📌 Core Information
🔹 Job Title: Creative Designer (m/f/d) - Video & Banner Advertising
🔹 Company: SIXT
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time
🔹 Category: Creative & Design
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leveraging AI tools to generate and refine engaging, high-performing ad creatives for display and paid social campaigns
- Collaborating with the Performance Marketing team to A/B test creatives and optimize based on data insights
- Ensuring all content aligns with brand guidelines and effectively conveys both branding and sales messaging
- Staying at the forefront of AI-driven creative trends and exploring new tools and techniques
- Working with brand and content teams to maintain consistency across all touchpoints and enhance creative impact
ASSUMPTION: This role requires a strong focus on AI-assisted content creation, making it an excellent fit for candidates interested in the intersection of creativity and technology.
📋 Key Responsibilities
✅ Utilize AI tools to generate and enhance visual and video content for performance marketing campaigns, developing high-converting ad creatives for display advertising and paid social media platforms, including banners, GIFs, short-form videos, and interactive ads
✅ Ensure all content aligns with brand guidelines and effectively conveys both branding and sales messaging
✅ Collaborate closely with the Performance Marketing team to A/B test creatives and optimize based on data insights
✅ Stay at the forefront of AI-driven creative trends, exploring new tools and techniques to enhance efficiency and effectiveness
✅ Work with brand and content teams to maintain consistency across all touchpoints and enhance creative impact
✅ Adapt and iterate existing content for different markets, languages, and platforms to maximize global performance
ASSUMPTION: The role involves a mix of creative and technical tasks, requiring a candidate who can balance artistic skills with a strong understanding of AI tools and performance marketing metrics.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience in graphic design, digital media, or a related field
Experience: Proven experience in designing creative assets for digital advertising (video, display & social media ads)
Required Skills:
- Expertise in graphic design and video editing (Adobe Creative Suite, Canva, Figma, or similar)
- Proficient with AI tools (e.g., Runway, MidJourney, Adobe Firefly, OpenAI’s Sora) for content creation and refinement
- Familiarity with performance marketing metrics and ability to design creatives that drive engagement and conversion
- Experience working with advertising platforms (Meta, TikTok, YouTube, Google Display Network, etc.)
- Ability to balance creativity with data-driven insights, iterating quickly based on performance feedback
Preferred Skills:
- Fluency in additional languages
- Experience with motion graphics and animation
- Knowledge of accessibility guidelines for digital content
ASSUMPTION: While not explicitly stated, proficiency in additional languages and experience with motion graphics and animation could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on market research for a mid-level creative designer in Lisbon)
Benefits:
- Generous Time Off: Enjoy 28 days of vacation, an additional day off for your birthday, and 1 volunteer day per year
- Work-Life Balance & Flexibility: Benefit from a hybrid working model, flexible working hours, and no dress code
- Great Employee Benefits: Access discounts on SIXT rent, share, ride, and SIXT+, along with partner discounts
- Training & Development: Participate in training programs designed for your personal growth and development
- Health & Well-being: Private health insurance to support your well-being
- Additional Perks: Enjoy the Coverflex advantage system to enhance your employee experience
Working Hours: Full-time (40 hours per week) with flexible working hours and a hybrid working model
ASSUMPTION: The salary range provided is an estimate based on market research for a mid-level creative designer in Lisbon. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: SIXT is a leading global mobility service provider, offering a range of services including car rental, car sharing, ride-hailing, and car subscriptions. The company operates in over 100 countries and has a strong focus on innovation and customer experience.
Company Size: SIXT has 5,001-10,000 employees worldwide, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: SIXT was founded in 1912 and has since grown into a global mobility provider with a strong brand and extensive network.
Company Description:
- SIXT offers a uniquely integrated premium mobility service across various fields, including vehicle and commercial vehicle rental, car sharing, ride-hailing, and car subscriptions.
- The company's products can be booked through the SIXT App, which also contains the services of its renowned mobility partners.
- SIXT focuses on providing a first-class customer experience and outstanding customer service, with a culture of innovation and long-term stability.
Company Specialties:
- Car rental
- Van/truck rental
- Mobility services
- Car sharing
- Ride-hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT's extensive global presence and diverse range of mobility services provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for a mid-level creative designer with 2-5 years of experience in digital advertising and a strong interest in AI-driven content creation.
Reporting Structure: The Creative Designer will report directly to the Performance Marketing team and collaborate with various departments, including brand and content teams.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The specific work arrangement may vary based on the company's policies and the employee's needs.
Growth Opportunities:
- Expanding AI-assisted content creation skills and staying up-to-date with the latest trends and tools
- Developing expertise in performance marketing and data-driven decision-making
- Gaining experience working with a global brand and collaborating with diverse teams
- Potential career progression into senior creative roles or management positions within the company
ASSUMPTION: The hybrid work arrangement and growth opportunities make this role an attractive option for creative professionals looking to advance their careers in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: SIXT's Lisbon office is a modern and collaborative workspace, designed to foster creativity and productivity.
Office Location(s): The Lisbon office is located in the heart of the city, providing easy access to public transportation and various amenities.
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people.
- The city is known for its rich history, vibrant culture, and beautiful architecture, offering a high quality of life for residents.
- Lisbon has a mild Mediterranean climate, with warm summers and mild winters, making it an attractive destination for both locals and tourists.
Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexible working hours and a hybrid working model.
ASSUMPTION: The Lisbon office provides a dynamic and collaborative work environment, with easy access to the city's many attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Creative test or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Portfolio review and creative problem-solving skills
- Technical proficiency with AI tools and design software
- Understanding of performance marketing metrics and data-driven decision-making
- Cultural fit and alignment with SIXT's values and work environment
Application Tips:
- Tailor your resume and portfolio to highlight your relevant experience and skills for this role
- Prepare a creative test or case study that demonstrates your ability to generate and refine engaging ad creatives using AI tools
- Research SIXT's brand and values, and be prepared to discuss how your skills and experience align with the company's mission and culture
ATS Keywords: AI-assisted content creation, digital advertising, performance marketing, brand alignment, creative storytelling, video editing, graphic design, AI tools, data-driven decision-making, collaboration, market adaptation, global performance
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative problem-solving skills, technical proficiency, and cultural fit with SIXT's values and work environment.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- AI tools (Runway, MidJourney, Adobe Firefly, OpenAI’s Sora)
- Performance marketing platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Quality
- Reliability
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to new ideas
- Creative and strategic thinking
Self-Assessment Questions:
- Do you have a strong passion for AI-driven content creation and a desire to stay at the forefront of industry trends?
- Are you comfortable working in a collaborative environment and adapting your creative approach based on data insights?
- Do you thrive in a dynamic and innovative work environment, and are you eager to contribute to SIXT's mission and culture?
ASSUMPTION: SIXT values candidates who are passionate about AI-driven content creation, data-driven decision-making, and collaboration, as well as those who align with the company's commitment to innovation, quality, and sustainability.
⚠️ Potential Challenges
- Keeping up with the latest AI tools and trends in a rapidly evolving field
- Balancing creativity with data-driven insights and performance metrics
- Adapting content for different markets, languages, and platforms efficiently and effectively
- Managing workload and deadlines in a fast-paced and dynamic work environment
ASSUMPTION: The potential challenges for this role are primarily related to the fast-paced nature of the industry and the need to balance creativity with data-driven decision-making and efficient content adaptation.
📈 Similar Roles Comparison
- Unlike traditional graphic design roles, this position requires a strong focus on AI-assisted content creation and performance marketing metrics
- Compared to other digital advertising roles, this position places a greater emphasis on AI-driven content generation and refinement
- Career progression in this role could lead to senior creative positions or management roles within the company, with a focus on AI-assisted content creation and performance marketing
ASSUMPTION: This role is unique in its focus on AI-assisted content creation for digital advertising, making it an attractive option for creative professionals interested in the intersection of creativity and technology.
📝 Sample Projects
- Developing a series of engaging and high-performing ad creatives for a global marketing campaign using AI tools
- Collaborating with the Performance Marketing team to A/B test creatives and optimize based on data insights, resulting in a significant increase in engagement and conversion rates
- Adapting existing content for different markets, languages, and platforms, ensuring brand consistency and global performance
ASSUMPTION: Sample projects for this role should demonstrate the candidate's ability to generate and refine engaging ad creatives using AI tools, collaborate with cross-functional teams, and adapt content for global markets and platforms.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process between the Creative Designer and the Performance Marketing team?
- How does SIXT support the professional development and growth of its creative team members?
- What are the most significant challenges facing the creative team in the coming months, and how can this role contribute to addressing them?
- How does SIXT ensure brand consistency and alignment across various touchpoints and global markets?
- What opportunities exist for career progression and growth within the creative team and the company as a whole?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help demonstrate your interest in the role and your commitment to SIXT's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your relevant experience and skills for this role, with a focus on AI-assisted content creation and digital advertising
- Prepare a creative test or case study that demonstrates your ability to generate and refine engaging ad creatives using AI tools, and be ready to present it during the interview process
- Research SIXT's brand and values, and be prepared to discuss how your skills and experience align with the company's mission and culture
- Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
