📌 Core Information
🔹 Job Title: Creative Designer - Assistant Manager - Paytm Ads
🔹 Company: Paytm
🔹 Location: Noida, Uttar Pradesh, India
🔹 Job Type: On-site
🔹 Category: Design
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving visual communication strategy for in-app ad campaigns and marketing collaterals
- Managing and mentoring a team of junior designers
- Collaborating cross-functionally with business, marketing, and product teams
- Delivering high-impact, performance-oriented creatives
ASSUMPTION: This role requires a balance of creative and leadership skills, with a focus on driving visual communication strategies and managing teams to deliver high-quality work.
📋 Key Responsibilities
✅ Lead the design development for in-app ad creatives, banners, videos, and marketing campaign briefs into strong visual concepts aligned with brand and campaign goals.
✅ Manage and mentor a team of junior designers, providing feedback and quality control, and liaise with internal stakeholders, category teams, account managers, and product owners to align on campaign objectives and timelines.
✅ Design marketing collaterals including case studies, sales decks, social media creatives, and video assets on campaigns tailored for both merchants and consumers across categories.
✅ Lead bi-weekly A/B testing of creatives and derive learnings from ad performance metrics like CTR and ecpm.
✅ Contribute to developing creative guidelines and templates for Paytm’s self-serve ad platform design processes and maintain consistency in visual language.
ASSUMPTION: This role involves a mix of creative execution, team management, and process development, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Fine Arts, or a related field
Experience: 8-10 years of experience in creative or visual design, with at least 1-2 years in a lead or managerial role
Required Skills:
- Proven proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and Figma
- Basic knowledge of motion/animation
- Experience working with cross-functional teams and stakeholders
- Excellent communication and project management skills
- Ability to deliver high-quality work under tight deadlines
Preferred Skills:
- Background in ad-tech, digital marketing, or performance marketing
ASSUMPTION: Candidates should have a strong portfolio showcasing marketing collaterals, digital banners, video snippets, and ad creatives that demonstrate their creative prowess and versatility.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level design role in India)
Benefits:
- Competitive benefits package
- Opportunity to work on diverse campaigns reaching millions of users
- Leadership role with visibility across business, marketing, and product functions
- Fast-paced, collaborative, and entrepreneurial work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level design role in India. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech and Digital Payments
Company Size: Large (83 employees)
Founded: 2010
Company Description:
- Paytm is India’s leading digital payments and financial services company
- Offers consumers services like utility payments, money transfers, and credit services
- Empowers merchants with acquiring devices, payment aggregation, and commerce services
Company Specialties:
- Digital Payments
- Financial Services
- Advertising
Company Website: https://paytm.com/
ASSUMPTION: Paytm is a well-established company in the fintech industry, offering a range of services to both consumers and merchants. This role is part of their advertising vertical, Paytm Ads.
📊 Role Analysis
Career Level: Mid-level to Senior-level, depending on experience
Reporting Structure: This role reports directly to the Head of Design or a similar position
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow into a senior leadership role within the design team
- Opportunity to work on diverse campaigns and gain exposure to various aspects of the business
- Possibility to expand skills and knowledge in areas like motion graphics and animation
ASSUMPTION: This role offers opportunities for career growth and skill development, particularly for candidates with strong leadership and creative skills.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Noida, Uttar Pradesh, India
Geographic Context:
- Noida is a major commercial hub and part of the National Capital Region of India
- Offers easy access to public transportation and amenities
- Known for its vibrant culture and diverse food scene
Work Schedule: Monday to Friday, 9:30 AM to 6:30 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is likely to be fast-paced and dynamic, with a strong focus on collaboration and cross-functional teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Design test or case study presentation
- On-site or virtual interview with the hiring manager and team members
Key Assessment Areas:
- Portfolio review and creative problem-solving skills
- Communication and presentation skills
- Leadership and team management skills
- Understanding of the Paytm brand and advertising industry
Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Prepare a case study or design challenge that showcases your creative process and problem-solving skills
- Research the Paytm brand and advertising industry to demonstrate your understanding of the role and company
ATS Keywords: Creative Direction, Team Management, Visual Communication, Adobe Creative Suite, Figma, Motion/Animation, Project Management, Cross-Functional Collaboration, A/B Testing, Performance Optimization, Marketing Collaterals, Digital Design, Stakeholder Management, Creative Strategy, Video Production, Brand Alignment
ASSUMPTION: The interview process is likely to be rigorous and competitive, with a strong focus on creative problem-solving skills and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro)
- Figma
- Microsoft Office Suite (optional)
ASSUMPTION: Candidates should be proficient in the listed tools and have a basic understanding of motion graphics and animation software.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Focused on delivering high-quality work under tight deadlines
Self-Assessment Questions:
- How do you ensure your designs align with the Paytm brand and campaign goals?
- Can you describe a time when you had to manage a team to meet a tight deadline?
- How do you approach learning and adapting to new design tools or trends?
ASSUMPTION: Paytm values innovation, customer-centricity, collaboration, and integrity. Candidates should be able to demonstrate these values in their work and personal qualities.
⚠️ Potential Challenges
- Managing a team of junior designers and ensuring high-quality work is delivered on time
- Balancing creative execution with process development and stakeholder management
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in the advertising industry and Paytm's evolving brand guidelines
ASSUMPTION: This role presents both creative and leadership challenges, requiring strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Graphic Designer or Art Director role in an advertising agency or in-house design team
- However, this role focuses specifically on digital advertising and in-app creatives, rather than traditional print or out-of-home advertising
- Career progression in this role could lead to a leadership position within Paytm Ads or a similar advertising team
ASSUMPTION: While this role shares similarities with other design roles, its focus on digital advertising and in-app creatives makes it unique within the industry.
📝 Sample Projects
- Designing a series of in-app ad creatives for a major e-commerce campaign, including banners, videos, and interactive elements
- Creating a comprehensive brand style guide for a new financial services product, including logo design, color palette, and typography
- Developing a set of marketing collaterals for a new merchant acquisition campaign, including sales decks, social media creatives, and email newsletters
ASSUMPTION: These sample projects demonstrate the range of creative and strategic challenges this role may involve, from designing ad creatives to developing brand guidelines and marketing materials.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within Paytm Ads?
- How does Paytm measure the success and impact of ad campaigns, and how does this role contribute to that process?
- What opportunities are there for growth and development within the design team and Paytm Ads?
- How does Paytm support work-life balance for its employees, particularly in a fast-paced role like this one?
- What are the most significant challenges facing the design team and Paytm Ads in the coming year, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, team dynamics, and growth opportunities within Paytm Ads.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Prepare a case study or design challenge that showcases your creative process and problem-solving skills
- Research the Paytm brand and advertising industry to demonstrate your understanding of the role and company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
