📌 Core Information
🔹 Job Title: Creative Director
🔹 Company: Snap Inc.
🔹 Location: Los Angeles, California
🔹 Job Type: Full-Time, Hybrid (4 days on-site)
🔹 Category: Marketing & Creative
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site preferred, with flexibility for remote work
🚀 Job Overview
Key aspects of this role include:
- Leading the creative strategy for Snapchat's brand and product storytelling
- Mentoring and managing a team of creatives to develop innovative concepts
- Collaborating with cross-functional teams to ensure brand alignment and business objectives
- Driving creative projects from inception to delivery, ensuring high-quality output
- Staying up-to-date with popular culture, trends, and competitive landscape to inform creative direction
ASSUMPTION: This role requires a high level of creativity, leadership, and strategic thinking. The ideal candidate will have a strong portfolio showcasing diverse campaigns and a deep understanding of Snapchat's brand and user base.
📋 Key Responsibilities
✅ Spearhead the creation of Snapchat's brand voice and guide a team of creatives in its implementation across the company
✅ Lead a team of creatives, mentoring them to think strategically and develop creative concepts that align with brand and business objectives
✅ Ensure teams proactively pitch new ideas that can deliver on business objectives
✅ Create and deliver a combined strategy with key cross-functional teams and stakeholders
✅ Set stretch goals and objectives, pushing individuals and teams to perform at higher levels using performance metrics
✅ Craft strong creative solutions that efficiently and accurately represent new products, features, and company developments to the world
✅ Drive the use of Snapchat creative tools to create and modify existing and new content for cross-channel usage
✅ Lead and/or participate in brainstorms for content, channel strategy, and media planning
✅ Own and execute workload pipeline planning, logistics, and budget conversations
✅ Negotiate skillfully and create minimal noise when working toward an agreed-upon solution with stakeholders and across the organization
✅ Create pipelines of talent for the future from both internal and external talent pools
✅ Find common ground and drive to consensus, ensuring that all feel heard and included across the team and organization
✅ Own and articulate messages in a way that is broadly understandable and ensures your team is in line with company objectives
✅ Build and develop a high-performing team of copywriters and Snap team members
ASSUMPTION: This role requires a high level of creativity, leadership, and strategic thinking. The ideal candidate will have a strong portfolio showcasing diverse campaigns and a deep understanding of Snapchat's brand and user base.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent years of experience
Experience: 15+ years experience as a hands-on creative with demonstrable experience working as a copywriter (in-house, freelance, or agency). 3+ years experience in a creative leadership role.
Required Skills:
- Deep understanding of popular and internet culture, behaviors, and trends
- Strong understanding of social platforms and products
- Knowledge of the culture that impacts marketing across key channels
- Ability to partner, collaborate, and build honest, direct relationships with cross-functional colleagues and outside partners
- Ability to debate constructively and ask challenging questions
- Solid initiative, attention to detail, and follow-through skills
- Exceptional written and verbal communication skills with the ability to communicate with all levels of employees
- Curious mindset that strives to experiment with best practices to find new and more effective tools for audience discovery and engagement
- Ability to manage multiple projects at once and diligent attention to detail
- Expertise in leading people and teams
- Developed understanding of inclusive practices and behaviors
- Strong performance management and individual and team development skills
Preferred Skills:
- Familiarity with Adobe Creative Suite
- History of being a personal Snapchat user
- Stays up-to-date on the competitive landscape and new technologies to keep Snap’s work innovative and relevant
ASSUMPTION: This role requires a high level of creativity, leadership, and strategic thinking. The ideal candidate will have a strong portfolio showcasing diverse campaigns and a deep understanding of Snapchat's brand and user base.
💰 Compensation & Benefits
Salary Range: $258,000 - $455,000 annually, based on the job's pay zone and the candidate's skills, experience, and qualifications. The starting pay may be negotiable within the salary range for the position.
Benefits:
- Paid Parental Leave
- Comprehensive Medical Coverage
- Emotional and Mental Health Support Programs
- Compensation Packages
Working Hours: Full-time, with flexibility for remote work (4 days on-site)
ASSUMPTION: The salary range provided is based on Snap Inc.'s pay zones and may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Snap Inc. operates in the Software Development industry, focusing on augmented reality and technology.
Company Size: Snap Inc. has 5,001-10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Snap Inc. was founded in 2011, with its headquarters in Santa Monica, California.
Company Description:
- Snap is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.
- Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
- The Company’s three core products are Snapchat, Lens Studio, and Spectacles.
Company Specialties:
- Augmented reality and technology
Company Website: careers.snap.com
ASSUMPTION: Snap Inc. is a well-established company with a strong focus on innovation and creativity, making it an attractive place for creative professionals to grow their careers.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring extensive experience and leadership skills.
Reporting Structure: The Creative Director reports directly to the VP of Creative and Marketing.
Work Arrangement: This role is hybrid, with employees expected to work on-site for 4 days per week.
Growth Opportunities:
- Potential to grow within the creative team or take on additional responsibilities as the company expands.
- Opportunities to work on high-profile projects and collaborate with cross-functional teams.
- Chance to mentor and develop junior team members, contributing to the company's overall growth and success.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Snap Inc.'s creative direction and brand perception.
🌍 Location & Work Environment
Office Type: Snap Inc.'s headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2772 Donald Douglas Loop N, Santa Monica, California 90405, US
Geographic Context:
- Los Angeles is a vibrant, multicultural city with a thriving entertainment industry and a strong creative community.
- The city offers a diverse range of neighborhoods, each with its unique character and amenities.
- Los Angeles is known for its mild Mediterranean climate, with warm, sunny weather year-round.
Work Schedule: Full-time, with flexibility for remote work (4 days on-site)
ASSUMPTION: Los Angeles provides an ideal environment for creative professionals, with its diverse cultural scene, vibrant arts community, and thriving entertainment industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Creative challenge or portfolio review
- On-site or virtual interview with the hiring manager and team members
- Final interview with the VP of Creative and Marketing
Key Assessment Areas:
- Creativity and strategic thinking
- Portfolio and past projects
- Leadership and management skills
- Communication and collaboration skills
- Understanding of Snapchat's brand and user base
Application Tips:
- Tailor your resume and cover letter to highlight your creative and leadership skills, as well as your understanding of Snapchat's brand and user base.
- Prepare a strong portfolio showcasing your diverse campaigns and creative direction.
- Be ready to discuss your creative process and how you approach creative challenges.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
ATS Keywords: Creative Director, Brand Strategy, Team Management, Copywriting, Marketing, Social Media, Collaboration, Communication, Project Management, Cultural Awareness, Performance Management, Innovation, Detail Orientation, Adaptability, Mentoring, Negotiation
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creativity, leadership, and strategic thinking throughout the interview process.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Snapchat creative tools
- Project management software (e.g., Asana, JIRA, Trello)
- Microsoft Office Suite
ASSUMPTION: The ideal candidate will have experience with Adobe Creative Suite and Snapchat's creative tools, as well as familiarity with project management software and Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Default Together: Snap Inc. prioritizes in-person collaboration to build culture faster, reinforce values, and serve customers and partners better.
- Be Yourself: Snap Inc. encourages employees to bring their authentic selves to work and fosters an inclusive environment where everyone can thrive.
- Own It: Snap Inc. empowers employees to take ownership of their work and drive results.
Work Style:
- Collaborative: Snap Inc. values teamwork and encourages employees to work together to achieve common goals.
- Innovative: Snap Inc. fosters a culture of creativity and encourages employees to think outside the box and challenge the status quo.
- Fast-paced: Snap Inc. operates in a dynamic and ever-changing industry, requiring employees to adapt quickly and prioritize tasks effectively.
Self-Assessment Questions:
- Do you align with Snap Inc.'s values, particularly "Default Together" and "Be Yourself"?
- Are you comfortable working in a fast-paced, evolving business environment and adapting to changes quickly?
- Do you have a personal Snapchat account and engage with the platform regularly?
ASSUMPTION: Snap Inc. values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing a team of creatives and ensuring consistent high-quality output
- Balancing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in the company's creative direction or brand strategy
- Working with cross-functional teams and stakeholders to ensure brand alignment and business objectives
- Keeping up with popular culture, trends, and the competitive landscape to inform creative direction
ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively and thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Creative Director at a startup vs. mid-size vs. enterprise company: Startups may offer more flexibility and growth opportunities, while mid-size and enterprise companies may provide more stability and resources.
- Industry-specific context: Snap Inc. operates in the Software Development industry, focusing on augmented reality and technology. Candidates should have a strong understanding of these areas and be familiar with Snapchat's brand and user base.
- Career path comparison: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Snap Inc.'s creative direction and brand perception.
ASSUMPTION: Candidates should research similar roles and companies to understand the unique aspects of this position and tailor their application and interview responses accordingly.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new product launch, including creative direction, messaging, and channel strategy
- Creating a series of engaging social media campaigns to promote an existing product feature
- Designing and implementing a Snapchat AR lens to celebrate a company milestone or event
ASSUMPTION: These sample projects demonstrate the creative and strategic thinking required for this role and provide insight into the types of projects the ideal candidate might work on.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the creative team currently, and how can this role help address them?
- How does the creative team collaborate with other departments, such as marketing and product, to ensure brand alignment and business objectives?
- What opportunities are there for growth and development within the creative team and the company as a whole?
- How does Snap Inc. support work-life balance for its employees, particularly in a hybrid work arrangement?
- What are the company's plans for expanding its AR offerings, and how can this role contribute to that growth?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative and leadership skills, as well as your understanding of Snapchat's brand and user base.
- Prepare a strong portfolio showcasing your diverse campaigns and creative direction.
- Be ready to discuss your creative process and how you approach creative challenges.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
