📌 Core Information
🔹 Job Title: Creative Content Campaign Specialist
🔹 Company: LRQA
🔹 Location: Birmingham, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering integrated content plans to support strategic Go to Market (GTM) objectives and campaigns
- Ensuring timely execution of content across various marketing channels while achieving lead generation and sales targets
- Collaborating with global and regional marketing teams, sales, and other internal/external interfaces
- Working with AI-driven content and exceptional creative campaign assets to support strong marketing plans
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and strong project management skills to deliver successful marketing campaigns.
📋 Key Responsibilities
✅ Working with the GTM Marketing Manager to develop and execute creative content plans for GTM, key sectors, solutions, new products, etc.
✅ Leveraging AI to write, edit, and proofread compelling content for various digital formats, ensuring content is optimized for SEO, demand generation, and ABMS campaigns.
✅ Collaborating with digital marketing and regional marketing teams to align content with campaigns and demand gen goals, applying SEO best practices, readability, and content structure to drive traffic and engagement.
✅ Ensuring monthly and periodic reporting on GTM content engagement, campaign results, KPI achievement, etc. to demonstrate results.
ASSUMPTION: This role involves a high level of multitasking, requiring the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Degree level education in a marketing discipline
Experience: 2-4 years of B2B content marketing, content repurposing, use of AI in content marketing, and campaign coordination and execution experience, or equivalent years of experience in a similar B2B marketing role
Required Skills:
- Strong communication skills and ability to present material appropriate to the audience's level of knowledge
- Experience in UX/website design and conversion optimization, ideally with previous experience working on an ecommerce website
- Knowledge of applicable IT and digital technologies, including Episerver, MS Dynamics, Google Analytics, Hootsuite, Bynder, and similar marketing and sales systems
- Ability to analyze campaign results, data, prepare reports, and make recommendations for campaign improvements
Preferred Skills:
- Experience working within the Certification, Testing Inspection and Compliance (TIC) and/or Professional Assurance Services sector
ASSUMPTION: Candidates with experience in the TIC and/or Professional Assurance Services sector may have a better understanding of LRQA's business and clients, but this is not a strict requirement.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per year (Estimated based on market research for similar roles and experience levels in the UK)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: LRQA operates in the risk management and assurance sector, focusing on assessment, advisory, inspection, and cybersecurity services
Company Size: Small (14 employees)
Founded: 1901 (as a part of Lloyd's Register)
Company Description:
- LRQA stands for dedication to clients, market firsts, and deep expertise in risk management
- Provides global assurance and risk management solutions to clients across various sectors
- Emphasizes collaboration, innovation, and a customer-focused approach
Company Specialties:
- Assessment, advisory, inspection, and cybersecurity services
- Supply chain, compliance, and ESG solutions
- Industry-specific expertise in sectors such as oil & gas, marine, and infrastructure
Company Website: lrqa.com
ASSUMPTION: LRQA's small size may offer applicants more opportunities for growth and direct impact on the company's success.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and career progression
Reporting Structure: The Creative Content Campaign Specialist will report directly to the GTM Marketing Manager
Work Arrangement: On-site, with occasional local and global travel required
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on diverse campaigns and gain experience in various aspects of marketing
- Chance to contribute to LRQA's growth and expansion in the risk management sector
ASSUMPTION: This role offers a mix of creative and strategic responsibilities, providing an ideal opportunity for a mid-career marketing professional looking to grow and develop their skills.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and dynamic work environment
Office Location(s): Birmingham, United Kingdom
Geographic Context:
- Birmingham is a major city in the West Midlands region of England
- Known for its vibrant cultural scene, historic buildings, and diverse communities
- Offers easy access to major transportation links, including international airports
Work Schedule: Full-time, with flexible hours and the possibility of remote work for specific tasks or projects
ASSUMPTION: Birmingham's central location and vibrant culture may appeal to candidates seeking a dynamic urban environment for their work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference verification
Key Assessment Areas:
- Creativity and strategic thinking
- Project management and organizational skills
- Communication and collaboration skills
- Technical skills in digital marketing and content creation
Application Tips:
- Highlight relevant experience and achievements in content marketing and campaign coordination
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
- Prepare examples of your work, such as blog posts, social media campaigns, or website content
ATS Keywords: Content Marketing, Campaign Coordination, SEO Optimization, B2B Marketing, Creative Writing, Digital Marketing, AI in Content Marketing, Project Management, Collaboration, Data Analysis, Communication Skills, Adaptability, Problem Solving, Brand Management, Content Strategy, Social Media Marketing
ASSUMPTION: Applicants should focus on demonstrating their creativity, strategic thinking, and project management skills throughout the interview process.
🛠️ Tools & Technologies
- Episerver
- MS Dynamics
- Google Analytics
- Hootsuite
- Bynder
ASSUMPTION: Familiarity with these tools is preferred but not strictly required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
Work Style:
- Dynamic and fast-paced
- Results-driven and focused on achieving KPIs
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a diverse range of stakeholders, both internal and external?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
ASSUMPTION: Applicants should assess their fit with LRQA's customer-focused, collaborative, and innovative culture before applying.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a small team and wearing multiple hats
- Occasional travel requirements for local and global meetings
- Keeping up with industry trends and best practices in digital marketing and content creation
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work collaboratively, and adapt to a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Specialist or Campaign Manager position in other organizations
- However, LRQA's focus on risk management and assurance services may require a unique blend of skills and industry knowledge
- Career progression may involve moving into a more senior marketing role or specializing in a specific sector or service line
ASSUMPTION: Applicants should research similar roles in the risk management and assurance sector to better understand the unique aspects of this position.
📝 Sample Projects
- Developing a content marketing strategy for a new product launch
- Creating a series of blog posts and social media content to raise brand awareness
- Collaborating with designers and other stakeholders to create visually appealing campaign assets
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does LRQA support the professional development and growth of its employees?
- What are the most challenging aspects of working in the risk management and assurance sector, and how does this role address them?
- How does LRQA measure the success of its marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the LRQA job portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work, such as blog posts, social media campaigns, or website content, to showcase your creativity and strategic thinking
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
