Creative Content Marketer

📌 Core Information

🔹 Job Title: Creative Content Marketer

🔹 Company: HitPay

🔹 Location: Singapore / Remote (with minimum 6-hour Asia time zone overlap)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Crafting and executing a full-funnel content strategy that highlights HitPay’s products and value to SMBs.
• Collaborating with sales and product teams to translate product features and customer pain points into various content formats.
• Elevating the HitPay brand voice across all touchpoints and driving creative storytelling.
• Localizing and adapting messaging for regional nuances across Southeast Asia.
• Measuring and optimizing content performance using SEO, analytics, and feedback loops.

ASSUMPTION: This role requires a strong balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in content marketing, preferably in B2B SaaS, fintech, or payments, and be comfortable working cross-functionally.

📋 Key Responsibilities

✅ Craft and execute a full-funnel content strategy that highlights HitPay’s products and value to SMBs.

✅ Collaborate with sales and product teams to translate product features, roadmaps, and customer pain points into blog posts, landing pages, scripts, case studies, sales enablement materials, and more.

✅ Elevate the HitPay brand voice across all touchpoints—from blog and website to pitch decks, ads, and social.

✅ Own the content calendar and ensure timely delivery of high-quality content across formats and channels.

✅ Drive creative storytelling by capturing real merchant stories and showcasing how HitPay helps them grow.

✅ Localize and adapt messaging for regional nuances across Southeast Asia.

✅ Experiment with new formats (short-form, video scripts, explainers, memes, etc.) and distribution tactics.

✅ Measure and optimize performance, using SEO, analytics, and feedback loops to inform future content.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and comfortable with a dynamic work environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).

Experience: 3+ years of experience in content marketing, ideally in B2B SaaS, fintech, or payments.

Required Skills:

• Proven ability to craft compelling stories and write clear, engaging copy for SMB audiences.
• Strong portfolio of written work (send samples!).
• Solid understanding of product marketing fundamentals.
• Working knowledge of SEO best practices and performance tracking tools (e.g., GA, Ahrefs).
• Collaborative and comfortable working cross-functionally with sales, product, design, and leadership.

Preferred Skills:

• Familiarity with ecommerce, point-of-sale systems, or payment acceptance tools.
• Passion for small business, fintech, and innovation in APAC.

ASSUMPTION: While a degree is preferred, HitPay values relevant experience and skills over formal education. Candidates with a strong portfolio and relevant experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: SGD 6,000 - 9,000 per month (based on experience and qualifications).

Benefits:

• Flexible, remote-friendly environment with high ownership.
• Work with a lean, high-performing team that moves fast.
• Build meaningful content that drives real business results.
• Shape the voice of a rising fintech brand in the world’s fastest growing commerce region.
• Get close to the product, the customer, and the decision-making process.

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely with a minimum 6-hour Asia time zone overlap.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a content marketing role in Singapore. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically payments and commerce infrastructure for small and mid-sized businesses in Southeast Asia.

Company Size: 11-50 employees. This size allows for a more agile and collaborative work environment, with opportunities for high ownership and impact.

Founded: 2016. HitPay has been operating for nearly a decade, providing stability and experience while still maintaining a startup-like culture.

Company Description:

• HitPay is a full-stack payments infrastructure platform designed for growing businesses in APAC.
• The company unifies e-commerce, point of sale, and B2B payments into a single platform, simplifying payments for SMBs.
• HitPay is regulated in 6 APAC jurisdictions and backed by leading global investors, including Tiger Global, Y Combinator, Global Founders Capital, and HOF Capital.

Company Specialties:

• Payments
• Point-of-sale
• E-commerce payments
• Payment gateway
• Payment solutions
• Cross-border payments

Company Website: http://www.hitpayapp.com

ASSUMPTION: HitPay's focus on small and mid-sized businesses in Southeast Asia presents a unique opportunity for candidates interested in fintech and innovation in the region.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking, creativity, and analytical skills, with 3+ years of experience in content marketing.

Reporting Structure: The Creative Content Marketer will report directly to the CEO, working closely with sales, product, and growth teams.

Work Arrangement: Remote OK, with a minimum 6-hour Asia time zone overlap. This allows for flexibility and work-life balance while ensuring collaboration and communication with the team.

Growth Opportunities:

• As a mid-sized company, HitPay offers opportunities for career growth and advancement as the team expands and evolves.
• The ideal candidate will have the chance to shape the company's brand voice and narrative, making a significant impact on HitPay's success.
• Working closely with the CEO and other teams, the Creative Content Marketer will gain valuable experience and exposure to various aspects of the business.

ASSUMPTION: The growth opportunities in this role are tied to the company's success and the candidate's ability to make a significant impact on HitPay's brand and content strategy.

🌍 Location & Work Environment

Office Type: HitPay has a physical office in Singapore, but this role can be performed remotely with a minimum 6-hour Asia time zone overlap.

Office Location(s): 1 Keong Saik Road, Singapore, Singapore 089109, SG

Geographic Context:

• Singapore is a global financial hub with a thriving startup ecosystem, providing ample opportunities for networking and professional growth.
• The time zone overlap requirement ensures effective collaboration with the team and stakeholders in Southeast Asia.
• HitPay's focus on small and mid-sized businesses in the region exposes the candidate to diverse cultural contexts and business environments.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely. This allows for a healthy work-life balance and accommodates different working styles.

ASSUMPTION: The remote work arrangement and flexible hours cater to a diverse range of candidates, promoting work-life balance and inclusivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the CEO
• In-depth interview with the CEO and relevant team members
• Final interview with the CEO
• Job offer and onboarding

Key Assessment Areas:

• Creativity and storytelling abilities
• Understanding of product marketing fundamentals
• Collaboration and communication skills
• Adaptability and problem-solving skills
• Alignment with HitPay's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio of your best work, demonstrating your creativity and storytelling abilities.
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and cultural fit.
• Research HitPay's mission, values, and target audience to show your understanding of the company and its goals.

ATS Keywords: Content Marketing, B2B SaaS, Fintech, Payments, Storytelling, Product Marketing, SEO, Analytics, Collaboration, Copywriting, Creative Thinking, Content Strategy, Social Media, Ecommerce, Point-of-Sale Systems, Payment Acceptance Tools

ASSUMPTION: The interview process is designed to assess the candidate's skills, cultural fit, and alignment with HitPay's mission and values. The ideal candidate will be creative, strategic, and comfortable working cross-functionally.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress)
• SEO tools (e.g., Ahrefs, SEMrush)
• Analytics tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite) for creating visual content

ASSUMPTION: The tools and technologies required for this role are standard in the content marketing industry and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Empowering local businesses
• Simplifying payments
• Scaling with purpose

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you understand and align with HitPay's mission to empower local businesses and simplify payments?
• Are you comfortable working cross-functionally and collaborating with various teams?
• Do you have a creative and innovative approach to content marketing, with a strong portfolio to demonstrate your skills?

ASSUMPTION: HitPay values candidates who align with their mission and values, are comfortable working collaboratively, and have a strong creative portfolio.

⚠️ Potential Challenges

• The role requires a strong balance of strategic thinking, creativity, and analytical skills, which can be challenging to find in a single candidate.
• HitPay's focus on small and mid-sized businesses in Southeast Asia may require the candidate to adapt to diverse cultural contexts and business environments.
• The remote work arrangement may present communication and collaboration challenges, which can be mitigated with effective time management and communication tools.
• The fast-paced and dynamic work environment may require the candidate to be adaptable and comfortable with change.

ASSUMPTION: The potential challenges in this role can be overcome with the right candidate who is adaptable, creative, and comfortable working cross-functionally.

📈 Similar Roles Comparison

• This role is unique in its focus on content marketing for a full-stack payments infrastructure platform in Southeast Asia.
• While there may be similar roles in content marketing, the industry-specific context and regional focus set this role apart.
• Career path comparison: This role offers opportunities for growth and advancement within HitPay, as well as exposure to various aspects of the business.

ASSUMPTION: The unique industry-specific context and regional focus of this role make it an attractive opportunity for candidates interested in fintech and innovation in Southeast Asia.

📝 Sample Projects

• Developing a content strategy that highlights HitPay's products and value to SMBs across various channels and formats.
• Collaborating with the sales team to create case studies and success stories that showcase HitPay's impact on real businesses.
• Working with the product team to translate complex product features into clear, persuasive content that drives adoption.

ASSUMPTION: The sample projects listed above are intended to give candidates an idea of the types of tasks and responsibilities they can expect in this role. The actual projects and responsibilities may vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's content marketing strategy and how this role fits into it?
• How does the content marketing team collaborate with other teams, such as sales and product?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• What opportunities are there for growth and advancement within the company?
• How does HitPay support work-life balance and employee well-being?

ASSUMPTION: The key questions listed above are intended to help candidates assess the company culture, team dynamics, and career growth opportunities. The ideal candidate will be proactive and inquisitive, using the interview process to learn about the company and role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio of your best work, demonstrating your creativity and storytelling abilities.
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and cultural fit.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.