- Job Title: Creative Director
- Company: Wasserman
- Location: USA-NY - Brooklyn (Dumbo)
- Job Type: Full-Time, Hybrid (3 days in office)
- Category: Creative, Entertainment
- Date Posted: April 8, 2025
- Experience Level: 6-8 years (Mid-Senior level)
🚀 Job Overview
Wasserman Creative is at the intersection of strategy, storytelling, and culture, creating game-changing sponsorship campaigns for global brands. As a Creative Director, you'll lead integrated campaigns for tech, CPG, retail, and social impact brands across major sports and entertainment properties.
- Strategic Campaign Development: Develop bold, integrated concepts and consumer-facing campaigns that drive results for brands.
- Cross-Functional Collaboration: Work with strategy, design, and production teams to bring ideas to life, with no silos.
- Team Leadership: Mentor and inspire a cross-functional creative team, fostering a high-energy, ego-free culture where big ideas thrive.
- Cultural Relevance: Champion creativity in sponsorships, ensuring every campaign has a cultural pulse and measurable impact.
ASSUMPTION: This role requires a strong understanding of both the creative and business aspects of sponsorships, with a passion for culture, sports, and entertainment.
📋 Key Responsibilities
- ✅ Develop bold, integrated concepts and consumer-facing campaigns for brands across tech, CPG, retail, and social impact sectors.
- ✅ Collaborate with strategy, design, and production teams to bring ideas to life, ensuring seamless execution from concept to final production.
- ✅ Write and pitch compelling narratives internally and to clients, selling creative concepts effectively.
- ✅ Mentor and energize a cross-functional creative team, helping them bring their best work forward.
- ✅ Champion creativity in sponsorships, ensuring every campaign has a cultural pulse and measurable impact.
- ✅ Push boundaries while ensuring seamless execution, driving real results for brands.
- ✅ Contribute to an ego-free, high-energy creative culture where big ideas, curiosity, and collaboration thrive.
ASSUMPTION: Successful candidates will have experience crafting integrated sponsorship campaigns in sports and entertainment, with a growth mindset and excellent presentation skills.
🎯 Required Qualifications
- Education: Bachelor's degree in a relevant field (e.g., Advertising, Marketing, Communications, or a related discipline). A portfolio demonstrating creative prowess is a must.
- Experience: 6-8 years of experience crafting integrated sponsorship campaigns in sports and entertainment. Hungry Associate Creative Directors are encouraged to apply.
- Required Skills:
- Proven ability to develop and execute integrated sponsorship campaigns.
- Strong understanding of the creative and business aspects of sponsorships.
- Excellent storytelling and presentation skills.
- Ability to thrive in a collaborative, cross-functional environment.
- Passion for culture, sports, entertainment, and the moments that move them.
- Growth mindset, adaptability, and curiosity.
- Preferred Skills:
- Experience working with major sports and entertainment properties.
- Familiarity with Wasserman's client roster and properties.
- Proficiency in design software (e.g., Adobe Creative Suite, Sketch, Figma).
ASSUMPTION: Wasserman values diversity and encourages candidates from all backgrounds to apply. They are committed to providing equal opportunities and fostering an inclusive work environment.
💰 Compensation & Benefits
- Salary Range: $150,000 - $200,000 per year, plus bonus potential.
- Benefits: Comprehensive benefits package, including health, dental, and vision insurance, 401(k) matching, and paid time off.
- Working Hours: Full-time, with a hybrid work arrangement (3 days in office). Non-standard hours may be required occasionally.
ASSUMPTION: Wasserman's salary range is competitive and reflective of the mid-senior level experience required for this role. The actual base salary is dependent on several factors, including market dynamics, location, experience, and specialized skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Wasserman operates at the epicenter of sports, music, entertainment, and culture, serving talent, brands, and properties on a global scale.
- Company Size: 1,001-5,000 employees, with a presence in 28 countries and more than 68 cities worldwide.
- Founded: Wasserman was founded in 1998 and has since grown into a global leader in sports, entertainment, and culture.
- Company Description: Wasserman's brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. They serve as a trusted partner to every major league, team, and venue, building meaningful connections between brands, properties, and fans.
- Company Specialties: Wasserman specializes in talent representation, brands, properties, digital marketing, sponsorships, strategy and planning, research and insights, lifestyle, multicultural, social media, influencers, media rights, and artists.
📊 Role Analysis
- Career Level: Mid-Senior level creative role, reporting directly to the SVP, Creative Director.
- Reporting Structure: This role will lead and mentor a cross-functional creative team, collaborating with strategy, design, and production teams.
- Work Arrangement: Hybrid work arrangement, with 3 days in the office (USA-NY - Brooklyn (Dumbo)) and 2 days remote.
- Growth Opportunities: Wasserman offers opportunities for career growth and development within their creative department and across the broader organization.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile campaigns and collaborate with industry-leading professionals.
🌍 Location & Work Environment
- Office Type: Wasserman's NYC office is a vibrant, collaborative workspace designed to foster creativity and innovation.
- Office Location(s): 55 Water St, 5th Floor, Brooklyn, New York 11201, US
- Geographic Context: Brooklyn, New York, is a dynamic, multicultural borough known for its arts, culture, and diverse food scene. It offers a unique blend of urban and suburban living, with easy access to Manhattan and other parts of the city.
- Work Schedule: Full-time, with a hybrid work arrangement (3 days in office, 2 days remote). Non-standard hours may be required occasionally to meet project deadlines.
ASSUMPTION: Wasserman's hybrid work arrangement offers the best of both worlds, providing the structure and collaboration of an office environment alongside the flexibility of remote work.
💼 Interview & Application Insights
- Typical Process: Wasserman's interview process typically involves an initial phone or video screen, followed by one or two on-site interviews with creative and leadership teams. A portfolio presentation may be required.
- Key Assessment Areas: Candidates can expect to be assessed on their creative portfolio, presentation skills, cultural fit, and strategic thinking.
- Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role.
- Prepare a strong portfolio showcasing your best work, with a focus on integrated sponsorship campaigns.
- Research Wasserman's client roster and properties to demonstrate your knowledge of the company and its clients.
- Practice your presentation skills and be prepared to discuss your creative process and thought leadership.
ASSUMPTION: Wasserman's interview process is designed to assess candidates' creative prowess, strategic thinking, and cultural fit. Successful candidates will demonstrate a strong understanding of the creative and business aspects of sponsorships, with a passion for culture, sports, and entertainment.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Sketch or Figma (for UI/UX design, if applicable)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: Wasserman's creative team uses industry-standard design and collaboration tools to bring ideas to life. Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: Wasserman values creativity, collaboration, innovation, and a growth mindset. They foster an ego-free, high-energy work environment where big ideas thrive.
- Work Style: Wasserman's creative team values adaptability, curiosity, and a passion for culture, sports, entertainment, and the moments that move them. They thrive on feedback, iteration, and pushing ideas further.
- Self-Assessment Questions:
- How do you align with Wasserman's company values, particularly creativity, collaboration, innovation, and a growth mindset?
- How comfortable are you working in a hybrid work environment, with 3 days in the office and 2 days remote?
- How does your personal work style fit with Wasserman's creative team, which values adaptability, curiosity, and a passion for culture, sports, entertainment, and the moments that move them?
ASSUMPTION: Wasserman's creative team values diversity, inclusion, and collaboration. Successful candidates will demonstrate a strong cultural fit with the company's values and work style.
⚠️ Potential Challenges
- Challenge 1: Balancing the creative and business aspects of sponsorships, ensuring campaigns drive real results for brands while maintaining a cultural pulse.
- Challenge 2: Working in a fast-paced, dynamic environment, with tight deadlines and changing priorities.
- Challenge 3: Collaborating effectively with cross-functional teams, including strategy, design, and production teams, to bring ideas to life.
- Challenge 4: Adapting to the hybrid work arrangement, balancing the structure and collaboration of an office environment with the flexibility of remote work.
ASSUMPTION: Wasserman's creative team is well-equipped to overcome these challenges, with a strong focus on collaboration, adaptability, and a growth mindset.
📈 Similar Roles Comparison
- Comparison Point 1: Unlike traditional advertising or marketing roles, this role requires a deep understanding of sponsorships and the unique challenges they present.
- Comparison Point 2: Wasserman's global presence and client roster offer unparalleled opportunities to work on high-profile campaigns for iconic brands and properties.
- Comparison Point 3: This role offers significant growth potential, with opportunities to work on diverse campaigns and collaborate with industry-leading professionals.
ASSUMPTION: Wasserman's creative director role is unique, offering a rare opportunity to work at the intersection of strategy, storytelling, and culture in the sponsorships space.
📝 Sample Projects
- Project Example 1: Develop an integrated sponsorship campaign for a tech brand at the 2026 FIFA World Cup, driving brand awareness and engagement among global soccer fans.
- Project Example 2: Create a social impact campaign for a CPG brand, leveraging Wasserman's properties to raise awareness and funds for a relevant cause.
- Project Example 3: Collaborate with the strategy team to develop a sponsorship activation for a retail brand at the LA28 Olympics, driving foot traffic and sales in-store.
ASSUMPTION: Wasserman's creative team works on a diverse range of campaigns, from global sports events to local community initiatives. Successful candidates will demonstrate a strong portfolio showcasing their ability to develop and execute integrated sponsorship campaigns across various industries and properties.
❓ Key Questions to Ask During Interview
- Question 1: Can you describe the creative process for a recent sponsorship campaign, from initial brief to final execution?
- Question 2: How does Wasserman support the growth and development of its creative team members?
- Question 3: How does Wasserman foster a culture of innovation and collaboration within its creative department?
- Question 4: How does Wasserman measure the success of its sponsorship campaigns, and how do you ensure your work drives real results for brands?
- Question 5: How does Wasserman's hybrid work arrangement support the creative process and team collaboration?
ASSUMPTION: Wasserman's interview process is designed to assess candidates' creative prowess, strategic thinking, and cultural fit. Successful candidates will ask thoughtful questions that demonstrate their understanding of the role and their enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://teamwass.wd5.myworkdayjobs.com/WassermanCareers/job/USA-NY---Brooklyn-Dumbo/Creative-Director_R1649).
- Tailor your resume and portfolio to highlight relevant experience and skills for this role.
- Prepare a strong portfolio showcasing your best work, with a focus on integrated sponsorship campaigns.
- Research Wasserman's client roster and properties to demonstrate your knowledge of the company and its clients.
- Practice your presentation skills and be prepared to discuss your creative process and thought leadership.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
