CPG Strategy & Brand Partnerships Lead (Remote, US)

📌 Core Information

🔹 Job Title: CPG Strategy & Brand Partnerships Lead (Remote, US)

🔹 Company: Stadium

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Leading brand partnerships and product curation strategy for curated snack assortments
• Optimizing stock flow and profitability
• Developing relationships with CPG brands to introduce innovative products
• Collaborating cross-functionally to launch new initiatives and deliver measurable results
• Thriving in a fast-paced, entrepreneurial environment

ASSUMPTION: This role requires a strategic, growth-minded builder with deep CPG expertise and a proven track record in brand partnerships or category management. The ideal candidate will be relentlessly curious, data-driven, and analytical, with excellent communication and relationship-building skills.

📋 Key Responsibilities

✅ Proactively scout new, upcoming, and cult-favorite CPG brands to feature on the Stadium platform

✅ Create strategies to increase revenue through CPG partnerships

✅ Build end-to-end relationships with brand partners—from onboarding to collaboration to performance evaluation

✅ Continuously innovate on our curated menu: themes, seasonality, campaigns, visuals, packaging ideas, and more!

✅ Be the internal category expert—providing insights on trends, competitors, and whitespace in our offerings

✅ Strategize and execute monetizable ideas that haven't been done before on SnackMagic

✅ Work closely with the design team to bring brand stories to life in the SnackMagic experience

✅ Guide and manage stock, ensuring optimal turnover and profitability

✅ Identify what we aren’t doing—and lead the charge to test and scale those ideas

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple aspects of the job simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 5-10 years of experience in CPG, brand partnerships, sampling relationships, or category management

Required Skills:

• Deep expertise in the CPG space
• Proven track record of success in brand partnerships or category management
• Data-driven and analytical mindset
• Creative and curious, with a strong entrepreneurial spirit
• Excellent communication and relationship-building skills
• Strong organizational skills and ability to manage logistics

Preferred Skills:

• Experience in eCommerce, DTC, or box-based business models

ASSUMPTION: Candidates with experience in eCommerce, DTC, or box-based business models may have an advantage in this role, but a strong background in CPG and brand partnerships is the most critical factor.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 USD per year (US only). Final compensation is based on factors such as the candidate's skills, qualifications, experience, and location. Compensation for candidates residing outside the U.S. will be adjusted based on the cost of living and comparable wages in that country.

Benefits:

• Competitive salary
• Generous PTO
• 401K with match
• Medical benefits (US only)

Working Hours: Full-time, with a flexible work schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Final compensation may vary based on the factors listed above.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in global group gifting, rewards, and swag

Company Size: 51-200 employees. This size allows for a more agile and entrepreneurial work environment, with opportunities for career mobility and growth.

Founded: 2015. Stadium has been growing and evolving its business model since its founding, with a focus on strengthening the bond between companies, their employees, and their customers.

Company Description:

• Stadium makes global group gifting, rewards, and swag simple and personal, no matter the scale or distance
• Their platform allows recipients all over the world to pick what they want and where to send it, eliminating guesswork and maximizing the impact of each exchange
• Stadium is a product-first, ambitious team obsessed with a united vision for taking their business to new heights

Company Specialties:

• Corporate gifting
• Employee benefits and perks
• Employee experience
• Gifting
• Remote work and future of work
• Event gifting
• Swag
• Team bonding
• Gourmet gifting

Company Website: https://www.bystadium.com/

ASSUMPTION: Stadium's focus on global group gifting and rewards makes it an attractive option for candidates interested in working for a company that specializes in unique, personalized experiences.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for growth and career advancement within the company.

Reporting Structure: This role reports directly to the Head of Product or a similar executive role, with cross-functional collaboration with product, design, and operations teams.

Work Arrangement: Remote (US only). This role requires frequent communication and collaboration with team members based in the United States.

Growth Opportunities:

• Career mobility and opportunities to work across areas of the company
• Potential to grow into a leadership role within the product or brand partnerships team
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.

🌍 Location & Work Environment

Office Type: Remote-first. Stadium's team works remotely, with frequent Zoom company events to foster connections and collaboration.

Office Location(s): 13 E 27th St, New York, 10016, US (headquarters)

Geographic Context:

• The United States offers a large and diverse market for global group gifting and rewards
• Working remotely allows for greater flexibility and work-life balance
• Stadium's remote-first work environment enables collaboration with team members across the country

Work Schedule: Full-time, with a flexible work schedule. This role requires a strong sense of self-motivation and time management skills to succeed in a remote work environment.

ASSUMPTION: The remote work arrangement for this role may require candidates to adjust their work habits and communication styles to succeed in a virtual environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations
• Case study or project presentation to demonstrate problem-solving and strategic thinking skills
• Final interview with key stakeholders to assess fit and make a hiring decision

Key Assessment Areas:

• CPG expertise and industry knowledge
• Brand partnerships and category management experience
• Data-driven decision-making and analytical skills
• Communication and relationship-building skills
• Cultural fit and alignment with Stadium's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant CPG and brand partnerships experience
• Be prepared to discuss specific examples of your success in brand partnerships or category management
• Demonstrate your understanding of Stadium's business model and how your skills and experience align with the role
• Showcase your creativity and problem-solving skills through a well-thought-out case study or project presentation

ATS Keywords: CPG, brand partnerships, category management, data-driven, analytical, creative, curious, organized, communication, relationship-building, logistics management, trend analysis, growth mindset, entrepreneurial spirit

ASSUMPTION: Applicants should focus on demonstrating their relevant CPG and brand partnerships experience, as well as their ability to thrive in a fast-paced, entrepreneurial environment.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Excel, Google Sheets, Tableau)
• Communication and collaboration tools (e.g., Slack, Zoom, Google Workspace)
• CPG industry-specific tools and platforms (e.g., Nielsen, IRI, SPINS)

ASSUMPTION: Candidates should be comfortable using project management, data analysis, and communication tools to succeed in this role.

👔 Cultural Fit Considerations

Company Values:

• Recognition and leveraging of individual strengths for the benefit of the whole
• Career mobility and opportunities to work across areas of the company
• Remote-first work environment with frequent Zoom company events

Work Style:

• Self-motivated and able to work independently in a remote environment
• Strong communication and collaboration skills
• Data-driven and analytical mindset
• Creative and curious, with a strong entrepreneurial spirit

Self-Assessment Questions:

• Do I have a proven track record of success in CPG and brand partnerships?
• Am I comfortable working remotely and collaborating with team members virtually?
• Do I thrive in fast-paced, entrepreneurial environments and enjoy problem-solving and innovation?

ASSUMPTION: Candidates should assess their fit with Stadium's company values and work style to ensure a successful and fulfilling experience in this role.

⚠️ Potential Challenges

• Managing multiple aspects of the job simultaneously, requiring strong organizational skills
• Thriving in a fast-paced, entrepreneurial environment with a high degree of autonomy
• Developing and maintaining relationships with CPG brands to drive revenue and growth
• Optimizing stock flow and profitability to maximize the impact of each exchange

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to succeed in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on global group gifting and rewards, with a specific emphasis on CPG strategy and brand partnerships
• Similar roles may include category management, brand partnerships, or product curation positions within the CPG or eCommerce industries
• Career paths for this role may include advancement to leadership positions within the product or brand partnerships team, or transition to other areas of the business

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing a strategy to increase revenue through CPG partnerships, including identifying high-potential brands and negotiating favorable terms
• Curating a themed snack box for a specific event or holiday, including sourcing unique and innovative products
• Analyzing sales data to identify trends and whitespace in the curated snack assortment, and developing strategies to optimize stock flow and profitability

ASSUMPTION: These sample projects demonstrate the strategic and creative nature of this role, as well as the data-driven approach required to succeed.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing brand partnerships and product curation?
• How does the product team collaborate with other departments, such as design and operations, to launch new initiatives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Stadium support the growth and development of its employees?
• What are the most challenging aspects of working remotely for this role, and how does the company address them?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their ability to succeed in a fast-paced, entrepreneurial environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant CPG and brand partnerships experience
• Prepare a case study or project presentation that demonstrates your problem-solving and strategic thinking skills
• Follow up with Stadium's hiring team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.