📌 Core Information
🔹 Job Title: Creative Designer (m/f/d) - Video & Banner Advertising
🔹 Company: SIXT
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time
🔹 Category: Design
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Utilizing AI tools to generate and refine visual and video content for performance marketing campaigns
- Collaborating with the Performance Marketing team to A/B test creatives and optimize based on data insights
- Ensuring all content aligns with brand guidelines and effectively conveys branding and sales messaging
- Staying at the forefront of AI-driven creative trends and exploring new tools and techniques
- Working with brand and content teams to maintain consistency across all touchpoints and enhance creative impact
ASSUMPTION: This role requires a strong focus on AI-assisted content creation, making it an excellent fit for candidates interested in the intersection of creativity and technology.
📋 Key Responsibilities
✅ Utilize AI tools to generate and enhance visual and video content for performance marketing campaigns
✅ Develop high-converting ad creatives for display advertising and paid social media platforms, including banners, GIFs, short-form videos, and interactive ads
✅ Ensure all content aligns with brand guidelines and effectively conveys both branding and sales messaging
✅ Collaborate closely with the Performance Marketing team to A/B test creatives and optimize based on data insights
✅ Stay at the forefront of AI-driven creative trends, exploring new tools and techniques to enhance efficiency and effectiveness
✅ Work with brand and content teams to maintain consistency across all touchpoints and enhance creative impact
✅ Adapt and iterate existing content for different markets, languages, and platforms to maximize global performance
ASSUMPTION: The role may evolve over time as AI tools and trends continue to develop, requiring the designer to stay adaptable and open to learning new technologies.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design, Visual Communication, or a related field
Experience: Proven experience (2-5 years) in designing creative assets for digital advertising (video, display & social media ads)
Required Skills:
- Expertise in graphic design and video editing (Adobe Creative Suite, Canva, Figma, or similar)
- Proficiency with AI tools (e.g., Runway, MidJourney, Adobe Firefly, OpenAI’s Sora) for content creation and refinement
- Familiarity with performance marketing metrics and ability to design creatives that drive engagement and conversion
- Experience working with advertising platforms (Meta, TikTok, YouTube, Google Display Network, etc.)
- Ability to balance creativity with data-driven insights, iterating quickly based on performance feedback
Preferred Skills:
- Experience with motion graphics and animation
- Fluency in additional languages
ASSUMPTION: Candidates with a strong portfolio showcasing their creative skills and experience in digital advertising will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and market rates for mid-level designers in Lisbon)
Benefits:
- Generous Time Off: 28 vacation days, 1 birthday day off, and 1 volunteer day per year
- Work-Life Balance & Flexibility: Hybrid working model, flexible working hours, and no dress code
- Great Employee Benefits: Discounts on SIXT rent, share, ride, and SIXT+, along with partner discounts
- Training & Development: Training programs designed for personal growth and development
- Health & Well-being: Private health insurance to support well-being
- Additional Perks: Enjoy the Coverflex advantage system to enhance the employee experience
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research for mid-level designers in Lisbon. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: SIXT is a leading international provider of high-quality mobility services, operating in the travel and transportation industry
Company Size: SIXT has 5,001-10,000 employees worldwide, providing a large and diverse work environment
Founded: SIXT was founded in 1912 and has since grown into a global mobility service provider
Company Description:
- SIXT offers a range of mobility services, including car rental, van/truck rental, car sharing, ride hailing, and car subscriptions
- The company operates in more than 100 countries with a fleet of 222,000 vehicles and 1,500 cooperation partners
- SIXT focuses on providing a first-class customer experience and outstanding customer service
Company Specialties:
- Car rental
- Van/truck rental
- Car sharing
- Ride hailing
- Car subscriptions
- Mobility services
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: Working at SIXT offers opportunities to collaborate with diverse teams and contribute to a global mobility platform.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Performance Marketing team and collaborates with brand and content teams
Work Arrangement: Hybrid (a combination of on-site and remote work)
Growth Opportunities:
- Potential career progression within the creative or marketing departments
- Opportunities to work on diverse projects and campaigns across various markets
- Chances to develop skills in AI-driven content creation and performance marketing
ASSUMPTION: This role offers growth opportunities through skill development, project diversity, and potential career progression within the company.
🌍 Location & Work Environment
Office Type: Hybrid (a combination of on-site and remote work)
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of approximately 500,000 people
- The city is known for its rich history, vibrant culture, and beautiful architecture
- Lisbon offers a high quality of life, with a mild Mediterranean climate, affordable cost of living, and a thriving job market
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: Lisbon provides a dynamic and culturally rich environment for professionals, with a strong job market and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Creative test or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Portfolio review and creative skills assessment
- AI tool proficiency and problem-solving skills
- Cultural fit and communication skills
- Performance marketing knowledge and data-driven mindset
Application Tips:
- Tailor your resume and portfolio to highlight your experience in digital advertising and AI-driven content creation
- Prepare examples of your work that demonstrate your ability to create engaging and high-performing ad creatives
- Research SIXT's brand guidelines and ensure your portfolio showcases your understanding of branding and sales messaging
- Be prepared to discuss your experience with performance marketing metrics and A/B testing
ATS Keywords: AI tools, digital advertising, performance marketing, creative design, video editing, graphic design, brand alignment, data insights, A/B testing, content creation, social media advertising, market adaptation, collaboration, creative storytelling, performance optimization, trend exploration
ASSUMPTION: The application process for this role may involve creative assessments and case studies, allowing candidates to demonstrate their skills and fit for the position.
🛠️ Tools & Technologies
- AI tools: Runway, MidJourney, Adobe Firefly, OpenAI’s Sora
- Graphic design software: Adobe Creative Suite, Canva, Figma
- Video editing software: Adobe Premiere Pro, Final Cut Pro, iMovie
- Advertising platforms: Meta, TikTok, YouTube, Google Display Network
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities of the creative designer.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Entrepreneurship
- Innovation
- Sustainability
- Diversity & inclusion
Work Style:
- Collaborative and data-driven
- Adaptable and open to new technologies
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you balance creativity with data-driven insights in your design process?
- Can you provide an example of how you've adapted existing content for different markets or platforms?
- How do you stay up-to-date with the latest AI-driven creative trends and tools?
ASSUMPTION: SIXT values candidates who are customer-focused, entrepreneurial, innovative, and adaptable, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Keeping up with the rapid evolution of AI tools and trends in the creative industry
- Balancing the need for creativity with data-driven optimization and performance metrics
- Managing multiple projects and deadlines in a fast-paced, dynamic work environment
- Adapting to a hybrid work arrangement, requiring strong communication and collaboration skills
ASSUMPTION: These challenges can be overcome by staying adaptable, maintaining a strong focus on continuous learning, and fostering effective communication and collaboration within the team.
📈 Similar Roles Comparison
- Unlike traditional graphic design roles, this position requires a strong focus on AI-assisted content creation and performance marketing
- Working at SIXT offers opportunities to collaborate with diverse teams and contribute to a global mobility platform, setting it apart from smaller or more specialized design agencies
- This role provides growth opportunities through skill development, project diversity, and potential career progression within the company
ASSUMPTION: This role offers unique opportunities for candidates interested in the intersection of creativity, technology, and performance marketing within a global mobility service provider.
📝 Sample Projects
- Developing a series of engaging, high-performing video ads for a social media campaign using AI-generated content
- Creating a set of visually appealing, on-brand display ads for a retargeting campaign, optimized for different markets and platforms
- Adapting existing content for a new market or language, ensuring brand consistency and cultural relevance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the application of AI tools in the creative design process for video and banner advertising.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the creative and marketing departments?
- How does SIXT support the professional development and growth of its creative designers?
- What are the most challenging aspects of working in a hybrid environment, and how does SIXT address these challenges?
- How does SIXT approach A/B testing and data-driven optimization for creative content?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your experience in digital advertising and AI-driven content creation
- Prepare examples of your work that demonstrate your ability to create engaging and high-performing ad creatives
- Research SIXT's brand guidelines and ensure your portfolio showcases your understanding of branding and sales messaging
- Be prepared to discuss your experience with performance marketing metrics and A/B testing
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
