Creative Director

📌 Core Information

🔹 Job Title: Creative Director

🔹 Company: Go City Ltd

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Hybrid (2-3 days a week in the office)

🔹 Category: Marketing & Advertising

🔹 Date Posted: 2025-05-14

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading creative strategy for Go City's marketing activity
• Ensuring creative excellence across all marketing assets
• Collaborating with multiple stakeholders to drive customer engagement and sales
• Managing and mentoring a team of designers
• Embracing AI and new technologies to enhance creative workflows

ASSUMPTION: This role requires a high level of creativity, leadership, and adaptability to thrive in a fast-paced environment.

📋 Key Responsibilities

✅ Lead the creative strategy and ensure creative excellence across all marketing assets

✅ Collaborate with multiple stakeholders, including the Product team, to ensure consistency across acquisition and conversion

✅ Evolve creative assets in conjunction with first-time customer experience to drive customer engagement and sales

✅ Manage and design various marketing materials, including templates, social media creatives, website landing pages, PR activations, corporate presentations, tradeshow booths, and outdoor advertising

✅ Embrace AI and continuously learn new technologies and tools to optimize workflow, expand ideas, and evolve prototypes, layouts, mood boards, and mock-ups

✅ Lead, mentor, and raise the skills of the team, ensuring projects are delivered to the highest creative standards, on time and on budget

✅ Foster a collaborative and inclusive environment where team members feel mentored, inspired, and encouraged to turn ideas into actionable concepts that defy the ordinary

ASSUMPTION: This role requires a strong understanding of the travel and tourism sectors, as well as exceptional communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's Degree in Digital Design, Graphic Design, or related field

Experience: A minimum of 8 years of experience in a senior design role, covering both agency and in-house experience

Required Skills:

• Exceptional with Adobe Creative Suite, particularly InDesign, Photoshop, Illustrator, and HTML with strong typography skills
• Digital illustration skills, motion graphics/animation, and UI/UX design experience
• Strong understanding of the travel and tourism sectors
• Exceptional written and verbal communication skills in English; proficiency of a second language is a plus
• Strong emotional intelligence with experience in managing external agencies and collaborating with cross-functional teams globally
• Ability to thrive in a fast-paced environment, be pragmatic, and adapt to changing priorities with the ability to roll up one’s sleeves
• Proactive, excellent organizational and project management skills

Preferred Skills:

• Experience in the following industries: travel, ecommerce, and media with a B2C scope
• Possess a track record of developing and executing successful creative campaigns and high-performing, high-volume digital creatives

ASSUMPTION: Candidates with experience in the specified industries and a proven track record of successful creative campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a senior creative role in London)

Benefits:

• Competitive market rate salary
• Enhanced Pension Contributions
• Life Assurance
• Annual leave - 25 days per year + Bank Holidays
• Buy Annual Leave scheme (up to 5 days each year)
• Floating bank holiday(s)
• Upgraded Family Leave
• Work from Anywhere for up to 4 weeks per year
• Dedicated time for personal professional development each month
• Personal Learning Budget
• Access to Mental Health First Aiders
• Annual Explorer Passes allowance
• EAP providing access to counselling, finance support etc
• Cycle to Work Scheme
• Health care cash plan

Working Hours: Full-time, 40 hours per week, with flexible working arrangements

ASSUMPTION: The provided salary range is an estimate based on industry standards for a senior creative role in London. The final salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Go City is transforming the way people see and experience the world’s greatest destinations
• The business is highly profitable with 3+ million customers globally and has ambitious plans for continued growth
• Go City is committed to fostering a culture of inclusivity, with equal opportunities for all backgrounds

Company Specialties:

• Multi-Attraction Pass Company
• World-leading company for connecting visitors to the activities they love for less

Company Website: http://www.GoCity.com

ASSUMPTION: Go City is a well-established company in the travel industry, with a strong focus on customer experience and growth.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports directly to the VP of Global Brand Marketing, working closely with the SVP of Marketing

Work Arrangement: Hybrid, with 2-3 days a week in the office

Growth Opportunities:

• Potential to grow within the marketing team or explore other opportunities within the company
• Chance to make a significant impact on the company's creative direction and brand identity
• Opportunity to work with a diverse team and collaborate with stakeholders across the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Hybrid, with a physical office in Covent Garden, London

Office Location(s): London, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a thriving arts and culture scene
• The office is located in Covent Garden, a popular district known for its theatre, shopping, and dining options
• The role may require occasional travel to other destinations, depending on business needs

Work Schedule: Full-time, with flexible working arrangements

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the team
• Final interview with the VP of Global Brand Marketing

Key Assessment Areas:

• Creativity and portfolio presentation
• Problem-solving and strategic thinking
• Communication and collaboration skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and portfolio to highlight your creative skills and experience in the travel and tourism sectors
• Prepare examples of your work that demonstrate your ability to lead creative strategy and manage teams
• Be ready to discuss your approach to embracing AI and new technologies in your creative workflows

ATS Keywords: Creative Strategy, Design, Team Leadership, Project Management, Adobe Creative Suite, Digital Design, Graphic Design, UI/UX Design, Communication Skills, Emotional Intelligence, Collaboration, Innovation, Adaptability, Organizational Skills, Proactivity

ASSUMPTION: Applicants should focus on demonstrating their creativity, leadership, and adaptability throughout the application and interview process.

🛠️ Tools & Technologies

• Adobe Creative Suite (InDesign, Photoshop, Illustrator, HTML)
• Motion graphics/animation software (e.g., After Effects)
• UI/UX design tools (e.g., Sketch, Figma)
• Project management tools (e.g., Asana, Trello)
• AI and machine learning tools (e.g., Adobe Sensei, Runway ML)

ASSUMPTION: Candidates should have a strong proficiency in Adobe Creative Suite and be open to learning and embracing new technologies and tools.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity
• Customer-centricity
• Creativity
• Collaboration
• Continuous learning

Work Style:

• Fast-paced and dynamic
• Collaborative and inclusive
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about creating innovative, on-brand marketing materials that drive customer engagement and sales?
• Do you have strong emotional intelligence and the ability to manage and mentor a team of designers?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Go City's values and a willingness to embrace the company's fast-paced, collaborative work style.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the fast pace of the travel and tourism industry
• Adapting to new technologies and tools in a rapidly evolving creative landscape
• Balancing the need for creative excellence with the demands of a high-volume, high-performing marketing team

ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Creative Director vs. Art Director: While both roles focus on creative strategy, the Creative Director has more responsibility for team leadership, project management, and collaboration with stakeholders
• Travel & Tourism vs. Other Industries: The travel and tourism industry has unique challenges and opportunities, requiring a strong understanding of the sector and its customers
• Creative Director vs. Other Senior Marketing Roles: The Creative Director is responsible for the visual identity and creative excellence of the brand, while other senior marketing roles may focus more on strategy, execution, or customer experience

ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experience align with the specific demands of the travel and tourism industry.

📝 Sample Projects

• Developing a comprehensive brand book that guides the creative direction of the company's marketing materials
• Creating a series of high-performing social media campaigns that drive customer engagement and conversions
• Designing and executing a successful product launch campaign, including all marketing materials and event planning

ASSUMPTION: These sample projects demonstrate the range of creative and strategic challenges the Creative Director may face in this role.

❓ Key Questions to Ask During Interview

• How does the team collaborate with other departments, such as Product and Marketing, to ensure consistency across acquisition and conversion?
• What are the biggest challenges facing the creative team, and how can this role help address them?
• How does the company support the professional development and growth of its creative team members?
• What are the company's plans for growth and expansion, and how can this role contribute to those plans?
• How does the company foster a culture of inclusivity and diversity, and what role does this position play in that effort?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your creative skills and experience in the travel and tourism sectors
• Prepare examples of your work that demonstrate your ability to lead creative strategy and manage teams
• Be ready to discuss your approach to embracing AI and new technologies in your creative workflows
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.