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Senior Content Designer

Culture Amp
Full-time
On-site
Sydney, New South Wales, Australia
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Content Designer

πŸ”Ή Company: Culture Amp

πŸ”Ή Location: Sydney, New South Wales, Australia

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Software Development

πŸ”Ή Date Posted: June 27, 2025

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Designing and implementing content solutions to simplify complex HR processes
  • Collaborating with cross-functional teams to enhance user experiences through effective content design
  • Conducting user research to inform content strategies and improve user experiences
  • Advocating for users while navigating technical constraints and business objectives

ASSUMPTION: This role requires a strong balance of creativity, analytical thinking, and collaboration to deliver optimal content solutions.

πŸ“‹ Key Responsibilities

βœ… Design and implement solutions that solve problems with clear, concise, meaningful language so users can complete tasks quickly and confidently

βœ… Collaborate closely with product designers by co-designing experiences, offering content design critique, and coaching designers in UX writing

βœ… Lead content-focused research (e.g., information architecture, tone, terminology, comprehension, instruction clarity) and help others translate research insights into content solutions

βœ… Evaluate and prioritize work for multiple teams, regularly presenting ideas and work to a variety of colleagues for feedback and iteration

βœ… Become fluent in Culture Amp's brand voice and Kaizen design system, and contribute to our content guidelines

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., English, Journalism, Communications, or a related discipline)

Experience: Demonstrated ability to ship high-quality content solutions as part of cross-functional teams, ideally in the software industry

Required Skills:

  • Excellent UX writing and content design skills with examples of solving complex product problems with clear and elegant content design
  • Attention to detail combined with the ability to zoom out and see how a piece of content fits into a holistic product experience
  • Experience conducting qualitative and quantitative research, with strong analytical skills to synthesize data points into actionable insights and recommendations
  • Excellent communication skills, with a positive and proactive approach to influencing stakeholders and advocating for content design

Preferred Skills:

  • Experience working in a fast-paced, agile environment
  • Familiarity with user-centered design principles and processes

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered equivalent.

πŸ’° Compensation & Benefits

Salary Range: AU$120,000 - AU$160,000 per annum (based on industry standards for mid-senior level content designers in Sydney)

Benefits:

  • Employee Share Options Program
  • Programs, coaching, and budgets to help you thrive personally and professionally
  • Access to external providers for mental wellbeing and coaching support
  • Monthly Camper Life Allowance
  • Team budgets dedicated to team building activities and connection
  • Intentional quarterly wellbeing pauses
  • Extended year-end breaks
  • Excellent parental leave and in work support program available from day 1
  • 5 Social Impact Days a year
  • MacBooks for you to do your best and a work from home office budget
  • Medical insurance coverage for you and your family (Available for US & UK only)

Working Hours: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Culture Amp operates in the Software Development industry, focusing on employee engagement, performance, and development tools and insights.

Company Size: Culture Amp has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Culture Amp was founded in 2010, with over a decade of experience in the employee experience platform space.

Company Description:

  • Culture Amp is the world’s leading employee experience platform, empowering companies to transform employee engagement, drive performance management, and develop high-performing teams.
  • The company serves over 25 million employees across more than 7,500 companies worldwide, including innovative brands like Canva, On, Asana, Dolby, McDonalds, and Nasdaq.
  • Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany, and Australia.

Company Specialties:

  • Employee Engagement
  • Engagement Surveys
  • Exit Surveys
  • People Analytics
  • Employee Intelligence
  • Employee Feedback
  • On-boarding Surveys
  • Annual Surveys
  • Pulse Surveys
  • Diversity and Inclusion
  • Performance Management
  • Employee Experience

Company Website: www.cultureamp.com

ASSUMPTION: Culture Amp's focus on employee experience and engagement makes it an attractive workplace for professionals passionate about creating a better world of work.

πŸ“Š Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and leadership within the content design team and across the organization.

Reporting Structure: This role reports directly to the Head of Content Design and collaborates closely with product managers, product designers, UX researchers, engineers, behavioral scientists, and other cross-functional partners.

Work Arrangement: Remote OK, with flexible working arrangements and the option to work from Culture Amp's offices in Sydney, Richmond, or other global locations.

Growth Opportunities:

  • Progression to a leadership role within the content design team or broader product organization
  • Expanding skills and expertise in user research, UX design, or other related disciplines
  • Contributing to Culture Amp's brand voice, content guidelines, and design system

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Culture Amp's products and users.

🌍 Location & Work Environment

Office Type: Culture Amp's Sydney office is located in the vibrant suburb of Surry Hills, with easy access to public transportation and nearby amenities.

Office Location(s): 29 Stewart St, Level 2, Richmond, Victoria 3121, AU

Geographic Context:

  • Sydney is the largest city in Australia, with a diverse and multicultural population of over 5 million residents.
  • The city is known for its stunning harbor, iconic landmarks, and vibrant cultural scene.
  • Sydney offers a high standard of living, with excellent education, healthcare, and recreational facilities.

Work Schedule: Full-time (40 hours per week) with flexible working arrangements, including remote work and part-time options.

ASSUMPTION: Sydney's dynamic and multicultural environment provides a stimulating work environment for professionals seeking to grow both personally and professionally.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the hiring manager or HR representative
  • Take-home content design challenge or test
  • On-site or virtual interview with the content design team and other stakeholders
  • Final interview with the Head of Content Design

Key Assessment Areas:

  • Portfolio and case studies demonstrating strong UX writing and content design skills
  • Problem-solving abilities and strategic thinking
  • Communication and collaboration skills
  • Cultural fit and alignment with Culture Amp's values and mission

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Include links to your portfolio or case studies showcasing your best work
  • Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
  • Research Culture Amp's products, users, and competition to demonstrate your understanding of the company and industry

ATS Keywords: UX writing, content design, user research, problem-solving, collaboration, employee experience, software industry, remote OK

ASSUMPTION: Culture Amp's hiring process is designed to assess candidates' skills, cultural fit, and potential impact on the organization.

πŸ› οΈ Tools & Technologies

  • Figma or similar design tools
  • Google Workspace (G Suite)
  • Slack or similar team communication platforms
  • User research tools (e.g., UsabilityHub, UserTesting, or similar)

ASSUMPTION: This role requires proficiency in user research and content design tools, as well as familiarity with Culture Amp's design system and brand voice.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Make a better world of work
  • Be inclusive
  • Act with integrity
  • Collaborate effectively
  • Be curious
  • Embrace change

Work Style:

  • Collaborative and inclusive
  • Agile and adaptable
  • Data-driven and user-focused
  • Continuously learning and improving

Self-Assessment Questions:

  • How do you embody Culture Amp's value of 'Make a better world of work' in your daily life and career?
  • Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you approach this challenge, and what was the outcome?
  • How do you ensure that your content design work aligns with the needs and preferences of diverse users, including those from underrepresented backgrounds?

ASSUMPTION: Culture Amp values diversity, equity, and inclusion, and seeks candidates who are committed to creating a better world of work for all.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a fast-paced, agile environment
  • Navigating technical constraints and business objectives while advocating for users
  • Working with remote or distributed teams across different time zones
  • Keeping up with industry trends and best practices in user experience and content design

ASSUMPTION: These challenges can be overcome with strong self-management skills, effective communication, and a growth mindset.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing or content marketing roles, this position focuses on user experience and product content, rather than external communications or branding.
  • Culture Amp's content designers work closely with product teams to create intuitive and engaging user experiences, rather than developing marketing campaigns or social media content.
  • This role offers significant growth potential and the opportunity to make a meaningful impact on Culture Amp's products and users, rather than focusing on short-term marketing initiatives.

ASSUMPTION: This role is well-suited to professionals with a strong background in user experience, content design, and user research, seeking to make a lasting impact on the employee experience.

πŸ“ Sample Projects

  • Redesigning the onboarding experience for new users to improve engagement and completion rates
  • Conducting user research to inform the development of a new feature or product, and translating insights into clear and actionable content design solutions
  • Collaborating with product designers to create a consistent and cohesive user experience across multiple platforms and touchpoints

ASSUMPTION: These sample projects demonstrate the range of content design challenges and opportunities available at Culture Amp.

❓ Key Questions to Ask During Interview

  • Can you describe the content design team's structure and how this role fits within it?
  • How does Culture Amp support the professional development and growth of its content designers?
  • What are the biggest challenges facing the content design team in the next 12-24 months, and how can this role help address them?
  • How does Culture Amp measure the success and impact of its content design work?
  • What is the company's approach to remote work and collaboration, particularly for content designers working with distributed teams?

ASSUMPTION: These questions will help you better understand the role, team dynamics, and company culture, enabling you to make an informed decision about your fit and potential for success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare a portfolio or case studies showcasing your best UX writing and content design work
  • Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
  • Research Culture Amp's products, users, and competition to demonstrate your understanding of the company and industry
  • Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.