Copywriter Intern

📌 Core Information

🔹 Job Title: Copywriter Intern

🔹 Company: dentsu

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: Full-time, Fixed Term Internship

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the Account team to understand client briefs and create compelling content
• Conducting research on consumer insights and digital trends to inform content strategy
• Managing project timelines and incorporating feedback to ensure high-quality content delivery
• Developing creative writing skills and gaining practical experience in the advertising industry

ASSUMPTION: This internship is designed for students or recent graduates seeking to gain practical experience in copywriting and advertising. It offers a unique opportunity to work alongside industry professionals and contribute to real-world projects.

📋 Key Responsibilities

✅ Collaborate closely with the Account team to understand client briefs using our content brief form, asking the right questions and raising any red flags early on.

✅ Research consumer insights including trends, channels, behaviors, and the mindset of our target audience to craft content that truly resonates.

✅ Stay on top of job progress and keep the Head of Content in the loop.

✅ Receive feedback from the Account team and clients to continuously improve your work and ensure top-quality content delivery.

✅ Manage your time well to meet project deadlines without compromise.

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work effectively within a team and under tight deadlines.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Communications, English, Journalism, or a related field.

Experience: No professional experience required, but a portfolio of writing works is essential.

Required Skills:

• Excellent creative writing skills with a strong command of the English language
• Strong research skills and a keen interest in digital trends
• Ability to manage time effectively and meet project deadlines
• Strong communication and presentation skills
• Passion for advertising and creativity in the digital field

Preferred Skills:

• Proficiency in Vietnamese
• Experience with content management systems (CMS)
• Basic knowledge of SEO best practices

ASSUMPTION: While not explicitly stated, proficiency in Vietnamese may be beneficial for understanding local market trends and consumer behavior.

💰 Compensation & Benefits

Salary Range: Industry standards for internships in Vietnam typically range from 5,000,000 to 8,000,000 VND per month (approximately 217 to 347 USD). However, the exact salary for this role may vary depending on the candidate's qualifications and the company's compensation policies.

Benefits:

• On-the-job training and mentorship from industry professionals
• Opportunity to work on real-world projects and contribute to the company's success
• Potential for full-time employment upon completion of the internship

Working Hours: Full-time, Monday to Friday, with a flexible work schedule that may require occasional overtime to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Vietnam. The actual salary may vary depending on the candidate's qualifications and the company's compensation policies.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu is a global advertising and marketing services company, operating in the competitive and dynamic advertising services industry.

Company Size: With over 10,000 employees worldwide, dentsu offers a large and diverse work environment, providing ample opportunities for learning and growth.

Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry, with a rich history and extensive experience in advertising and marketing.

Company Description:

• dentsu is a full-service advertising agency, offering a wide range of services including creative, media, and digital marketing
• The company is committed to helping brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy
• dentsu is known for its innovative and data-driven approach to advertising, combining creativity with technology to deliver effective campaigns

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative services
• Innovation and technology

Company Website: https://www.dentsu.com/

ASSUMPTION: dentsu's extensive experience and global presence make it an attractive employer for aspiring advertising professionals seeking to gain practical experience and build their careers.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for students or recent graduates seeking to gain practical experience in copywriting and advertising.

Reporting Structure: The Copywriter Intern will report directly to the Head of Content and work closely with the Account team.

Work Arrangement: This is an on-site, full-time internship with a fixed-term contract. The role may require occasional overtime to meet project deadlines.

Growth Opportunities:

• On-the-job training and mentorship from industry professionals
• Opportunity to work on real-world projects and contribute to the company's success
• Potential for full-time employment upon completion of the internship

ASSUMPTION: This internship offers a unique opportunity for personal and professional growth, with the potential for long-term career development within the company.

🌍 Location & Work Environment

Office Type: The Ho Chi Minh City office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Lim Tower 3 - 29A Nguyen Dinh Chieu street, Da Kao, District 1, Ho Chi Minh City

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant and growing advertising industry
• The city offers a dynamic and multicultural work environment, with numerous opportunities for networking and professional development
• Ho Chi Minh City is known for its rich history, delicious food, and bustling nightlife

Work Schedule: Full-time, Monday to Friday, with a flexible work schedule that may require occasional overtime to meet project deadlines.

ASSUMPTION: The Ho Chi Minh City office provides a modern and collaborative work environment, with ample opportunities for learning and growth in the dynamic advertising industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the Head of Content and a member of the Account team
• Final decision and offer

Key Assessment Areas:

• Creative writing skills and ability to craft compelling content
• Research skills and understanding of consumer insights
• Time management and organizational skills
• Communication and presentation skills
• Passion for advertising and creativity in the digital field

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Include a portfolio of your writing works to demonstrate your creative writing skills
• Prepare for the interview by researching dentsu's company culture and values, and be ready to discuss your passion for advertising and digital trends

ATS Keywords: Copywriter, Intern, Advertising, Marketing, Creative Writing, Storytelling, Digital Trends, Consumer Insights, Time Management, Feedback Reception, Internal Presentation, Persuasion, English Proficiency, Advertising Passion, Responsibility, Result Orientation, Integrity, Learning, Creativity

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing the candidate's creative writing skills, research abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Microsoft Office Suite
• Google Workspace
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the projects and campaigns the intern is working on.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Accountability
• Passion

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and accountable
• Passionate about advertising and digital trends

Self-Assessment Questions:

• Do you have a strong passion for advertising and digital trends?
• Are you able to work effectively within a team and under tight deadlines?
• Do you have a creative and innovative approach to problem-solving?

ASSUMPTION: dentsu values candidates who are passionate about advertising, creative, and results-driven, with a strong commitment to collaboration and accountability.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong time management and organizational skills
• The dynamic and fast-paced nature of the advertising industry may present challenges in keeping up with the latest trends and technologies
• The role may require occasional overtime to meet project deadlines, potentially impacting work-life balance
• The competitive nature of the advertising industry may present challenges in standing out and making a significant impact as an intern

ASSUMPTION: While this role presents numerous opportunities for learning and growth, it also comes with its own set of challenges that candidates should be prepared to face.

📈 Similar Roles Comparison

• Compared to other entry-level copywriting roles, this internship offers a unique opportunity to work on real-world projects and contribute to the company's success
• Unlike other internships, this role requires a strong commitment to collaboration and accountability, with a focus on working effectively within a team
• This internship offers a clear career path for personal and professional growth, with the potential for full-time employment upon completion

ASSUMPTION: While this role shares similarities with other entry-level copywriting positions, it also offers unique opportunities and challenges that set it apart from other roles in the industry.

📝 Sample Projects

• Developing a social media campaign for a new product launch
• Creating a series of blog posts on digital trends and consumer insights
• Writing copy for a website redesign project

ASSUMPTION: The specific projects the intern works on may vary depending on the company's current campaigns and client needs.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does dentsu support the professional development and growth of its interns?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this internship fit into the broader career path for copywriters at dentsu?
• What are the key qualities dentsu looks for in a successful copywriter intern?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Include a portfolio of your writing works to demonstrate your creative writing skills
• Prepare for the interview by researching dentsu's company culture and values, and be ready to discuss your passion for advertising and digital trends
• Follow up with the hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.