📌 Core Information
🔹 Job Title: Creative Copywriter – Performance Marketing
🔹 Company: FeverUp
🔹 Location: Madrid, Spain
🔹 Job Type: Hybrid
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end creative marketing campaigns for FeverUp's largest experiences globally
- Aligning with the marketing strategy and proposing new opportunities from a creative standpoint
- Creating concepts, briefs, and copywriting for various marketing assets
- Collaborating with design, video, and audiovisual production teams to execute ideas
- Researching and recommending new content formats, platforms, and ideas to strengthen marketing campaigns
- Analyzing campaign performance and identifying opportunities for improvement
- Conducting regular meetings with partners to gather feedback, pitch new content opportunities, and update them on project status
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work effectively with cross-functional teams. It also demands a proactive approach to identifying new opportunities and a data-driven mindset to optimize campaign performance.
📋 Key Responsibilities
✅ Manage 360º creative marketing campaigns from conceptualization to delivery, selling FeverUp's largest experiences across the globe
✅ Understand and align with the marketing strategy, proposing new opportunities and channels from a creative standpoint
✅ Create the concepts, briefs, and copywriting for a variety of assets including social media ads, email marketing, landing pages, OOH, and others
✅ Work closely with design, video, and audiovisual production teams to bring ideas from concept to execution, ensuring the highest quality outputs
✅ Continuously research and recommend new content formats, platforms, and ideas for strengthening marketing campaigns
✅ Analyze campaign performance and identify opportunities for improvement in the performance of assets created
✅ Conduct regular meetings with partners to gather feedback on campaigns and assets, pitch new content opportunities, and update them about the status of the project
ASSUMPION: The role requires a strong understanding of the marketing funnel, proficiency in copywriting, and experience in managing creative campaigns end-to-end. Additionally, the candidate should be comfortable working with various stakeholders and able to adapt to a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: 3+ years of experience in account management, creative conceptualization, content creation, or a similar role in an advertising agency
Required Skills:
- Proficient in English with proficiency in Spanish preferred
- Strong analytical skills
- Proactivity and ability to work in a highly demanding, fast-moving environment
- Teamwork attitude
- Experience in managing creative campaigns end-to-end
- Familiarity with social media advertising, email marketing, landing pages, and OOH
- Ability to work with design, video, and audiovisual production teams
Preferred Skills:
- Experience with performance marketing campaigns
- Familiarity with A/B testing and optimization strategies
- Knowledge of the events industry
ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating their creative conceptualization and copywriting skills, as well as experience managing campaigns for large-scale events or brands.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for mid-senior level marketing roles in Madrid)
Benefits:
- 40% discount on all Fever events and experiences
- Home office friendly and flexible schedule
- Responsibility from day one and professional and personal growth
- Great work environment with a young, international team of talented people
- Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee
- English and Spanish Lessons
- Free food, drink, and fruit at the office
- Possibility to receive in advance part of your salary by Payflow
- Wellhub Membership
Working Hours: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Madrid. The actual salary may vary depending on the candidate's experience and skills. FeverUp offers a competitive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: FeverUp operates in the live-entertainment discovery tech platform industry, focusing on democratizing access to culture and entertainment. The company is a global leader with over 125M users across 100 major cities worldwide.
Company Size: FeverUp has 1,001-5,000 employees, providing ample opportunities for growth and collaboration within a mid-sized organization.
Founded: 2014, FeverUp has established itself as a prominent player in the global live-entertainment industry, with a strong focus on innovation and growth.
Company Description:
- FeverUp has developed proprietary technology that inspires its global community through personalized and curated experiences in local cities
- The company empowers entertainment and event creators to reach new audiences and enhance their experiences
- FeverUp has successfully launched various immersive experiences, such as the “Candlelight Concert Series,” “Stranger Things: The Drive-Into Experience,” and “Van Gogh: The Immersive Experience”
Company Specialties:
- internet
- mobile
- nightlife
- startup
- events
- music
- tickets
- and concerts
Company Website: feverup.com
ASSUMPTION: FeverUp's focus on innovation, growth, and providing unique experiences makes it an attractive place to work for creative and driven professionals seeking to make an impact in the live-entertainment industry.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and progression within the marketing department and the organization as a whole
Reporting Structure: The Creative Copywriter will report directly to the Marketing Manager or a similar role, depending on the organizational structure
Work Arrangement: Hybrid, with a combination of on-site and remote work, allowing for flexibility and a healthy work-life balance
Growth Opportunities:
- Progression within the marketing department, such as senior copywriter or marketing manager roles
- Expansion into other areas of the business, such as event production or partnerships
- Potential leadership opportunities as FeverUp continues to grow and expand its global presence
ASSUMPTION: The Creative Copywriter role offers a unique opportunity to work on high-impact campaigns, collaborate with cross-functional teams, and contribute to FeverUp's continued success and growth in the global live-entertainment industry.
🌍 Location & Work Environment
Office Type: FeverUp's Madrid office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): Calle de Fernando 'El Santo', 16, Madrid, Community of Madrid 28010, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people
- The city is known for its vibrant cultural scene, including museums, theaters, and live music venues
- Madrid offers a high quality of life, with a rich culinary scene, numerous parks, and a mild Mediterranean climate
Work Schedule: The Creative Copywriter will work a full-time schedule, with flexibility for remote work and potential adjustments based on project demands
ASSUMPTION: FeverUp's Madrid office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth within the global live-entertainment industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the FeverUp careers portal
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the marketing director or a similar role
- Background check and onboarding for successful candidates
Key Assessment Areas:
- Creativity and conceptualization skills
- Copywriting proficiency and versatility
- Understanding of the marketing funnel and campaign management
- Ability to work effectively with cross-functional teams
- Adaptability to a fast-paced, dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight your creative conceptualization and copywriting skills, as well as your experience managing marketing campaigns
- Include a portfolio or examples of your work, demonstrating your ability to create engaging and effective marketing materials
- Prepare for interview questions that assess your understanding of the role, the company, and the live-entertainment industry
- Research FeverUp's past campaigns and experiences to showcase your enthusiasm for the brand and its mission
ATS Keywords: Creative Conceptualization, Copywriting, Marketing Campaign Management, Social Media Advertising, Email Marketing, Landing Pages, OOH, Performance Marketing, A/B Testing, Events Industry
ASSUMPTION: FeverUp's hiring process is designed to identify candidates with strong creative skills, a solid understanding of marketing principles, and the ability to thrive in a fast-paced, dynamic environment.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media advertising platforms (Facebook Ads, LinkedIn Ads, Twitter Ads)
- Email marketing platforms (Mailchimp, Constant Contact)
- Project management tools (Asana, Trello, Jira)
- Analytics tools (Google Analytics, Adobe Analytics)
ASSUMPTION: The Creative Copywriter should be comfortable working with a variety of creative and marketing tools, as well as collaborating with team members to ensure efficient and effective campaign execution.
👔 Cultural Fit Considerations
Company Values:
- Innovation: FeverUp encourages creativity and continuous improvement in all aspects of its business
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to drive success
- Customer-centricity: FeverUp prioritizes the needs and preferences of its global community to create personalized and curated experiences
- Data-driven: The company uses data and analytics to inform decision-making and optimize campaign performance
Work Style:
- Dynamic and fast-paced, with a focus on meeting tight deadlines and delivering high-quality outputs
- Collaborative, with a strong emphasis on teamwork and open communication
- Data-driven, with a focus on using data and analytics to inform creative decisions and optimize campaign performance
- Adaptable, with a willingness to take on new challenges and learn from feedback
Self-Assessment Questions:
- How do you align with FeverUp's company values, particularly innovation and customer-centricity?
- Describe your experience working in a fast-paced, collaborative environment and how you've adapted to meet tight deadlines and deliver high-quality outputs
- How do you approach using data and analytics to inform your creative decisions and optimize campaign performance?
ASSUMPTION: FeverUp's company culture emphasizes innovation, collaboration, and customer-centricity, with a strong focus on data-driven decision-making and continuous improvement. Candidates who demonstrate a strong fit with these values and work styles will be most successful in the role.
⚠️ Potential Challenges
- The role may require working on multiple campaigns simultaneously, with tight deadlines and high expectations for output quality
- FeverUp's global presence and rapid growth may present challenges in coordinating with remote team members and stakeholders
- The role may require occasional travel to attend events, meet with partners, or visit other FeverUp offices
- The live-entertainment industry is subject to market fluctuations and changes in consumer behavior, which may impact campaign performance and strategy
ASSUMPTION: The Creative Copywriter should be prepared to manage multiple projects simultaneously, adapt to a fast-paced and dynamic environment, and navigate the unique challenges of the live-entertainment industry.
📈 Similar Roles Comparison
- Unlike traditional advertising agencies, FeverUp focuses on creating immersive, personalized experiences rather than mass-market campaigns
- The role requires a strong understanding of the live-entertainment industry and its unique challenges and opportunities
- Career progression in FeverUp may involve moving into event production, partnerships, or other areas of the business, rather than following a traditional marketing career path
ASSUMPTION: The Creative Copywriter role at FeverUp offers a unique opportunity to work on innovative, high-impact campaigns and contribute to the company's continued growth and success in the global live-entertainment industry.
📝 Sample Projects
- “Candlelight Concert Series” – A global classical music concert series featuring renowned musicians performing in intimate, candlelit venues
- “Stranger Things: The Drive-Into Experience” – A co-production with Netflix, offering fans an immersive, interactive drive-in experience based on the popular TV series
- “Van Gogh: The Immersive Experience” – An immersive, multi-sensory exploration of Vincent van Gogh's life and artwork, winner of USA Today's 10 Best Readers Choice award
ASSUMPTION: FeverUp's projects demonstrate the company's commitment to creating innovative, personalized experiences that engage and inspire its global community.
❓ Key Questions to Ask During Interview
- Can you describe the marketing strategy for one of FeverUp's successful experiences, and how my role would contribute to its execution?
- How does FeverUp measure the success of its marketing campaigns, and what metrics would I be responsible for tracking and optimizing?
- What opportunities exist for growth and progression within the marketing department and the company as a whole?
- How does FeverUp support its employees' professional development and growth?
- What is the company's approach to work-life balance, and how does it support employees' well-being and personal growth?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to FeverUp's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the FeverUp careers portal
- Tailor your resume and cover letter to highlight your creative conceptualization and copywriting skills, as well as your experience managing marketing campaigns
- Include a portfolio or examples of your work, demonstrating your ability to create engaging and effective marketing materials
- Prepare for interview questions that assess your understanding of the role, the company, and the live-entertainment industry
- Research FeverUp's past campaigns and experiences to showcase your enthusiasm for the brand and its mission
- Follow up with the hiring manager or HR department one week after your interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
