Creative Director

📌 Core Information

🔹 Job Title: Creative Director

🔹 Company: dentsu

🔹 Location: Shanghai - Haisu Plaza, China

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Conceptualizing and realizing ideas through language and the written word
• Thinking holistically about the consumer experience across creative channels
• Developing copy in both short form and long form to establish idea tonality
• Mentoring junior team members and encouraging learning

ASSUMPTION: The job requires a balance of creative direction and management skills, given the focus on mentorship and holistic thinking.

📋 Key Responsibilities

✅ Craft narratives, scripts, storyboards, annotations, and treatments

✅ Express ideas with clarity, maintaining brand alignment and audience targeting

✅ Present ideas internally and externally with clarity and parity

✅ Understand and maintain brand continuity, guidelines, and positioning

✅ Apply technology creatively to solve business problems

✅ Contribute to pitches and define feedback channels

✅ Identify creative opportunities with senior guidance

✅ Collaborate with Art Director under the creative director's guidance

ASSUMPTION: Responsibilities suggest a dynamic role balancing idea generation with strategic client engagement.

🎯 Required Qualifications

Education: Not specified

Experience: 2-5 years in creative direction or related fields

Required Skills:

• Creative Direction
• Copywriting
• Brand Strategy
• Narrative Development
• Presentation Skills

Preferred Skills:

• Technology Application
• Feedback Management

ASSUMPTION: A combination of creative expertise and strategic oversight skills is favorable, though specific educational criteria aren't mentioned.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Health insurance
• Professional development opportunities
• Creative work environment

Working Hours: 40 hours per week

ASSUMPTION: Given the industry, benefits likely focus on health, creativity incentives, and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: Not Specified

Company Description:

• Focuses on predicting and planning for disruptive future opportunities
• Utilizes insights to connect brand, content, commerce, and experience
• Emphasizes sustainability and modern creativity

Company Specialties:

• Marketing Communications
• Advertising
• Creative Innovation

Company Website: https://bit.ly/3lDa6Ff

ASSUMPTION: The company is an industry leader due to size and international presence, suggesting diverse career opportunities.

📊 Role Analysis

Career Level: Intermediate to senior level

Reporting Structure: Reports to higher-level creative directors and collaborates with Art Directors

Work Arrangement: Full-time on-site with potential creative project travel

Growth Opportunities:

• Advancement to senior creative roles
• Opportunities to lead major branding projects
• Potential for international assignments with global teams

ASSUMPTION: The role offers significant growth for creative professionals targeting managerial positions.

🌍 Location & Work Environment

Office Type: Creative and collaborative office environment

Office Location(s): Shanghai - Haisu Plaza

Geographic Context:

• Situated in a vibrant urban center
• Access to a wide range of cultural and professional resources
• Proximity to key clients in the creative industry

Work Schedule: Monday to Friday, standard business hours

ASSUMPTION: Shanghai location indicates vibrant work life with easy access to industry events.

💼 Interview & Application Insights

Typical Process:

• Initial screening via online application
• First round of interviews with HR and creative team members
• Portfolio or case study presentations

Key Assessment Areas:

• Creativity and innovation
• Team collaboration and leadership skills
• Knowledge of brand strategies

Application Tips:

• Highlight previous word-of-mouth campaigns or creative projects
• Demonstrate clear understanding of multi-channel branding
• Showcase portfolio with a range of creative and narrative content

ATS Keywords: Creative Direction, Brand Strategy, Copywriting, Consumer Experience

ASSUMPTION: The hiring process emphasizes creativity and experience in cross-functional branding strategies.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Content Management Systems (CMS)
• Digital project management tools

ASSUMPTION: Candidates should be proficient with standard creative and digital tools used in the advertising industry.

👔 Cultural Fit Considerations

Company Values:

• Innovative thinking
• Client-oriented approach
• Sustainable business practices

Work Style:

• Collaborative and team-oriented
• Flexible to change and quick adaptation
• Outcome-focused and creative innovation

Self-Assessment Questions:

• Can you lead a creative team effectively?
• How do you manage brand continuity in your projects?
• Can you produce compelling narratives that align with brand strategy?

ASSUMPTION: The company favors candidates who thrive in dynamic, client-driven environments with a focus on sustainability.

⚠️ Potential Challenges

• Balancing creativity with client constraints
• Managing diverse project timelines
• Aligning team outputs with brand guidelines consistently
• Adapting to fast-paced industry changes

ASSUMPTION: Candidates will face typical challenges found in large-scale creative projects, requiring resilience and flexibility.

📈 Similar Roles Comparison

• More strategic than a typical Art Director role
• Higher responsibility for brand alignment than junior copywriters
• Greater focus on mentoring than graphic designers

ASSUMPTION: Role comparisons emphasize strategic and mentoring aspects beyond traditional creative roles.

📝 Sample Projects

• Developing a new brand narrative for a global campaign
• Creating compelling client presentations for pitch proposals
• Collaborating on cross-media advertising projects

ASSUMPTION: Sample projects indicate a blend of creative direction and strategic client interaction.

❓ Key Questions to Ask During Interview

• What are the key performance metrics for this role?
• How does the company measure creative success?
• What are some examples of successful campaigns led by this team?
• How often does the team collaborate with international offices?
• What support is available for professional development?

ASSUMPTION: Key questions center around performance evaluation, team success stories, and development opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a portfolio showcasing relevant work
• Highlight experience in branding and storytelling
• Demonstrate previous leadership in creative projects
• Be ready to discuss creative problem-solving examples

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.