📌 Core Information
🔹 Job Title: Creative Director
🔹 Company: Greenlight Financial Technology
🔹 Location: Atlanta (Remote Friendly)
🔹 Job Type: Full Time
🔹 Category: Creative & Design
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote & In-office)
🚀 Job Overview
Key aspects of this role include:
- Leading content and social media strategy to elevate the Greenlight brand
- Developing creative concepts for social-first campaigns
- Collaborating with various teams to create engaging content
- Mentoring a small team of designers
- Staying immersed in social media culture and platform evolutions
ASSUMPTION: This role requires a strong creative visionary who can balance quick-turn content creation with more ambitious campaign development. The ideal candidate will have a deep understanding of social media platforms and cultural trends.
📋 Key Responsibilities
✅ Develop compelling creative concepts for social-first campaigns that capture attention and drive engagement, with a strong understanding of how DR tactics fit into the mix of work.
✅ Lead the creative direction for content across Facebook, Instagram, YouTube, TikTok, X, and emerging platforms.
✅ Craft distinctive visual styles and narrative approaches that differentiate our brand in crowded social feeds.
✅ Collaborate with filmmakers, content creators, writers, and photographers to bring concepts to life.
✅ Guide the development of content series, social activations, and platform-specific creative executions, and owned marketing such as CRM and web.
✅ Establish creative guidelines that maintain brand consistency while allowing for platform-specific expression.
✅ Inspire and mentor a small team of designers, fostering an environment where innovative ideas and high craft creative flourish.
✅ Present creative concepts to stakeholders, articulating the strategic thinking behind creative decisions.
✅ Balance quick-turn content creation with more ambitious campaign development.
✅ Stay immersed in social media culture, platform evolutions, and content trends. Identify and leverage cultural moments to create timely, relevant content.
✅ Champion the audience perspective in all creative discussions, ensuring content resonates authentically.
✅ Be a strong cross-department creative partner working closely with our VPs of design, brand, and performance marketing to help execute across all channels and continue to rapidly tune and optimize the creative.
ASSUMPTION: This role requires a high level of creativity, collaboration, and adaptability. The ideal candidate will be comfortable working in a fast-paced environment and able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Fine Arts, or a related field (or equivalent experience)
Experience: 5-8+ years of creative experience, with significant focus on social media content and campaigns
Required Skills:
- Exceptional portfolio showcasing social-first creative work across multiple platforms
- Proven experience developing concepts and campaigns specifically for social media environments
- Strong understanding of platform-specific creative best practices and audience behaviors for brand and performance
- Strong understanding of performance marketing, analytics like CTR, CAC, LTV and view metrics
- Background working with or at creative agencies on brand campaigns
- Experience directing photo and video shoots, from concept through production
- Ability to adapt creative approaches for different mediums and social platforms while maintaining brand coherence
- Talent for spotting and leveraging cultural trends in authentic, brand-appropriate ways
- History of successful collaboration with creators, influencers, and production partners
- Exceptional visual taste and attention to detail with design fundamentals
- Strong storytelling instincts across various formats (short-form video, static imagery, OOH, etc.)
- Experience mentoring creative talent and fostering collaborative creative processes
- Passion for social media content as a creative medium and cultural force
- Ability to articulate creative vision and inspire others to bring it to life
- Advanced design skills in Figma. Proficiency in Adobe Creative Suite. Working knowledge of AfterEffects and modern video editing tools
Preferred Skills:
- Experience working in a fast-paced startup environment
- Familiarity with the financial services industry
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative work and a proven track record of developing successful social media campaigns.
💰 Compensation & Benefits
Salary Range: $140,000 - $180,000 (varies by location)
Benefits:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's location, experience, and skills. Greenlight provides a competitive compensation package with a market-based approach to pay.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 201-500 employees
Founded: 2014
Company Description:
- Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids
- Serves more than 6 million parents and kids with its award-winning banking app for families
- Offers features such as automated allowance, manage chores, set flexible spend controls, and invest for their family’s future
Company Specialties:
- Family banking
- Financial education for kids
- Parental controls for spending
Company Website: http://www.greenlight.com
ASSUMPTION: Greenlight is a well-established company in the financial services industry, with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the VP of Brand
Work Arrangement: Hybrid (Remote & In-office) with flexible work-from-home options
Growth Opportunities:
- Potential to grow into a leadership role as the team expands
- Opportunities to work on high-impact projects and campaigns
- Chance to learn from and collaborate with experienced professionals in the field
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (Remote & In-office)
Office Location(s): Atlanta, GA
Geographic Context:
- Atlanta is a vibrant city with a thriving tech industry
- The office is located in the heart of the city, with easy access to public transportation and amenities
- The company offers flexible work-from-home options, allowing employees to balance their personal and professional lives
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The hybrid work environment at Greenlight offers the best of both worlds, allowing employees to collaborate in person while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Portfolio review and creative challenge
- On-site or virtual interview with the team
- Final interview with the VP of Brand
Key Assessment Areas:
- Creative portfolio and process
- Understanding of Greenlight's brand and target audience
- Problem-solving skills and adaptability
- Collaboration and communication skills
Application Tips:
- Tailor your resume and portfolio to highlight your social media and content creation experience
- Showcase your understanding of Greenlight's brand and target audience in your cover letter
- Prepare examples of your creative process and how you've adapted campaigns for different platforms
ATS Keywords: Social media, content creation, creative direction, campaign development, performance marketing, analytics, Figma, Adobe Creative Suite, AfterEffects
ASSUMPTION: The interview process at Greenlight is designed to assess the candidate's creative skills, understanding of the brand, and cultural fit within the team.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Suite
- AfterEffects
- Modern video editing tools
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Growth mindset
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Flexible and adaptable
- Data-driven and analytical
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends in social media and content creation?
- Can you provide an example of a time when you had to adapt a creative concept for a different platform or audience?
- How do you approach mentoring and fostering the growth of junior team members?
ASSUMPTION: Greenlight values candidates who are passionate about their work, collaborative, and committed to continuous learning and growth.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting creative concepts for various platforms and audiences
- Staying up-to-date with the latest trends in social media and content creation
- Balancing quick-turn content creation with more ambitious campaign development
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and able to manage multiple projects simultaneously while maintaining a high level of creativity and attention to detail.
📈 Similar Roles Comparison
- This role is unique in its focus on family banking and financial education for kids
- Unlike traditional social media roles, this position requires a deep understanding of the family banking industry and its target audience
- Career progression in this role may lead to leadership positions within the creative team or broader responsibilities within the company
ASSUMPTION: While this role shares similarities with other social media and content creation positions, its unique focus on family banking and financial education sets it apart from other opportunities in the industry.
📝 Sample Projects
- Developing a social media campaign to promote Greenlight's automated allowance feature
- Creating a series of videos to educate kids about the importance of saving and responsible spending
- Designing a social media activation to celebrate National Financial Literacy Month
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create engaging and informative content that resonates with Greenlight's target audience.
❓ Key Questions to Ask During Interview
- How does the creative team collaborate with other departments within the company?
- Can you describe a recent campaign that the creative team worked on and the results it achieved?
- How does Greenlight support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially for employees working remotely?
- How does the creative team stay up-to-date with the latest trends in social media and content creation?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company culture, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your social media and content creation experience
- Prepare examples of your creative process and how you've adapted campaigns for different platforms
- Prepare a cover letter that demonstrates your understanding of Greenlight's brand and target audience
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
