📌 Core Information
🔹 Job Title: Creative Business Partner
🔹 Company: Specsavers
🔹 Location: Fareham, Hampshire, United Kingdom
🔹 Job Type: Temporary (9-month FTC)
🔹 Category: Marketing & Creative
🔹 Date Posted: June 3, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Coordinating CRM campaigns across various categories
- Building strong relationships with internal teams and external partners
- Driving collaboration across teams from strategy to execution
- Optimizing customer journeys through test-and-learn campaigns
ASSUMPTION: This role requires a solid background in CRM campaign delivery and strong communication skills to succeed.
📋 Key Responsibilities
✅ Coordinate CRM campaigns across optics, audiology, and domiciliary categories
✅ Work closely with marketing colleagues to understand the brief and bring it to life through the in-house creative team
✅ Ensure projects are delivered on time, on brand, and on point
✅ Play a key role in optimisation, implementing test-and-learn campaigns to improve customer journeys and drive results
✅ Build strong relationships with internal teams and external partners, including media, PR, and social teams
ASSUMPTION: This role requires a high level of organisation, attention to detail, and the ability to multitask and prioritise effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: Proven experience in CRM campaign delivery, either from agency or client-side
Required Skills:
- Excellent communication skills
- Strong project management skills
- Commercial mindset
- Problem-solving skills
- Strategic curiosity
Preferred Skills:
- Experience with CRM platforms
- Knowledge of the retail industry
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (pro-rata for the 9-month contract)
Benefits:
- 25 days holiday per year
- Pension scheme
- Employee discounts
- Wellness program
Working Hours: Full-time, 37.5 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Optical and Hearing Care)
Company Size: Medium (158 employees)
Founded: 1984 (Blackpool, UK)
Company Description:
- Specsavers is a multinational optical retail chain
- Offers a wide range of optical and audiology services
- Operates in over 10 countries worldwide
Company Specialties:
- Optical services
- Audiology services
- Retail
Company Website: www.specsavers.com
ASSUMPTION: Specsavers is a well-established company with a strong brand presence in the optical and hearing care industry.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of CRM
Work Arrangement: On-site, with potential for hybrid working in the future
Growth Opportunities:
- Potential for permanent employment after the 9-month contract
- Opportunities to work on diverse campaigns and projects
- Chance to develop skills and gain experience in a retail environment
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Fareham, Hampshire, United Kingdom
Geographic Context:
- Fareham is located in the south-east of England
- Offers a mix of urban and rural living
- Well-connected by road and public transport
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The work environment is likely to be fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application
- Phone or video screening
- Face-to-face interview with the hiring manager
- Final interview with the Head of CRM
Key Assessment Areas:
- Communication skills
- Problem-solving abilities
- Cultural fit
- Relevant experience and skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of CRM campaigns you've worked on and their outcomes
- Research Specsavers and the role to demonstrate your enthusiasm and understanding
ATS Keywords: CRM, campaign delivery, project management, communication, retail, optical, audiology
ASSUMPTION: The application process may vary depending on the volume of applicants and the hiring manager's availability.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
- Design and creative software (e.g., Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Passionate about our customers
- Proud of our people
- Driven by our passion
Work Style:
- Collaborative
- Dynamic
- Results-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about delivering exceptional customer experiences?
- Do you have a proven track record of driving results through effective communication and project management?
ASSUMPTION: Specsavers values candidates who are enthusiastic, driven, and committed to delivering outstanding results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment
- Adapting to a new role and team within a short timeframe (9-month contract)
- Potential for limited job security after the initial contract period
ASSUMPTION: These challenges can be mitigated by strong organisational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a CRM Campaign Manager or Marketing Project Manager, but with a focus on the retail industry and a shorter contract duration
- Industry-specific context: The retail environment may present unique challenges and opportunities compared to other industries
- Career path comparison: This role can lead to permanent employment or further contract work within the company, potentially progressing to a senior marketing role
ASSUMPTION: Similar roles may have different job titles, responsibilities, and requirements depending on the industry and company size.
📝 Sample Projects
- Managing a CRM campaign for a new product launch, from brief to delivery
- Collaborating with external partners to create and execute a test-and-learn campaign
- Optimising customer journeys through data analysis and segmentation
ASSUMPTION: Sample projects may vary depending on the specific needs and priorities of the company and team.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the team and company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of CRM campaigns you've worked on and their outcomes
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
