Creative Director

📌 Core Information

🔹 Job Title: Creative Director

🔹 Company: MyCare Medical Group

🔹 Location: Lutz, Florida

🔹 Job Type: Full-Time

🔹 Category: Healthcare

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Shaping and evolving the brand identity of MyCare Medical Group
• Ensuring consistent brand execution across all programs and projects
• Leading creative projects and managing stakeholders
• Overseeing multimedia content production
• Collaborating with various teams and external vendors

ASSUMPTION: This role requires a strategic and creative mindset, with the ability to balance multiple projects and deadlines. The ideal candidate will be comfortable working in a dynamic environment and driving continuous improvement.

📋 Key Responsibilities

✅ Brand Stewardship: Strategically support and own creative execution to evolve the MyCare brand. Establish and ensure brand guidelines are upheld in all programs and projects. Deliver consistent brand execution in tone and voice.

✅ Marketing Services Leadership: Meet with stakeholders to determine project scope, plan concepts, illustrate concepts through design examples, and produce attractive multimedia content according to specifications. Communicate with clients about layout and design.

✅ Vendor Management: Coordinate with outside agencies, art services, web designers, marketing teams, printers, and colleagues as necessary. See projects through from design to procurement.

✅ Social Media Management: Manage and execute health holidays and corporate communications postings on LinkedIn.

✅ Email Marketing: Establish and manage email marketing programs using Constant Contact, primarily supporting the Concierge business but with other use cases for other business units.

✅ Website Management: Own continuous improvement of the MyCare Medical Group website.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and project management. The ideal candidate will be comfortable working at multiple levels and driving projects from inception to completion.

🎯 Required Qualifications

Education: Bachelor's degree in graphic design or a related field.

Experience: Minimum 10 years of experience as a graphic designer or in a related field.

Required Skills:

• Proficient in desktop publishing tools, including Photoshop, InDesign, Quark, Adobe, and Illustrator
• Artistic with a strong eye for visual composition
• Excellent knowledge of storyboarding, visual design principles, and animation
• Effective time management skills and ability to meet deadlines
• Able to give and receive constructive criticism, with strong communication and interpersonal skills
• Understanding of marketing, production, website design, email marketing, corporate identity, product packaging, advertisements, and multimedia design
• Experience with computer-aided design and basic knowledge of web publishing software

Preferred Skills:

• Experience with branded retail environments
• Portfolio showcasing multimedia design content

ASSUMPTION: The ideal candidate will have a strong design background, with a proven track record of driving creative projects and managing stakeholders. Experience in healthcare or related industries is a plus but not required.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Creative Director with 10+ years of experience in the healthcare industry)

Benefits:

• Comprehensive benefits package, including Health, Vision, Dental, and Life insurances
• FSA and Life Assistance Program (EAP)
• 401(k) Retirement Plan
• Health Advocacy, Travel Assistance, and My Secure Advantage
• PTO Accrual and Holidays

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Creative Director with the required experience level in the healthcare industry. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: MyCare Medical Group is a Primary Care Group specializing in caring for older adults and seniors, with a focus on comprehensive care at the highest quality and lowest costs.

Company Size: MyCare Medical Group has over 40 locations across Central & South Florida and Texas, serving over 35,000 Medicare Advantage and Medicare patients, with a total base of over 100,000 patients. They are currently one of the top 5 largest primary care services in the United States.

Founded: 2018, with a partnership formed in 2021, the company has grown from around 200 employees to nearing 1,000 strong in less than 2 years.

Company Description:

• MyCare Medical Group specializes in primary care for older adults and seniors
• Focuses on comprehensive care at the highest quality and lowest costs
• Currently operates over 40 locations across Central & South Florida and Texas
• Serves over 35,000 Medicare Advantage and Medicare patients, with a total base of over 100,000 patients
• One of the top 5 largest primary care services in the United States

Company Specialties:

• Primary Care
• Senior Care
• Medicare
• Medicare Advantage
• Home Health
• Health & Wellness

Company Website: https://www.mycaremedicalgroup.com/

ASSUMPTION: MyCare Medical Group is a rapidly growing healthcare organization with a strong focus on patient care and employee talent. The company values each individual's talents and skills in creating the best patient experience.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and strategic thinking in graphic design and brand management.

Reporting Structure: The Creative Director will report directly to the Chief Marketing Officer and work closely with various teams, including marketing, communications, and business development.

Work Arrangement: This role is on-site, with flexibility for remote work based on project demands and the company's evolving work-from-home policies.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Creative Director to expand their team and take on additional responsibilities
• The ideal candidate will have the opportunity to shape the creative direction of the company and make a significant impact on its brand and marketing efforts
• With the company's focus on employee talent, there may be opportunities for professional development and career growth within the organization

ASSUMPTION: The Creative Director role at MyCare Medical Group offers a unique opportunity to shape the brand identity of a rapidly growing healthcare organization. The ideal candidate will have the chance to make a significant impact on the company's marketing efforts and growth.

🌍 Location & Work Environment

Office Type: MyCare Medical Group has multiple office locations across Central & South Florida and Texas, with the headquarters in Lutz, Florida.

Office Location(s): 1785 Northpointe Pkwy, Suite 300, Lutz, Florida 33558

Geographic Context:

• Lutz, Florida is a suburb of Tampa, with a population of approximately 20,000 people
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation, shopping, and dining options
• Lutz is conveniently located near major highways, making it an ideal location for commuters

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project demands

ASSUMPTION: The Creative Director role at MyCare Medical Group's Lutz, Florida office offers a dynamic and collaborative work environment, with the opportunity to work on a wide range of creative projects and collaborate with various teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or other team members
• Final round interview with the Chief Marketing Officer
• Background check and reference check for the final candidate

Key Assessment Areas:

• Creative portfolio and design skills
• Brand management and strategy experience
• Project management and stakeholder communication skills
• Adaptability and problem-solving skills
• Alignment with MyCare Medical Group's mission, values, and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant design experience and skills
• Include a link to your portfolio or attach samples of your work
• Prepare for behavioral interview questions that focus on your design process, problem-solving skills, and ability to work collaboratively
• Research MyCare Medical Group's mission, values, and company culture to ensure a strong fit
• Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Graphic Design, Brand Management, Creative Direction, Marketing Services, Vendor Management, Social Media Management, Email Marketing, Website Management, Adobe Suite, Multimedia Design, Storyboarding, Animation, Project Management, Stakeholder Communication, Healthcare Industry, Senior Care, Medicare, Medicare Advantage

ASSUMPTION: The interview process for the Creative Director role at MyCare Medical Group will focus on assessing the candidate's design skills, brand management experience, and ability to work collaboratively with various teams. The ideal candidate will have a strong portfolio, excellent communication skills, and a passion for driving creative projects from inception to completion.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• QuarkXPress
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Constant Contact (email marketing)
• Social media platforms (LinkedIn, Facebook, Twitter)
• Content management systems (CMS) and website platforms (WordPress, Drupal)
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: The Creative Director will be expected to have proficiency in industry-standard design tools, as well as experience with project management tools and content management systems. Familiarity with the healthcare industry's specific tools and platforms is a plus.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Quality and excellence in all aspects of the business
• Integrity and ethical behavior
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Creative and innovative
• Strategic and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and accountable

Self-Assessment Questions:

• How do you ensure that your design work aligns with the company's brand guidelines and values?
• Can you describe a time when you had to manage multiple stakeholders with competing priorities? How did you handle the situation?
• How do you approach continuous learning and improvement in your design skills and industry knowledge?

ASSUMPTION: The ideal candidate for the Creative Director role at MyCare Medical Group will have a strong design background, excellent communication skills, and a passion for driving creative projects. They will also be a strong cultural fit, aligning with the company's values and work style.

⚠️ Potential Challenges

• The Creative Director role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
• The healthcare industry is subject to regulatory changes and compliance requirements, which may impact the creative process
• As a growing organization, MyCare Medical Group may experience growing pains and changes in its structure and processes
• The Creative Director may need to manage external vendors and freelancers, requiring strong communication and project management skills

ASSUMPTION: The Creative Director role at MyCare Medical Group offers a unique opportunity to shape the brand identity of a rapidly growing healthcare organization. However, the ideal candidate must be prepared to face potential challenges and adapt to the dynamic nature of the role and the industry.

📈 Similar Roles Comparison

• Creative Director vs. Art Director: While both roles focus on visual storytelling, the Creative Director has a broader scope, overseeing the creative direction of the entire organization, while the Art Director may focus on specific projects or campaigns
• Creative Director vs. Graphic Designer: The Creative Director role requires a higher level of strategic thinking, brand management, and project management skills than a Graphic Designer role, which may focus more on day-to-day design tasks
• Creative Director in Healthcare vs. other industries: The Creative Director role in the healthcare industry may require additional knowledge of healthcare-specific design guidelines, regulatory requirements, and industry trends

ASSUMPTION: The Creative Director role at MyCare Medical Group offers a unique blend of strategic, creative, and project management responsibilities. The ideal candidate will have experience in a similar role or a relevant background in graphic design, brand management, and project management.

📝 Sample Projects

• Developing a comprehensive brand style guide for MyCare Medical Group, ensuring consistent branding across all touchpoints
• Designing and executing a marketing campaign for a new service line, including print materials, digital assets, and social media content
• Managing the redesign of the MyCare Medical Group website, ensuring a user-friendly and visually appealing online experience
• Collaborating with external vendors to produce high-quality multimedia content for marketing and advertising campaigns
• Creating and implementing an email marketing strategy to engage patients and promote MyCare Medical Group's services

ASSUMPTION: The Creative Director role at MyCare Medical Group offers a wide range of creative projects, from brand management and marketing campaigns to website design and email marketing. The ideal candidate will have experience in similar projects and a strong portfolio showcasing their design skills and strategic thinking.

❓ Key Questions to Ask During Interview

• Can you describe the company's brand guidelines and how they are enforced across different departments and locations?
• How does the Creative Director role collaborate with other departments, such as marketing, communications, and business development?
• What are the most significant challenges facing the MyCare Medical Group brand, and how can this role address them?
• How does the company support the professional development and growth of its creative team members?
• What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?

ASSUMPTION: The ideal candidate for the Creative Director role at MyCare Medical Group will be proactive in asking insightful questions to better understand the company's brand, culture, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant design experience and skills, as well as your alignment with MyCare Medical Group's mission, values, and company culture
• Prepare a portfolio or attach samples of your work, showcasing your design skills and strategic thinking
• Research MyCare Medical Group's mission, values, and company culture to ensure a strong fit and prepare for behavioral interview questions
• Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.