📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: SolidStake
🔹 Location: Cluj-Napoca, Cluj, Romania
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging social media content in Romanian and English
- Collaborating with design and branding teams to develop creative briefs
- Staying updated on social media trends and industry best practices
- Conducting competitive research to inform brand voice and strategy
- Adapting brand messaging for different formats, audiences, and channels
ASSUMPTION: This role requires a strong understanding of both Romanian and English, as well as a passion for sports and social media content.
📋 Key Responsibilities
✅ Social Media Copywriting: Write engaging, on-brand copy for platforms such as Instagram, Facebook, TikTok, and YouTube.
✅ Creative Brief Development: Collaborate with designers and video editors to craft clear, focused briefs that align with each platform’s format and audience.
✅ Stay Updated on Trends: Stay informed about emerging social media trends, tools, and best practices.
✅ Competitive & Industry Benchmarking: Conduct research on industry trends, competitors’ content strategies, and community engagement styles.
✅ Brand Tone & Messaging Adaptation: Adapt messaging for different formats, audiences, and channels while keeping the brand’s tone and identity consistent across touchpoints.
ASSUMPTION: The ideal candidate will have a proven track record in social media copywriting and a keen eye for trends and innovation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Over 3 years of experience in copywriting, with a strong focus on social media content
Required Skills:
- Fluent in Romanian and English (both written and spoken)
- Proven experience in social media copywriting
- Strong understanding of brand voice and messaging
- Ability to adapt content for different audiences and formats
- Excellent research and analytical skills
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer)
- Knowledge of graphic design principles
- Familiarity with video production and editing
ASSUMPTION: Candidates with a background in marketing agencies or in-house marketing teams for consumer-facing brands may have an advantage.
💰 Compensation & Benefits
Salary Range: The average salary for a mid-level Copywriter in Cluj-Napoca is approximately 15,000 - 20,000 RON per month, based on market research. This role is expected to fall within this range, depending on experience and skills.
Benefits:
- Health insurance
- Retirement plan
- Flexible working hours
Working Hours: Full-time position, with standard working hours from Monday to Friday, 9:00 AM to 5:00 PM
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: SolidStake operates in the sports technology industry, focusing on sports betting and fantasy sports platforms.
Company Size: SolidStake is a mid-sized company with around 50-200 employees, providing a collaborative and dynamic work environment.
Founded: SolidStake was founded in 2015, with a mission to revolutionize the way people engage with sports.
Company Description:
- Innovative sports technology company
- Focused on creating engaging and user-friendly sports betting and fantasy sports platforms
- Dedicated to delivering exceptional customer experiences through cutting-edge technology and creative content
Company Specialties:
- Sports betting platforms
- Fantasy sports
- Gamification and user engagement
Company Website: solidstake.com
ASSUMPTION: SolidStake prioritizes innovation and creativity, making it an ideal fit for candidates who thrive in dynamic and fast-paced environments.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Copywriter will report directly to the Head of Marketing and collaborate closely with the design and content teams.
Work Arrangement: This role is on-site, with the option for occasional remote work, depending on the candidate's needs and the team's requirements.
Growth Opportunities:
- Progression to Senior Copywriter or Content Manager roles
- Expanding skills in related areas, such as video production or graphic design
- Contributing to the development of SolidStake's brand voice and content strategy
ASSUMPTION: This role offers significant growth potential for candidates eager to make a lasting impact on SolidStake's brand and content strategy.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with collaborative workspaces
Office Location(s): Cluj-Napoca, Romania
Geographic Context:
- Cluj-Napoca is the second-largest city in Romania, known for its vibrant tech industry and multicultural atmosphere
- The city offers a high quality of life, with a rich cultural scene, numerous parks, and a thriving food and beverage industry
- Cluj-Napoca is well-connected by public transportation, with easy access to the city center and various neighborhoods
Work Schedule: Standard working hours from Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: Cluj-Napoca's dynamic and multicultural environment provides an ideal setting for candidates seeking a vibrant and engaging work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or video interview with the Head of Marketing
- Creative assignment and final interview
Key Assessment Areas:
- Creativity and writing skills
- Understanding of brand voice and messaging
- Adaptability and ability to work in a collaborative environment
- Knowledge of social media trends and best practices
Application Tips:
- Tailor your resume and cover letter to highlight your social media copywriting experience and passion for sports content
- Prepare examples of your best social media copy and be ready to discuss your creative process
- Research SolidStake's brand voice and content strategy to demonstrate your understanding of the company and its values
ATS Keywords: Social media copywriting, creative brief development, trend analysis, competitive research, brand messaging, collaboration, engagement strategies
ASSUMPTION: The interview process at SolidStake is designed to assess candidates' creativity, adaptability, and cultural fit, with a strong emphasis on practical skills and portfolio examples.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will be comfortable using a variety of tools and platforms to streamline their workflow and collaborate effectively with the team.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you passionate about sports and social media content?
- Can you adapt your writing style to suit different audiences and formats?
ASSUMPTION: Candidates who align with SolidStake's values and work style will be best suited to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media trends and best practices
- Balancing multiple projects and deadlines in a dynamic work environment
- Adapting to the evolving needs of the marketing team and the company as a whole
- Navigating the competitive landscape of the sports technology industry
ASSUMPTION: The ideal candidate will be adaptable, resilient, and eager to embrace the challenges that come with working in a fast-paced, innovative environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on social media content and a deep understanding of sports and fantasy sports platforms
- In the sports technology industry, creativity and adaptability are essential for staying ahead of the competition and engaging users effectively
- This role offers significant growth potential for candidates eager to make a lasting impact on SolidStake's brand and content strategy
ASSUMPTION: Candidates with experience in similar roles within the sports technology industry or consumer-facing brands may have an advantage in this competitive landscape.
📝 Sample Projects
- Developing a social media campaign to promote a new fantasy sports feature, including copy for various platforms and formats
- Conducting competitive research to inform the development of a new brand voice and messaging strategy
- Collaborating with the design team to create engaging visual content that aligns with SolidStake's brand identity
ASSUMPTION: The ideal candidate will have experience working on similar projects and be eager to take on new challenges in a dynamic and collaborative environment.
❓ Key Questions to Ask During Interview
- How does this role fit into SolidStake's overall content strategy?
- What are the most significant challenges facing the marketing team in the coming months?
- How does SolidStake support the professional development of its employees?
- What is the team's approach to collaboration and cross-functional projects?
- How does SolidStake measure the success of its social media content and campaigns?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and your commitment to SolidStake's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media copywriting experience and passion for sports content
- Prepare examples of your best social media copy and be ready to discuss your creative process
- Research SolidStake's brand voice and content strategy to demonstrate your understanding of the company and its values
- Follow up with a thank-you note within 24 hours of your interview, reiterating your interest in the role and addressing any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
