Core App Product Marketing Lead

📌 Core Information

🔹 Job Title: Core App Product Marketing Lead

🔹 Company: OnePay

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing go-to-market strategy and marketing campaign execution for the Mobile App team
• Driving profitable revenue and growth through integrated marketing plans
• Collaborating with various teams to optimize the marketing funnel and improve customer conversion and product adoption
• Conducting market research to understand customers, trends, and competition

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively across multiple teams.

📋 Key Responsibilities

✅ Support and manage integrated go-to-market (GTM) strategy, planning, and execution for core app features across all channels and distribution

✅ Craft and articulate value propositions and messaging to inform marketing initiatives

✅ Collaborate, build, and execute marketing campaigns to support KPIs, including conversion goals throughout the funnel, and more efficient CACs

✅ Partner closely with vertical product leaders and marketing managers to ensure their marketing integrates seamlessly into the app, while preserving consistency and simplicity for users

✅ Own core pages across the public website, including homepage and marketplace, as well as key experiences within the app to improve customer conversion and product adoption

✅ Articulate value propositions and product messaging strategy for existing and new feature launches

✅ Collaborate on creative briefs to inform the development of web and app design experiences, as well as work with Brand team and design team on creative assets for owned, earned, and paid channels

✅ Partner cross-functionally to assess market needs and opportunities, validate with customers, define value propositions and marketing/industry positioning

✅ Train and support the internal teams team to articulate our product value and competitive advantage

✅ Track and analyze the performance of the product marketing team efforts against KPIs to optimize business outcomes and foster continual test and learn agenda

✅ Conduct comprehensive market research to deeply understand customers, current market trends, the competitive landscape, and key investor insights

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data-driven decision-making to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 10+ years of marketing experience, with deep expertise in product marketing and digital experiences, with a retail consumer focus

Required Skills:

• Proven experience launching new products with fully integrated plans and execution
• Ability to lead and communicate cross-functionally with other departments
• Strong organizational and analytical skills
• Excellent written and verbal communication skills; ability to distill complex concepts into clear and compelling messaging
• Strong ability to plan and execute on multiple projects simultaneously

Preferred Skills:

• Experience with determining product-market fit and delivering products to market
• Familiarity with the financial services industry

ASSUMPTION: Candidates with a strong background in product marketing, digital experiences, and retail consumer focus will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $160,000 - $200,000 per year (Based on industry standards for a senior marketing role in the United States)

Benefits:

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth
• A high-growth, mission-driven, inclusive culture where your work has real impact

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in the United States. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Small to mid-sized company, offering a dynamic and agile work environment)

Founded: 2018 (Relatively new company with a focus on innovation and growth)

Company Description:

• OnePay is a consumer financial services app with a mission to help people achieve financial progress
• Offers a range of products, including checking and high-yield savings accounts, peer-to-peer payments, credit builder and credit score monitoring, digital wallet, and buy-now-pay-later installment loans at Walmart
• Backed by Walmart and Ribbit Capital, with a strong multi-product value proposition and industry-leading talent

Company Specialties:

• Máquina de Cartão (Based on LinkedIn data)

Company Website: http://www.1pay.com.br

ASSUMPTION: OnePay is a growing fintech company focused on providing accessible and simple financial services to consumers.

📊 Role Analysis

Career Level: Senior (This role requires a high level of experience and expertise in product marketing)

Reporting Structure: This role reports directly to the Head of Marketing or a similar senior-level position (Based on typical organizational structures)

Work Arrangement: Remote OK (Applicants can work remotely from anywhere in the United States)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its marketing team
• Opportunities to work on various products and features, driving impact across the organization
• Chance to learn and develop skills in a fast-paced, innovative environment

ASSUMPTION: This role offers significant growth potential as OnePay continues to expand its product offerings and user base.

🌍 Location & Work Environment

Office Type: Remote-friendly (Applicants can work remotely from anywhere in the United States)

Office Location(s): United States (Applicants can work from any location within the United States)

Geographic Context:

• The United States has a diverse and dynamic financial services market, offering numerous opportunities for innovation and growth
• Working remotely allows for a flexible work-life balance and the ability to live in various locations across the country
• The United States has a well-established fintech industry, with a strong focus on consumer financial services

Work Schedule: Full-time (40 hours per week, with flexible time off and opportunities for growth)

ASSUMPTION: Working remotely offers applicants the flexibility to live and work from various locations within the United States, while still being part of a dynamic and growing fintech company.

💼 Interview & Application Insights

Typical Process:

• Initial Interview with Talent Partner
• Technical or Hiring Manager Interview
• Team Interview
• Executive Interview
• Offer!

Key Assessment Areas:

• Marketing expertise and experience
• Cross-functional collaboration skills
• Analytical and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with OnePay's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful product launches and marketing campaigns you've led in the past
• Be ready to discuss your understanding of the financial services industry and OnePay's products
• Demonstrate your ability to work effectively with cross-functional teams and stakeholders

ATS Keywords: Product Marketing, Digital Experiences, Retail Consumer Focus, Market Research, Cross-Functional Communication, Organizational Skills, Analytical Skills, Project Management, Value Proposition, Messaging Strategy, Campaign Execution, Customer Validation, Performance Tracking, Team Training, Creative Briefs, Product Launch

ASSUMPTION: OnePay's interview process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: OnePay uses industry-standard marketing, analytics, and project management tools to support its marketing efforts and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Simplicity: OnePay is focused on making financial services simple and accessible to consumers
• Innovation: OnePay is committed to driving innovation in the financial services industry
• Collaboration: OnePay values cross-functional collaboration and teamwork to drive success

Work Style:

• Dynamic and fast-paced environment
• Focus on data-driven decision-making and continuous improvement
• Strong emphasis on collaboration and teamwork

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment, and are you comfortable with ambiguity and change?
• Are you able to work effectively with cross-functional teams and stakeholders, and do you have strong communication and collaboration skills?
• Do you have a strong analytical mindset and are you comfortable using data to inform decision-making?

ASSUMPTION: OnePay values candidates who are comfortable working in a dynamic and fast-paced environment, with a strong focus on collaboration, innovation, and data-driven decision-making.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced and dynamic environment, with a focus on continuous improvement and innovation
• Collaborating effectively with cross-functional teams and stakeholders
• Keeping up with industry trends and best practices in product marketing and digital experiences

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strong focus on project management, collaboration, and continuous learning.

📈 Similar Roles Comparison

• Unlike traditional financial services companies, OnePay is focused on simplicity and accessibility, with a strong emphasis on digital experiences and innovation
• The financial services industry is highly competitive, with a strong focus on customer acquisition and retention
• This role offers significant growth potential as OnePay continues to expand its product offerings and user base

ASSUMPTION: OnePay's focus on simplicity, innovation, and digital experiences sets it apart from traditional financial services companies, offering unique opportunities for growth and impact in the industry.

📝 Sample Projects

• Launching a new feature or product within the OnePay app, including market research, value proposition development, messaging strategy, and campaign execution
• Conducting comprehensive market research to understand customer needs, trends, and competitive landscape, and using insights to inform product development and marketing strategy
• Optimizing the marketing funnel within the OnePay app and public website, improving customer conversion and product adoption through A/B testing and data-driven decision-making

ASSUMPTION: These sample projects reflect the core responsibilities and key aspects of the Core App Product Marketing Lead role at OnePay.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing funnel within the OnePay app and public website, and how it has evolved over time?
• How does OnePay approach cross-functional collaboration and teamwork, and how does this role fit into the broader marketing organization?
• What are the biggest challenges and opportunities facing the financial services industry, and how is OnePay positioned to capitalize on these trends?
• How does OnePay measure the success of its marketing efforts, and what key performance indicators (KPIs) does the company track?
• What opportunities are there for growth and development within the marketing organization at OnePay?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the company, and the industry, and to assess their fit for the Core App Product Marketing Lead position at OnePay.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful product launches and marketing campaigns you've led in the past
• Be ready to discuss your understanding of the financial services industry and OnePay's products
• Follow up with the hiring manager or talent partner within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.