📌 Core Information
🔹 Job Title: Creative Director
🔹 Company: Think True
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing Services
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid option (1-2 days in the office per week)
🚀 Job Overview
Key aspects of this role include:
- Driving creative strategy and execution for experiential marketing campaigns
- Leading cross-functional teams to deliver award-winning work
- Collaborating with diverse talent to create innovative and on-brand solutions
- Expanding business relationships and agency opportunities through new business pitches
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership to drive successful marketing campaigns and grow the agency.
📋 Key Responsibilities
✅ Develop and present winning new business pitches to expand business relationships and agency opportunities
✅ Understand and work within project parameters to create industry-leading creative work
✅ Lead creative project teams by providing helpful critique, infusing big ideas, and consistently delivering inspired creative work
✅ Guide and contribute to the strategic development of integrated experiential and virtual marketing campaigns
✅ Interface with internal teams, vendors, and clients for creative sell-in and review
✅ Stay current with industry trends and techniques, striving for best-in-class output across all facets of ideation, strategy, art direction, and beyond
✅ Collaborate with account, production, and other team leads to ensure all client deliverables are met on a timely basis with consistency and high quality
✅ Provide mentorship and direction to team members, understanding their strengths and weaknesses, and providing regular feedback to help them move forward along their growth path
✅ Contribute to hiring processes to help recruit, evaluate, and secure boundary-pushing new talent who complement and elevate the full creative team
ASSUMPTION: This role involves a mix of creative, strategic, and leadership responsibilities, requiring strong communication, collaboration, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Design, or a related field
Experience: 8+ years of relevant experience in experiential marketing, with at least 3 years at an experiential agency
Required Skills:
- Proven track record of developing and executing successful experiential marketing campaigns
- Strong leadership, communication, and presentation skills
- Ability to work effectively with cross-functional teams and stakeholders
- Deep understanding of the sports, entertainment, multicultural, technology, and lifestyle industries
Preferred Skills:
- Experience working with diverse talent and fostering an inclusive environment
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong portfolio showcasing their creative vision, strategic thinking, and leadership skills will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $220,000 annually
Benefits:
- Medical, dental, and vision insurance
- Employer-paid basic life and personal accident insurance
- Annual profit sharing/bonus plan based on company and individual performance
- 401(k) plan
- Healthcare and dependent care flexible spending accounts
- PTO, STD, and LTD insurance benefits
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (1-2 days in the office per week) and up to 25% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Creative Director role with the given experience level and location. The benefits listed are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Think True is a Black-owned and minority-led marketing consultancy specializing in brand initiatives that engage diverse communities. They support marketers championing diversity initiatives and engaging with multicultural communities.
Company Size: Think True is a small agency with 11-50 employees, providing a collaborative and entrepreneurial work environment.
Founded: Think True was founded in 2020, making it a relatively new but established player in the marketing services industry.
Company Description:
- Think True is a statement, an action, and a commitment to their clients, their work, and themselves
- Their mission is to build the best brand experiences by placing the "who" at the heart of their "why"
- They create community impact through sports, entertainment, and culture
- Think True is a minority-owned agency, empowered by their people
Company Specialties:
- Brand consulting
- Audience insight development
- Talent management
- PR and public policy consultation
- Issue marketing
- Grassroots and community outreach
Company Website: http://www.think-true.com
ASSUMPTION: Think True's focus on diversity, inclusion, and community engagement sets it apart in the marketing services industry and offers unique opportunities for candidates passionate about these areas.
📊 Role Analysis
Career Level: This role is at the senior leadership level, requiring a high degree of creativity, strategic thinking, and management skills.
Reporting Structure: The Creative Director reports directly to the VP of Creative and works closely with the Think True Leadership team.
Work Arrangement: This role has a hybrid work arrangement, with 1-2 days in the office per week and up to 25% travel.
Growth Opportunities:
- Contributing to the evolution of the design team and agency offering
- Expanding business relationships and agency opportunities through new business pitches
- Developing and mentoring junior team members
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to shape the agency's creative output and contribute to its overall success.
🌍 Location & Work Environment
Office Type: Think True's office is located in the Pacific Concourse Drive area of Los Angeles, California.
Office Location(s): 5220 Pacific Concourse Dr, Suite 160, Los Angeles, California 90045, US
Geographic Context:
- Los Angeles is the second-largest city in the United States, known for its diverse culture, entertainment industry, and vibrant arts scene
- The Pacific Concourse Drive area is a bustling business district with easy access to public transportation and nearby amenities
- Los Angeles offers a Mediterranean climate with mild winters and warm summers, making it an attractive place to live and work year-round
Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (1-2 days in the office per week) and up to 25% travel
ASSUMPTION: Think True's Los Angeles office provides a dynamic and collaborative work environment, with easy access to the city's diverse cultural attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or virtual interview with the hiring manager and team members
- Final interview with the VP of Creative and/or other senior leaders
- Background check and offer extension
Key Assessment Areas:
- Creativity and strategic thinking
- Leadership and team management skills
- Communication and presentation skills
- Industry knowledge and experience
- Alignment with Think True's mission, values, and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in experiential marketing
- Prepare a portfolio showcasing your creative vision, strategic thinking, and leadership skills
- Research Think True's mission, values, and past projects to demonstrate your understanding of and alignment with the agency's work
- Prepare thoughtful questions to ask during the interview to showcase your interest in and understanding of the role and the agency
ATS Keywords: Experiential marketing, creative strategy, campaign development, team leadership, new business pitches, multicultural industries, sports entertainment, brand initiatives
ASSUMPTION: Think True's interview process is designed to assess candidates' creativity, strategic thinking, leadership, and cultural fit, with a focus on finding the best match for the agency's needs and the candidate's career goals.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (Asana, Trello, JIRA)
- Design and prototyping tools (Sketch, Figma, InVision)
- Presentation software (Keynote, Prezi)
ASSUMPTION: Think True's creative team uses a variety of tools and technologies to support their creative process, with a focus on industry-standard design and project management software.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Diversity, equity, and inclusion
- Integrity and accountability
- Excellence and continuous learning
Work Style:
- Collaborative and entrepreneurial
- Fast-paced and dynamic
- Focused on driving results and exceeding client expectations
- Committed to fostering a diverse, inclusive, and supportive work environment
Self-Assessment Questions:
- How do you incorporate diversity, equity, and inclusion into your creative process and team management approach?
- How do you stay current with industry trends and cultural shifts, and how do you integrate this knowledge into your work?
- How do you balance creativity and innovation with practicality and feasibility in your approach to project management and team leadership?
ASSUMPTION: Think True places a strong emphasis on diversity, equity, and inclusion, both in its work and its internal culture. Candidates who demonstrate a deep understanding of and commitment to these values will be most successful in this role.
⚠️ Potential Challenges
- Balancing creative vision with practical constraints and client expectations
- Managing and mentoring a diverse team of creative talent
- Adapting to the fast-paced and dynamic nature of the marketing services industry
- Expanding business relationships and agency opportunities through new business pitches
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a creative and strategic thinker who can thrive in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- Creative Director vs. Art Director: A Creative Director focuses on the strategic and conceptual aspects of creative projects, while an Art Director oversees the visual design and aesthetic elements. In this role, the Creative Director is responsible for both strategic and visual aspects, making it a unique blend of responsibilities.
- Experiential Marketing vs. Traditional Advertising: Experiential marketing focuses on creating immersive and interactive brand experiences, while traditional advertising focuses on creating and distributing marketing messages through various channels. This role requires a strong understanding of both disciplines, with a focus on experiential marketing.
- Creative Director in a small agency vs. a large agency: In a small agency like Think True, the Creative Director may have more direct involvement in day-to-day operations and client interactions. In a larger agency, the role may be more focused on strategic direction and leadership, with less hands-on involvement in project execution.
ASSUMPTION: This role offers a unique blend of strategic, creative, and leadership responsibilities, with a focus on experiential marketing and a strong emphasis on diversity, equity, and inclusion.
📝 Sample Projects
- Developing and executing a multi-platform campaign for a sports event, including event branding, digital activations, and social media engagement
- Creating an immersive brand experience for a product launch, incorporating interactive technology and community involvement
- Designing and implementing a multicultural marketing strategy for a consumer packaged goods (CPG) brand, targeting diverse communities and cultural events
ASSUMPTION: These sample projects illustrate the diverse and creative nature of experiential marketing campaigns, requiring a strong understanding of brand strategy, consumer behavior, and cultural trends.
❓ Key Questions to Ask During Interview
- How does Think True approach diversity, equity, and inclusion in its creative process and team management?
- What are the biggest challenges and opportunities facing the agency in the next 12-24 months, and how can this role contribute to addressing them?
- How does Think True support the professional growth and development of its creative team members?
- What are the key priorities for this role in the first 30-60-90 days, and how can I best contribute to achieving them?
- How does Think True measure the success of its experiential marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Think True's mission, values, and culture, as well as their ability to contribute to the agency's success in a meaningful way.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Think True's careers page
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in experiential marketing
- Prepare a portfolio showcasing your creative vision, strategic thinking, and leadership skills
- Research Think True's mission, values, and past projects to demonstrate your understanding of and alignment with the agency's work
- Prepare thoughtful questions to ask during the interview to showcase your interest in and understanding of the role and the agency
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
