, dynamic company specializing in Amazon advertising and marketplaces. They work with premium brands and offer a range of services to support their clients' Amazon strategies.

📊 Role Analysis

Career Level: Senior, with the opportunity to grow into a leadership role and build a team

Reporting Structure: This role reports directly to the management team and works closely with internal and external teams, including content and account management

Work Arrangement: On-site, with the possibility of remote work and flexible working hours

Growth Opportunities:

• Leadership development and the potential to build a team in the future
• Expanding knowledge and skills in Amazon advertising, e-commerce, and performance marketing
• Gaining valuable experience working with international brands and marketplaces
• Contributing to the company's growth and success in the Amazon advertising landscape

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including leadership development, expanding knowledge and skills, and contributing to the company's success.

🌍 Location & Work Environment

Office Type: Modern, dynamic office in the heart of Munich

Office Location(s): Maximiliansplatz 17, Munich, Bavaria 80333, DE

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• Known for its vibrant culture, rich history, and strong economy
• Offers a high quality of life, with numerous parks, museums, and recreational opportunities

Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility of remote work

ASSUMPTION: The work environment at Marketplace Maniacs GmbH is dynamic, collaborative, and focused on driving success for their clients in the Amazon advertising landscape.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• On-site interview with the management team to discuss the role, responsibilities, and expectations
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the CEO or a senior member of the management team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data-driven marketing approach and analytical skills
• Communication and presentation abilities
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Amazon advertising platforms and data-driven marketing
• Showcase your ability to work collaboratively and drive results in a dynamic environment
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking

ATS Keywords: Amazon PPC, Amazon DSP, Amazon Marketing Cloud, data-driven marketing, analytical skills, Amazon advertising tools, MS Office, communication skills, strategic planning, trend identification

ASSUMPTION: The application process at Marketplace Maniacs GmbH is designed to assess candidates' strategic thinking, data-driven marketing skills, and cultural fit. Successful applicants will demonstrate a strong understanding of Amazon advertising platforms and a proven track record in digital marketing.

🛠️ Tools & Technologies

• Amazon Advertising Platforms (PPC, DSP, Marketing Cloud)
• Amazon Advertising Tools (e.g., Amazon Advertising Console, Amazon Marketing Cloud, Amazon Seller Central)
• MS Office (Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The tools and technologies required for this role are primarily focused on Amazon advertising platforms and relevant software. Candidates should have experience with these tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Growth: Marketplace Maniacs GmbH is committed to helping their clients and employees grow and succeed
• More: The company aims to drive more results, more innovation, and more success for their clients
• Faster: Marketplace Maniacs GmbH focuses on delivering fast results and continuously improving their services

Work Style:

• Dynamic and collaborative work environment
• Focus on data-driven marketing and strategic thinking
• Opportunities for creativity, innovation, and continuous learning

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working with large datasets and deriving strategic insights from data?
• Do you have a proven track record in digital marketing and Amazon advertising?
• Are you a strong communicator and presenter, able to collaborate effectively with internal and external teams?

ASSUMPTION: Candidates who are comfortable working in a dynamic, data-driven environment and have a strong background in digital marketing and Amazon advertising are likely to be a good fit for Marketplace Maniacs GmbH's culture.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-changing Amazon advertising landscape
• Managing multiple client relationships and ensuring consistent, high-quality work
• Balancing strategic thinking with day-to-day operational tasks
• Working in a small, dynamic company with a high growth trajectory

ASSUMPTION: The potential challenges in this role are primarily related to the fast-paced nature of the Amazon advertising landscape, managing multiple client relationships, and balancing strategic thinking with day-to-day tasks in a high-growth company.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager or Senior Performance Marketing Manager, with a focus on Amazon advertising
• Unlike other roles, this position requires a deep understanding of Amazon's advertising platforms and a data-driven marketing approach
• Career progression in this role may include leadership development and building a team, similar to a Marketing Director or Head of Marketing position

ASSUMPTION: This role is similar to other senior digital marketing positions, with a focus on Amazon advertising and a data-driven approach. Career progression may include leadership development and building a team.

📝 Sample Projects

• Developing and implementing a comprehensive Amazon advertising strategy for a new client, including PPC, DSP, and Marketing Cloud campaigns
• Analyzing and optimizing an existing Amazon advertising account to improve ROAS and drive better results
• Creating and presenting a strategic roadmap for a client's Amazon advertising efforts, including recommendations for budget allocation, channel optimization, and campaign expansion

ASSUMPTION: Sample projects for this role may include developing and implementing Amazon advertising strategies, analyzing and optimizing existing campaigns, and creating strategic roadmaps for clients.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to helping clients grow and succeed on Amazon?
• How does the management team support the growth and development of their employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company stay up-to-date with the latest trends and developments in the Amazon advertising landscape?
• What are the most challenging aspects of working in a small, dynamic company with a high growth trajectory?

ASSUMPTION: Key questions to ask during the interview should focus on the company's approach to client success, employee growth and development, role priorities, staying current with industry trends, and the challenges of working in a high-growth environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, industry trends, and practicing common interview questions
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
• If selected for an interview, be prepared to discuss your approach to data-driven marketing, strategic thinking, and collaboration with internal and external teams

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.